NBC NETWORK SHOW SITES ARE FIRST AMONG UNIQUE VISITORS, TOTAL MINUTES AND PAGE VIEWS FOR FIRST HALF OF 2011
NBC.com Is #1 Among Unique Visitors, Total Minutes and Page Views for the Second Quarter of 2011
NBC.com Gains 20 Percent Among Average Monthly Uniques Over Same Period Last Year
NBC's "The Voice" Was #1 Show Site on NBC.com Between January-June 2011
UNIVERSAL CITY, Calif. - August 9, 2011 - For the first half of 2011, the NBC Network series online sites (which include NBC.com, LateNightWithJimmyFallon.com and JayLenosGarage.com) were first among unique visitors (8.726 million), total minutes (125 million) and page views (131 million) per comScore when compared to ABC.com, CBS.com and Fox Broadcasting (which includes AmericanIdol.com).
Additionally, NBC.com was first among unique visitors (8.7 million), total minutes (130 million) and page views (145 million) during the the second quarter of 2011 (April-June 2011), per comScore.
Per Omniture, NBC.com was 20 percent higher among average monthly uniques during January to June of 2011 versus the first six months of 2010.
NBC.com reached 274 million total video streams in 2011 through June, up 4 percent compared to last year.
NBC.com full-episode streams grew year over year versus comparable period last year (January - June). Shows like "The Celebrity Apprentice" (up 87%), "The Biggest Loser" (up 40%) and "America's Got Talent" (up 14%) boosted the full-episode streams.
NBC's "The Voice" was the #1 show site on NBC.com in terms of page views between January-June 2011.
Total video clip streams on NBC.com grew 8 percent compared to last year, with "Saturday Night Live," "Late Night with Jimmy Fallon," "The Tonight Show with Jay Leno," "The Voice" and "The Office" contributing to the short form growth.
NBC.com continues to offer full episodes and interactive experiences for all of its popular series online at www.nbc.com.
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