MUSIC'S BIGGEST QUADRUPLE THREAT BRUNO MARS TO TAKE HIS TALENTS TO THE 2011 MTV VIDEO MUSIC AWARD STAGE
Jonah Hill, Rick Ross, Selena Gomez, Seth Rogen, Kim Kardashian, and Odd Future Announced as First Round of VMA Presenters
The 28 th Annual MTV Video Music Awards Airs Live From Nokia Theater In Los Angeles On Sunday, August 28 at 9:00PM (Live ET/Tape Delayed PT)
New York, NY (August 11, 2011) - MTV announced today that Bruno Mars is set to take his talents to the "2011 MTV Video Music Awards" stage as the latest artist added to this year's amazing lineup of VMA performers. With this performance and four VMA nominations including "Video of the Year," the multi-talented singer, musician, songwriter and producer continues to add to an extraordinary year of achievements that include: his multi-platinum certified debut album, Doo-Wops & Hooligans, co-writing, producing and performing on the smash-hits B.o.B's "Nothin' On You," Travie McCoy's "Billionaire" and Cee Lo Green's "F***k You! (Forget You)" as well as his hit singles, "Just The Way You Are," "Grenade" and "The Lazy Song." Additionally, the first round of 2011 VMA presenters have been announced from the world of music and pop culture including: Jonah Hill from the upcoming film Moneyball, the Teflon Don aka The Boss Rick Ross, Seth Rogen from the movie 50/50, platinum recording artist and Emmy Award-winning actress Selena Gomez, Keeping Up With The Kardashians very own Kim Kardashian, and hip-hop's most innovative alternative collective, Odd Future.
"We're thrilled to have Bruno Mars bring his exceptional talent to the VMA stage," said Amy Doyle, Executive Producer of the 2011 MTV Video Music Awards and EVP, Music & Talent, MTV. "He is one of the most exciting live performers today and with his artistic versatility, he will undoubtedly deliver a standout performance."
Bruno Mars joins previously announced 2011 VMA performers including Adele, Lil Wayne, Chris Brown and Young The Giant. The "2011 MTV Video Music Awards" will air live from Nokia Theater L.A. Live in Los Angeles on Sunday, August 28, 2011 at 9PM (Live ET/Tape delayed PT.) MTV will announce additional performers and presenters on a later date. For more news and information about Bruno Mars, please visit: www.brunomars.com and www.elektra.com.
Viewers can vote for all general VMA categories by visiting vma.mtv.com online or m.mtv.com on their mobile phone through August 16th. In addition, Best New Artist text voting is open to all wireless carrier subscribers by texting BNA to 66333. Voting for this category continues through the show, live on August 28th. Verizon subscribers can vote on all categories via SMS by texting VMA to 66333 (standard message rates apply.)
The 2011 MTV Video Music Awards will be available to a potential viewing audience of more than 1.2 billion people via MTV's global network of more than 60 channels reaching more than 640 million households around the world as well as through syndication. In addition, its convergent programming and content will reach the entire interactive community, via MTV's nearly 200 digital media properties around the world.
The 2010 VMAs averaged a 10.0 P12-34 rating and 11.4 million total viewers, marking the network's best deliveries for any MTV telecast since the 2002 VMAs (8/29/02) as well as making it the third most watched telecast in MTV's history.
To watch video of last year's biggest moments, get the full list of last year's show winners and can check out fashion, celebrity and music commentary from the shows' red carpets, please go to vma.mtv.com.
Jesse Ignjatovic/Den of Thieves is the Executive Producer for the "2011 MTV Video Music Awards." Amy Doyle, Garrett English and Dave Sirulnick are Executive Producers. Jen Jones is co-Executive Producer. Joanna Bomberg is Executive in Charge of Music and Talent. Hamish Hamilton is Director. Wendy Plaut is Celebrity Talent Executive.
Official sponsors of the 2011 MTV Video Music Awards are 5(R) Gum, COVERGIRL, Dove(R) go fresh Deodorant, Kia Motors America, PacSun, Sharpie(R), State Farm(R), Taco Bell(R) and Verizon.
MTV is the world's premier youth entertainment brand. With a global reach of more than a half-billion households, MTV is the cultural home of the millennial generation, music fans and artists, and a pioneer in creating innovative programming for young people. MTV reflects and creates pop culture with its Emmy(R), Grammy(R) and Peabody(R) award-winning content built around compelling storytelling, music discovery and activism across TV, online and mobile. MTV's sibling networks MTV2 and mtvU each deliver unparalleled customized content for young males, music fans and college students, and its online hub MTV.com is the leading destination for music, news and pop culture. MTV is part of MTV Networks, a unit of Viacom (NYSE: VIA, VIA.B), one of the world's leading creators of programming and content across all media platforms.