or


[08/16/11 - 12:16 PM]
NBCUniversal Television Consumer Products Group, MYTRAK and Reveille to Launch The Biggest Loser Slim Coach System
This September, the technology will be available to show contestants and people all across North America, allowing them to compare their activity levels to the show's contestants.

[via press release from NBC]

NBCUNIVERSAL TELEVISION CONSUMER PRODUCTS GROUP, MYTRAK AND REVEILLE TO LAUNCH THE BIGGEST LOSER SLIM COACH SYSTEM

"The Biggest Loser" returns to NBC on September 20, 2011 at 8:00 p.m. (ET/PT)

UNIVERSAL CITY, CA - August 16, 2011 - When the hit NBC reality TV series "The Biggest Loser" returns this fall, the contestants will have a new tool to help them reach their weight loss goals. They will be furnished with The Biggest Loser Slim Coach, which utilizes the MYTRAK Health platform to track movement, exertion and calorie burn, allowing the user to monitor their physical activity throughout the day. This September, this revolutionary technology will be available to show contestants and people all across North America, allowing them to compare their activity levels to the show's contestants, as well as those of their friends and families, seamlessly, from home.

The Biggest Loser Slim Coach powered by MYTRAK is a device that can be worn every day to track physical activity while at home, at work, on the go, as well as at any fitness club automated by MYTRAK. Upon purchasing Slim Coach and subscribing to MYTRAK's online Clubhouse, users are assigned a lifestyle advisor to assist them in setting up their program to get them started on a new path to a healthier and more active lifestyle.

"The Slim Coach provides the most comprehensive, accurate and advanced physical activity tracker available, with tools to plan and track your health and fitness progress," said Kim Niemi, Senior Vice President, NBCUniversal Television Consumer Products Group. "Whether you want to lose weight or achieve new fitness goals, The Slim Coach helps you succeed."

"MYTRAK will take the technology capabilities of life on the ranch to the next level, improving and refining the way the contestants and trainers track caloric burn, plan workouts, motivate to reach daily and long term goals and support living and maintaining an overall healthy lifestyle," said Chad Bennett, Vice President, Brand Development and Production, Reveille. "Our partnership with MYTRAK will ensure that the show remains at the forefront of health-monitoring technology and provides the same tools to the viewer at home that they see on the show."

"The Slim Coach is just like having a personal trainer with you all day long," said Reed Hanoun, President and CEO of MYTRAK Health System Inc. "It will motivate and drive you to live a more active and healthier lifestyle. It can be customized to your goals, offering you instant feedback and expert guidance. It is a formula for success."

The Biggest Loser Slim Coach is licensed through NBCUniversal Television Consumer Products Group. The deal was brokered by Better Work, Inc. and Ladder Up Media.

About The Biggest Loser Slim Coach powered by MYTRAK

The Slim Coach is an adaptive, intelligent feedback computer that is worn every day, analyzing your activity with a set of sophisticated sensors that measure the intensity of your active life and calculates the energy burn to your personal biometrics. The red, yellow and green lights form a Health Circle in the middle of the Slim Coach providing instant feedback on your daily movements and whether you are on pace to reach your targets. At the press of a button, users can obtain data on the calories burned that day and how many more are required to stay on track.

The device also communicates seamlessly with a user's computer and a comprehensive online support network. Data about your daily activity is uploaded to the personalized The Biggest Loser Slim Coach Dashboard, which charts your progress, keeping you motivated and on track.

About MYTRAK

MYTRAK Health System Inc. is a leading provider of innovative technology based solutions that help people meet their everyday fitness goals. Offering a lifestyle, health and wellness, and weight loss solution, MYTRAK combines consumer-friendly technology, with a team of lifestyle program advisors and community based support. MYTRAK's broad-based and customizable solutions help to motivate and encourage activity throughout the day. MYTRAK also provides an automated platform system specific to health and wellness focused organizations, including fitness providers, wellness organizations, employers, physicians and insurers. Based on the concept of fitness as preventative medicine, MYTRAK has helped more than 1 million people worldwide define and reach their fitness goals.

For more information please visit www.MYTRAK.com.

About NBCUniversal Television Consumer Products Group

NBCUniversal is a leader in providing entertainment programming to the domestic and international marketplaces. NBCUniversal Television Consumer Products Group manages all global ancillary television business endeavors for the NBCUniversal Television Group, including third-party home entertainment distribution, consumer products, musical soundtracks, special markets projects and the NBCUniversal Online Store. For the latest product updates and an overview of the properties managed by the group, visit the NBCUniversal Television Consumer Products portal at http://nbcuconsumerproducts.com.

About Reveille

Reveille is part of the Shine Group, one of the world's foremost multinational entertainment and drama companies. A leading independent studio focused on exploiting worldwide intellectual property rights in scripted and unscripted television and digital entertainment, Reveille is also a world leader in creating integrated marketing opportunities for advertisers. Through its distribution arm, Shine International, Reveille distributes its extensive library of programming to more than 150 countries.

About "The Biggest Loser"

"The Biggest Loser" airs on NBC Tuesdays at 8 pm (ET). The first reality series where everybody "loses," "The Biggest Loser" challenges and encourages overweight contestants to shed pounds in a safe and recommended manner through comprehensive diet and exercise as they compete for a grand prize of $250,000. Hosted by Alison Sweeney, the series provides the contestants with challenges, temptations, weigh-ins and eliminations until the final contestant remains to claim the title of "The Biggest Loser." For season 12, contestants work out under the supervision of professional trainers Bob Harper, Anna Kournikova and Dolvett Quince. "The Biggest Loser" is a production of Reveille and 25/7 Productions. Check out www.biggestloser.com for more information.

About Better Work, Inc.

Better Work, Inc. strikes deals between product companies and highly successful entertainment properties and personalities.

About Ladder Up Media

Ladder Up Media is an industry leader in sourcing, creating, and executing brand integration, sponsorship, and licensed product/promotion deals for major network television properties.





  [august 2011]  
S
M
T
W
T
F
S
 


· BIGGEST LOSER, THE (NBC)









[04/27/15 - 02:06 PM]
The Reign of "Thrones" Continues as Premiere Episode Outpaces Previous Season
HBO further spins the numbers for Sunday, April 12.

[04/27/15 - 02:00 PM]
FOX Sports 1 Offers Extended Coverage from Las Vegas for Mayweather-Pacquiao Superfight
FOX Sports 1 is on hand at the MGM Grand Hotel & Casino Broadcast Center throughout fight week, providing extended preview coverage for original studio programs.

[04/27/15 - 01:50 PM]
The 42nd Annual Daytime Emmy(R) Awards on Pop Become the Network's Most-Watched Live Event in Eight Years
POP spins the numbers for Sunday, April 26.

[04/27/15 - 01:10 PM]
Oxygen Media's "The Prancing Elites Project" Dances Into Viewers' Hearts with Highest-Rated Series Premiere Among All Key Demos Since Network Rebrand
Oxygen further spins the numbers for Wednesday, April 22.

[04/27/15 - 12:02 PM]
"Dateline NBC" Sunday Up 33% in Adults 25-54 and Up 38% in Total Viewers
NBC spins the numbers for Sunday, April 26.

[04/27/15 - 11:30 AM]
Jonathan Stern and Keith Quinn Announce First Slate of Projects for FOX's Multi-Platform Programming
Highlights include "Filthy Sexy Teen$," a half-hour comedy previously set up at Adult Swim.

[04/27/15 - 11:24 AM]
"The Big Bang Theory" and "Criminal Minds" Are the Week's Top Two Programs in 7-Day DVR Lift Among Both Viewers and Adults 18-49
CBS further spins the numbers for the week of April 6-12.

[04/27/15 - 11:00 AM]
FX Networks Orders Road Comedy Pilot from Gillian Robespierre and Elisabeth Holm Starring Jenny Slate and Ari Graynor
The pilot is an honest comedy exploring the adult female friendship of two creative partners as they embark on a cross-country road trip.

[04/27/15 - 10:55 AM]
Live + 3 Day Ratings: ABC's "Fresh Off the Boat" Grows for the 2nd Week in a Row to a 6-Week High in Adults 18-49
ABC further spins the numbers for Tuesday, April 21.

[04/27/15 - 10:44 AM]
The Season Finale of "Scorpion" Posts Monday's Largest Live Plus 3-Day Lift in Viewers, Adults 18-49 and Adults 25-54
CBS further spins the numbers for Monday, April 20.

[04/27/15 - 10:26 AM]
Live + 7 Day Ratings: TV Playback Boosts ABC's Competitive Rankings
ABC further spins the numbers for the week of April 6-12.

[04/27/15 - 10:08 AM]
Season Five of the Emmy-Award Winning Showtime(R) Drama "Homeland" to Begin Production in Berlin, Germany This Summer
Season five will pick-up two years after Carrie Mathison's (Claire Danes) ill-fated tenure as Islamabad station chief.

[04/27/15 - 10:05 AM]
New Season of Cinemax Series "Strike Back" to Debut July 31
Philip Winchester and Sullivan Stapleton star in the action series, which follows a stealth counterterrorism unit as it spans the globe to stop potential threats, often behind enemy lines.

[04/27/15 - 10:05 AM]
Bravo Media Expands Scripted Development Slate with Three New Projects
Additionally, Bravo's first half-hour scripted comedy series, "Odd Mom Out," will premiere with back-to-back episodes on Monday, June 8 at 10:00/9:00c.

[04/27/15 - 10:02 AM]
"Subway Series" on ESPN "Sunday Night Baseball" Delivers Double-Digit Ratings Increase
ESPN spins the numbers for Sunday, April 26.