or


[08/17/11 - 10:10 AM]
"Fight With Style" Skin Cancer Prevention Initiative Launches The Style Network's Signature Beauty Bus Tour
The goal of the 10-city national tour is to encourage early detection and life-saving preventative measures.

[via press release from Style]

"FIGHT WITH STYLE" SKIN CANCER PREVENTION INITIATIVE LAUNCHES THE STYLE NETWORK'S SIGNATURE BEAUTY BUS TOUR

"FIGHT WITH STYLE" SKIN CANCER PREVENTION INITIATIVE HITS THE ROAD WITH THE STYLE NETWORK'S SIGNATURE BEAUTY BUS TOUR

10-City Tour in Collaboration with Melanoma Research Alliance and Affiliate Partners

Style Bus Visitors to Learn Life-Saving Tips while Receiving Complimentary Mini-Makeovers

Los Angeles, CA, August 17, 2011 - The Style Network launches the next phase of its "Fight with Style" campaign to promote skin cancer prevention with the network's signature Beauty Bus tour, which takes to the road once again at the end of August. In an effort to stand up against a disease that affects one in five Americans, the goal of the 10-city national tour is to encourage early detection and life-saving preventative measures. Partnering with Melanoma Research Alliance, Style's Beauty Bus tour will be sponsored in each market by a local affiliate.

"We are excited to expand the Style Beauty Bus tour this year, helping to spread the message across the country about this deadly, yet preventable, disease," said Melissa Stone Mangham, VP, Marketing & Advertising, The Style Network. "Melanoma is the number one new cancer diagnosed among young women. This is very disconcerting considering there are so many healthier, safer options available for people who want that sun-kissed look. With that in mind, we designed the 'Fight with Style' initiative to educate women - in a fun, contemporary setting - on how they can be empowered to take control of their health and improve the quality of their lives."

Beginning August 27 in Chicago, the fun, fashionable 34-foot sleek bus will travel the country for two months, providing helpful and life-changing information about skin cancers, which are among the most common and preventable forms of cancer. The deadliest of these is Melanoma with an incidence rate that is drastically rising, especially in young women. The Style Beauty Bus tour will work to educate people about ways to reduce their risk while helping to generate resources from research toward a cure. In addition, free mini-makeovers will be available to the public along with an opportunity to have their photo taken by a Reveal Imager, which is designed to show sun damage, brown spots and red areas. Trained estheticians then will review the Reveal Imager report and provide suggestions for skin care. Onboard the fully-customized Beauty Bus, visitors may receive complimentary services from the special makeup and nail stations, including makeup application and mini-manicures.

Style's year-round "Fight with Style" campaign kicked off in May, during Skin Cancer Awareness Month, with the release of its award-winning "Naked" public service announcement, featuring Tatyana Ali, Tempestt Bledsoe, Brandy, Cacee Cobb, Danielle Fishel, Ashlan Gorse, Meghan McCain and Jenn Proske, who discussed how going outside sans sunscreen is like going out naked in public. The network also issued the startling results of a nationwide poll of 1,000 women, revealing their shocking limited knowledge of skin cancer. The in-depth study examined women's reactions to the glaring statistics, their lifestyle choices and their understanding of the disease.

The following is a list of cities and dates where the Style Beauty Bus tour will stop. Additional markets will be announced at a later date.

Chicago, Ill. / August 27-28

Detroit, Mich. / September 2-4

Cleveland, Ohio / September 10-11

Washington, D.C. / September 17-18

Atlanta, Ga. / September 24-25

Tampa, Fla. / October 1-2

Dallas, Texas / October 8-9

Denver, Colo. / October 15-16

Los Angeles, Cali. / October 29-30

For more information about the "Fight with Style" skin cancer prevention campaign or to follow the Beauty Bust tour, please visit:

http://www.mystyle.com/mystyle/fightwithstyle/skincancerprevention/index.jsp

About The Style Network

The Style Network is the destination for women 18-49 with a passion for the best in relatable, inspiring and transformational lifestyle programming. Style currently counts 67 million cable and satellite subscribers and is one of the fastest growing women's networks in the U.S. Mystyle.com keeps women up-to-date on all of the latest fashion and beauty news on the web. Style's popular series include "Ruby," "Giuliana & Bill," "Tia & Tamera," "Jerseylicious," "Big Rich Texas," "Clean House," "Kimora: Life in the Fab Lane," "How Do I Look?" "Too Fat for 15: Fighting Back" and "Whose Wedding is it Anyway?" The Style Network is a network of NBCUniversal Entertainment & Digital Networks and Integrated Media, a division of NBCUniversal, one of the world's leading media and entertainment companies in the development, production, and marketing of entertainment, news, and information to a global audience.

About the Melanoma Research Alliance

The Melanoma Research Alliance is a public charity formed in 2007 under the auspices of the Milken Institute, with the generous support of Debra and Leon Black. Thanks to the ongoing support of its founders, all public donations to MRA go directly to melanoma research. Since its founding in 2007, MRA has become the largest private funder of melanoma research. MRA supports an international, cross-disciplinary group of biomedical researchers possessing clinical and scientific expertise to explore, identify and pursue innovative solutions to critical research questions, leading to better treatments and a cure for melanoma patients. For more information, visit www.curemelanoma.org.





  [august 2011]  
S
M
T
W
T
F
S
 


· SHOWATCH
(series past and present)
· DEVWATCH
(series in development)
· MOVIEWATCH
(tv movies and mini-series)





[12/13/17 - 04:00 PM]
Bryan Cranston to Guest Host Tonight's Broadcast of "The Late Late Show with James Corden"
Cranston will fill in while James Corden enjoys time with his family following the birth of his daughter yesterday.

[12/13/17 - 02:39 PM]
The Biggest Night in "Lip Sync Battle" History Celebrates the Biggest Name in Music History
"Lip Sync Battle Live: A Michael Jackson Celebration," a one-hour special, airs Thursday, January 18 at 9:00/8:00c.

[12/13/17 - 01:00 PM]
Fox Broadcasting Company and 20th Century Fox Film Partner to Debut First-Ever Live Theatrical Commercial
Holiday tentpole "The Greatest Showman" will debut a live, two-and-a-half minute commercial during the network's upcoming three-hour live musical event, "A Christmas Story Live!"

[12/13/17 - 12:14 PM]
Comedy Series "High Maintenance," Created by Katja Blichfeld and Ben Sinclair, Returns for Second Season Jan. 19 on HBO
New guest stars this season include Danielle Brooks, John Gallagher, Jr., Jessica Hecht, Luzer Twersky and Kate Lyn Sheil.

[12/13/17 - 11:20 AM]
Paramount Network Teams Up with mitu to Develop "Browntown," A New Sketch Comedy Series
Featuring a prominent multicultural cast of emerging comics, improv actors, popular social influencers and celebrity cameos, "Browntown," will be set in a fictional, predominantly Latino neighborhood, designed to reflect today's diverse America.

[12/13/17 - 11:20 AM]
Bebe Rexha to Kick Off "A Christmas Story Live!" with Performance of New Original Song "Count on Christmas"
The song was written specifically for the live musical event by Benj Pasek and Justin Paul, Tony Award winners for the musical "Dear Evan Hansen," and lyricists of "La La Land's" Academy Award-winning song, "City of Stars."

[12/13/17 - 11:10 AM]
Four-Part Documentary Event "The Defiant Ones" Wins IDA Documentary Award for Best Limited Series
The documentary recently received a Grammy nomination in the category of Best Music Film.

[12/13/17 - 10:03 AM]
America's Leading True Crime Network, Investigation Discovery and Bestselling Author, James Patterson Write the Book on Intrigue and Deceit in All-New Series, "Murder Is Forever"
Patterson's first foray into true-crime television, based upon the authentic stories featured in his upcoming paperback books - is set to debut on Monday, January 22 at 10:00/9:00c.

[12/13/17 - 10:03 AM]
"The Vet Life" Returns with Cy-Fair Animal Hospital's Unwavering Dedication to the Animals of the Texas Community in the Wake of Hurricane Harvey
The third season of "The Vet Life" premieres Saturday, January 13 at 10:00/9:00c on Animal Planet.

[12/13/17 - 09:58 AM]
The Rock & Roll Hall of Fame Announces 2018 Inductees
The Rock & Roll Hall of Fame 2018 Induction Ceremony will again have its television premiere on HBO, and a radio broadcast on SiriusXM.

[12/13/17 - 09:01 AM]
ABC Announces the Midseason Return of "Designated Survivor" in 2018
The series will resume its sophomore run on Wednesday, February 28 at 10:00/9:00c.

[12/13/17 - 08:22 AM]
Red Nose Day Campaign Returns to NBC with a Night of Special Programming on May 24, 2018
Since its launch in 2015, Red Nose Day in the U.S. has raised over $100 million and has sold 30 million of the campaign's iconic Red Noses, positively impacting the lives of more than 8.3 million children living in poverty.

[12/13/17 - 08:16 AM]
Tuesday's Broadcast Ratings: NBC, "The Voice" Hold Off the Demo Competition
The Peacock's reality franchise is the night's top draw among adults 18-49.

[12/13/17 - 08:09 AM]
We Have Plenty More Battles to Fight - "Mr. Robot" Has Been Renewed for Season 4
USA confirmed the news via social media this morning.

[12/13/17 - 08:02 AM]
Comedy Central Acquires "The Office" from NBCUniversal to Premiere with All-Day Marathon on Monday, January 15
Select episodes will be available to stream on cc.com and the CC App.