[08/18/11 - 10:00 AM]
FOX Sports Media Group Reaches Multi-Year, Multi-Media Rights Agreement With Ultimate Fighting Championship
Said pact includes Spike TV's "The Ultimate Fighter," which will move to FX in the spring of 2012.

[via press release from UFC]



FOX to Broadcast Four Fights Annually Beginning November 2011

The Ultimate Fighter, Featuring a New Format, Moves to FX

Today, Ultimate Fighting Championship(R) (UFC), the world's leading mixed martial arts organization and No. 1 Pay-Per-View event provider in the world, finds its perfect media match in FOX, the No. 1 television network in the country. FOX Sports Media Group, the umbrella entity representing FOX Networks Group's wide array of sports platforms, has reached a multi-year, multi-media rights agreement with Zuffa, LLC, owner of the UFC brand.

The landmark agreement, which puts UFC on par with many of the country's professional sports organizations, delivers four live events in prime time or late night each year to the FOX broadcast network, home to the country's biggest sports events, including the Super Bowl, World Series and Daytona 500. The first live event airs Saturday, Nov. 12 at 9:00 PM ET/6:00 PM PT. Additional programming on multiple FOX networks launches January 2012 and includes live fights, pre and post shows, countdown shows, UFC Unleashed, UFC Primetime, the UFC Knockout series, Best of Pride, weigh-in specials, and much more original content from extensive Zuffa archives. The agreement also provides for developing robust mobile and authenticated online offerings to exploit a vast array of digital platform rights.

In spring 2012, THE ULTIMATE FIGHTER, UFC's signature weekly reality show moves to FX, FOX's general entertainment cable network now in more than 99 million homes. With the move to FX, the show will feature a newly-designed format. FX is also set to televise another four-to six-live UFC events annually, with a mixture of additional events and programs heading to FSMG cable networks including FUEL TV.

"We're excited to be part of the FOX family," says Dana White, UFC President. "The UFC is finally where it belongs on the number one network in the country and aligned with the most prestigious sports properties in the world. I've always said that the UFC will be the biggest sport in the world and with this relationship it will become a reality."

"My brother Frank, Dana and I always believed that our passion for the sport of Mixed Martial Arts would help us to build the UFC into a successful global brand and ultimately make it one of the premier sports properties in the world," said Lorenzo Fertitta, Chairman and CEO of the UFC. "The partnership with FOX is a major step in making this a reality and also builds on the great relationship that we already have established with FOX in Latin America, Australia and Europe."

"Mixed martial arts is not only the fastest growing sport in the world, but also the world's most exciting form of man-to-man competition, and the UFC is the world's premier MMA organization," said FSMG President & Co-COO Eric Shanks. "Since FOX Sports is America's No. 1 sports network and FOX is America's No. 1 network for young adults, the UFC on FOX is a perfect match."

"UFC's growth over the past decade is nothing short of phenomenal and it has become one of the marquee sports in this country," said John Landgraf, President and General Manager, FX Networks. "There is a reason for its rising popularity. It features some of the greatest athletes in the world, and we believe it will be a terrific addition to our schedule and look forward to our relationship."

Founded in 1993, UFC has been on a meteoric rise since 2001 when it was acquired by Zuffa, LLC, owned by Lorenzo Fertitta, Frank Fertitta III and Dana White. UFC'S first brush with FOX Sports goes back to June 2002, when Fox Sports Net carried UFC's first non-pay-per-view event on basic cable television, and delivered what was then its largest audience to date. Through cooperation with state athletic commissions, consistent rules were established and refined for competition through officiating, judging, the addition of weight divisions, length of rounds and better equipment. Combined with an unyielding devotion to fighter safety, the UFC has vaulted to mainstream status in the minds of US sports fans attracting major sponsors such as Bud Light, Dodge and Harley Davidson.

UFC has displayed tremendous growth in digital and social media consumption. Unique visitors to UFC.com tripled between 2006 and 2010 (2.1 million to 6.3 million), and UFC established local web sites in 10 countries and Latin America. Using a unique blend of incentives, promotions and original content, including live bouts, UFC has seen its number of Facebook friends increase from 800,000 in 2009 to 6.1 million at present, outpacing the NFL, MLB and the NHL. UFC currently ranks second to the NBA in social media followers among the major sports organizations. Additionally, UFC President Dana White regularly interacts with over 1.5 million fans that follow him on Twitter.

Mixed martial arts skews much younger than more established US sports, which ranged from age 43 for Super Bowl XLIV to 61 for horse racing's Triple Crown in 2010. Thus far, the median age for UFC on Spike in 2011 is 36 and 56% of UFC fans fall into the adult 18-34 demographic. Live UFC programming performs extremely well in the advertiser attractive, hard-to-reach male 18-34 demographic, with live event programing averaging a 1.53 rating, making it a top-20 cable show this year.

  [august 2011]  


[10/08/15 - 11:05 AM]
"David Tutera's CELEBrations" Season Three Premieres Friday, October 30 at 10PM ET/PT on WE tv
Vanessa Williams, Vivica A. Fox, Kim Coles, Ian Ziering, Cynthia Bailey, Big Ang Raiola and Reza Farahan are among those featured in the new season.

[10/08/15 - 11:00 AM]
"Tyrant" Returning For Third Season on FX
The 10-episode third season will air in 2016.

[10/08/15 - 11:00 AM]
AMC Renews "Halt and Catch Fire" for Third Season
Co-creators and writers Christopher Cantwell and Christopher C. Rogers have been upped to showrunners for the 10-episode third season, which will return to AMC next summer.

[10/08/15 - 10:37 AM]
Jimmy Fallon Generates His Biggest Margin to Date vs. Colbert, Taking the Week of Sept. 28-Oct. 2 in 18-49 by a 41% Advantage
NBC spins the late-night numbers for the week of September 28-October 2.

[10/08/15 - 09:48 AM]
"The Operatives" Is Back Saving the World's Most Precious Wildlife and Eco-Systems in an All-New Season Premiering on Pivot on October 18 at 10 P.M.
With 10, all new, hour-long episodes, Pete Bethune and his hand-picked team of military elite travel to the furthest parts of the world to expose those suspected of endangering our wildlife and environment in an effort to bring them to justice.

[10/08/15 - 09:43 AM]
HBO NOW Arrives Today on the Roku Platform
Roku customers can purchase a subscription directly within the HBO NOW channel on their Roku device, which will also enable them to access the service at HBONOW.com and on other HBO NOW enabled devices.

[10/08/15 - 09:32 AM]
Syfy Launches All-New Virtual Reality Experience for Award-Winning "The Expanse" VR App
The app immerses viewers into the vast world of "The Expanse," giving them the opportunity to enter into locations from the show and experience them in virtual reality.

[10/08/15 - 09:32 AM]
Game 1 of 2015 WNBA Finals Sees Viewership Increase from 2014
ESPN spins the numbers for Sunday, October 4.

[10/08/15 - 09:14 AM]
Video: Extended Trailer for TNT's "The Librarians" Season 2, Premiering Sunday, Nov. 1
Check out the latest tease for the show's sophomore run.

[10/08/15 - 08:44 AM]
Wednesday's Broadcast Ratings: "Empire" Continues Its Reign for FOX
Plus: The CW sees year-to-year growth with the return of "Arrow" and "Supernatural."

[10/08/15 - 08:34 AM]
The Long Anticipated Third Season of David Cross' "Todd Margaret" Returns to IFC on Thursday, January 7, 2016
Jack McBrayer, Will Arnett, Blake Harrison, Sharon Horgan, Amber Tamblyn and Russ Tamblyn are among those featured in the new season.

[10/08/15 - 08:31 AM]
"Chicago P.D." Wins at 10 Among ABC, CBS and NBC in 18-49 and All Other Key Demos
NBC spins the numbers for Wednesday, October 7.

[10/08/15 - 08:28 AM]
"black-ish" Is the Night's Only Program to Post Week-to-Week Growth
ABC spins the numbers for Wednesday, October 7.

[10/08/15 - 08:22 AM]
HBO Latin America to Launch New Streaming Service for Latin America and the Caribbean
The company plans to start deploying the service in markets throughout the region, beginning with a launch in Colombia by the end of the year.

[10/08/15 - 08:01 AM]
Hallmark Movies & Mysteries Rings in the Holidays with "The Most Wonderful Movies of Christmas," Featuring Originals and Beloved Christmas Classics Round-the-Clock Beginning October 31
Said lineup includes "Murder She Baked: A Plum Pudding Mystery," "The Christmas Note," "Magic Stocking" and "Debbie Macomber's Dashing Through The Snow."