or


[08/23/11 - 12:34 PM]
Bravo Announces Buick, Extra(R) Dessert Delights(R) Gum and KitchenAid as Top Sponsors for "Top Chef Just Desserts"
The second season of the "Top Chef" spin-off premieres this Wednesday, August 24 at 10:00/9:00c.

[via press release from Bravo]

BRAVO ANNOUNCES BUICK, EXTRA(R) DESSERT DELIGHTS(R) GUM AND KITCHENAID AS TOP SPONSORS FOR "TOP CHEF JUST DESSERTS"

New Series Premieres Wednesday, August 24 At 10 PM ET/PT

NEW YORK - August 23, 2011 - Bravo has stirred up sweet partnerships with Buick, Extra(R) Dessert Delights(R) Gum and KitchenAid as official sponsors for the second season of "Top Chef Just Desserts," the spin-off series of the Emmy and James Beard Award-winning show "Top Chef," airing Wednesday, August 24 at 10 p.m. ET/PT. These multi-platform deals provide an exclusive level of brand exposure through in-show product integration along with on-air and online presence for these partners. The announcement was made by Susan Malfa, Senior Vice President, Ad Sales, Bravo Media and Oxygen Media.

"Within Bravo and specifically the 'Top Chef' brand, we are constantly challenging ourselves to push the envelope and break new ground for our advertisers by providing unique and custom-fit multi-platform opportunities to raise consumer exposure and awareness for their brands," said Malfa. "With the highest number of top 20 product placements in cable for brand recall - we've got a proven track record of success."

Elements of the sponsorships and integrations surrounding "Top Chef Just Desserts" include:

Buick is an on-air series partner with weekly tagged tune-in spots and billboards across the series.

KitchenAid joins as the exclusive major and small appliance provider for season two of "Top Chef Just Desserts." KitchenAid will award the winning chef $100,000 and their products will be featured across the series.

Extra(R) Dessert Delights(R) gum returns as a full-series partner for season two and a sponsor of Bravo's Live Voting experience, which gives fans the opportunity to win weekly prizes of $100 or the grand prize - a private cooking class with the winner of "Top Chef Just Desserts," all by sharing their opinions on the show's dishes and drama, compliments of Extra(R) Dessert Delights(R) gum. In addition, Extra(R) Dessert Delights(R) gum will be featured in a branded Quickfire Challenge to kick off the launch of Extra gum's Fan FLAVORite Vote which gives fans the opportunity to help decide the next Extra(R) Dessert Delights(R) gum flavor. One of the three potential new flavors will be inspired by the winning dessert from Extra(R) gum's "Top Chef Just Desserts" Quickfire Challenge. In order to spread the word about Extra(R) gum's Fan FLAVORite Vote, Bravo is creating an on-air spot that drives fans online to vote. In addition to on-air, online, mobile and social media marketing, Extra(R) gum is producing in-store shippers in top retail locations to alert consumers of the campaign and the partnership with "Top Chef Just Desserts" and to encourage fans to vote on their mobile device. The votes will be tallied after the season has ended and an on-air spot within season nine of "Top Chef" will announce the winning flavor.

"Top Chef Just Desserts" features 14 chef'testants who will be whittled down week by week as they compete to out-bake their competition. Gail Simmons returns as the host of this highly competitive series showcasing the best of the best in the world of pastry arts. Once again joining the judges' panel as head judge is Johnny Iuzzini, one of the country's most celebrated and innovative pastry chefs and Executive Pastry Chef at Restaurant Jean Georges. Hubert Keller, critically acclaimed chef as well as guest judge on "Top Chef" and finalist on "Top Chef Masters," and Dannielle Kyrillos, entertaining expert and Contributing Editor of Food Republic will also serve as regular judges for the series.

The chefs must face off in some of the most difficult and creative challenges we've seen thus far - from fairytale showpieces and edible room d�cor to high-class gingerbread houses and carnival delights - all while serving up these treats to some celebrity guest judges including: Beastie Boys' Adam "Ad Rock" Horovitz, The Cast of Willy Wonka & The Chocolate Factory, Renowned Pastry Chef Francois Payard and Acclaimed Chef Cat Cora among others. The series offers a fascinating window into the competitive, pressure-filled environment of pastry chefs at the highest level. Each episode holds two challenges for the pastry chefs: the first, a quickfire test of their basic abilities and the elimination challenge designed to test the versatility and inventiveness of the pastry chefs. These chefs will prove that a little sugar and spice never tasted so nice.

"Top Chef Just Desserts" is produced by the Emmy Award-winning Magical Elves. Dan Cutforth and Jane Lipsitz serve as executive producers.

Bravo is a program service of NBCUniversal Cable Entertainment, a division of NBCUniversal, one of the world's leading media and entertainment companies in the development, production, and marketing of entertainment, news, and information to a global audience. Bravo has been an NBCUniversal cable network since December 2002 and was the first television service dedicated to film and the performing arts when it launched in December 1980. For more information, visit www.BravoTV.com. Follow us on Twitter at https://twitter.com/BravoPR.





  [august 2011]  
S
M
T
W
T
F
S
 


· TOP CHEF (BRAVO)
· TOP CHEF: JUST DESSERTS (BRAVO)





[08/27/15 - 05:10 PM]
FOX Gives Midseason Drama "The Frankenstein Code" New Title of "Lookinglass"
The Rob Kazinsky-led drama is due in 2016 on the network.

[08/27/15 - 03:47 PM]
Video: VH1's "Love & Hip Hop: Hollywood" Season 2 Super Trailer
Premiering on Monday, September 7, the new cast is willing to lay it all on the line, striving to leave a permanent mark on the music industry despite sacrifices they may be forced to make.

[08/27/15 - 02:37 PM]
FXX to Air Special Mini-Marathon of "Archer's" Greatest Loves
Sterling Archer is reflecting on some of his greatest loves from the past with a special mini-marathon airing Saturday, September 26 from 10 PM - 1 AM ET/PT.

[08/27/15 - 01:54 PM]
"Compared to What: The Improbable Journey of Barney Frank" Set to Premiere on Friday, October 23rd on Showtime(R)
The film is an intimate, rollicking and entertaining look behind-the-scenes at the public and private life of one of America's greatest and, at times, controversial legislators.

[08/27/15 - 01:36 PM]
TLC Heads Back for a Second Push of "Labor Games"
The season premieres Tuesday, September 15 at 8:00/7:00c with two back-to-back episodes.

[08/27/15 - 01:08 PM]
TV One's "Welcome to the Family" Reunites Half & Half Co-Stars Valarie Pettiford and Telma Hopkins
The film centers on Stella, an internet producer (Kali Hawk), who has to learn how to balance her personal and professional lives.

[08/27/15 - 12:48 PM]
"Celebrity Name Game" Rolls Out the Red Carpet More Celebrity Guests, More Comedy, More Fun Than Ever!
Hosted by funnyman Craig Ferguson and executive produced by Courteney Cox and David Arquette, the syndicated, half-hour weekday strip premieres Monday, September 21.

[08/27/15 - 11:43 AM]
Treasure Hunters Dig Deep Into American History to Search for Vanished Fortune on the Series Premiere of "Rebel Gold" Airing Tuesday, Sept 15 on Discovery
The project is an all-new series that follows an experienced group treasure hunters as they join forces to retrace Jefferson Davis' trail and search for clues that could lead them to the legendary treasure.

[08/27/15 - 11:30 AM]
Betty White to Guest-Star on FOX Drama "Bones"
She'll play an accomplished, sharp as a tack, absolutely fabulous squintern who is brought in to assist in a murder linked to fantasy football - which just happens to be one of her many areas of expertise.

[08/27/15 - 11:21 AM]
Animal Planet's "Tanked" Delivers Marvelous Masterpieces to Megastars, MVPs, Magicians and Musicians
Look for the first of 10 new episodes on Friday, September 18 at 10:00/9:00c.

[08/27/15 - 11:09 AM]
Jimmy Fallon Tops His Broadcast Competition for the Late-Night Ratings Week of Aug. 17-21 in All Key Categories
NBC spins the late-night numbers for the week of August 17-21.

[08/27/15 - 11:01 AM]
TBS Orders Two More Seasons of "American Dad!"
In November, the network announced a 22-episode order for season 11, which is set to air on TBS and Adult Swim in early 2016.

[08/27/15 - 10:50 AM]
Video: Showtime(R) Releases the Official Trailer for the Emmy(R) Nominated Outstanding Drama Series "Homeland"
Season five will pick up two years after Carrie Mathison's (Claire Danes) ill-fated tenure as Islamabad station chief.

[08/27/15 - 10:50 AM]
All-New Dance Docuseries "Step It Up" Premieres September 25 on Lifetime
Traci Young-Byron, a former Miami Heat Dancer and longtime team captain, is the owner of the elite dance company, the Young Contemporary Dance Theatre (YCDT).

[08/27/15 - 10:26 AM]
A&E and LMN to Premiere Two New Documentaries Chronicling the Troubling Persona of O.J. Simpson and the Criminal and Civil Trials Against Him
A&E will premiere the two-hour special "O.J. Speaks: The Hidden Tapes" on Thursday, October 1 at 9:00/8:00c.