[11/04/11 - 08:41 AM] "Weed Wars" Premieres Thursday, December 1 at 10PM E/P, Simulcast on Discovery and Discovery Fit & Health The newcomer was previously slated to bow on Sunday, November 27 at 10:00/9:00c.
[via press release from Discovery]
MEDICINAL CANNABIS COMES TO SERIES TELEVISION FOR THE FIRST TIME
WEED WARS Premieres Thursday, December 1 at 10PM E/P, Simulcast on Discovery and Discovery Fit & Health
(Silver Spring, MD.) - For the first time on television, a weekly series takes an up close and personal look at the controversial business of medicinal cannabis as WEED WARS premieres Thursday, December 1, at 10PM E/P simulcast on Discovery and Discovery Fit & Health. The entire four-week run of the series will be simulcast on both networks.
WEED WARS follows Oakland's Harborside Health Center, the nation's largest medicinal cannabis dispensary serving over 94,000 patients. The man behind Harborside is founder and executive director Steve DeAngelo whose mission is to provide the best possible product to his diverse client base of patients while using his business to educate the rest of the country about the full regulation and taxation of medicinal cannabis.
At first blush, WEED WARS is a familiar story: a start-up business with demanding clients and the ever-looming possibility that it could all go belly up... But this is not exactly a typical business. When California voters passed the Compassionate Use Act in 1996, medicinal cannabis was legalized within the state, igniting a national firestorm and providing an opening to a whole new kind of entrepreneur.
In addition to DeAngelo and his staff, WEED WARS follows the journey of the plant itself from seed germination to harvesting. Meet the growers and "patient farmers" whose job it is to provide the "medicine" - the buds - that will be eventually purchased and used by thousands of clients, many of whom feel their lives have been forever changed by the plant.