or


[11/09/11 - 08:56 AM]
Nickelodeon to Create New Content Destination Specifically for Moms for the First Time in Its History, With New "NICKMOM" Prime-Time TV Block and Digital Site
The NICKMOM TV block will launch in the fourth quarter of 2012 on Nick Jr.

[via press release from Nickelodeon]

Nickelodeon to Create New Content Destination Specifically for Moms for the First Time in Its History, With New "NICKMOM" Prime-Time TV Block and Digital Site

Four-Hour NICKMOM TV Block to Air Nightly on Nick Jr. Starting 4Q 2012; NICKMOM Site to Launch Nov. 14

NICKMOM Original Programming Slate Includes More than 30 Projects in Development

General Mills and Reckitt Benckiser Sign on as Charter Sponsors

NEW YORK, Nov. 9, 2011 -- Nickelodeon, the number-one entertainment brand for kids and the top TV destination for moms, is creating a brand-new, multi-platform destination just for today's moms: NICKMOM, a prime-time, advertiser-supported nightly programming block on Nick Jr. and a convergent web site. Nickelodeon and Nick Jr. are already the top viewing destinations for moms, according to Nielsen Media Research, and one out of every 4 moms today grew up watching Nickelodeon themselves. Nickelodeon is creating NICKMOM in response to original research with today's moms who are younger, more diverse and more tech savvy than prior generations, and who are looking for entertainment outlets that speak directly to the experience of their lives. These moms say they want entertainment content that is focused on comedy, helps them relax at the end of the day and ultimately celebrates being a parent.

The NICKMOM block on Nick Jr. will feature a mix of original long- and short-form humor-based programming, including talk shows, stand-up and sketch comedy, hidden camera and more. The TV block will air nightly from 9 p.m. to 1 a.m. (ET) with two-hours of original content and a replay immediately following. The NICKMOM TV block will launch in 4Q12. The NICKMOM web site will debut Monday, Nov. 14 as a blog on Nickelodeon's ParentsConnect.com--Nickelodeon's web resource for parenting advice and community´┐Żand will feature editorial franchises and video. The NICKMOM site will then evolve into a robust, mom-focused humor site complete with editorial, photos, videos, gaming and community next year.

"Today's moms who grew up with Nickelodeon have a renewed relationship with us through their kids, and now we have something for them as adults in NickMom," said Cyma Zarghami, President, Nickelodeon Networks, a division of Viacom. "This generation of moms is very different than any one before it and we are very excited to offer a destination that is unique in today's entertainment landscape with content that taps into the Nickelodeon's comedic DNA."

With more than 30 projects currently in development, the NICKMOM block will feature talk shows, docu-series, stand-up and sketch comedy, hidden camera and game shows and more, emphasizing the kind of comedy moms say they enjoy most - relatable, ridiculous and irreverent. Development deals are in place with Eyeworks USA (The Biggest Loser); Mad Cow (Madeleine Smithberg, co-creator, former executive producer of The Daily Show); actress and author Annabelle Gurwitch (You Say Tomato, I Say Shut Up; Fired!; Dinner & a Movie); and Emmy award-winning Hugh Fink (head writer, The Late Late Show with Craig Ferguson; and writer, SNL); among a host of others.

Well in advance of its TV launch, NICKMOM already has acquired two charter sponsors: General Mills; and Reckitt Benckiser.

Outside of the block's mom-focused content in prime time, Nick Jr. will remain the premier commercial-free network and online site where preschoolers can gain key curricular knowledge in a curated and organized environment. Through interactivity and narrative, Nick Jr. and nickjr.com help kids learn early literacy, social studies, basic math, science, movement and art skills, through the top preschool shows on all television like Dora the Explorer, Bubble Guppies, Go, Diego, Go!, Yo, Gabba, Gabba, Max and Ruby, Team Umi Zoomi and more.

Nick Jr., home of the top educational preschool programming on television, currently reaches 73 million households via cable, digital cable and satellite TV. Nick Jr. is like preschool on TV, with educational programming both on-air and online at www.nickjr.com.

Nickelodeon, now in its 32nd year, is the number-one entertainment brand for kids. It has built a diverse, global business by putting kids first in everything it does. The company includes television programming and production in the United States and around the world, plus consumer products, online, recreation, books and feature films. Nickelodeon's U.S. television network is seen in more than 100 million households and has been the number-one-rated basic cable network for 16 consecutive years. Nickelodeon and all related titles, characters and logos are trademarks of Viacom Inc. (NYSE: VIA, VIA.B).





  [november 2011]  
S
M
T
W
T
F
S
  


· SHOWATCH
(series past and present)
· DEVWATCH
(series in development)
· MOVIEWATCH
(tv movies and mini-series)









[12/21/14 - 09:11 AM]
Saturday's Broadcast Ratings: CBS Tops Evening with "Thursday Night Football" Special
The Eye's primetime NFL coverage wins the night in both total viewers and adults 18-49.

[12/21/14 - 08:56 AM]
"Saturday Night Live," With Host Amy Adams, Was the #1 Big 4 Non-Sports Telecast of the Night in Both Households and 18-49
NBC spins the numbers for Saturday, December 20.

[12/20/14 - 09:00 AM]
NBC Ranks #1 Friday Night Among the Big 4 in Adults 18-49, Total Viewers, Adults 25-54 and All Other Key Measures
NBC spins the numbers for Friday, December 19.

[12/20/14 - 08:47 AM]
Friday's Broadcast Ratings: NBC Tops Viewers, Demos with "Dateline"
The Peacock leads the night with its perennial newsmagazine.

[12/19/14 - 05:41 PM]
NBC Shuffles Its Friday Lineup; "Constantine" to Open Night
Beginning January 16, look for "Constantine" at 8:00/7:00c followed by "Grimm" at 9:00/8:00c and "Dateline NBC" at 10:00/9:00c.

[12/19/14 - 03:15 PM]
David Schwimmer Cast as Attorney Robert Kardashian in "American Crime Story: The People v. O.J. Simpson"
He'll join the previously announced Cuba Gooding Jr. as O.J. Simpson and Sarah Paulson as Marcia Clark.

[12/19/14 - 12:47 PM]
"Whale Wars" Returns to Animal Planet January 2 with a World Premiere Three-Hour Event
Under legal siege, Captain Paul Watson is forced to hand the mission over to youthful veteran Peter Hammarstedt following a ruling from the United States Court of Appeals for the Ninth Circuit.

[12/19/14 - 11:58 AM]
Velocity and Discovery Channel Announce the On Air Team for Barrett-Jackson Live
Coverage begins Tuesday, January 13 from 6-8 PM ET on Discovery Channel and continues through Sunday, January 18 from 2-7 PM ET on Velocity.

[12/19/14 - 10:12 AM]
"Night Will Fall," Revealing the Untold Story of a 1945 Film Detailing Concentration-Camp Atrocities, Debuts Jan. 26, Exclusively on HBO
The film juxtaposes horrific raw footage and scenes from the 1945 documentary with insights from the survivors, the soldiers who liberated them and the filmmakers who recorded these appalling images.

[12/19/14 - 10:02 AM]
USA Network Announces Series Pick-Up for New Drama "Mr. Robot"
The series stars Rami Malek, Christian Slater, Portia Doubleday, Carly Chaikin and Martin Wallstrom.

[12/19/14 - 10:02 AM]
Starz Releases New Video and Image from "Outlander"
The release is part of Starz's 25 Days of #OutlanderOfferings that has been giving fans something extra special for the holidays to get them through the #Droughtlander.

[12/19/14 - 10:00 AM]
AMC Casts International Film Star Daniel Wu as Lead of "Badlands" (WT)
The series tells the story of a ruthless, well-trained warrior named Sunny (Wu) and a young boy who embark on a journey across a dangerous land to find enlightenment.

[12/19/14 - 09:20 AM]
"@midnight" Moves to 11:30 p.m. for Two Weeks Only; Comedy Central Premieres "Ari Shaffir: Paid Regular" and "This Is Not Happening" in January
The premiere episode of "This Is Not Happening" will be available on Amazon Instant Video on January 12 and in the Comedy Central App on January 13.

[12/19/14 - 08:41 AM]
"The People Magazine Awards" Generates NBC's Biggest Audience in Its Slot, Excluding "Peter Pan Live!" and NFL, Since October 23
NBC spins the numbers for Thursday, December 18.

[12/19/14 - 08:39 AM]
Emmy(R)-Winning Series "Banshee" Returns for Third Season Jan. 9, Exclusively on Cinemax
New guest stars this season include Denis O'Hare, Chaske Spencer, Tom Pelphrey and Meaghan Rath.