[12/12/11 - 08:22 AM]
Garden State Style Returns to Oxygen With the Premiere of the Second Season of "Jersey Couture" on Tuesday, February 7th at 10 PM ET/PT
In the Oxygen series, "running the family business means having a flair for fashion, accessories, and even the right undergarments."

[via press release from Oxygen]



New Jersey-Based Fashion Series Returns in an All-New Dress Focused Format

NEW YORK - December 12, 2011 - Oxygen's "Jersey Couture" premieres on Tuesday, February 7, at 10 PM ET/PT with two half-hour back-to-back episodes with an all-new look and a whole lot of Jersey style. As viewers learned in the first season of "Jersey Couture," mixing family with business can have its challenges for the Scalis -sisters Kimberly and Christine and mom Diane. With a trademark "no BS" attitude, the family has made its dress store the premiere glamour stop in South New Jersey. In this ultimate dress-up series, running the family business means having a flair for fashion, accessories, and even the right undergarments.

Whether it's a Sweet 16 fantasy, a gala charity ball, a high school prom, or a daughter's wedding everyone knows that the perfect dress makes the event, and no one in New Jersey is better at helping women find the right dress than the Scalis. From the opinionated mother of the bride to the noisy best friend who doesn't like any of the choices to the customer that falls in love with a dress that's out of her price range and then begs for a discount, everyone thinks they know best. But when you enter Diane & Co, the Scali woman run the show, which always guarantees a fun and memorable shopping experience.

The customers are guided in their difficult decisions by Kimberly, Christina and mom Diane, delivering their signature advice accessorized with their unique, inimitable style. Because at the end of their business day, it's all about providing women with the Cinderella experience of a lifetime.

The stars of "Jersey Couture" include:

Kimberly Gambale

As the oldest daughter, Kimberly Gambale helps rule the roost at the dress shop with her mom, Diane. Kimberly is responsible for the sales floor and the online business. Along with her sister, Christina, she also created Diane & Co.'s Fluff Me service, which provides "day of" pampering to clients at their special events. Kimberly is married to Jerome and has a two-year-old daughter Francesca, along with their newest addition, son Lorenzo.

Christina Scali

With a slim new figure, a fresh hair color, and a mind for business, this fiery redhead changed her image to suit her newfound feisty personality. Christina Scali has finally found her place at Diane and Co., diving into new responsibilities and taking on multiple jobs at once. With romance finally in her life, can she manage to juggle work, family, and love?

Diane Scali

A local celebrity in central New Jersey, Diane Scali is the owner of the upscale dress shop Diane & Co. Wife of Sal, mother of Kimberly, Christina, and Anthony and grandmother of Francesca and newest addition Lorenzo, the family's "tornado" not only sells dresses but also designs custom gowns for high-end clients, with her daughters by her side. This season, Diane is pulled in numerous directions as she balances running her boutique and spending time with her grandkids.

"Jersey Couture" is produced by Half Yard Productions, with Abby Greensfelder and Sean Gallagher as executive producers.

About Half Yard Productions

Half Yard Productions is an award-winning entertainment development and production company with offices in New York and Bethesda, MD. From character-driven reality series and documentary narratives to historical specials and educational programming, Half Yard Productions delivers high-quality programs on a diverse array of subjects. Go to www.halfyardproductions.com to learn more.

About Oxygen Media

Oxygen Media is a multiplatform lifestyle brand that delivers relevant and engaging content to young women who like to "live out loud." Oxygen is rewriting the rulebook for women's media by changing how the world sees entertainment from a young woman's point of view. Through a vast array of unconventional and original content including "The Glee Project," "Bad Girls Club," "Hair Battle Spectacular," and "Tori & Dean: Home Sweet Hollywood," the growing cable network is the premiere destination for unique and groundbreaking unscripted programming. A social media trendsetter, Oxygen is a leading force in engaging modern young women, wherever they are, with popular, award-winning features online including www.OxygenLive.com, the real-time social viewing party that is also available as an app for the iPhone and iPad. Oxygen is available in 77 million homes, and can be found online and on mobile devices at www.oxygen.com. Follow us on Twitter at www.twitter.com/OxygenPR. Oxygen Media is a service of NBCUniversal.

  [december 2011]  


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