or


[12/19/11 - 07:50 AM]
NBC Sports Group and Red Bull Media House Announce Partnership to Create "Red Bull Signature Series"
The strategic endeavor "will bring 35 hours of jaw-dropping and one-of-a-kind action sports programming to NBC and the NBC Sports Network starting in January."

[via press release from NBC]

NBC SPORTS GROUP AND RED BULL MEDIA HOUSE ANNOUNCE PARTNERSHIP TO CREATE "RED BULL SIGNATURE SERIES"

'Red Bull Signature Series' to Air Across NBC Sports and NBC Sports Network Beginning in January 2012

New York, N.Y. - December 19, 2011 - The NBC Sports Group, and its action sports arm Alli, and Red Bull Media House announced today a long-term partnership for the development of a new property, the Red Bull Signature Series. The strategic endeavor will bring 35 hours of jaw-dropping and one-of-a-kind action sports programming to NBC and the NBC Sports Network starting in January 2012.

The Red Bull Signature Series will include the most progressive and innovative snowboarding, mountain biking, freestyle motocross, ice cross downhill, skiing and BMX events, showcased on custom courses from the inspiration of the athletes themselves. The series features some of Red Bull's top events including X-Fighters, Supernatural, Crashed Ice, Dream Line, Rampage and Cold Rush and other third party action sports competitions (see below for details on shows). The Red Bull Signature Series kicks off on NBC with Crashed Ice on Saturday, January 21. For more information, visit www.redbullsignatureseries.com.

"We look forward to partnering with the NBC Sports Group to expand their footprint in sports and deliver unique competition programming that you don't see every day," said Werner Brell, Managing Director, Red Bull Media House North America.

In conjunction with Alli Sports, a division of the NBC Sports Group, the Red Bull Signature Series will offer brands fully integrated sponsorship packages, including on-the-ground, on-air enhancements, commercial units and authentic combinations across its network and digital platforms. With the goal of pure sport progression, the new series will provide an event and media platform with more than 20 global events spread throughout the year, monthly programming on NBC and NBC Sports Network, and multiple digital and social extensions.

"This partnership is an amazing opportunity to create a new global property with a terrific brand in Red Bull, who already produces premium events and world class content," said Alli Sports President Wade Martin. "The Red Bull Signature Series has amazing growth potential and provides a tremendous opportunity for other brands to be part of some of the world's most unique sporting events with the NBC Sports Group and Red Bull Media House."

Red Bull has created captivating athlete and sports content for nearly 25 years, and the relationship with the NBC Sports Group and Alli provides the ability to further reach mainstream audiences around the world.

"Red Bull Media House is a creator of spectacular and unique content in the action sports genre," said Rob Simmelkjaer, Senior Vice President, NBC Sports Ventures. "We could not be more excited to be bringing this creativity to the NBC Sports Group family of networks."

The Red Bull Signature Series will feature 20 hours of programming on NBC and 15 hours on NBC Sports Network each year over the course of the partnership. For additional information, visit www.redbullsignatureseries.com.

Red Bull Signature Series programming highlights to include:

· Red Bull X-Fighters: The world's best freestyle motocross riders travel the globe to compete in the premiere FMX series in front of thousands of fans at some of the most iconic locations on the planet.

· Red Bull Rampage: The creative, unrestricted ethos of free-ride mountain biking comes to the contest arena while staying true to the sport's core ideals. Poised on a sandstone ridge in the brutal landscape near Virgin, Utah, riders choose whatever line they dare between an established start gate and the finish line 1,500ft (500m) below. Exactly what happens between those two points will be legendary.

· Red Bull Supernatural: The brainchild of snowboarding icon Travis Rice, the event is a first-of-its-kind backcountry competition designed to showcase the skills of the best all-around riders on the planet. Over 100 man-made features have been built on the slope over summer, so that once snow falls, a series of tree-line features, jumps and drops will emerge creating the ultimate backcountry run.

· Red Bull Crashed Ice World Championship: A combination of ice hockey, downhill skating and boarder-cross, the official Ice Cross Downhill World Championship brings the toughest, fastest ice cross downhill racers from around the world to race through an unforgiving, gritty, freezing downhill ice canal course full of mind-and-body-bending twists, turns and chutes. The rules are simple: Four athletes line up at the start, duke it out shoulder to shoulder and the first across the finish line wins.

· Red Bull Dream Line: 16 of the world's best BMX dirt riders meet at Anthony Napolitan's private training facility in Minnesota, riding an un-restricted trails-style course that sends riders to the skies and back down again.

· Red Bull Cold Rush: The invitation-only event returns for year two at its stateside home of Silverton Mountain in Colorado, North America's highest and steepest ski area. Only accessible via helicopter or hiking, the high-alpine bowls, chutes and cliffs are home to the three-day competition. Comprised of three disciplines - Big Mountain, Cliffs, and Slopestyle - the peer-judged event will determine the best all-around backcountry skier.

###

NBC Sports Group

When the Comcast-NBCUniversal transaction was completed in January of 2011, the broad reach and storied history of NBC Sports united with Comcast's 24/7 ability to super-serve fans to create the NBC Sports Group. The new sports media company consists of an array of broadcast television, cable television and digital sports assets, including NBC Sports & Olympics, Golf Channel, Versus, 11 SportNets (regional sports networks) and their respective websites. Together, the new combined assets of the NBC Sports Group possess an unparalleled collection of television rights agreements, partnering with some of the most prestigious sports properties in the world: the Olympics, NFL, NHL, PGA TOUR, PGA of America, USGA, IndyCar, French Open, Tour de France and The Kentucky Derby, Preakness and Belmont Stakes.

Red Bull Media House

Red Bull Media House is a global media company that creates compelling sports, culture and lifestyle programming and distributes it across multiple platforms. From film to television, print to digital and games, Red Bull Media House content is optimized for any device or platform. For more information, go to www.redbullmediahouse.com.





  [december 2011]  
S
M
T
W
T
F
S
    


· SHOWATCH
(series past and present)
· DEVWATCH
(series in development)
· MOVIEWATCH
(tv movies and mini-series)





[12/09/16 - 10:01 AM]
Video: Netflix Releases Trailer for Sand Storm, Written and Directed by Elite Zexner
Israel's official submission for the 2017 Foreign Language Film Academy Award(R) will launch on Netflix Friday, December 15.

[12/09/16 - 09:54 AM]
American Heroes Channel to Pay Tribute to Late Senator John Glenn with Special Programming Stack
Starting Monday, December 12, AHC will encore episodes of "When We Left Earth: The NASA Mission," which showcase our nation's quest to conquer the last frontier - outer space.

[12/09/16 - 09:50 AM]
"Mariah's World" Series Premiere Event Delivers 2.2MM A18-49 and Nearly 4MM Total Viewers Across E! and Bravo on Sunday Night
E! further spins the numbers for Sunday, December 4.

[12/09/16 - 08:29 AM]
Thursday's Broadcast Ratings: NBC Tops Charts with "Thursday Night Football"
The Peacock cruises to victory among total viewers and adults 18-49.

[12/09/16 - 07:38 AM]
Video: BBC America's "Doctor Who" Christmas Special Trailer Released Today
The Doctor, played by Peter Capaldi, teams up with an investigative journalist, played by Charity Wakefield and a superhero to save New York from a deadly alien threat.

[12/09/16 - 07:17 AM]
Comedy Central Unveils Winter Programming Schedule
Newcomers include "The Comedy Jam," "Detroiters," "Jeff & Some Aliens" and "The High Court."

[12/08/16 - 05:43 PM]
Discovery to Pay Tribute to Space Pioneer John Glenn - Special Broadcast Airing Sunday
Look for an encore presentation of "When We Left Earth: The NASA Missions" this Sunday, December 11 at 9 AM ET/PT.

[12/08/16 - 04:36 PM]
President Barack Obama to Appear on "The Daily Show with Trevor Noah" on Monday, December 12 at 11:00 p.m. ET/PT
President Obama's first appearance on "The Daily Show with Trevor Noah" will be simulcast across Comedy Central, MTV and BET.

[12/08/16 - 02:32 PM]
Merry Mythmas from Science Channel
Science Channel will marathon every episode ever of "MythBusters" beginning Friday, December 23.

[12/08/16 - 02:09 PM]
Make Your January Must-Watch List with Lifetime's Movies and Series
Newly announced season premieres include "Little Women: Atlanta" on Wednesday, January 4 and "Bring It!" on Wednesday, January 13.

[12/08/16 - 01:46 PM]
"Late Night with Seth Meyers New Years Eve Special" Goes Primetime on Saturday, Dec. 31 with A-List Lineup
Jennifer Lawrence, Arnold Schwarzenegger, Leslie Jones and Kelly Clarkson will all appear in the 10:00/9:00c telecast.

[12/08/16 - 12:15 PM]
NBC's New Comedies Earn Key Timeslots with Strong Support While Powerful Sunday Lineup Launches March 5 as #1 Network Sets Midseason Slate
The Peacock locks in dates for newcomers "Powerless," "Trial & Error," "Great News" and "The Blacklist: Redemption," among others.

[12/08/16 - 12:03 PM]
"Caraoke Showdown" Hosted by Craig Robinson Premieres January 12 on Spike TV
"Caraoke Showdown" takes groups of passengers on a musical journey to win money by competing in a variety of karaoke-style challenges.

[12/08/16 - 12:03 PM]
"The Defiant Ones," Four-Part Documentary Event Telling the True Story of Music Legends Dr. Dre and Jimmy Iovine, to Debut on HBO Next Year
Director Allen Hughes has made an unquestionably bold film about the unlikely but ultimately unbreakable bond of trust and friendship between two street-smart men from different worlds who have shaped many of the most exciting and extreme moments in recent pop culture.

[12/08/16 - 11:55 AM]
Tuesday's "The Late Show with Stephen Colbert" Tops Late Night with Its Largest Tuesday Audience Since Oct. 2015
CBS spins the late-night numbers for Tuesday, December 6.