STACY LONDON PRODUCES NEW TLC FASHION SERIES ON ONE-OF-A-KIND BROOKLYN CLOTHING BOUTIQUE
New series follows husband and wife team as they set out to conquer the plus-size fashion world
(NEW YORK, NY) - It's plus-size fashion without the minuses of mainstream retail traditions in TLC's newest series. Executive produced by WHAT NOT TO WEAR's fashion authority, Stacy London, with BBC Worldwide Productions, this eight-part series set to premiere in May 2012 will follow husband and wife business owners Lisa and Jim Dolan, as they revise and revolutionize the norms of plus-size shopping experiences in their clothing store, Lee Lee's Valise. Each episode will focus on three different customers as their intimate shopping experience at the store, combined with Lisa's distinctive clothing line, helps transform their lives.
The average size of an American woman is 14, but no average-sized American woman experiences a normal shopping experience at a typical fashion retailer as only 18% of clothes are a size 14 or over. At Lee Lee's Valise, women of all shapes and sizes feel confident, fashionable and sexy through Lisa's custom-made designs, tailored business approach and bold NY personality. Through drama, laughs and a few tears, Lisa and her team will transform their customers' wardrobe from shab to fab -- all through the simple and personalized accommodations to fit and flaunt each unique body type.
Running a successful business with a unique focus may seem like a walk in Central Park, but for this outspoken duo, drama is inevitable. While Lisa and Jim have a strong opinion about each and every item in Lee Lee's Valise, they always put the customer first. Often times the customer's feedback and personal shopping experience plays a vital role in how Lisa designs her line and stocks her shop.
The series is produced by BBC Worldwide Productions for TLC. Executive Producers are Scott Shatsky with Stacy London and Julie Merson executive producing for Super Long Play. Elli Hakami and Jane Tranter are executive producers for BBC Worldwide Productions.
TLC is a global brand that celebrates extraordinary people and relatable life moments through innovative nonfiction programming. A top 10 cable network in key female demos, TLC has built successful franchises around the Cake Boss and Say Yes to the Dress brands. In 2011, TLC had 28 series averaging 1.0 million P2+ viewers or more including Sister Wives, My Strange Addiction, Extreme Couponing, Toddlers & Tiaras, NY Ink, 19 Kids and Counting, and What Not To Wear.
TLC is available in more than 99 million homes in the US and 75 million households in 34 countries internationally. A destination online, TLC.com offers in-depth fan sites, exclusive video content, and original editorial covering style, home, food, and more. Fans can also interact with TLC via On Demand services, on mobile platforms, including an iPhone App, and through social media such as Facebook or @TLC on Twitter. TLC is part of Discovery Communications (NASDAQ: DISCA,DISCB, DISCK), the world's number one nonfiction media company reaching more than 1.5 billion cumulative subscribers in over 210 countries and territories.
About BBC Worldwide Productions
BBC Worldwide Productions, led by Jane Tranter, is based in Los Angeles and develops and produces scripted and non-scripted projects for U.S. cable and broadcast networks, as well as digital platforms. The production company is responsible for the smash hit "Dancing with the Stars" (ABC), "Top Gear" (HISTORY), "What Not to Wear" (TLC), "Torchwood: Miracle Day" (Starz), "Hairy Bikers" (HISTORY) and the upcoming titles "The Week the Women Went" (Lifetime), "The Next Big Thing" (Oxygen), "Lovetown, USA" (OWN), "Lives on Fire" (OWN) and "Da Vinci's Demons" (Starz). BBC Worldwide Productions sits within one of six core businesses that form BBC Worldwide, the main commercial arm and wholly-owned subsidiary of British Broadcasting Corporation (BBC).