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[01/26/12 - 11:25 AM]
History(R) Turning the Superbowl Into the "Swamperbowl" With National Commercial "Swamp People: This Is Your Boss"
The 30-second spot, due in the fourth quarter, will tout the show's return on Thursday, February 9 at 9:00/8:00c.

[via press release from History]

HISTORY(R) TURNING THE SUPERBOWL INTO THE "SWAMPERBOWL" WITH NATIONAL COMMERCIAL "SWAMP PEOPLE: THIS IS YOUR BOSS"

New York, NY, January 26, 2012 - HISTORY is set to premiere :30 second national SWAMP PEOPLE spot in the fourth quarter of the upcoming Superbowl XLVI. The announcement was made by Nancy Dubuc, President and General Manager, HISTORY.

The Superbowl commercial will promote and showcase both HISTORY, as well as the third season of its popular series, SWAMP PEOPLE which premieres Thursday, February 9 at 9pm ET.

"This is a great moment for HISTORY," said Ms. Dubuc. "We are currently one of the top brands in the media landscape and the #2 network for men, and SWAMP PEOPLE is one of our most successful shows - Season 2 of SWAMP PEOPLE averaged 4.1 million total viewers, which was a 32% increase over Season 1. This is a great way for Americans to get back into the Swamp of things prior to the new season!"

In This is Your Boss, HISTORY takes viewers into the heart of the Atchafalaya Swamp deep in Louisiana - for a Swamp's Eye view of "just another day at the office" - It's a NO GUTS NO GATOR kind of a place where The Boss has a large set of teeth and won't take No for an answer. The spot launches in the Superbowl, and then media will continue with additional paid placements and on A+E Networks.

Continued Ms. Dubuc: "So much of the HISTORY brand is about America and Making History Every Day - with this spot we want to give viewers that sense - that we are part of the American fabric."

SWAMP PEOPLE explores and celebrates a unique culture far removed from the mainstream of contemporary America. This is a united community that fends for itself and makes a living any way they can in an unpredictable environment. The families of SWAMP PEOPLE battle Father Time, Mother Nature and the challenges of life in and around the murky waters of the Atchafalaya Swamp. They are America's forgotten pioneers.

Season Three of SWAMP PEOPLE follows these intrepid hunters and family men as they head out in pursuit of these most powerful beasts during the 30-day alligator hunting season, regulated by the state of Louisiana.

Season 2 of SWAMP PEOPLE set a record for the program, with 4.1 million Total Viewers.

SWAMP PEOPLE ranks as the #7 ad-supported cable non-fiction series in 2011 to-date among A25-54. Overall, Season 2 of SWAMP PEOPLE averaged 2.1 million Adults 25-54, 2.1 million Adults 18-49, 1.3 million Men 25-54 and 1.3 million Men 18-49. The sophomore season was up +24% among A25-54 and +31% among A18-49 vs. its freshman year. The season 2 finale captured record highs for the show, earning 2.8 million A18-49 and A25-54.

This is Your Boss was created by HISTORY's own On-Air Promotion Department, and the Production Company is The Arsenal Film & Creative.

About HISTORY and HISTORY HD

HISTORY(R) and HISTORY(R) HD are the leading destinations for revealing, award-winning original non-fiction series and event specials that connect history with viewers in an informative, immersive and entertaining manner across multiple platforms. Programming covers a diverse variety of historical genres ranging from military history to contemporary history, technology to natural history, as well as science, archaeology and pop culture. Among the network's program offerings are hit series such as American Pickers, Ax Men, American Restoration, Ice Road Truckers, Top Gear, Pawn Stars and Top Shot, as well as acclaimed specials including Vietnam in HD, Gettysburg, America the Story of Us, WWII in HD, 102 Minutes That Changed America. HISTORY has earned four Peabody Awards, eleven Primetime Emmy(R) Awards, 12 News & Documentary Emmy(R) Awards and received the prestigious Governor's Award from the Academy of Television Arts & Sciences for the network's Save Our History(R) campaign dedicated to historic preservation and history education. Take a Veteran to School Day is the network's signature initiative connecting America's schools and communities with veterans from all wars. The HISTORY website, located at www.history.com, is the leading online resource for all things history, featuring over 20,000 videos, images, audio clips, articles and interactive features that allow visitors to dig deeper into a broad range of thousands of historical topics.





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[03/05/15 - 10:06 AM]
Four Conference Champions Punch NCAA Tickets on FOX Sports 1
FOX Sports 1, for the second consecutive year, is the exclusive home for the entire BIG EAST Men's Basketball Tournament from Madison Square Garden in New York City, including on-site studio coverage throughout the event.

[03/05/15 - 10:00 AM]
"ACM Presents: Superstar Duets!," A New Entertainment Special Featuring an Unprecedented Lineup of Country Music Legends Performng Alongside This Year's ACM Award Nominees and Chart-Topping Artists, To Be Broadcast Friday, May 15 on CBS
Dierks Bentley, Clint Black, Luke Bryan, Kenny Chesney, Sam Hunt, Miranda Lambert, Patty Loveless, Ronnie Milsap, Darius Rucker, Dwight Yoakam, Alabama, Eli Young Band and Florida Georgia Line among those slated to appear.

[03/05/15 - 09:33 AM]
Series Premiere of "CSI: Cyber" Posts Significant Gains in the Time Period and Versus Year Ago
CBS spins the numbers for Wednesday, March 4.

[03/05/15 - 08:46 AM]
Smithsonian Channel(TM) Investigates the Real Story That Inspired CBS' Limited Event Series "The Dovekeepers"
The new one-hour special, "Siege of Masada," premiering Friday, March 27 at 9:00/8:00c, examines the evidence behind this powerful legend.

[03/05/15 - 08:32 AM]
Netflix Announces New Drama Series "The OA"
Eight hour-long episodes of the series will premiere exclusively across all Netflix territories in 2016.

[03/05/15 - 08:30 AM]
Wednesday's Broadcast Ratings: "Empire" Remains Unstoppable for FOX
The network's juggernaut climbs to a 5.7 rating among adults 18-49.

[03/05/15 - 08:24 AM]
Animal Planet's #1 Series Returns Sunday, April 5 - Jeremy Wade Goes to New Depths in the Most Daring "River Monsters" Expeditions Yet
In the season finale, Wade travels back in time to uncover the greatest river monster that ever lived in the ground-breaking special "River Monsters: Prehistoric Terror," premiering in late May during Animal Planet's fourth annual "Monster Week."

[03/05/15 - 08:18 AM]
"It's Me, Hilary: The Man Who Drew Eloise," The Story of Hilary Knight, Who Brought the Beloved Children's Book Icon To Life, Debuts March 23, Exclusively on HBO
The film tells the story of Hilary Knight, the man whose pen helped create Eloise, and recounts the painful events that led to the dissolution of his working relationship with Kay Thompson, the books' author and his closest collaborator.

[03/05/15 - 08:01 AM]
Strong, Lalas Tabbed FOX Sports 1's Lead Major League Soccer Broadcast Team
The trio makes its network MLS debut calling the night-cap of FOX Sports 1's season-opening doubleheader, Sunday, March 8, as the Seattle Sounders FC hosts the defending Eastern Conference Champion New England Revolution at CenturyLink Field.

[03/05/15 - 07:49 AM]
Jack Antonoff of Bleachers to Host "2015 mtvU Woodie Awards" Live on MTV Friday, March 20 from SXSW
The group joins Big Sean as the announced performers for the show.

[03/05/15 - 07:11 AM]
Olivia Colman, Tom Hollander and Elizabeth Debicki Sign on for "The Night Manager"
They join previously announced stars Hugh Laurie and Tom Hiddleston, and Academy Award(R)-winning director Susanne Bier.

[03/05/15 - 07:03 AM]
Discovery Channel Ascends with the Introduction of Elevation Weekend on April 25
A weekend of epic documentaries, Elevation Weekend documents new conflicts and obstacles as well as reflects on the history of heroic expeditions and how they inform modern explorations.

[03/05/15 - 06:04 AM]
Hallmark Channel Announces Danica McKellar to Star in "A Perfect Wedding" (WT) A Hallmark Channel Original Movie World Premiere June 2015
McKellar stars as a wedding planner extraordinaire who plans everything to perfection.

[03/05/15 - 04:06 AM]
Date and Time Change for Hallmark Channel's "When Calls the Heart" Season 2 Premiere
The show's sophomore run - originally set for Saturday, April 4 - will now kick off on Saturday, April 25.

[03/04/15 - 03:03 PM]
Nickelodeon Renews Two Live-Action Hits "Bella and the Bulldogs" and "The Thundermans"
Year-to-date, "Bella and the Bulldogs" is the number-one show on Nickelodeon with premieres averaging two million total viewers.