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[01/26/12 - 11:25 AM]
History(R) Turning the Superbowl Into the "Swamperbowl" With National Commercial "Swamp People: This Is Your Boss"
The 30-second spot, due in the fourth quarter, will tout the show's return on Thursday, February 9 at 9:00/8:00c.

[via press release from History]

HISTORY(R) TURNING THE SUPERBOWL INTO THE "SWAMPERBOWL" WITH NATIONAL COMMERCIAL "SWAMP PEOPLE: THIS IS YOUR BOSS"

New York, NY, January 26, 2012 - HISTORY is set to premiere :30 second national SWAMP PEOPLE spot in the fourth quarter of the upcoming Superbowl XLVI. The announcement was made by Nancy Dubuc, President and General Manager, HISTORY.

The Superbowl commercial will promote and showcase both HISTORY, as well as the third season of its popular series, SWAMP PEOPLE which premieres Thursday, February 9 at 9pm ET.

"This is a great moment for HISTORY," said Ms. Dubuc. "We are currently one of the top brands in the media landscape and the #2 network for men, and SWAMP PEOPLE is one of our most successful shows - Season 2 of SWAMP PEOPLE averaged 4.1 million total viewers, which was a 32% increase over Season 1. This is a great way for Americans to get back into the Swamp of things prior to the new season!"

In This is Your Boss, HISTORY takes viewers into the heart of the Atchafalaya Swamp deep in Louisiana - for a Swamp's Eye view of "just another day at the office" - It's a NO GUTS NO GATOR kind of a place where The Boss has a large set of teeth and won't take No for an answer. The spot launches in the Superbowl, and then media will continue with additional paid placements and on A+E Networks.

Continued Ms. Dubuc: "So much of the HISTORY brand is about America and Making History Every Day - with this spot we want to give viewers that sense - that we are part of the American fabric."

SWAMP PEOPLE explores and celebrates a unique culture far removed from the mainstream of contemporary America. This is a united community that fends for itself and makes a living any way they can in an unpredictable environment. The families of SWAMP PEOPLE battle Father Time, Mother Nature and the challenges of life in and around the murky waters of the Atchafalaya Swamp. They are America's forgotten pioneers.

Season Three of SWAMP PEOPLE follows these intrepid hunters and family men as they head out in pursuit of these most powerful beasts during the 30-day alligator hunting season, regulated by the state of Louisiana.

Season 2 of SWAMP PEOPLE set a record for the program, with 4.1 million Total Viewers.

SWAMP PEOPLE ranks as the #7 ad-supported cable non-fiction series in 2011 to-date among A25-54. Overall, Season 2 of SWAMP PEOPLE averaged 2.1 million Adults 25-54, 2.1 million Adults 18-49, 1.3 million Men 25-54 and 1.3 million Men 18-49. The sophomore season was up +24% among A25-54 and +31% among A18-49 vs. its freshman year. The season 2 finale captured record highs for the show, earning 2.8 million A18-49 and A25-54.

This is Your Boss was created by HISTORY's own On-Air Promotion Department, and the Production Company is The Arsenal Film & Creative.

About HISTORY and HISTORY HD

HISTORY(R) and HISTORY(R) HD are the leading destinations for revealing, award-winning original non-fiction series and event specials that connect history with viewers in an informative, immersive and entertaining manner across multiple platforms. Programming covers a diverse variety of historical genres ranging from military history to contemporary history, technology to natural history, as well as science, archaeology and pop culture. Among the network's program offerings are hit series such as American Pickers, Ax Men, American Restoration, Ice Road Truckers, Top Gear, Pawn Stars and Top Shot, as well as acclaimed specials including Vietnam in HD, Gettysburg, America the Story of Us, WWII in HD, 102 Minutes That Changed America. HISTORY has earned four Peabody Awards, eleven Primetime Emmy(R) Awards, 12 News & Documentary Emmy(R) Awards and received the prestigious Governor's Award from the Academy of Television Arts & Sciences for the network's Save Our History(R) campaign dedicated to historic preservation and history education. Take a Veteran to School Day is the network's signature initiative connecting America's schools and communities with veterans from all wars. The HISTORY website, located at www.history.com, is the leading online resource for all things history, featuring over 20,000 videos, images, audio clips, articles and interactive features that allow visitors to dig deeper into a broad range of thousands of historical topics.





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· SWAMP PEOPLE (HISTORY)





[04/19/18 - 06:48 PM]
FOX Sports Ushers in 25th Season of NFL Coverage with Its Strongest Broadcast Schedule Ever
FOX's strong 2018 regular season schedule features 35 NFC divisional matchups - 10 from the NFC South, nine each from the NFC North and NFC West, and seven from the NFC East.

[04/19/18 - 05:39 PM]
Jon Gruden's Coaching Return and NFL in Mexico City Highlight ESPN's 2018 "Monday Night Football" Schedule
The 49th season will kick off on ESPN with a doubleheader Monday, September 10 - New York Jets at Detroit Lions (7:10 p.m. ET) and Los Angeles Rams at Oakland Raiders (10:15 p.m. / 7:15 p.m. PT).

[04/19/18 - 05:22 PM]
2018 "Thursday Night Football" Schedule Released
The 13-game schedule features 11 games on FOX which will be simulcast on NFL Network, and two NFL Network exclusive games.

[04/19/18 - 05:11 PM]
CBS Sports 2018 NFL Schedule Highlighted by Broadcast of Super Bowl LIII
Coverage of Super Bowl LIII, from Atlanta on February 3, 2019, will mark the 20th time CBS has broadcast the Super Bowl, the most of any network.

[04/19/18 - 05:07 PM]
2018 NBC "Sunday Night Football" Schedule Features Falcons-Eagles Sept. 6 in NFL Kickoff Game; First Game of Packers 100th Season; & Rodgers vs. Brady
"Sunday Night Football" will have a new, earlier kickoff time of 8:20 p.m. ET - 10 minutes earlier than last year.

[04/19/18 - 03:15 PM]
CBS Replaces "Living Biblically" on Monday Nights with "Big Bang Theory" Repeats
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[04/19/18 - 02:06 PM]
Bravo Media's "The Real Housewives of Beverly Hills" Delivers an Epic Three-Part Reunion Beginning Tuesday, April 24 at 9PM ET/PT
Following the three-part reunion, the network will air a "Secrets Revealed" special on Tuesday, May 15, which will feature never-before-seen footage of "The Real Housewives of Beverly Hills."

[04/19/18 - 12:46 PM]
"For Our Lives: Parkland," The First-Ever Co-Production Between Freeform and ABC News' "Nightline," to Premiere Monday, April 30
The hour-long special will feature footage captured by ABC News reporters documenting several students as they turned their unimaginable grief and fear into action during the difficult weeks after the attack.

[04/19/18 - 12:02 PM]
"Food Network Star" Returns with New Cast of Hopefuls Competing for Culinary Greatness
Before the main competition gets started, Valerie Bertinelli and Tyler Florence return to co-host a new season of "Food Network Star: Comeback Kitchen," premiering on Sunday, May 27.

[04/19/18 - 12:00 PM]
Disney Channel - Packed and Ready to Go - Super-Serves Kids All Summer Long with Its Most-New Ever Daily Programming Schedule
Throughout the summer, Disney Channel will bring fans new programming, starting at 9:00 a.m. EDT/PDT on weekdays and 8:00 a.m. EDT/PDT on weekends.

[04/19/18 - 11:00 AM]
Tony and Emmy Award Winner Tyne Daly Joins the Cast of "Murphy Brown" When It Returns to CBS
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[04/19/18 - 10:32 AM]
Johnny Galecki's "SciJinks" Premiering Wednesday, May 16 on Science Channel
Galecki orchestrates a team of inventive scientists who use science to feed people's minds, and to mess with their heads.

[04/19/18 - 10:16 AM]
Paramount Network Announces Series Pickup for "First Wives Club"
A cast announcement will be made in the coming weeks.

[04/19/18 - 10:02 AM]
Sundance Now Acquires Critically-Acclaimed Scripted Comedy "Motherland" from Lionsgate
The critically-acclaimed series, written and created by Sharon Horgan, Holly Walsh, and Graham and Helen Linehan, will make its exclusive U.S. debut with the first two episodes premiering on the service Thursday, May 10.

[04/19/18 - 10:00 AM]
CBS All Access Original Series "Strange Angel" to Launch on Thursday, June 14
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