Electus Secures a Three-for-One Project Development Deal With National Geographic Channel
NEW YORK, Jan. 27, 2012 -- Ben Silverman's multimedia entertainment studio Electus, an operating business of IAC (Nasdaq: IACI), today announced that the Company has secured a three-for-one project development deal that includes one guaranteed series greenlight with National Geographic Channel, while two of the three projects will remain confidential until a later date.
One of the main concepts in development at Electus includes an immersive reality series based on the perilous Mayflower expedition, which recreates the actual sixty-six day journey the passengers took in search of the new world. In some cases, the people featured in the series will be descendants of the original Mayflower passengers.
"Howard Owens and David Lyle are making incredibly transformative changes at National Geographic Channel. Already one of the most significant global brands, we are proud to help them further their efforts by developing these inventive new series," said Chris Grant, CEO of Electus. "Our vision for the Mayflower series is to recreate, as closely as possible, the real experiences that the original passengers faced. With that in mind, this is the perfect way to bridge NatGeo's brand of organic storytelling with the reality TV genre that Electus is so well-known for. This journey provides all the twists, turns and high stakes that really keep audiences on the edge of their seats."
"National Geographic Channel is making a targeted effort to be in business with the best and brightest television makers in the world and Ben [Silverman] and Chris [Grant] set the standard," said National Geographic Channel President Howard Owens.
Electus is the first integrated multimedia entertainment studio to unite producers, creators, advertisers and distributors under one roof and produce all forms of content for distribution across a variety of platforms around the world. Headed by Ben Silverman in partnership with IAC (NASDAQ: IACI), the company connects advertisers, distributors and content creators early on in the development process, enabling marketers and advertisers to be a true partner in campaigns and content creation. Electus International, the global distribution arm of Electus, is responsible for all international sales and distribution for Electus' programming and its studio partners as well as programs and formats from other well-known 3rd party providers. For more information on Electus, visit www.electus.com.
About National Geographic Channels
Based at the National Geographic Society headquarters in Washington, D.C., the National Geographic Channels US are a joint venture between National Geographic and Fox Cable Networks. The Channels contribute to the National Geographic Society's commitment to exploration, conservation and education with smart, innovative programming and profits that directly support its mission. Launched in January 2001, National Geographic Channel (NGC) celebrated its fifth anniversary with the debut of NGC HD. In 2010, the wildlife and natural history cable channel Nat Geo WILD was launched, and in 2011, Spanish language network Nat Geo Mundo was unveiled. The Channels have carriage with all of the nation's major cable, telco and satellite television providers, with NGC currently available in over 78 million U.S. homes. Globally, National Geographic Channels International is available in more than 380 million homes in 163 countries and 37 languages. For more information, visit www.natgeotv.com.