or


[01/31/12 - 01:05 PM]
NBC's "The Voice" Attracts Premier Advertising Partners for Season Two
Kia Motors, Sprint and Starbucks Coffee Company will serve as official sponsors of the show's sophomore run.

[via press release from NBC]

NBC'S "THE VOICE" ATTRACTS PREMIER ADVERTISING PARTNERS FOR SEASON TWO

Kia Motors, Sprint & Starbucks Coffee Company to Serve as Official Sponsors for Second Season of Hit NBC Singing Competition, Premiering February 5 After Super Bowl XLVI

NEW YORK - January 31, 2012 - Three premier advertisers have signed on as official sponsors of season two of "The Voice," NBC's hit singing competition premiering February 5 after the Super Bowl. Kia Motors, Sprint and Starbucks Coffee Company will appear throughout the season in a series of on-air integrations, branding opportunities and extensive digital programs. All three sponsors will appear in "The Voice's" post Super Bowl episode.

Jim Hoffman, executive vice president, Sales & Marketing, NBC said, "We are thrilled that Kia Motors and Starbucks will be joining Sprint as our partners for the second season of 'The Voice.' Each of these brands has the unique opportunity to be a part of one of this season's most anticipated programs and their involvement also helps add new consumer experiences to the show."

As part of its sponsorship, Kia will feature the 2012 Sorento CUV. The popular crossover car will have a strong presence in the battle rounds, where the artists will be seen driving in Sorentos and using Kia's UVO voice-activated infotainment and communications system to receive last minute advice from their mentors, friends and family. Online, consumers can view a series of webisodes featuring a day in the life of season one finalist Dia Frampton, following her as she drives a Sorento to a performance, a press interview and other events from her exciting new career.

"Kia is one of the fastest growing car companies in the U.S. and partnering with 'The Voice' provides a powerful platform to reach a massive audience in the season premiere following the Super Bowl and throughout the entire second season," said Michael Sprague, vice president, marketing & communications, KMA. "The Sorento CUV, built at our manufacturing plant in West Point, Georgia, continues to be wildly popular, and demonstrating its compelling combination of world-class design, outstanding fuel efficiency and cutting-edge technologies in a high-profile program like 'The Voice' will further our efforts to increase consumer perception, awareness and consideration for the brand."

Sprint, which has been with "The Voice" from the beginning as the show's first official sponsor, is returning this year in an expanded role. Sprint will again serve as the sponsor of the Social Media Room and expand its voting sponsorship to encompass all platforms: on-air, on NBC.com, on Facebook, on NBC's synched-to-broadcast second screen experience NBC Live, and mobile. The Sprint Social Media Room will allow fans to keep track of the latest social chatter from comments on Facebook, Twitter and nbc.com, all in one online destination. Fans can also log on to NBC Live or go online during the show to chat with other fans, receive exclusive behind-the-scenes information and trivia, and take show-related polls in real time with each on-air episode. In addition, a special online live stream will be available on nbc.com after each live performance show with social media correspondent Christina Milian, who will answer fan questions and comments. Sprint will be providing mobile phones and tablets for each of the contestants, mentors and coaches.

"Sprint is thrilled to return for the second season of 'The Voice,' and we look forward to enhancing the viewers' ability to socially connect around a program they love," said Andrea Molette, director of media for Sprint. "Only Sprint delivers a truly unlimited pricing plan, so fans of 'The Voice' can use their mobile device to vote, share content and go online for updates without extra charges or data speed reductions."

Starbucks, with its rich heritage of helping communities thrive through education, mentorship and service, will leverage this collaboration to help support the creation of exclusive online content that will feature "The Voice" artists focusing on ways to serve local communities. During the live shows, "The Voice" artists and coaches will enjoy a full array of hot and iced Starbucks(R) beverages, and a special Starbucks(R) café will be available in the Friends and Family waiting area during the show's Blind Audition phase.

"Music has long been a part of the coffeehouse heritage and Starbucks Experience," said Terry Davenport, senior vice president, Marketing, Starbucks. "This collaboration will leverage our shared values - music and community - for opportunities to make a positive impact across the country through inspirational videos reaching millions of people."

"The Voice" returns Sunday, February 5, 2012 (10-11 pm/ET) with the strongest vocalists from across the country invited to compete in the blockbuster vocal competition show's second season. Celebrity musician coaches Christina Aguilera, Cee Lo Green, Adam Levine and Blake Shelton return, along with Carson Daly as host and Christina Milian who joins as social correspondent. The show's innovative format features three stages of competition: the blind audition, the battle phase and the live performance shows. In the end, each coach will have one star artist ready to compete against the other teams' finalists to be named "The Voice." The winner will receive the grand prize of a recording contract.

"The Voice" is a presentation of Mark Burnett's One Three Inc., Talpa Content USA, Inc. and Warner Horizon Television. The series is created by John de Mol, who executive-produces along with Burnett, Audrey Morrissey, Stijn Bakkers and Lee Metzger.

Please follow us on Facebook at http://www.facebook.com/NBCTheVoice and on twitter at @NBCTheVoice and #TheVoice.





  [january 2012]  
S
M
T
W
T
F
S


· VOICE, THE (NBC)





[06/29/16 - 03:36 PM]
New Updated "Lost in Space" Series Coming Exclusively to Netflix
Reimagined by feature writing team Matt Sazama and Burk Sharpless, with Zack Estrin showrunning, the series will premiere worldwide on Netflix in 2018.

[06/29/16 - 02:03 PM]
Video: Netflix's "BoJack Horseman" Season Three Mane Trailer Is Here!
The season three trailer for "BoJack Horseman" is here and BoJack is a bona fide movie star!

[06/29/16 - 01:34 PM]
VH1 Greenlights New Late Night Talk Show with Host Marc Lamont Hill
CNN commentator and BET News host Marc Lamont Hill will anchor the weekly series delivering VH1's pop culture spin on the hottest entertainment news and gossip.

[06/29/16 - 12:28 PM]
Golf Channel Posts Most-Watched Second Quarter Ever
Golf Channel spins the numbers for the quarter to date.

[06/29/16 - 12:06 PM]
AMC Renews "Preacher" for an Expanded Second Season
The Sony Pictures Television-AMC Studios co-production is the #2 new series on cable this year among adults 18-49 and adults 25-54.

[06/29/16 - 11:40 AM]
LMN Debuts Drama Series "Blue: A Secret Life," Starring Julia Stiles on July 8
The project was originally commissioned in the US as "Blue," a three-season, short-form series for online channel WIGS.

[06/29/16 - 11:02 AM]
Video: Netflix's "Tallulah" - Trailer & Key Art Debut
Ellen Page and Allison Janney co-star in the project, which will debut on July 29.

[06/29/16 - 10:01 AM]
Sara Bareilles, DNCE and Pitbull Join All-Star Lineup of Performers for NBC's Annual "Macy's 4th of July Fireworks Spectacular"
Returning to emcee the broadcast are "Today" show co-hosts Willie Geist and Tamron Hall.

[06/29/16 - 10:01 AM]
HBO and Cinemax Bring Four Series to Comic-Con International: San Diego 2016
The HBO series "Game of Thrones," "Silicon Valley" and "Vice Principals" and the Cinemax series "Outcast" are confirmed for panels and autograph sessions.

[06/29/16 - 09:29 AM]
The Second Season of Pop's "Sing It On" Premieres on Wednesday, July 27 at 9:00 PM, ET/PT
The eight-episode docu-series showcases the real-life stories of four wickedly talented and highly charismatic collegiate a cappella teams.

[06/29/16 - 09:24 AM]
Get Ready to Rock This Summer with "AXS TV Concerts Hosted by Mark Cuban"
The new five-week series will run on Thursdays from August 11 through September 8.

[06/29/16 - 09:02 AM]
Ovation TV Sets Revolutionary Programming Stunt for Bastille Day, July 14
"Pardon Our French!," Ovation's day-long programming event, will feature French-themed films, documentaries and exclusive previews and behind-the-scenes footage from "Versailles."

[06/29/16 - 09:02 AM]
"Squidbillies" Season 10 Premieres Sunday, July 10 at 11:30 p.m. ET/PT on Adult Swim
This season features all-new covers of the theme song each week from a variety of musical artists including Father John Misty, Kurt Vile, The B-52s, Sharon Van Etten, Jimmy Cliff and Rebecca Schiffman.

[06/29/16 - 08:51 AM]
Stewart Copeland of The Police Rocks Out in Travel Channel's "Island Fever"
In the hour-long special, Copeland dives headfirst into the Java Sea to surf Bali's famous waves, drinks local moonshine in the rice fields and jams with a Balinese gamelan drumming group.

[06/29/16 - 08:35 AM]
Tuesday's Broadcast Ratings: "Got Talent" Once Again Keeps NBC on Top
The Peacock wins the night in adults 18-49 as well as total viewers.