or


[01/31/12 - 01:05 PM]
NBC's "The Voice" Attracts Premier Advertising Partners for Season Two
Kia Motors, Sprint and Starbucks Coffee Company will serve as official sponsors of the show's sophomore run.

[via press release from NBC]

NBC'S "THE VOICE" ATTRACTS PREMIER ADVERTISING PARTNERS FOR SEASON TWO

Kia Motors, Sprint & Starbucks Coffee Company to Serve as Official Sponsors for Second Season of Hit NBC Singing Competition, Premiering February 5 After Super Bowl XLVI

NEW YORK - January 31, 2012 - Three premier advertisers have signed on as official sponsors of season two of "The Voice," NBC's hit singing competition premiering February 5 after the Super Bowl. Kia Motors, Sprint and Starbucks Coffee Company will appear throughout the season in a series of on-air integrations, branding opportunities and extensive digital programs. All three sponsors will appear in "The Voice's" post Super Bowl episode.

Jim Hoffman, executive vice president, Sales & Marketing, NBC said, "We are thrilled that Kia Motors and Starbucks will be joining Sprint as our partners for the second season of 'The Voice.' Each of these brands has the unique opportunity to be a part of one of this season's most anticipated programs and their involvement also helps add new consumer experiences to the show."

As part of its sponsorship, Kia will feature the 2012 Sorento CUV. The popular crossover car will have a strong presence in the battle rounds, where the artists will be seen driving in Sorentos and using Kia's UVO voice-activated infotainment and communications system to receive last minute advice from their mentors, friends and family. Online, consumers can view a series of webisodes featuring a day in the life of season one finalist Dia Frampton, following her as she drives a Sorento to a performance, a press interview and other events from her exciting new career.

"Kia is one of the fastest growing car companies in the U.S. and partnering with 'The Voice' provides a powerful platform to reach a massive audience in the season premiere following the Super Bowl and throughout the entire second season," said Michael Sprague, vice president, marketing & communications, KMA. "The Sorento CUV, built at our manufacturing plant in West Point, Georgia, continues to be wildly popular, and demonstrating its compelling combination of world-class design, outstanding fuel efficiency and cutting-edge technologies in a high-profile program like 'The Voice' will further our efforts to increase consumer perception, awareness and consideration for the brand."

Sprint, which has been with "The Voice" from the beginning as the show's first official sponsor, is returning this year in an expanded role. Sprint will again serve as the sponsor of the Social Media Room and expand its voting sponsorship to encompass all platforms: on-air, on NBC.com, on Facebook, on NBC's synched-to-broadcast second screen experience NBC Live, and mobile. The Sprint Social Media Room will allow fans to keep track of the latest social chatter from comments on Facebook, Twitter and nbc.com, all in one online destination. Fans can also log on to NBC Live or go online during the show to chat with other fans, receive exclusive behind-the-scenes information and trivia, and take show-related polls in real time with each on-air episode. In addition, a special online live stream will be available on nbc.com after each live performance show with social media correspondent Christina Milian, who will answer fan questions and comments. Sprint will be providing mobile phones and tablets for each of the contestants, mentors and coaches.

"Sprint is thrilled to return for the second season of 'The Voice,' and we look forward to enhancing the viewers' ability to socially connect around a program they love," said Andrea Molette, director of media for Sprint. "Only Sprint delivers a truly unlimited pricing plan, so fans of 'The Voice' can use their mobile device to vote, share content and go online for updates without extra charges or data speed reductions."

Starbucks, with its rich heritage of helping communities thrive through education, mentorship and service, will leverage this collaboration to help support the creation of exclusive online content that will feature "The Voice" artists focusing on ways to serve local communities. During the live shows, "The Voice" artists and coaches will enjoy a full array of hot and iced Starbucks(R) beverages, and a special Starbucks(R) café will be available in the Friends and Family waiting area during the show's Blind Audition phase.

"Music has long been a part of the coffeehouse heritage and Starbucks Experience," said Terry Davenport, senior vice president, Marketing, Starbucks. "This collaboration will leverage our shared values - music and community - for opportunities to make a positive impact across the country through inspirational videos reaching millions of people."

"The Voice" returns Sunday, February 5, 2012 (10-11 pm/ET) with the strongest vocalists from across the country invited to compete in the blockbuster vocal competition show's second season. Celebrity musician coaches Christina Aguilera, Cee Lo Green, Adam Levine and Blake Shelton return, along with Carson Daly as host and Christina Milian who joins as social correspondent. The show's innovative format features three stages of competition: the blind audition, the battle phase and the live performance shows. In the end, each coach will have one star artist ready to compete against the other teams' finalists to be named "The Voice." The winner will receive the grand prize of a recording contract.

"The Voice" is a presentation of Mark Burnett's One Three Inc., Talpa Content USA, Inc. and Warner Horizon Television. The series is created by John de Mol, who executive-produces along with Burnett, Audrey Morrissey, Stijn Bakkers and Lee Metzger.

Please follow us on Facebook at http://www.facebook.com/NBCTheVoice and on twitter at @NBCTheVoice and #TheVoice.





  [january 2012]  
S
M
T
W
T
F
S


· VOICE, THE (NBC)











[08/28/14 - 05:31 PM]
"Jay Leno's Garage: The Ultimate Car Week" Premieres Sunday, August 31 at 10PM ET/PT on CNBC
Based on his Emmy-winning web series "Jay Leno's Garage," this special takes viewers into the heart of Monterey Week, America's ultimate automotive event.

[08/28/14 - 02:21 PM]
"Live with Kelly and Michael" Enters Its 27th Season in National Syndication September 1, 2014
The show finished the 2013-14 season as the No. 2 syndicated talker in Households, posting an 8% gain over the prior year, and its highest Household rating in 6 years.

[08/28/14 - 01:40 PM]
Lori Loughlin Stars in "Garage Sale Mystery: All That Glitters," A Hallmark Movies & Mysteries Original World Premiere October 26
Steve Bacic, Sarah Strange and Brendan Meyer also star in the second installment of the "Garage Sale Mystery" movie series.

[08/28/14 - 12:12 PM]
HGTV's Newest Series "Sold on the Spot" Taps Into the Ultimate Buying and Selling Fantasy
In his new series, Josh teams up with house hunters to knock on every door in their ideal location and convince one homeowner to sell their house within 24 hours.

[08/28/14 - 12:08 PM]
FXX Paints Labor Day Weekend Yellow - Five Days Left in Record 12-Day "The Simpsons" Marathon Ends Monday, September 1 at Midnight ET
Following the conclusion of the 12-day marathon on Monday night, "The Simpsons" moves to its regular weekly schedule beginning on Tuesday, September 2.

[08/28/14 - 12:03 PM]
Emmy and Tony Award-Winning Actor David Hyde Pierce Joins "The Good Wife" in Recurring Role for Season Six
The role will mark Pierce's first appearance in a television series since "Frasier" ended its run in 2004.

[08/28/14 - 11:40 AM]
HBO's Banksy Does New York a User-Generated Chronicle of the Street Artist's One-Month Residency in New York City, To Debut Nov. 17
"From the moment Banksy took over the streets, New Yorkers became obsessed. The film captures this month of madness created by user-generated footage," says Sheila Nevins.

[08/28/14 - 11:31 AM]
The Reinvention of "The View" Continues as ABC Recruits a Powerful New Senior Team
Bill Wolff, Brian Balthazar, Ashley S. Gorman and Kathleen Rajsp are among those overseeing the new season.

[08/28/14 - 11:13 AM]
Get Ready for the Hottest Night of the Summer on the Season Finale of "So You Think You Can Dance" Wednesday, September 3 on FOX
Guest judges include Jenna Dewan Tatum, Debbie Allen, Tara Lipinski and Adam Shankman.

[08/28/14 - 10:00 AM]
Starz Offers First Five Episodes of Unscripted Original Series "The Chair" for Starz Subscribers on Starz Play and Starz on Demand
The first episode of the network's first unscripted series will also debut on the pay channel on Saturday, September 6 at 11:00/10:00c.

[08/28/14 - 09:30 AM]
Nerd Alert - September Is Nerd Month on TBS
Look for extra episodes of nerd favorite "The Big Bang Theory" and nerdtastic movies like Men in Black 2, Zombieland, Bad Teacher and Old School.

[08/28/14 - 09:21 AM]
More Families, More Fun! "Family Feud" Returns with All-New Season on Monday, September 15, 2014
"Family Feud" is averaging a 5.0 household rating to date nationally, putting it 9% over a year ago and making it the fourth highest-rated first-run strip.

[08/28/14 - 09:02 AM]
Maroon 5 to Perform During "America's Got Talent" Sept. 3 Live Results Show on NBC
The chart-topping recording group will play, "Maps," the most recent single from their upcoming fifth studio album, "V" through 222 Records/Interscope Records.

[08/28/14 - 08:36 AM]
"America's Got Talent" Wins Its Time Slot Among the Big 4 in Every Key Measure and Is the #1 Show of the Night in Total Viewers
NBC spins the numbers for Wednesday, August 27.

[08/28/14 - 08:29 AM]
ABC's "Motive" Finale Is Up 13% to Tie a 10-Week High and Grows Over Its Year-Ago Finale
ABC spins the numbers for Wednesday, August 27.