or


[02/14/12 - 11:14 AM]
Syfy Tempts Top Celebs and Influencers to Promote Second Season Premiere of Original Series "Being Human"
"This promotion was effective, buzzy and a hell of a lot of fun for a number of reasons," said Michael Engleman.

[via press release from Syfy]

SYFY TEMPTS TOP CELEBS AND INFLUENCERS TO PROMOTE SECOND SEASON PREMIERE OF ORIGINAL SERIES "BEING HUMAN"

"Temptation is a Beast" Campaign Entices For a Good Cause

NEW YORK, NY - February 14, 2011 - Syfy set the stage for the second season premiere of its original hit drama series Being Human with an influencer campaign designed to bring the show's tagline "Temptation is a Beast" to life. The campaign involved sending uniquely tailored "temptation packages" to a select group of recipients including actor Neil Patrick Harris, noted entertainment blogger Perez Hilton and Bravo's Andy Cohen.

The mysterious boxes were filled with desirable booty including premium libations and sweet snacks, gift certificates to coveted hot spots - even cat toys (for a particularly fond feline fan) - all specifically curated to entice the lucky recipient to abandon his or her New Year's resolution. The unique challenge posed to them: Open the care package and immediately indulge themselves in its offerings OR resist the temptation through the January 16th premiere of Being Human and to reap the reward AND help to improve the state of humanity in the process.

"This promotion was effective, buzzy and a hell of a lot of fun for a number of reasons," said Michael Engleman, Syfy's Executive Vice President, Marketing and Global Brand Strategy. "First off - we're true believers in the power of recommendations from friends or celebs, especially in today's hyperactive social space. And, secondly, it brought the core proposition of 'Being Human' - Temptation - to life in an innovative and irreverent way. And you can't beat the results - double-digit growth over the Season 1 debut. We're delighted by the experiment, hope do lots more, and so thankful for the people who played along."

In the end, some caved and several simply craved - posting photos to Twitter followers as proof that they stayed strong. Those who did tame the temptation beast reaped their rewards and, this week, a total of $10,000 will be donated to various charities on behalf of those who resisted the temptation.

Charities benefiting from the promotion as designated by the participants include GLSEN on behalf of Perez Hilton, Food on Foot on behalf of Neil Patrick Harris, Friends in Deed on behalf of Andy Cohen, Mercy for Animals on behalf of BuzzFeed's Jack Shepherd, and Sanctuary for Kids on behalf of Syfy executive and official Tweeter Craig Engler.

Being Human stars Sam Witwer, Meaghan Rath and Sam Huntington as vampire Aidan, ghost Sally and werewolf Josh who share the creature comforts of home in a Boston brownstone. Together the three roommates struggle to keep their supernatural secrets and resist individual temptations as they strive to live lives that are as near to normal as possible.

Syfy announced last week that the series has been renewed for a third season (13 episodes).

To learn more about "Being Human," go to www.syfy.com/beinghuman.

About Syfy

Syfy is a media destination for imagination-based entertainment. With year round acclaimed original series, events, blockbuster movies, classic science fiction and fantasy programming, a dynamic Web site (www.Syfy.com), and a portfolio of adjacent business (Syfy Ventures), Syfy is a passport to limitless possibilities. Originally launched in 1992 as SCI FI Channel, and currently in more than 98 million homes, Syfy is a network of NBCUniversal, one of the world's leading media and entertainment companies. (Syfy. Imagine greater.)





  [february 2012]  
S
M
T
W
T
F
S
   


· BEING HUMAN (SYFY)





[02/11/16 - 02:49 PM]
FOX Sports Secures National Television Rights to Titans of Mavericks Big Wave Surfing Event
"This winter has already seen some of the biggest waves ridden around the world," says Melissa Forman.

[02/11/16 - 02:33 PM]
CMT's "Party Down South" Boosts Thursday Night Programming Block with Strong Premiere and Double-Digit Growth in Week 2
CMT further spins the numbers for Thursday, January 28 and Thursday, February 4.

[02/11/16 - 01:51 PM]
AMC Orders New Late-Night Talk Show, "Geeking Out" (Working Title)
The 30-minute show will take a timely look at pop culture through a fanboy lens and feature talk, clips, celebrity interviews and out-of-the-studio segments.

[02/11/16 - 01:28 PM]
Video: "Silicon Valley" - Season 3 Tease (HBO)
The pay channel releases the first tease for the new season, premiering Sunday, April 24.

[02/11/16 - 01:13 PM]
The CW Sets Upcoming Premiere Dates and Returns
Highlights include the premiere of "Containment" (Tuesday, April 19) and the return of "Reign" (Monday, April 25) and "Beauty and the Beast" (Thursday, June 2).

[02/11/16 - 01:09 PM]
History's Epic Event Series "Roots" Set to Premiere on Memorial Day 2016
"Roots" will be simulcast on A&E and Lifetime, in addition to History.

[02/11/16 - 11:40 AM]
HGTV "Fixer Upper" Crushed Cable Ratings Among P25-54 and W25-54 on Tuesday Night
HGTV spins the numbers for Tuesday, February 9.

[02/11/16 - 11:36 AM]
Hulu Acquires Exclusive Streaming Rights to Syfy's "12 Monkeys" in New Deal with NBCUniversal
Through the deal, Hulu acquires a full library of programming for series "Battlestar Galactica" and "Saved by the Bell," which are available to stream now.

[02/11/16 - 11:20 AM]
Animal Planet's "Insane Pools: Off the Deep End" Transforms Boring Pools Into Backyard Paradises
This season, the team dives into a slew of firsts, including some of their biggest builds, new locations and extreme, never-before-attempted creations.

[02/11/16 - 11:08 AM]
"The Willis Family" Returns to TLC with a Music and Family-Filled Second Season
The Willis are back with an all-new type of balancing act as they swap life on the road for their home in Nashville in the new season premiering on Tuesday, March 15.

[02/11/16 - 11:01 AM]
"LEGO Star Wars: The Freemaker Adventures" Is Coming to Disney XD this Summer
The fun-filled adventure comedy series will introduce all-new heroes and villains in exciting adventures with many familiar Star Wars characters.

[02/11/16 - 10:05 AM]
FYI(TM) Premieres New Original Series "Bride & Prejudice" Tuesday, March 8 at 9PM ET/PT
The series follows three star-crossed couples who desperately want to get married, but whose prejudiced family members do not approve of their unions.

[02/11/16 - 10:01 AM]
Multiple Grammy Award Winners Yolanda Adams and Michael W. Smith to Perform on "The Passion"
Adams will kick off the show with a special live performance and Smith has been tapped for a role as one of Jesus' disciples.

[02/11/16 - 09:51 AM]
Spike's "Bar Rescue" Celebrates 100th Episode on Sunday, March 6 at 9/8c
For said installment, Jon Taffer heads to a Minneapolis, MN suburb to settle the score between two feuding bar owners at Mac & Chester's and SRO.

[02/11/16 - 09:31 AM]
Disney Junior's "Doc McStuffins" to Feature Adoption Storyline When the McStuffins Family Welcomes a Baby This Spring
"Doc McStuffins" has been lauded globally for its imaginative storytelling about a young girl who aspires to be a doctor like her mom and runs a clinic for stuffed animals and toys.