THE MAD HATTER KICKS OFF ABC FAMILY'S "MARCH MADNESS" WITH THE TELEVISION PREMIERE OF DISNEY'S BLOCKBUSTER HIT "ALICE IN WONDERLAND" STARRING JOHNNY DEPP ON SATURDAY, MARCH 3 AT 8:30PM ET/PT AND SUNDAY, MARCH 4 AT 7:30 PM ET/PT

Burbank, CA (February 23, 2012) - It's March Madness as ABC Family airs the network television premiere of Disney's "Alice in Wonderland," starring Johnny Depp as the Mad Hatter on Saturday, March 3rd at 8:30pm ET/PT and Sunday, March 4th at 7:30pm ET/PT.

Tumble down the rabbit hole with Alice for a fantastical adventure from Walt Disney Pictures and Tim Burton. Inviting and magical, "Alice In Wonderland" is an imaginative twist on some of the most beloved stories of all time. Alice (Mia Wasikowska), now 19 years old, returns to the whimsical world she first entered as a child and embarks on a journey to discover her true destiny. Wonderland is a world beyond your imagination and unlike anything you've seen before. The extraordinary characters you've loved come to life richer and more colorful than ever. There's the Mad Hatter (Johnny Depp), the White Queen (Anne Hathaway), the Red Queen (Helena Bonham Carter), the White Rabbit (Michael Sheen) and more. A triumphant cinematic experience - "Alice In Wonderland" is an incredible feast for your eyes, ears and heart that will captivate audiences of all sizes.

Part of the Disney/ABC Television Group, ABC Family is distributed in over 97 million homes. ABC Family features programming reflecting today's families, entertaining and connecting with adults through relatable programming about today's relationships - told with a mix of diversity, passion, humor and heart. ABC Family's programming is a combination of network defining original series and original movies, quality acquired series and blockbuster theatricals. Emmy(R) Award-winning ABCFamily.com provides a variety of interactive entertainment and community features, from rich, fan-centric programming - including blogs, viewing parties, webisodes, full episodes of the network's hit programming, along with sneak peek exclusive previews and behind-the-scenes clips. ABC Family is also the destination for annual Holiday events with "13 Nights of Halloween" and "25 Days of Christmas." ABC Family. A New Kind of Family.