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[02/23/12 - 08:24 AM]
ESPN Ranks First in Perceived Value among Cable Networks for Twelfth Consecutive Year
Cable operators also named ESPN as the most important network in their cable system for the eighth straight year.

[via press release from ESPN]

ESPN Ranks First in Perceived Value among Cable Networks for Twelfth Consecutive Year

ESPN, ESPN2 Earn High Praise in Beta Cable Operator Study

In Beta Research Corp's annual Cable Operator Evaluation Study, operators named ESPN the network with the most perceived value for the twelfth straight year. Disney and ESPN Media Networks ranked first in nearly every category in the study including network which best drives broadband, high-speed internet, interactive television, HDTV and VOD.

Cable operators also named ESPN as the most important network in their cable system for the eighth straight year with 96% of operators describing ESPN as "very important" for subscriber retention and acquisition.

"For a dozen years, cable operators across the country have consistently ranked ESPN as the single most valuable network for driving their businesses," said David Preschlack, executive vice president, Disney and ESPN Media Networks. "Not only does ESPN add immeasurable value for our affiliates through broadband and VOD offerings, but we continue to lead industry efforts to protect the multichannel video subscription with authenticated products on multiple platforms."

Additionally:

· ESPN2 ranked second in perceived value among cable operators for the seventh straight year. The network also ranked #9 as the most important network to operators among the 45 measured networks.

· The Disney Channel ranked fourth in greatest perceived value and third in importance of network to cable operators.

· Operators voted Disney/ESPN Media Networks as the most effective network in selling broadband, high-speed internet or interactive television, the most helpful with providing programs on multi-platforms and the most helpful in driving VOD and SVOD efforts.

· Disney and ESPN Media Networks ranked first among unaided mentions of networks providing programs on multi-platforms.

Further, in the Beta Local Ad Sales Executive study, which was also released on Thursday, Feb. 23, Disney and ESPN ranked first for the eighth straight year as the network that generates the most local ad sales revenue, as well as the network with the most appealing demographics.

The Beta Cable Operator study conducted 110 interviews with a range of representatives from individual cable systems between August and October 2011. The Beta Research Corp study measures perceived value of networks to cable systems; importance of networks to cable systems; an evaluation of affiliate representatives and affiliate websites; best marketing support services to drive broadband, iTV, HDTV and VOD efforts as well as programming on smartphones and tablets. The Beta Local Ad Sales Executive study surveyed 101 local ad sales executives between November and December of 2011.





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[02/28/15 - 08:57 AM]
Friday's "Dateline" Increases by 20% vs. Its Prior Telecast to the Show's Top Rating Since January 30
NBC spins the numbers for Friday, February 27.

[02/28/15 - 08:47 AM]
Friday's Broadcast Ratings: ABC Continues Its Demo Reign
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[02/28/15 - 08:37 AM]
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ABC spins the numbers for Friday, February 27.

[02/27/15 - 03:09 PM]
Statement From E! Entertainment Regarding Kelly Osbourne
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[02/27/15 - 01:19 PM]
Discovery Channel Tops Cable Prime Time for Men and Ranks in the Top 10 for Women and Persons 6-11 in February
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[02/27/15 - 01:01 PM]
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[02/27/15 - 12:47 PM]
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[02/27/15 - 12:45 PM]
Syfy Will Pay Tribute to Science Fiction Icon Leonard Nimoy with Special Five Hour Programming Salute This Sunday, March 1 from 9AM-2PM
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[02/27/15 - 11:06 AM]
ABC's "American Crime" Post-Show Podcast Series to Launch Exclusively on PodcastOne
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[02/27/15 - 10:23 AM]
Time Period-Winning "The Odd Couple" Retains Solid 90% of Its Premiere Adults 18-49 Rating
CBS spins the numbers for Thursday, February 26.

[02/27/15 - 10:17 AM]
MTV Renews "Are You the One" for Season 3, "The Challenge" for Season 27 and Greenlights Pilots "Girl Code Live" and "Greatest Party Story Ever" to Series
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[02/27/15 - 09:57 AM]
OWN: Oprah Winfrey Network Orders New Episodes of All Four of Its Popular Tyler Perry Series
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[02/27/15 - 09:30 AM]
NBC News' Peacock Productions Signs Deal with Exoneree Brian Banks to Develop New Unscripted Series
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[02/27/15 - 08:46 AM]
Despite Special Competition from the "Murder" Season Finale, "Blacklist" Grows 6% Week to Week
NBC spins the numbers for Thursday, February 26.

[02/27/15 - 08:31 AM]
ABC Wins Its 5th Consecutive Thursday Night Among Adults 18-49
ABC spins the numbers for Thursday, February 26.