or


[03/07/12 - 06:57 AM]
Fisher-Price and Nickelodeon Extend Global Licensing Partnership with New Multiyear Preschool Master Toy Agreement
Key product categories including infant and preschool toys, plush, figures, preschool vehicles, and play sets are covered under the agreement.

[via press release from Nickelodeon]

Fisher-Price and Nickelodeon Extend Global Licensing Partnership with New Multiyear Preschool Master Toy Agreement

Fisher-Price to Develop Toys for Nickelodeon's Leading Preschool Shows Including Dora the Explorer and Team Umizoomi

NEW YORK, March 7, 2012 - Mattel, Inc.'s subsidiary, Fisher-Price, Inc., and Nickelodeon today announced a multiyear renewal of their global licensing partnership to develop toys based on Nickelodeon's preschool programs. As preschool master toy licensee, Fisher-Price, the world's leading brand of infant and preschool toys, will develop toys from preschool TV series airing on Nickelodeon and Nick Jr. networks. Key product categories including infant and preschool toys, plush, figures, preschool vehicles, and play sets are covered under the agreement.

"Nickelodeon broke ground in preschool television almost 20 years ago with the first interactive preschool series, Blue's Clues. Current hits Dora the Explorer and Team Umizoomi continue in Nick's tradition of innovative, educational programming for preschoolers," said Sarah Kirshbaum Levy, Chief Operating Officer, Nickelodeon. "With Fisher-Price, we will continue to create engaging toys and unique play experiences for our preschool properties to deepen kids' connection with these beloved characters and to extend the educational value of our programming."

Highlights for 2012 include a new toy line developed for top-rated preschool math series, Team Umizoomi. Preschoolers will build on math skills and concepts, like counting and measuring, while recreating their own action-packed adventures with the Come and Get Us!(TM) Counting Umi Car, available this Fall.

Building on the past success of Fisher-Price toys inspired by Dora, new products for 2012 will include a dollhouse, dolls, play sets and more. Just in time for the 2012 Summer Olympics, fans of Dora the Explorer will delight in themed play with the Fantastic Gymnastics Dora doll. Kids can coach Dora through two gymnastic routines and seven unique moves, from splits to handstands to back bends, and more. The new Playtime Together Dora & Me Dollhouse unfolds to reveal tons of floor space and six rooms with tons of features for a play date with Dora, including over 30 sound effects and both Spanish and English phrases.

"We're so pleased about our continued relationship with a true innovator in high-quality entertainment," said David Allmark, Executive Vice President of Fisher-Price. "Our alliance is a great fit for Fisher-Price as we bring Nickelodeon's robust screen content to life in toys that offer children an immersive play experience in their favorite character's world."

About Fisher-Price

Fisher-Price, Inc., a subsidiary of Mattel, Inc. (NASDAQ:MAT) located in East Aurora, N.Y., is the leading brand of infant and preschool toys in the world. The company's legacy of high quality toys has enhanced early childhood development for more than 81 years. Some of the Company's best-known "classic" brands include Little People(R), Power Wheels(R), View-Master(R) and Imaginext(R). Fisher-Price is also a leading developer of baby gear products (infant swings, bouncers, high chairs), as well as a wide array of character-based toys inspired by high quality children's programming such as Dora the Explorer(TM), Mickey Mouse Clubhouse and Thomas & Friends(R). The Company's website, www.fisher-price.com, as well as its Facebook page, www.facebook.com/fisherprice provide valuable information and resources to parents and grandparents around the world.

About Nickelodeon

Nickelodeon, now in its 32nd year, is the number-one entertainment brand for kids. It has built a diverse, global business by putting kids first in everything it does. The company includes television programming and production in the United States and around the world, plus consumer products, online, recreation, books and feature films. Nickelodeon's U.S. television network is seen in more than 100 million households and has been the number-one-rated basic cable network for 17 consecutive years. Nickelodeon and all related titles, characters and logos are trademarks of Viacom Inc. (NASDAQ: VIA, VIAB).





  [march 2012]  
S
M
T
W
T
F
S
    


· SHOWATCH
(series past and present)
· DEVWATCH
(series in development)
· MOVIEWATCH
(tv movies and mini-series)





[08/30/16 - 04:00 PM]
NBC Delays "Caught on Camera" Return; Adds "The Good Place," "This Is Us" Repeats
The Peacock will now use Fridays at 8:00/7:00c for encores on September 23, September 30 and October 7.

[08/30/16 - 02:25 PM]
Freeform Shines Across Multiple Digital Platforms During Summer 2016
Freeform spins the numbers for the summer to date.

[08/30/16 - 02:02 PM]
Hallmark Channel's First Annual "Summer Nights" Programming Event Finishes Strong
The Hallmark Channel spins the numbers for the weeks of July 23-August 28.

[08/30/16 - 01:43 PM]
Viceland Adds New Late Night Show "Desus & Mero" Among Others, Renews "Huang's World" and "States of Undress"
The new show promises to be a fresh take on the day's events, the culture at large and day-to-day life... all through the eyes of two friends born and raised in the Bronx.

[08/30/16 - 12:16 PM]
Video: Showtime(R) Releases Official Trailer and New Poster Art for "Shameless" Season Seven
The seventh season picks up a month after last season's finale, with the Gallaghers ready for another sizzling summer on the South Side of Chicago.

[08/30/16 - 11:42 AM]
DIY Network Renews "Stone House Revival" Starring Expert Carpenter Jeff Devlin
More than 2.1 million viewers tuned in to the first season of the series.

[08/30/16 - 11:29 AM]
Disney Channel and 24-Hour Disney Junior Are No. 1 for Summer 2016 Among Key Target Demographics
Disney Channel spins the numbers for the summer to date.

[08/30/16 - 10:49 AM]
Monday's Broadcast Ratings: "Ninja Warrior," "Running Wild" Stay on Top for NBC
The Peacock leads the night among total viewers and adults 18-49.

[08/30/16 - 10:01 AM]
Kevin James Hosts "CBS Fall Preview," A Special Presenting a "First Look" at the Network's New Fall Series, to Be Broadcast Monday, Sept. 12
In addition, the special will be available on demand across multiple platforms through mid-October, providing viewers with convenient anytime access to information about the network's new fall lineup.

[08/30/16 - 09:32 AM]
Video: #LoweRoast Preview Clip - Pete Davidson Goes After Peyton Manning
Pete Davidson loves famed quarterback Peyton Manning, but he also has some observations about the size of his head.

[08/30/16 - 09:05 AM]
Spike TV's "Lip Sync Battle" Coming to Carnival Cruise Line
Lip Sync Battle Carnival is an authentic recreation of the popular show where contestants can live out their music-star fantasies, facing off in a head-to-head competition to create the most unforgettable lip sync performances to iconic and popular songs.

[08/30/16 - 08:30 AM]
Disney Channel to Premiere "Disney's The Lodge," A Music-Filled Mystery/Drama Filmed in Northern Ireland
"The Lodge" includes nine original songs integral to the story's central kid-empowering theme of "believe in yourself."

[08/30/16 - 07:23 AM]
It Is All Chills & Thrills on a New Season of "Halloween Wars"
Six teams composed of a pumpkin carving expert, cake artist and sugar artist will battle it out as they create Halloween-themed edible displays that are so ghostly good, it's frightening!

[08/30/16 - 06:40 AM]
"Bound in a Box: The True Story of Colleen Stan" - One-Hour Special Airs Saturday, September 10 at 5/4c on Investigation Discovery
The special tells the story of Colleen Stan, who was 20 years old in 1977 when she was kidnapped and imprisoned in a coffin-sized box for up to 23 hours a day for seven years.

[08/30/16 - 06:01 AM]
ABC Announces This Season's "Dancing with the Stars" Celebrity Cast Live on "Good Morning America"
This season's lineup of celebrity dancers includes two Gold medal-winning U.S. Olympians, a multi Grammy award-winning musician, a star of one of the most iconic television programs ever, one of the greatest wide receivers of all time, and the former governor of Texas, to name just a few.