or


[03/07/12 - 09:02 PM]
Ford Teams Up with NBC and Emmy Award-Winning Reality Producer for Prime-Time TV Reality Show "Escape Routes"
Rossi Morreale hosts the six-episode series, which premieres Saturday, March 31 at 8:00/7:00c on NBC with encores at 11:00/10:00c on mun2.

[via press release from Ford Motor Company]

Ford Teams Up with NBC and Emmy Award-Winning Reality Producer for Prime-Time TV Reality Show "Escape Routes"

DEARBORN, Mich., March 8, 2012 -- Ford is joining together with NBC and Telemundo's mun2 network to launch "Escape Routes," a prime-time TV show featuring the all-new Ford Escape that debuts March 31

Ford was the first automaker to reveal vehicles via social media (Fiesta and Explorer) and social gaming (Escape), and is preparing for another first by launching the Escape using a prime-time reality TV show

"Escape Routes" combines the social vibrancy of the Fiesta Movement with original programming on prime-time television and features six teams competing in a unique road-trip competition

Ford is teaming up with NBC and an eight-time Emmy Award-winning reality producer to create "Escape Routes," a prime-time reality TV show that will air on Saturday nights on NBC and mun2 beginning March 31.

"Escape Routes" is a new interactive reality series that will feature a cast of six teams of two participating in a unique road-trip competition with real-world challenges featuring the all-new Ford Escape.

"This is the first time an automaker has used prime-time television to launch a new vehicle and it is a great showcase for the all-new Escape," said Jim Farley, Ford group vice president for Global Marketing, Sales and Service. "'Escape Routes' builds on the success of Ford's previous social engagement programs and takes it to the next level with TV. This is another example of the innovative ways Ford is reaching consumers."

The show will air for six consecutive episodes and is hosted by reality TV show personality Rossi Morreale who has hosted a variety of network and cable TV programs. The show airs Saturday evenings at 8 pm/ET on NBC and will also air on mun2, the leading bicultural cable network for young Latino Americans, Saturday nights at 11 pm/ET. This is the first time Ford will air a series using both a general market broadcast and bilingual cable network. Each episode will also air on nbc.com and mun2.tv the day after the broadcast.

"At NBC, we continue to look for breakthrough ways to work with our partners and the 'Escape Routes' program was a unique opportunity that we hadn't seen before," said James Hoffman, executive vice president, Sales and Marketing, NBC. "We're excited about the show and think the concept of 'Escape Routes' and its unique use of social media will add a compelling element to Saturday nights."

"Escape Routes" will be produced by eight-time Emmy Award-winning producer Elise Doganieri in addition to David Leener from the Profiles Television team.

"We are excited to be partnering with Ford on this groundbreaking series," said Doganieri. "There are two key elements to this series: first, the interactive element, which is designed to engage viewers throughout the show and encourage them to participate in the challenges; and second, the real-time twist where consumers have the ability to follow their favorite team in the digital space. We've enjoyed collaborating with Ford on this project and feel the end result has the potential to be a real game-changer in the reality world."

"Escape Routes" is another step forward for Ford in merging product into new media.

"Ford has been in the original content space for a while, and we continuously look for opportunities to work with creative partners in a collaborative way," said Farley. "For us, this is a natural progression from integrating product into existing programs to creating our own."

The competition

"Escape Routes" is a unique road-trip competition with real-world challenges featuring the all-new Ford Escape. Each week, the six two-person teams will arrive in a new city where they compete in a series of spontaneous adventures and interactive challenges using their Escapes.

The journey begins in Los Angeles before heading to New York, Atlanta, Miami, San Francisco and Las Vegas/L.A. Each stop will engage the online followers and tap into the fabric of the local culture. Viewers will be able to interact with and compete alongside the six teams throughout their adventures at escaperoutes.com.

"Escape Routes" is designed to give our audience an unprecedented level of engagement," said Doganieri. "Not only will viewers be able to follow along in real time, but followers will have the ability to impact the outcome of the game."

Internet personality, iJustine (ijustine.com), will be embedded with the teams on "Escape Routes" and capture exclusive behind-the-scenes content that will be distributed through his or her social graph as well as other earned and owned platforms.

The cast and America's choice

The winning team will receive the $100,000 grand prize plus two new Ford Escapes. Online participants can win trips, high-tech gadgets and a brand-new Escape. Those teams are:

Bre and Tara, best friends and soul mates from Boulder, Colo.

Derek and Drew, musician brothers from Seattle

Iris and Terrence, best friends from L.A.

Brett and Ross, two YouTubers from L.A.

Sharon and Wilson, a brother and sister from Florida

Additionally, Ford selected four teams to compete for the last spot in "Escape Routes" and online voters selected Tiffany and Chekesha, two models from New York, to be the sixth team.

Fans will be able to talk to the cast, Rossi and the Ford and NBC team behind the program on March 8 at 3:30 p.m. EST via a Google Hangout. The Google Hangout can be watched on gplus.to/fordmotorcompany.

The all-new Escape

Last fall, Ford kicked off "Escape Routes" in L.A. with actress Jenny McCarthy competing against the entire country in the world's largest Words With Friends game. Ford joined with Zynga, the world's largest social game developer, to reveal the Escape through social gaming. Now teamed with NBC, "Escape Routes" will launch the new vehicle, which will appear in dealerships this spring.

The all-new Escape is Ford's newest sport utility vehicle. Nearly 2 million Escapes have been sold since the model was first introduced a decade ago, making it the best-selling small SUV in the United States. The new SUV has 11 exclusive features, including the class-exclusive hands-free liftgate, as well as fuel economy projected to top any vehicle of its kind on the market today.

About Ford Motor Company

Ford Motor Company (NYSE: F), a global automotive industry leader based in Dearborn, Mich., manufactures or distributes automobiles across six continents. With about 164,000 employees and about 70 plants worldwide, the company's automotive brands include Ford and Lincoln. The company provides financial services through Ford Motor Credit Company. For more information regarding Ford and its products worldwide, please visit http://corporate.ford.com.





  [march 2012]  
S
M
T
W
T
F
S
    


· ESCAPE ROUTES (NBC)









[05/28/15 - 03:00 PM]
ABC Family Casts Jon Cor as Hodge Starkweather for Its Saga Series "Shadowhunters"
Hodge Starkweather is the weapons trainer at the Shadowhunters New York Institute and a former Circle member.

[05/28/15 - 12:31 PM]
Keke Palmer Will Join the Pink Ladies in "Grease: Live" on FOX
In addition, Broadway writers Robert Cary ("Anything but Love," "Ira & Abby") and Jonathan Tolins ("Buyer & Cellar," "The Last Sunday in June") will write the live television adaptation.

[05/28/15 - 12:04 PM]
Crown Media Family Networks & Best Friends Animal Society Commemorate June's Adopt-a-Shelter-Cat Month on Hallmark Channel's Daytime Lifestyle Program, "Home & Family"
Happy the Cat, a rescue himself and official feline ambassador to Hallmark Channel's Pet Project, will be the face of the month-long stunt and will make a special appearance on "Home & Family."

[05/28/15 - 11:07 AM]
Bakers Battle to Rise to the Top on Food Network's "Cake Wars"
Jonathan Bennett hosts this grueling competition, as the decorated bakers aim to impress master pastry chefs Ron Ben-Israel and Waylynn Lucas, as well as episodic guest judges.

[05/28/15 - 11:00 AM]
AMC's "Hell on Wheels" Season 5 to Premiere Saturday, July 18 at 9:00PM ET/PT
Seven new episodes will air this summer, with the final seven episodes of the series following in 2016.

[05/28/15 - 10:54 AM]
Electus International Signs Multiple Finished Tape Deals for ITV's "Bear Grylls: Mission Survive"
The six episode series, which premiered in the UK in February 2015, is produced by Bear Grylls Ventures, Electus, and betty.

[05/28/15 - 10:52 AM]
The Final Countdown to FIFA Women's World Cup 2015(TM) Has Begun
The campaign marks the crescendo of an unprecedented, company-wide multi-platform marketing initiative that began in 2014.

[05/28/15 - 10:51 AM]
NBC Announces Casting Call for Dorothy in Holiday Production of "The Wiz Live!"
Casting directors will be looking for a young African-American woman between 18-27 years old.

[05/28/15 - 10:45 AM]
"Unraveled" and "I'd Kill for You" Are Back - Hit Peacock Productions Series Return to Investigation Discovery
Both series are set to premiere in 2016.

[05/28/15 - 10:19 AM]
The Return of WE tv's "Braxton Family Values" Delivers 1.8 Million Total Viewers and a Series High Among Adults and Women 25-54
WE tv further spins the numbers for Thursday, May 21.

[05/28/15 - 10:06 AM]
"The Big Bang Theory" Goes Stratospheric for STEM Scholars
In the first-ever university scholarship at UCLA created by and named for a television series, "The Big Bang Theory" and the Chuck Lorre Family Foundation have established The Big Bang Theory Scholarship Endowment.

[05/28/15 - 10:05 AM]
"Lauren Lake's Paternity Court" Begins Third Season of Production in Atlanta
"With the series receiving ratings highs this season, I'm ecstatic to be returning to Atlanta for our third season to help people resolve their legal paternity issues," said Lauren Lake.

[05/28/15 - 09:31 AM]
Spike TV's "Catch a Contractor" Returns for a Third Season of Exposing Crooked Contractors on Sunday, June 21 at 10PM ET/PT
This season not only sets out to aid 10 new families in grim living circumstances, but also gives viewers a never-before-seen glimpse behind the scenes of the tense sting operations and the meticulous coordination needed to nab these deceitful conmen.

[05/28/15 - 09:23 AM]
Oxygen Media Launches New Online Destination "Very Real" as a One-Stop Shop for Millennial Women
"Very Real" will be home to digital content including shareable videos, in-depth features, blogs, quizzes, listicles and more.

[05/28/15 - 09:22 AM]
Video: Comedy Central Sets Premiere Date for "The Daily Show with Trevor Noah"
Trevor Noah starts his new job on Monday, September 28.