BRAVO'S NEWEST MULTIPLATFORM INITIATIVE COMES TO LIFE THIS SUMMER IN "THE REAL HOUSEWIVES: THE GAME"
NEW YORK - March 10, 2011 - Building on the success of Bravo's "Top Chef: Texas" multiplatform initiative, the network is announcing their next transmedia experience in the highly addictive series "The Real Housewives of New York City." Passionate Bravo fans will be given the chance to live the lifestyle they have come to love through a new Facebook game, The Real Housewives: The Game, set to run concurrently with the fifth season of "The Real Housewives of New York City." This marks a new social gaming genre for Bravo who entered the space last September by launching Turtle Time in the interactive late-night series "Watch What Happens Live."
"This new game is a great opportunity for Bravo to take our passionate viewers into the content," said Lisa Hsia, Executive Vice President, Bravo Digital Media. "By bringing 'The Real Housewives' into a social setting, fans can now experience the franchise through television, social media and in their own virtual reality.
The Real Housewives: The Game invites players to create a unique identity, interact with their favorite Housewives and construct individual storylines, inspired by the Bravo series. Fans can build their own virtual environment - from city condo to Hampton's beach house - and climb the social ladder by participating in challenges only a Housewife knows how to handle. Virtual Housewives can vicariously place themselves in the action of the show by living out scenes that occur on the linear series each week. Furthermore, gamers have the opportunity to bring their real-life friends into their virtual social circle. Players that excel in a variety of categories such as "Best Apartment," "Hottest Wardrobe" and "Highest Social Standing" will be awarded with on-air recognition during the live series.
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