or


[03/13/12 - 07:01 AM]
ESPN to Spotlight 40th Anniversary of Title IX with Multiple Initiatives
"The Power of IX" will debut on espnW.com on March 26 and run through June 23, the anniversary of when Title IX was passed into law.

[via press release from ESPN]

ESPN to Spotlight 40th Anniversary of Title IX with Multiple Initiatives

The Power of IX to Explore Current and Future Landscape for Female Athletes

With four months of multiplatform coverage - television, online, print -- planned, ESPN will highlight the 40th anniversary of Title IX. The Power of IX is a companywide initiative designed to recognize this legislation with the goal of engaging fans with fresh, provocative content. The Power of IX will debut on espnW.com on March 26 and run through June 23, the anniversary of when Title IX was passed into law.

"Our commitment to the coverage of women's sports remains as vibrant as ever," said John Skipper, President, ESPN. "We've analyzed Title IX in the past, and to emphasize the impact of the law at its 40th milestone, we're expanding our efforts in a way we have never done before. From specific television programming to an entire issue of ESPN The Magazine devoted to women in sports to a robust microsite on espnW.com, we intend to shine a spotlight on the evolution of women's sports."

The Power of IX will include perspectives and participation from a number of contributors including Katie Couric, Robin Roberts, Julie Foudy, Bonnie D. Ford, Steve Wulf, Kate Fagan, Sarah Spain, Luke Cyphers, Jane McManus and Jessica Mendoza.

The Power of IX highlights:

· Digital:

The initiative begins March 26 when espnW.com launches a dedicated microsite offering a range of content that will both celebrate and examine the impact of Title IX on sports and society. ABC News' Katie Couric will help kick things off with a personal essay the week the site debuts, and espnW will serve as the digital hub for the company's Title IX efforts throughout the project, driving content across multiple platforms with a mix of in-depth feature stories, first-person athlete perspectives, a series of fun and informative lists of nine and more.

· Television:

SportsCenter will count down the top 40 female athletes of the last 40 years beginning April 30, with the top athlete revealed on June 23. In addition, the week of June 17 will feature content across various studio shows and conclude on June 23 with ESPN, ESPN2 and ESPN Classic featuring women's sports programming throughout the day.

· Print:

ESPN The Magazine will use its customary deep dive to look forward at the future of women in sports, examining everything from the executives, lawmakers, trainers and athletes who are paving the way for new roles/iconography for women in sports to the groundbreaking research and reporting that are revealing counter-intuitive factors behind Title IX's success and its limitations when it comes to female athletes.

· ESPN Films:

ESPN Films will air a series of documentaries in Spring/Summer of 2013 that will highlight women in sports, all by female storytellers. Good Morning America anchor Robin Roberts and Tribeca Productions co-founder Jane Rosenthal will be executive producers of the series.

· Social media:

espnW's Title IX social media program, launching in early April, will assemble the largest collection of user-submitted female athlete photos of all time. In addition, content will be featured over Facebook.com/espnW and Twitter.com/espnW.

Additional Title IX content and programming will be announced throughout the initiative.





  [march 2012]  
S
M
T
W
T
F
S
    


· SHOWATCH
(series past and present)
· DEVWATCH
(series in development)
· MOVIEWATCH
(tv movies and mini-series)











[08/22/14 - 02:58 PM]
"The Simpsons" Soars on FXX - Day 1 of 12-Day Marathon Delivers Record-Breaking Numbers for Nascent Channel
FXX spins the numbers for Thursday, August 21.

[08/22/14 - 01:53 PM]
2015 NASCAR Schedule to Be Announced Tuesday at 5 P.M. ET on Special Edition of "NASCAR America" on NBCSN
Host Rick Allen will be joined by NBC Sports Group NASCAR analysts Jeff Burton, Kyle Petty and Frank Stoddard to present the schedule and discuss the selected dates, tracks, and overall 2015 NASCAR calendar.

[08/22/14 - 12:38 PM]
Oscar-Winner Stephen Gaghan to Direct "White City" Pilot for AMC
The project is an adventure story set in the somewhat surreal ex-pat world of near-present Afghanistan, one of the most discussed and least understood places on earth.

[08/22/14 - 11:43 AM]
"Red Band Society" Fans Banded Together to Help FOX Raise $100,000 for Charity Partners and Unlock the Debut Episode
The "Pilot" episode is available now until Tuesday, August 26 at 5:00 PM ET on multiple platforms.

[08/22/14 - 11:30 AM]
A Special "Lost"-Themed Episode of "Phineas and Ferb" to Premiere Monday, September 29 on Disney XD
The episode, titled "Lost in Danville," also guest stars Jane Kaczmarek and Rob Morrow.

[08/22/14 - 11:26 AM]
"Iyanla: Fix My Life Special Report: Healing in Ferguson" to Air Tuesday, August 26 at 9 PM ET/PT on OWN
The special episode of the award-winning series follows ordained minister and spiritual life coach Iyanla Vanzant on an emotional trip to Ferguson, Missouri.

[08/22/14 - 08:59 AM]
Talent Announced for 2014 PaleyFest Fall TV Previews September 6 - 15 at the Paley Center for Media in Beverly Hills
The annual celebration features multiple screenings at the Center's L.A. and N.Y. locations, with L.A. hosting interactive panel conversations at each event.

[08/22/14 - 08:45 AM]
"Welcome to Sweden" Equals Its Top 18-49 Rating Since July 24
NBC spins the numbers for Thursday, August 21.

[08/22/14 - 08:39 AM]
Discovery Channel Explores the World of Automotive Auctions in All New Series "Highway to Sell"
Across America, neglected classic cars are waiting to be restored and make their way back onto the street.

[08/22/14 - 08:36 AM]
Thursday's Broadcast Ratings: CBS Rides "Big Brother" to Top Spots
The Eye is the night's most-watched network among total viewers and adults 18-49.

[08/22/14 - 08:19 AM]
ABC's "Rookie Blue" Season Closer Is Up 22% to Tie a Season High and Tops Its Year-Ago Finale
ABC spins the numbers for Thursday, August 21.

[08/22/14 - 07:32 AM]
BBC America and BBC One Announce New Drama Series "The Living and the Dead"
"We are as excited about this show as anything since 'Life on Mars' and 'Ashes to Ashes' - we want it to be moving, tender, sensual... and very, very scary," said Ashley Pharoah and Matthew Graham.

[08/22/14 - 07:15 AM]
Teams Compete to Drive Away with the Grand Prize on New Food Network Series "Food Truck Face Off"
Jesse Palmer hosts the 13-episode series, premiering Thursday, October 2 at 8:00/7:00c.

[08/21/14 - 06:00 PM]
GSN's Third Episode of Body-Painting Competition Show, "Skin Wars," Delivers Series-High Ratings
GSN spins the numbers for Wednesday, August 20.

[08/21/14 - 04:28 PM]
Lifetime's Upcoming Premieres - "The Unauthorized Saved by the Bell Story", "Girlfriend Intervention", "Kim of Queens", and "Dance Moms: Abby's Studio Rescue"
The latter returns on Tuesday, September 16 at 8:00/7:00c on the cable channel.