NBC TO BROADCAST 2012 NCLR ALMA AWARDS(R) AS PRIMETIME SPECIAL ON FRIDAY, SEPTEMBER 21, 2012

UNIVERSAL CITY, Calif. - March 13, 2012 - For a second year, NBC will broadcast the 2012 NCLR (National Council of La Raza) ALMA Awards airing Friday, September 21 (8:00-9:00 p.m. ET). Celebrating national Hispanic Heritage Month, the one-hour primetime special honors the nation's premiere Latino performers who promote accurate and positive images of Hispanics in entertainment.

The announcement was made by Paul Telegdy, President, Alternative and Late Night Programming for NBC Entertainment, and Janet Murguia, NCLR's President and CEO. "NBC is incredibly proud to once again serve as the home for this awards show," said Telegdy. "We are fully committed to the ALMAs goal of promoting diversity and inclusion among the entertainment industry and are excited to partner with NCLR to highlight the contributions that Hispanic artists have made over the past year."

"We are thrilled that Comcast and NBC have once again provided us a platform to pay tribute to those leaders in the Latino community who not only make contributions in the entertainment industry, but also push for greater representation and inclusion of Hispanics in the media as a whole," said Murguia. "Last year's ceremony showcased the amazing talent that our community brings to music, television and movies, and we are looking forwarded to an even more memorable and exciting show this year."

Since 1995, the NCLR ALMA Awards has honored outstanding Latino artistic achievements in television, film and music. The show is an integral part of NCLR's mission to open doors and create greater opportunities for Latino families in the U.S. As a national primetime television entertainment special with a cause, the NCLR ALMA Awards demonstrates how diversity strengthens our country and inclusion strengthens the entertainment industry.

The executive producers of the ALMA Awards will be Eva Longoria, actress and activist, and Janet Murgu�a, NCLR President and CEO.

For additional information, including announcements about the nominees and performers at this year's ceremony, please visit www.almaawards.com or follow the show on Twitter at @ALMAawards. For embeddable clips and full episodes from NBC shows, please visit NBC.com's official show site: www.nbc.com.