[03/27/12 - 09:02 AM]
First Lady Michelle Obama to Appear at Nickelodeon's 25th Annual Kids' Choice Awards to Present Taylor Swift With The Big Help Award
She'll present Taylor Swift with this year's The Big Help Award in recognition of her extensive philanthropic endeavors.

[via press release from Nickelodeon]

First Lady Michelle Obama to Appear at Nickelodeon's 25th Annual Kids' Choice Awards to Present Taylor Swift With The Big Help Award

Grammy(R) Award-Winning Swift to be Honored for Her Work with Tornado and Flood Survivors at 2012 Kids' Choice Awards to be telecast live from Los Angeles, Saturday, March 31

LOS ANGELES, March 27, 2012 -- First Lady Michelle Obama will make her first-ever appearance at Nickelodeon's Kids' Choice Awards to present Grammy Award-winning singer/songwriter Taylor Swift with this year's The Big Help Award in recognition of her extensive philanthropic endeavors, including her work with tornado and flood survivors in the United States. This year's Kids' Choice Awards, to be hosted by Will Smith, will be telecast live on Nickelodeon Saturday, March 31, at 8 pm (ET/Tape delayed for West Coast) from USC's Galen Center in Los Angeles, Ca. The Big Help Award recognizes individuals who take actions to better the world and whose significant impact on their community has inspired kids to do the same.

"Taylor's dedication to helping others has encouraged her fan base to do the same, and this is the very core of what The Big Help is, inspiring others through action," said Marva Smalls, Executive Vice President, Public Affairs and Chief of Staff, Nickelodeon Group. "We are honored that First Lady Michelle Obama, a past recipient of The Big Help Award will be presenting this formidable and inspiring artist with this much deserved honor."

First Lady Michelle Obama received The Big Help Award at the 2010 Kids' Choice Awards in recognition of her leadership in championing healthier lifestyles for kids through her Let's Move! campaign. Earlier this year, Mrs. Obama appeared in a special episode of Nickelodeon's hit series iCarly in support of her Joining Forces initiative to support military families.

Among her many charitable works, Swift is dedicated to raising funds and awareness to benefit those affected by natural disasters. Most recently, Swift took the unprecedented step of opening the last dress rehearsal of her Speak Now Tour to fans as a fundraiser for victims of the deadly tornadoes that tore through the Southeastern region of the U.S. The event raised more than $750,000, with 100% of ticket sales going directly to help tornado victims via the "Speak Now ... Help Now" Fund established through the Community Foundation of Middle Tennessee.

Swift's ongoing charitable work includes partnerships with Make-A-Wish Foundation, St. Jude Medical Center, Habitat for Humanity, TJ Martell Foundation, The Red Cross and its international and regional affiliates, The Salvation Army, Nick's Kids, and the Victory Junction Gang Camp, as well as libraries, schools and educational initiatives around the country.

Nickelodeon's The Big Help is a prosocial initiative that empowers kids to take positive actions on issues that are important to them. The goal of the campaign is to launch a kid-led movement, focusing on key issues like health and wellness, education, community service, and the environment. This is the fourth consecutive year The Big Help Award has been awarded to a celebrity who embodies the spirit of the Nickelodeon Big Help initiative. Previous winners include last year's recipient Justin Timberlake; this year's presenter of the award, First Lady Michelle Obama in 2010; and Leonardo DiCaprio in 2009.

Kids can pledge to make a difference in their community by going to www.nick.com/thebighelp/. The Big Help site will show them how to take positive actions that will directly affect their communities.

No stranger to Nickelodeon's Kids' Choice Awards, Swift has been nominated four times and is the recipient of two blimp awards, for Favorite Female Singer (2010) and Favorite Song, "You Belong with Me" (2010). Swift also appeared in the 2011 HALO Awards as one of the celebrities paired with an extraordinary teen who shared his passion for community service and giving back.

A six-time Grammy award winner, Swift was also named Billboard's 2011 Woman of the Year, and is the reigning American Music Awards Artist of the Year, as well as both the Country Music Association and the Academy of Country Music's Entertainer of the Year. Her Speak Now album has sold more than 5 million copies worldwide and she is Billboard's current Top 200 Albums Artist (all genres).With the release of her (now 5x-Platinum) Speak Now album in 2010, Taylor sold more albums that year than any other artist in any genre of music. She made history on the Billboard Hot 100, charting a record-breaking 11 songs from one album in a single week.

Nickelodeon, now in its 32nd year, is the number-one entertainment brand for kids. It has built a diverse, global business by putting kids first in everything it does. The company includes television programming and production in the United States and around the world, plus consumer products, online, recreation, books and feature films. Nickelodeon's U.S. television network is seen in 100 million households and has been the number-one-rated basic cable network for 17 consecutive years. Nickelodeon and all related titles, characters and logos are trademarks of Viacom Inc. (NASDAQ: VIA - News, VIA.B - News).

  [march 2012]  

(series past and present)
(series in development)
(tv movies and mini-series)

[03/21/18 - 03:35 PM]
Hallmark Channel Announces Season Two of "Meet the Peetes"
"Viewers have welcomed the Peete family into their homes and have fallen in love with their heartfelt and touching narratives that families everywhere can relate to," said Michelle Vicary.

[03/21/18 - 03:34 PM]
Hallmark Expands Pet Adoption Initiative, Adoption Ever After, with New, Original Special "Cat Bowl"
"Cat Bowl" will feature adult cats and seniors playing a feline Hall of Fame game, Saturday, February 2, 2019.

[03/21/18 - 03:33 PM]
Hallmark Channel to Launch First Ever Interactive "Home & Family" Dream Holiday Home Contest
The contest offers the chance for one lucky viewer to win a holiday-themed home redecoration that will turn heads and be the envy of decorators across the country.

[03/21/18 - 03:32 PM]
Hallmark Channel Announces Season Six of "When Calls the Heart"
Currently in its fifth season, "When Calls the Heart's" ratings momentum has carried over from season four.

[03/21/18 - 03:31 PM]
Hallmark Movies & Mysteries Adds Three All-New, Original Movie Franchises to Lineup
"The Chronicle Mysteries" will join the previously announced "Picture Perfect" and "Crossword Mysteries."

[03/21/18 - 12:56 PM]
Jay Ali Joins the Cast for Season Three of the Netflix Original Series, "Marvel's Daredevil"
He will portray Rahul "Ray" Nadeem, an honest, but ambitious FBI agent willing to go to any length for his family.

[03/21/18 - 12:15 PM]
An All-New Supersized "Jay Leno's Garage" Premieres Thursday, April 19 at 10PM ET/PT
Celebrity guests this season include Jamie Foxx, Billy Crystal, Terry Crews, Tyler Perry, Mitt Romney, Trevor Noah, James Taylor, "Weird Al" Yankovic, Martha Reeves, Guy Fieri, Chris Hardwick, and more.

[03/21/18 - 11:02 AM]
Video: First-Look and New Promo Available from NBC's "Jesus Christ Superstar Live in Concert"
The production will air live Easter Sunday, April 1 at 8:00/7:00c in front of a large audience at the Marcy Armory in Williamsburg, Brooklyn.

[03/21/18 - 10:53 AM]
Video: Go Inside FX's "Legion" with 360 Video Experience
The video culminates with an exclusive look at the first two and half minutes of the Season 2 premiere.

[03/21/18 - 10:36 AM]
TV Land's Hit Series "Younger" Returns for Season Five on Tuesday, June 5 at 10PM ET/PT
This season, series star Miriam Shor will make her television directorial debut with an episode to air in July.

[03/21/18 - 10:30 AM]
"Queen Sugar" Season Three Debuts with Two-Night Premiere Event Tuesday, May 29 and Wednesday, May 30 on OWN
Continuing a creative initiative established in the show's first season, series creator/executive producer Ava DuVernay has once again assembled an all-female directing team for the third consecutive season.

[03/21/18 - 10:00 AM]
USA Network Unveils Spring Schedule
Newly announced return dates include "Colony" (Wednesday, May 2), "Queen of the South" (Thursday, June 21) and "Shooter" (also Thursday, June 21).

[03/21/18 - 09:30 AM]
NFL Expanding Coverage of the 2018 NFL Draft to Include Two Broadcast and Four Cable Television Networks
NFL Network and FOX will team up to simulcast live coverage of Rounds 1-3 of the 2018 NFL Draft.

[03/21/18 - 09:15 AM]
Viceland Lights Up Its Second Annual "Weed Week"
To mark the occasion, the network adds a healthy dose of smoke to its air with sneak previews of new seasons of two of its most popular shows.

[03/21/18 - 09:00 AM]
Video: Trailer for Netflix Film "Come Sunday" - Starring Chiwetel Ejiofor
Martin Sheen, Jason Segel, Condola Rashad, Lakeith Stanfield and Danny Glover also star in the Joshua Marston film.