or


[03/27/12 - 09:02 AM]
First Lady Michelle Obama to Appear at Nickelodeon's 25th Annual Kids' Choice Awards to Present Taylor Swift With The Big Help Award
She'll present Taylor Swift with this year's The Big Help Award in recognition of her extensive philanthropic endeavors.

[via press release from Nickelodeon]

First Lady Michelle Obama to Appear at Nickelodeon's 25th Annual Kids' Choice Awards to Present Taylor Swift With The Big Help Award

Grammy(R) Award-Winning Swift to be Honored for Her Work with Tornado and Flood Survivors at 2012 Kids' Choice Awards to be telecast live from Los Angeles, Saturday, March 31

LOS ANGELES, March 27, 2012 -- First Lady Michelle Obama will make her first-ever appearance at Nickelodeon's Kids' Choice Awards to present Grammy Award-winning singer/songwriter Taylor Swift with this year's The Big Help Award in recognition of her extensive philanthropic endeavors, including her work with tornado and flood survivors in the United States. This year's Kids' Choice Awards, to be hosted by Will Smith, will be telecast live on Nickelodeon Saturday, March 31, at 8 pm (ET/Tape delayed for West Coast) from USC's Galen Center in Los Angeles, Ca. The Big Help Award recognizes individuals who take actions to better the world and whose significant impact on their community has inspired kids to do the same.

"Taylor's dedication to helping others has encouraged her fan base to do the same, and this is the very core of what The Big Help is, inspiring others through action," said Marva Smalls, Executive Vice President, Public Affairs and Chief of Staff, Nickelodeon Group. "We are honored that First Lady Michelle Obama, a past recipient of The Big Help Award will be presenting this formidable and inspiring artist with this much deserved honor."

First Lady Michelle Obama received The Big Help Award at the 2010 Kids' Choice Awards in recognition of her leadership in championing healthier lifestyles for kids through her Let's Move! campaign. Earlier this year, Mrs. Obama appeared in a special episode of Nickelodeon's hit series iCarly in support of her Joining Forces initiative to support military families.

Among her many charitable works, Swift is dedicated to raising funds and awareness to benefit those affected by natural disasters. Most recently, Swift took the unprecedented step of opening the last dress rehearsal of her Speak Now Tour to fans as a fundraiser for victims of the deadly tornadoes that tore through the Southeastern region of the U.S. The event raised more than $750,000, with 100% of ticket sales going directly to help tornado victims via the "Speak Now ... Help Now" Fund established through the Community Foundation of Middle Tennessee.

Swift's ongoing charitable work includes partnerships with Make-A-Wish Foundation, St. Jude Medical Center, Habitat for Humanity, TJ Martell Foundation, The Red Cross and its international and regional affiliates, The Salvation Army, Nick's Kids, and the Victory Junction Gang Camp, as well as libraries, schools and educational initiatives around the country.

Nickelodeon's The Big Help is a prosocial initiative that empowers kids to take positive actions on issues that are important to them. The goal of the campaign is to launch a kid-led movement, focusing on key issues like health and wellness, education, community service, and the environment. This is the fourth consecutive year The Big Help Award has been awarded to a celebrity who embodies the spirit of the Nickelodeon Big Help initiative. Previous winners include last year's recipient Justin Timberlake; this year's presenter of the award, First Lady Michelle Obama in 2010; and Leonardo DiCaprio in 2009.

Kids can pledge to make a difference in their community by going to www.nick.com/thebighelp/. The Big Help site will show them how to take positive actions that will directly affect their communities.

No stranger to Nickelodeon's Kids' Choice Awards, Swift has been nominated four times and is the recipient of two blimp awards, for Favorite Female Singer (2010) and Favorite Song, "You Belong with Me" (2010). Swift also appeared in the 2011 HALO Awards as one of the celebrities paired with an extraordinary teen who shared his passion for community service and giving back.

A six-time Grammy award winner, Swift was also named Billboard's 2011 Woman of the Year, and is the reigning American Music Awards Artist of the Year, as well as both the Country Music Association and the Academy of Country Music's Entertainer of the Year. Her Speak Now album has sold more than 5 million copies worldwide and she is Billboard's current Top 200 Albums Artist (all genres).With the release of her (now 5x-Platinum) Speak Now album in 2010, Taylor sold more albums that year than any other artist in any genre of music. She made history on the Billboard Hot 100, charting a record-breaking 11 songs from one album in a single week.

Nickelodeon, now in its 32nd year, is the number-one entertainment brand for kids. It has built a diverse, global business by putting kids first in everything it does. The company includes television programming and production in the United States and around the world, plus consumer products, online, recreation, books and feature films. Nickelodeon's U.S. television network is seen in 100 million households and has been the number-one-rated basic cable network for 17 consecutive years. Nickelodeon and all related titles, characters and logos are trademarks of Viacom Inc. (NASDAQ: VIA - News, VIA.B - News).





  [march 2012]  
S
M
T
W
T
F
S
    


· SHOWATCH
(series past and present)
· DEVWATCH
(series in development)
· MOVIEWATCH
(tv movies and mini-series)









[05/29/15 - 01:19 PM]
Video: TLC's "Return to Amish" and "Gypsy Sisters" Season Premieres Sunday, May 31st at 9/8c
Check out the superteases for the new seasons of both series.

[05/29/15 - 12:30 PM]
Video: Get Ready for the Slime-Soaked Premiere of "Boom!," Hosted by Tom Papa
FOX's latest summer entry launches Thursday, June 25 at 8:00/7:00c.

[05/29/15 - 12:24 PM]
"The Tonight Show," "Late Night" Win May Sweep in 18-49 and Other Key Demos
NBC spins the late-night numbers for the May sweeps period.

[05/29/15 - 11:53 AM]
Showtime(R) Unveils Poster Art and Official Teaser for Season Three of the Hit Series "Ray Donovan," Starring Emmy(R) Nominee Liev Schreiber
The new season bows Sunday, July 12 at 9:00/8:00c on the pay channel.

[05/29/15 - 10:00 AM]
Video: Starz Releases New Teasers for "Ash vs Evil Dead"
"Ash vs Evil Dead," which is currently in production in New Zealand, is the long-awaited follow-up to the classic horror film franchise The Evil Dead and is set to premiere this fall.

[05/29/15 - 10:00 AM]
"Tig Notaro: Boyish Girl Interrupted" Will Debut Saturday, August 22 Exclusively on HBO
Featuring the Grammy nominee in an all-new standup performance before a live audience, Notaro's first HBO comedy special will tape in Boston this coming Sunday, May 31 at the Wilbur Theatre.

[05/29/15 - 09:44 AM]
Spike TV's Hit Original Series "Bar Rescue" Returns with New Episodes Sunday, June 21 at 9:00PM ET/PT
"Bar Rescue" is back with more all new episodes featuring bars across America in dire need of one last shot at success.

[05/29/15 - 08:38 AM]
"500 Questions" Finale Is Up to Earn 2-Year Highs for ABC in Its Thursday Slot
ABC spins the numbers for Thursday, May 28.

[05/29/15 - 08:37 AM]
USA Network Teams Up with Dubsmash to Become the First Basic Cable Network Partner with a Branded Channel for "Chrisley Knows Best"
The Chrisley family will be joining in on the fun and creating their very own Dubsmash videos throughout the course of the season, which will be shared over the show's official social media handles.

[05/29/15 - 08:34 AM]
Thursday's Broadcast Ratings: FOX Tops Tight Demo Race
"Bones" and "Wayward Pines" help lead the network among adults 18-49.

[05/29/15 - 08:22 AM]
NBC Comes in #2 for the Night in the 18-49 Demo Against the Big 4 Networks
NBC spins the numbers for Thursday, May 28.

[05/29/15 - 07:57 AM]
ABC Grows by Double Digits to Its Best Late-Night Performance in 4 Weeks
ABC spins the late-night numbers for the week of May 18-22.

[05/29/15 - 07:43 AM]
American Heroes Channel Reveals "What History Forgot" in Exclusive New Series
The six-part series premieres on Tuesday, June 2 at 10:00/9:00c.

[05/29/15 - 07:02 AM]
2015 "CMT Music Awards" Will Be Pitch Perfect as Erin Andrews and Brittany Snow Host the Loudest Night in Country Music Live from Nashville on Wednesday, June 10 at 8:00 PM ET/PT
"Being a huge fan of country music, the CMT Music Awards are one of my favorite events of the season," said Andrews.

[05/28/15 - 08:49 PM]
Countdown to Everlasting Love and Marriage with Hallmark Channel with Original Movie Romances and a "Home & Family" Primetime Special
The network releases its revised programming stunt details for next month.