E! PRESENTS A FULL HOUR OF "LIVE FROM THE RED CARPET" COVERAGE FROM NICKELODEON'S 25TH ANNUAL KIDS' CHOICE AWARDS

E!'s Ross Mathews and Kelly Osbourne Will Be Reporting On All Of The Excitement LIVE On March 31st Beginning At 7:00 PM ET/PT

(Los Angeles, CA, March 29, 2012) - As Nickelodeon's Kids' Choice Awards turns 25, E! won't miss a beat with live coverage of the celebrity-filled famous orange carpet at the Galen Center at USC in Los Angeles. Always front and center at pop culture's biggest events, E!'s "Live From the Red Carpet" and hosts, Ross Mathews and Kelly Osbourne, will be on-hand reporting on all of the celebrity arrivals - including Katy Perry, Taylor Swift and Selena Gomez - chatting with the nominees, seeing what everyone is wearing, and - most importantly - finding out who's ready to get slimed!

The Nickelodeon's Kids' Choice Awards will be hosted by fan-favorite Will Smith with musical performances by Katy Perry and One Direction. First Lady, Michelle Obama, is scheduled to present The Big Help Award to Taylor Swift. As in previous years, kids pick the winners and determine which celebs get to bring home the orange blimp.

Be sure to tune-in to "Live From The Red Carpet" on March 31st at 7:00 PM ET/PT only on E!

About E! Entertainment

E! is television's top destination for all things entertainment and celebrity. E! is currently available to 98 million cable and satellite subscribers in the U.S. and the E! Everywhere initiative underscores the company's dedication to making E! content available on all new media platforms any time and anywhere from online to broadband video to wireless to VOD. Popular programming includes E! core franchises, "E! News," "The Soup," "Chelsea Lately," "Fashion Police" and "True Hollywood Story," as well as the network's hit series "Keeping Up with the Kardashians," "Khloé & Lamar," "Kourtney and Kim Take New York," "Ice Loves Coco" and "After Lately." Additionally, E!'s "Live from the Red Carpet" signature events keep fans connected to their favorite stars on Hollywood's biggest nights. E! is a network of NBCUniversal Cable Entertainment, a division of NBCUniversal, one of the world's leading media and entertainment companies in the development, production, and marketing of entertainment, news and information to a global audience.