SPRING BREAK 2012 TO TAKE OVER ALL PLATFORMS WITH A WEEK OF ELECTRIFYING PERFORMANCES AND PROGRAMMING
Performances by The Wanted,Young Jeezy, B.o.B., Dev, Big Sean, 2 Chainz, araabMUZIK, and Carly Rae Jepsen from the Spring Break Stage
New York, NY (April 2, 2012) - MTV Spring Break 2012 took over the Las Vegas strip once again and is now ready to unpack a week full of performances and programming featuring acts hotter than the desert sun. Starting today, MTV, mtvU and MTV2 will be the ultimate destinations to watch all of the explosive musical performances by artist The Wanted, Young Jeezy, B.o.B, Dev, Big Sean, 2 Chainz, Carly Rae Jepsen and super producer araabMUZIK creating an eclectic soundtrack to start the party. Additionally, every night the 10Spot will feature screening parties hosted by Ronnie, Sammi and Deena from "Jersey Shore," Chanel and Drama of "Rob Dyrdek's Fantasy Factory," from "The Challenge: Battle of the Exes" Leroy and Naomi and Lauren Hutchinson from "Savage U" will drop in to host screening parties throughout the week. mtvU VJ's Erinn Westbrook and Carly Henderson will be on hand interacting with spring breakers and providing coverage of all the activities and events happening at the Palms Casino Resort.
Spring Break Programming Includes:
· Spring Break Screening Parties: Starting today, Spring Break Week on MTV will feature all new episodes of "Rob Dyrdek's Fantasy Factory" (Monday at 10pm ET/PT), "Savage U" (Tuesday at 11pm ET/PT), "The Challenge: Battle of the Exes Reunion Special" (Wednesday at 10pm ET/PT), and "The Pauly D Project" (Thursday at 10:30pm ET/PT). Every night MTV will host a screening party where lucky spring breakers - joined by the stars of "The Cabin in the Woods" Amy Acker and Kristen Connolly and MTV Talent including Ronnie, Sammi and Deena from "Jersey Shore," Chanel and Drama of "Rob Dyrdek's Fantasy Factory," from "The Challenge: Battle of the Exes" Leroy and Naomi and Lauren Hutchinson from "Savage U" on hand to view premiere episodes, mix and mingle with the casts and get the latest gossip from their projects.
· Spring Break 2012 Performances: During Spring Break week, MTV will air brand new performances each night at 9:50pm leading into the 10 Spot screening parties. Performances from The Wanted, Young Jeezy, 2 Chainz, B.o.B, Big Sean, Dev, and Carly Rae Jepsen, will premiere during the week premiere during the week via MTV, AMTV, AMTV2, mtvU, MTV Hits, MTV JAMS then online at springbreak.mtv.com in heavy rotation through April 15th.
· Sucker Free Countdown: Spring Break Edition: The biggest pool party of the year gets a tall dose of Sucker Free swag as the countdown heads to Vegas to lay down the hip-hop law in the city of sin. Host DJ Envy will catch up with some of hip-hop's biggest stars during their experience at MTV's legendary annual celebration. From the moment they get off of the plane and rip the stage, until they leave the club when the sun comes up - we're capturing all of the bigger than life Vegas moments.
· Mtv2's Guy Code: Spring Break Survival Guide- "MTV's Guy Code" returns on Tuesday, April 10th at 11PM ET/PT with a special episode that covers the code that every spring breaker faces: preparation, the beach, partying and hooking up. A little pool time fun in Vegas is the perfect setting for cast members April Rose and Melanie Iglesias to catch guys breaking code. And find out what one celebrity considers a "Good-Ass Spring Break."The Guy Code Spring Break Survival Guide is the ultimate guide to letting it ride.
To check out performances, celebrity appearances and more Spring Break events, head over to www.springbreak.mtv.com.
Official sponsors of Spring Break 2012 are Burger King, Lionsgate, SoBe(R) and Warner Bros.
MTV Spring Break is Executive Produced by Randi Gerwitz. Alan Clary serves as Senior Producer for the Spring Break 2012.
MTV is the world's premier youth entertainment brand. With a global reach of more than a half-billion households, MTV is the cultural home of the millennial generation, music fans and artists, and a pioneer in creating innovative programming for young people. MTV reflects and creates pop culture with its Emmy(R), Grammy(R) and Peabody(R) award-winning content built around compelling storytelling, music discovery and activism across TV, online and mobile. MTV's sibling networks MTV2 and mtvU each deliver unparalleled customized content for young males, music fans and college students, and its online hub MTV.com is a leading destination for music, news and pop culture. MTV, a unit of Viacom Inc. (NASDAQ: VIA, VIAB), one of the world's leading creators of programming and content across all media platforms.
Broadcast to more than 750 college campuses and via top cable distributors in 700 college communities nationwide, mtvU reaches nearly 9 million U.S. college students - making it the largest, most comprehensive television network just for college students. Twenty-four hours a day, seven days a week, mtvU can be seen in the dining areas, fitness centers, student lounges and dorm rooms of campuses throughout the U.S., as well as on cable systems from Charter Communications, Verizon FiOS TV, Suddenlink Communications, AT&T u-Verse and nearly 70 others. mtvU is dedicated to every aspect of college life, reaching students everywhere they are: on-air, online and on the campus. mtvU programs music videos from emerging artists that can't be seen anywhere else, news, student life features and initiatives that give college students the tools to advance positive social change. mtvU is always on campus, with hundreds of events per year, including exclusive concerts, giveaways, shooting mtvU series and more. For more information about mtvU, and a complete programming schedule, visit http://www.mtvU.com
About Palms Casino Resort
Palms Casino Resort, heralded as one of Las Vegas' hippest resorts, is an all-encompassing, one-stop destination. The boutique property boasts three distinct towers and a diverse mix of bars and restaurants across a 95,000-square-foot casino. Amenities include the legendary Playboy Club; ghostbar; Rain Nightclub; The Pearl Concert Theater; Moon Nightclub; N9NE Steakhouse; Nove Italiano; Little Buddha; Simon Restaurant & Lounge; The Palms Pool & Bungalows; Palms Spa and AMP Salon; Drift Spa & Hammam; Brenden Theatres, a 14-theatre Cineplex; the Fantasy Suites, including the Hardwood Suite, the only hotel room in the world with its own basketball court; and over 60,000 square-feet of meeting space. The Palms has played host to MTV's Video Music Awards, Real World: Las Vegas and Bravo's Celebrity Poker Showdown, and E!'s Girls Next Door feature the resort on a regular basis. Palms Casino Resort is located west of the Las Vegas Strip and I-15 on Flamingo Road. For reservation information, call toll free at (866) PALMS-RES, (866) 725-6773, or visit www.palms.com. For groups of 15 rooms or more, contact the Sales Department at (866) PALMS-MTG or (866) 725-6768.