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[04/05/12 - 07:06 AM] USA Network and Viggle Team to Create Social TV Experience for American Classic "To Kill a Mockingbird" Fans will learn about iconic moments, celebrity recounts, exclusive photos and videos as they watch Universal's digitally remastered and fully restored classic. |
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| [via press release from USA] |
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USA NETWORK AND VIGGLE TEAM TO CREATE SOCIAL TV EXPERIENCE FOR AMERICAN CLASSIC "TO KILL A MOCKINGBIRD"
Fans Can Engage with Compelling and Thought Provoking Second Screen Experience Honoring Movie's 50th Anniversary; USA and Viggle To Match Points Fans Generate to Network's Characters Unite Nonprofit Partners
USA and Viggle are using Social TV to provide entertaining and informative content during the network's exclusive airing of "To Kill a Mockingbird" this Saturday, April 7 at 8/7c brought to viewers by USA, the American Film Institute (AFI) and Universal Pictures. The partners are tapping into 50 years of history to create an engage-through experience during the telecast. Fans will learn about iconic moments, celebrity recounts, exclusive photos and videos as they watch Universal's digitally remastered and fully restored classic being broadcast nationally for the first time.
This second screen experience is a social companion element aimed at driving discussion and providing more context around this iconic film. Viewers can use Viggle to check into the movie and will earn points by participating in Viggle LIVE's second screen experience to learn more about the "To Kill a Mockingbird" and USA's Characters Unite campaign which highlights the importance of tolerance and respect. USA and Viggle will match the amount of points being generated by fans and make a donation of up to $20,000 to the Characters Unite nonprofit partners championing civil and human rights. Fans can also convert their Viggle points into charitable donations for charities of their choice in the Viggle app rewards section.
The film, based on Harper Lee's Pulitzer Prize-winning novel, tells the story of lawyer Atticus Finch (Gregory Peck) and his struggle for justice in a small community in Alabama. With its timeless depiction of issues that are still prevalent today, the film's themes lend themselves to the Social TV environment, where viewers can share their thoughts and access new, relevant content. ?Characters Unite, USA's award-winning public service program, is a community designed to promote greater understanding and acceptance and was created to address the social injustices and cultural divides still prevalent in our society.
Inspired by USA's iconic "Characters Welcome" brand and with the support of leading national nonprofit organizations, the ongoing campaign is dedicated to supporting activities and messaging that combat prejudice and intolerance while promoting understanding and acceptance -- on-air, online, and in communities across the country.
The #1 network in all of basic cable, USA Network is seen in 115 million U.S. homes. USA is a leader in scripted programming with a powerful stable of originals including POLITICAL ANIMALS, SUITS, NECESSARY ROUGHNESS, WHITE COLLAR, ROYAL PAINS, BURN NOTICE, PSYCH, COVERT AFFAIRS, COMMON LAW, FAIRLY LEGAL and IN PLAIN SIGHT. The network offers 52 weeks of spectacular live television with WWE MONDAY NIGHT RAW and is home to the best in blockbuster theatrical films, a broad portfolio of acquired series and entertainment events. A trailblazer in digital innovation and storytelling, USA is defining, driving and setting the industry standard for Social TV. USA is a program service of NBCUniversal Cable Entertainment, a division of NBCUniversal. The award-winning website is located at www.usanetwork.com.
Characters Welcome.
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[03/04/26 - 09:16 AM] Where Champions Are Crowned: ESPN Networks Deliver Comprehensive 2025-26 NCAA Winter Championships Coverage in March and April ESPN networks will commence the championship season with multiple NCAA selection specials, providing fans with their first look at the tournament fields.
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[03/04/26 - 09:01 AM] Netflix Announces Premiere Date for "The Four Seasons" Season 2 The new season - due on Thursday, May 28, 2026 - will feature the return of Tina Fey, Will Forte, Kerri Kenney-Silver, Marco Calvani, Erika Henningsen, and Colman Domingo.
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[03/04/26 - 09:01 AM] First Look & Date Announcement: Hulu's "Pizza Movie" "Pizza Movie" premieres April 3, 2026, on Hulu and Hulu on Disney+ for bundle subscribers in the US, and on Disney+ internationally.
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[03/04/26 - 09:01 AM] Video: "Hate the Player: The Ben Johnson Story" - Official Trailer - Paramount+ The Man. The Myth. The Scape G.O.A.T.
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[03/04/26 - 09:00 AM] The CW Network to Broadcast Six Banana Ball Games During the 2026 Season The first game between the Savannah Bananas and the Party Animals will air live on Sunday, May 10 (2:30-5:00 pm ET) from Truist Park in Atlanta, Georgia.
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[03/04/26 - 08:01 AM] Lucy Boynton, Babou Ceesay, and Peter Mullan Join "A Knight of the Seven Kingdoms" for Season 2 Every journey needs new companions.
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[03/04/26 - 08:01 AM] Video: "Age of Attraction" - Official Trailer - Netflix Age is thrown out the window when singles search for their soulmates in this dating series. Is love truly ageless, or will the years come between them?
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[03/04/26 - 08:01 AM] Video: "Last One Laughing UK" Season 2 - Official Trailer - Prime Video Season 2, starring Bob Mortimer, Alan Carr, Diane Morgan, Romesh Ranganathan, Mel Giedroyc, David Mitchell, Maisie Adam, Sam Campbell, Gbemisola Ikumelo, and Amy Gledhill, arrives to Prime Video on March 19.
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[03/04/26 - 07:31 AM] Peacock to Exclusively Stream Blumhouse's Horror Phenomenon "Five Nights at Freddy's 2" Beginning April 3 The second installment of the hit franchise stars Josh Hutcherson, Elizabeth Lail, Piper Rubio, Matthew Lillard and more.
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[03/04/26 - 07:31 AM] Jason Benetti Joins NBC Sports as Play-by-Play Voice of "Sunday Night Baseball" on NBC and Peacock Benetti debuts in his new role on Thursday, March 26, at Dodger Stadium, as the World Series champion Los Angeles Dodgers host the Arizona Diamondbacks, with coverage beginning at 8 p.m. ET on NBC and Peacock.
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[03/04/26 - 07:02 AM] Video: "Miss Scarlet" Season 7 Announcement The drama will return for Season 7, which will be the series finale.
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[03/04/26 - 07:01 AM] Prime Video Announces March 30 Premiere Date for "Rory McIlroy: The Masters Wait" The documentary will premiere exclusively on Prime Video in more than 240 countries and territories worldwide.
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[03/04/26 - 05:01 AM] Video: "The Giant Falls" - Official Trailer - Netflix When his long-lost father resurfaces, a tour guide must navigate old wounds and confront a choice that will define both of their futures.
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[03/04/26 - 04:31 AM] Video: "Made in Korea" - Official Trailer - Netflix A woman from a small town in Tamil Nadu moves to South Korea - a place she always dreamed of - but struggles to find her footing in a foreign land.
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[03/04/26 - 03:01 AM] Video: "Unchosen" - Official Teaser - Netflix Welcome to the Fellowship of the Divine. Get to know your place. Coming soon to Netflix.
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