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[04/05/12 - 07:06 AM] USA Network and Viggle Team to Create Social TV Experience for American Classic "To Kill a Mockingbird" Fans will learn about iconic moments, celebrity recounts, exclusive photos and videos as they watch Universal's digitally remastered and fully restored classic. |
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| [via press release from USA] |
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USA NETWORK AND VIGGLE TEAM TO CREATE SOCIAL TV EXPERIENCE FOR AMERICAN CLASSIC "TO KILL A MOCKINGBIRD"
Fans Can Engage with Compelling and Thought Provoking Second Screen Experience Honoring Movie's 50th Anniversary; USA and Viggle To Match Points Fans Generate to Network's Characters Unite Nonprofit Partners
USA and Viggle are using Social TV to provide entertaining and informative content during the network's exclusive airing of "To Kill a Mockingbird" this Saturday, April 7 at 8/7c brought to viewers by USA, the American Film Institute (AFI) and Universal Pictures. The partners are tapping into 50 years of history to create an engage-through experience during the telecast. Fans will learn about iconic moments, celebrity recounts, exclusive photos and videos as they watch Universal's digitally remastered and fully restored classic being broadcast nationally for the first time.
This second screen experience is a social companion element aimed at driving discussion and providing more context around this iconic film. Viewers can use Viggle to check into the movie and will earn points by participating in Viggle LIVE's second screen experience to learn more about the "To Kill a Mockingbird" and USA's Characters Unite campaign which highlights the importance of tolerance and respect. USA and Viggle will match the amount of points being generated by fans and make a donation of up to $20,000 to the Characters Unite nonprofit partners championing civil and human rights. Fans can also convert their Viggle points into charitable donations for charities of their choice in the Viggle app rewards section.
The film, based on Harper Lee's Pulitzer Prize-winning novel, tells the story of lawyer Atticus Finch (Gregory Peck) and his struggle for justice in a small community in Alabama. With its timeless depiction of issues that are still prevalent today, the film's themes lend themselves to the Social TV environment, where viewers can share their thoughts and access new, relevant content. ?Characters Unite, USA's award-winning public service program, is a community designed to promote greater understanding and acceptance and was created to address the social injustices and cultural divides still prevalent in our society.
Inspired by USA's iconic "Characters Welcome" brand and with the support of leading national nonprofit organizations, the ongoing campaign is dedicated to supporting activities and messaging that combat prejudice and intolerance while promoting understanding and acceptance -- on-air, online, and in communities across the country.
The #1 network in all of basic cable, USA Network is seen in 115 million U.S. homes. USA is a leader in scripted programming with a powerful stable of originals including POLITICAL ANIMALS, SUITS, NECESSARY ROUGHNESS, WHITE COLLAR, ROYAL PAINS, BURN NOTICE, PSYCH, COVERT AFFAIRS, COMMON LAW, FAIRLY LEGAL and IN PLAIN SIGHT. The network offers 52 weeks of spectacular live television with WWE MONDAY NIGHT RAW and is home to the best in blockbuster theatrical films, a broad portfolio of acquired series and entertainment events. A trailblazer in digital innovation and storytelling, USA is defining, driving and setting the industry standard for Social TV. USA is a program service of NBCUniversal Cable Entertainment, a division of NBCUniversal. The award-winning website is located at www.usanetwork.com.
Characters Welcome.
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[03/05/26 - 11:05 AM] ABC Renews "9-1-1, "9-1-1: Nashville" and "High Potential" The Alphabet confirmed all three moves on social media today.
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[03/05/26 - 11:01 AM] Sandra Bernhard, Vincent Cassel, Dylan Ennis, Corentin Fila, Ari Graynor, and Nadia Tereszkiewicz Join Season 4 of "The White Lotus" New reservations continue to fill up.
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[03/05/26 - 09:47 AM] Paramount+ Announces Unscripted Relationship Series "Making Love" (w/t) to Release in 2027 From the producers of "Love Is Blind" and "Married at First Sight" comes a bold new relationship experiment, where singles take their destiny into their own hands and attempt to turn their desires into a lifetime of love.
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[03/05/26 - 09:28 AM] Paramount+ Announces Additional Casting for "Frisco King" Asa Germann, Kai Caster, Lilah Pate and Savanna Gann will join previously announced series lead Samuel L. Jackson.
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[03/05/26 - 09:18 AM] ID Sets March Premiere Date for Powerful, New "Evil Lives Here" Spinoff Series "Evil Lives Here: My Child the Killer" will premiere Tuesday, March 31 at 9:00/8:00c on ID, with new episodes airing weekly.
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[03/05/26 - 09:01 AM] Video: Tensions Rise in the Official Trailer for New British Mystery Series "The Feud on Shelbury Drive" Season one consists of six episodes and premieres Monday, March 30 exclusively on Acorn TV in the US and Canada, with subsequent episodes releasing weekly on Mondays.
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[03/05/26 - 09:01 AM] Video: The Beginning of the End - "The Boys" Releases Final Season Official Trailer Season five of the multi-Emmy Award-winning series will premiere on April 8, 2026, with two episodes, followed by a new episode each week, culminating in the unforgettable series finale on May 20, 2026.
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[03/05/26 - 09:00 AM] Stream This Year's Must-Watch Oscar Nominees on Peacock - Including "Bugonia," "Hamnet" and "Song Sung Blue" "Hamnet" comes to the service this Friday, March 6.
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[03/05/26 - 08:31 AM] Netflix Announces Straight-to-Series Drama "Alexander" Jacob Tierney, the creator and showrunner of "Heated Rivalry," is set to write, direct, and executive produce the upcoming series, a period piece that explores the little-known story of Alexander the Great and his tutor, Aristotle.
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[03/05/26 - 07:35 AM] Paramount+ to Premiere Emmy-Nominated Drama Series "Anderson Spider Silva" The series chronicles Anderson's path to becoming one of the most important athletes in the sport of MMA.
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[03/05/26 - 07:11 AM] BritBox Announces May 6th Premiere for "The Other Bennet Sister" in North America Based on Janice Hadlow's acclaimed novel, the new drama brings Mary Bennet - the oft-overlooked middle sister in Pride and Prejudice - into the spotlight.
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[03/05/26 - 07:01 AM] Video: "Beef" Season 2 - Official Teaser - Netflix Starring Oscar Isaac, Carey Mulligan, Cailee Spaeny, Charles Melton and guest starring Youn Yuh-jung and Song Kang-ho.
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[03/05/26 - 07:01 AM] Video: Apple TV Debuts Trailer for Season Two of "Your Friends & Neighbors" The 10-episode sophomore season will make its global debut on Apple TV with one episode on Friday, April 3, 2026, followed by one new episode weekly through Friday, June 5.
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[03/05/26 - 07:00 AM] Core Memories Incoming: ESPN, Disney, Pixar and National Hockey League Team Up for Inside Out Classic Inside Out Classic will feature virtually created real-time animation of the action between the Washington Capitals and the New York Rangers modeled after characters on Pixar's award-winning franchise "Inside Out."
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[03/05/26 - 06:31 AM] Roku Unveils "Roklue," an All-New Interactive Way to Find Your Next Watch Accessible via the Roku Home Screen, each "Roklue" experience tests players on the movies and TV shows that everyone is talking about, as well as the beloved favorites they want to watch again and again.
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