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[04/05/12 - 07:06 AM] USA Network and Viggle Team to Create Social TV Experience for American Classic "To Kill a Mockingbird" Fans will learn about iconic moments, celebrity recounts, exclusive photos and videos as they watch Universal's digitally remastered and fully restored classic. |
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| [via press release from USA] |
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USA NETWORK AND VIGGLE TEAM TO CREATE SOCIAL TV EXPERIENCE FOR AMERICAN CLASSIC "TO KILL A MOCKINGBIRD"
Fans Can Engage with Compelling and Thought Provoking Second Screen Experience Honoring Movie's 50th Anniversary; USA and Viggle To Match Points Fans Generate to Network's Characters Unite Nonprofit Partners
USA and Viggle are using Social TV to provide entertaining and informative content during the network's exclusive airing of "To Kill a Mockingbird" this Saturday, April 7 at 8/7c brought to viewers by USA, the American Film Institute (AFI) and Universal Pictures. The partners are tapping into 50 years of history to create an engage-through experience during the telecast. Fans will learn about iconic moments, celebrity recounts, exclusive photos and videos as they watch Universal's digitally remastered and fully restored classic being broadcast nationally for the first time.
This second screen experience is a social companion element aimed at driving discussion and providing more context around this iconic film. Viewers can use Viggle to check into the movie and will earn points by participating in Viggle LIVE's second screen experience to learn more about the "To Kill a Mockingbird" and USA's Characters Unite campaign which highlights the importance of tolerance and respect. USA and Viggle will match the amount of points being generated by fans and make a donation of up to $20,000 to the Characters Unite nonprofit partners championing civil and human rights. Fans can also convert their Viggle points into charitable donations for charities of their choice in the Viggle app rewards section.
The film, based on Harper Lee's Pulitzer Prize-winning novel, tells the story of lawyer Atticus Finch (Gregory Peck) and his struggle for justice in a small community in Alabama. With its timeless depiction of issues that are still prevalent today, the film's themes lend themselves to the Social TV environment, where viewers can share their thoughts and access new, relevant content. ?Characters Unite, USA's award-winning public service program, is a community designed to promote greater understanding and acceptance and was created to address the social injustices and cultural divides still prevalent in our society.
Inspired by USA's iconic "Characters Welcome" brand and with the support of leading national nonprofit organizations, the ongoing campaign is dedicated to supporting activities and messaging that combat prejudice and intolerance while promoting understanding and acceptance -- on-air, online, and in communities across the country.
The #1 network in all of basic cable, USA Network is seen in 115 million U.S. homes. USA is a leader in scripted programming with a powerful stable of originals including POLITICAL ANIMALS, SUITS, NECESSARY ROUGHNESS, WHITE COLLAR, ROYAL PAINS, BURN NOTICE, PSYCH, COVERT AFFAIRS, COMMON LAW, FAIRLY LEGAL and IN PLAIN SIGHT. The network offers 52 weeks of spectacular live television with WWE MONDAY NIGHT RAW and is home to the best in blockbuster theatrical films, a broad portfolio of acquired series and entertainment events. A trailblazer in digital innovation and storytelling, USA is defining, driving and setting the industry standard for Social TV. USA is a program service of NBCUniversal Cable Entertainment, a division of NBCUniversal. The award-winning website is located at www.usanetwork.com.
Characters Welcome.
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[08/20/26 - 12:31 PM] Netflix and AMC Global Media Announce New Gritty Drama Series, "Bannerman" The series will premiere on AMC in the US and Canada and will also be available on Netflix in the US and Canada 90 days after the premiere of the season finale on AMC.
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[08/20/26 - 11:24 AM] "Agatha Christie's Tommy & Tuppence": Modernized Crime-Solving Duo Leads BritBox's Fall 2026 Slate BritBox heads into fall with the highly anticipated return of some of its most acclaimed crime and mystery favorites.
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[08/20/26 - 11:00 AM] CBS to Mark 25 Years Since the 9/11 Terrorist Attacks with Extensive Live Coverage and Two Primetime Specials At 8:00 PM, Tony Dokoupil will anchor a CBS News special from Ground Zero, "9/11: We Remember," featuring three stories of survival, loss and hope.
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[08/20/26 - 10:01 AM] Headed Back to Muskoka: Prime Video Renews "Sterling Point" for a Second Season The eight-episode series debuted on August 5 and quickly became a top series on Prime Video.
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[08/20/26 - 09:45 AM] Academy Award Nominee and Emmy Winner Steven Yeun to Lead Netflix Series "Pagans" Yeun will play Gus: A single father struggling to raise two kids alone following his wife's death.
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[08/20/26 - 09:37 AM] AMC Global Media's September Highlights Include "The Walking Dead: Dead City," "Blue Murder Motel," "Age Inappropriate," "Hell Mode," the Return of "Season of Screams" and More! Other offerings include Sundance Now's "Murderer Behind the Mask"; Acorn TV's "The Sommerdahl Murders"; and We TV's "Love After Lockup: The Road to Rehab."
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[08/20/26 - 09:33 AM] CNN Brings Farm Aid Live to Audiences Nationwide on Saturday, September 26 at 7PM ET CNN's airing of the evening will include star-studded performances board member artists Willie Nelson and Family, Neil Young and the Chrome Hearts, John Mellencamp, Dave Matthews with Tim Reynolds, Margo Price, Nathaniel Rateliff and more.
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[08/20/26 - 09:30 AM] From Arcade to Animated Series: "Golden Axe" Set to Premiere Exclusively on Paramount+ Wednesday, September 16 In a hilarious homage to Sega's iconic 1989 video game, "Golden Axe" follows legendary warriors Ax Battler, Tyris Flare and Gilius Thunderhead as they reunite to save Yuria from the evil giant Death Adder, who just won't seem to stay dead.
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[08/20/26 - 09:17 AM] BET Unveils "Get Your Mind Right," A Multi-Platform Mental Health Initiative Designed to Inform, Inspire, and Connect Black Communities Rooted in BET's longstanding commitment to uplifting and serving Black audiences, "Get Your Mind Right" reflects the urgency of advancing conversations around mental wellness while encouraging communities to seek support and connecting audiences to culturally relevant support.
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[08/20/26 - 08:45 AM] Genie Bouchard Joins ESPN for 2026 US Open ESPN will present exclusive "first ball to last ball" coverage of the 2026 US Open beginning Sunday, August 24.
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[08/20/26 - 08:34 AM] ESPN Debuts Little League Alumni Alt-Cast of the MLB Little League Classic Presented by New York Life Mike Monaco will handle play-by-play alongside analysts Todd Frazier and Devon Travis, with the trio calling the game on-site in Williamsport.
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[08/20/26 - 08:31 AM] Netflix Renews "America's Sweethearts: Dallas Cowboys Cheerleaders" for a Fourth Season Season four will follow a fresh batch of rookie candidates, comeback hopefuls and seasoned vets across the 2026-27 season.
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[08/20/26 - 08:10 AM] Food Network Serves Up a Frightfully Delicious Fall in New Seasons of "Halloween Baking Championship" and "Halloween Wars" First up, on Sunday, September 13, at 9 p.m. ET/PT "Halloween Wars" will return with host Jonathan Bennett and a "Back from the Dead" theme featuring all-star expert pumpkin carving artists, sugar masters, and cake mavens who will face more difficult challenges than ever before.
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[08/20/26 - 08:01 AM] "The Hunting Wives" Season 2 - First Look Images & Date Announcement Season two premieres on Thanksgiving Day (Thursday, November 26, 2026) and will release exclusively as a Netflix branded series in nearly all countries Netflix is available.
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[08/20/26 - 08:01 AM] Apple TV's Sports Comedy "Stick," Swings Back Into Season Two on November 4 "Stick" returns for its second season on Apple TV on Wednesday, November 4, 2026, with two episodes, followed by one episode weekly until December 30, 2026.
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