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[04/05/12 - 07:06 AM] USA Network and Viggle Team to Create Social TV Experience for American Classic "To Kill a Mockingbird" Fans will learn about iconic moments, celebrity recounts, exclusive photos and videos as they watch Universal's digitally remastered and fully restored classic. |
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| [via press release from USA] |
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USA NETWORK AND VIGGLE TEAM TO CREATE SOCIAL TV EXPERIENCE FOR AMERICAN CLASSIC "TO KILL A MOCKINGBIRD"
Fans Can Engage with Compelling and Thought Provoking Second Screen Experience Honoring Movie's 50th Anniversary; USA and Viggle To Match Points Fans Generate to Network's Characters Unite Nonprofit Partners
USA and Viggle are using Social TV to provide entertaining and informative content during the network's exclusive airing of "To Kill a Mockingbird" this Saturday, April 7 at 8/7c brought to viewers by USA, the American Film Institute (AFI) and Universal Pictures. The partners are tapping into 50 years of history to create an engage-through experience during the telecast. Fans will learn about iconic moments, celebrity recounts, exclusive photos and videos as they watch Universal's digitally remastered and fully restored classic being broadcast nationally for the first time.
This second screen experience is a social companion element aimed at driving discussion and providing more context around this iconic film. Viewers can use Viggle to check into the movie and will earn points by participating in Viggle LIVE's second screen experience to learn more about the "To Kill a Mockingbird" and USA's Characters Unite campaign which highlights the importance of tolerance and respect. USA and Viggle will match the amount of points being generated by fans and make a donation of up to $20,000 to the Characters Unite nonprofit partners championing civil and human rights. Fans can also convert their Viggle points into charitable donations for charities of their choice in the Viggle app rewards section.
The film, based on Harper Lee's Pulitzer Prize-winning novel, tells the story of lawyer Atticus Finch (Gregory Peck) and his struggle for justice in a small community in Alabama. With its timeless depiction of issues that are still prevalent today, the film's themes lend themselves to the Social TV environment, where viewers can share their thoughts and access new, relevant content. ?Characters Unite, USA's award-winning public service program, is a community designed to promote greater understanding and acceptance and was created to address the social injustices and cultural divides still prevalent in our society.
Inspired by USA's iconic "Characters Welcome" brand and with the support of leading national nonprofit organizations, the ongoing campaign is dedicated to supporting activities and messaging that combat prejudice and intolerance while promoting understanding and acceptance -- on-air, online, and in communities across the country.
The #1 network in all of basic cable, USA Network is seen in 115 million U.S. homes. USA is a leader in scripted programming with a powerful stable of originals including POLITICAL ANIMALS, SUITS, NECESSARY ROUGHNESS, WHITE COLLAR, ROYAL PAINS, BURN NOTICE, PSYCH, COVERT AFFAIRS, COMMON LAW, FAIRLY LEGAL and IN PLAIN SIGHT. The network offers 52 weeks of spectacular live television with WWE MONDAY NIGHT RAW and is home to the best in blockbuster theatrical films, a broad portfolio of acquired series and entertainment events. A trailblazer in digital innovation and storytelling, USA is defining, driving and setting the industry standard for Social TV. USA is a program service of NBCUniversal Cable Entertainment, a division of NBCUniversal. The award-winning website is located at www.usanetwork.com.
Characters Welcome.
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[08/26/26 - 10:45 AM] "Survivor" Reveals the 21 New Castaways Competing on the 51st Edition - The First in the Series' New "Open Era" - With a Two-Hour Season Premiere on Wednesday, Sept. 23 The groundbreaking reality series, which shifts to 90-minute weekly episodes beginning Wednesday, September 30 at 8:00 PM, returns with an all-new expanded class of dynamic and determined competitors.
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[08/26/26 - 10:18 AM] BET Brings Chris "CP" Powell's Acclaimed Comedy Special "Sunday After Six" to Screens September 1 Host of the revived "ComicView: Rooftop Series," Chris "CP" Powell brings his 90-minute stand-up special to the screen, centered on relatable life experiences and everyday scenarios as a Black man.
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[08/26/26 - 10:05 AM] TNT Sports Unveils Blockbuster 72-Game NHL on TNT Schedule for 2026-27 NHL Regular Season, Starting Wednesday, Sept. 30 The season will culminate with TNT Sports' presentation of the 2027 Stanley Cup Playoffs, including the 2027 Stanley Cup Final exclusively on TNT Sports platforms.
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[08/26/26 - 10:03 AM] ESPN Announces 100 Exclusive National Hockey League Games for 2026-27 Season Of the 100 exclusive games, 53 matchups will be available on ESPN and ABC, while the remaining 47 matchups can be streamed on ESPN+, Disney+ and Hulu.
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[08/26/26 - 10:01 AM] What's New on HBO Max This September Highlights include Sharon Horgan's comedy "Youth" on September 20 and "4 Blocks" prequel series "4 Blocks Zero" on September 25.
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[08/26/26 - 09:48 AM] "Dolly: An NBC News Special" to Air Tonight at 9 P.M. ET Anchored by Lester Holt, "Dolly: An NBC News Special" will look back at Parton's remarkable journey to stardom, her groundbreaking career and her lasting impact far beyond music.
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[08/26/26 - 09:14 AM] The 41st Annual Stellar Gospel Music Awards, Hosted by Kirk Franklin, Airs Sunday, August 30, on BET Taped in Charlotte, North Carolina, at the Spectrum Center under this year's theme, "Feels Like Home," the ceremony brings together gospel's most celebrated artists, trailblazers, and rising stars for a night of worship, inspiration, and world-class performances.
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[08/26/26 - 09:05 AM] ESPN Premieres "Shooting Stars" and "13.4 Seconds to Nowhere" Aug. 27 The films were developed through a collaboration between ESPN, ESPN Deportes and Tribeca Studios to bring to life compelling stories at the intersection of sports and the Latino community.
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[08/26/26 - 09:01 AM] Video: Date, Key Art & Trailer Debut - Hulu's "The Secret Lives Of Mormon Wives" Season Five Season five premieres with all five episodes on Thursday, September 10 on Hulu and Hulu on Disney+ for bundle subscribers in the U.S. and Disney+ internationally.
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[08/26/26 - 09:01 AM] "Jay-Z in 8," An HBO Original Documentary Series, Debuts September 18 In Rick Rubin's directorial documentary debut, the series unfolds over many hours of candid conversation between two creative superstars.
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[08/26/26 - 09:01 AM] Video: BritBox Debuts Official Trailer and Key Art for "Agatha Christie's Tommy & Tuppence," Premiering September 15th In the first contemporary English language television adaptation of Agatha Christie's stories, Tommy and Tuppence are a detective duo for the ages.
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[08/26/26 - 08:46 AM] Disney+ Greenlights New Romantic Comedy from Element Pictures and Sinestra "Mad Love" (w/t) follows Maddy Caruso, a British wedding planner, for an eclectic list of clients in the stunning Italian countryside.
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[08/26/26 - 08:01 AM] Video: "Wonka's The Golden Ticket" - Official Trailer - Netflix In this one-of-a-kind reality competition, lucky players step inside Wonka's chocolate factory to face unpredictable games, tests and temptations.
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[08/26/26 - 08:01 AM] Unsuspecting Homeowners Get the Ultimate Renovation Surprise in New HGTV Series "House Shock" Premiering Tuesday, Sept. 22, at 9 pm ET/PT Arielle Vandenberg will team up with expert contractor Steve Lewis to help pull off surprise overhauls of spaces the recipients have dreamed of updating, whether neglected, abandoned or just plain despised.
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[08/26/26 - 08:00 AM] Fever-Sky on "Sunday Night Basketball" on NBC and Peacock Is the Most-Watched WNBA Regular-Season Game Since Opening Weekend of League's Inaugural 1997 Season The game peaked at 3.82 million viewers.
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