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[04/05/12 - 07:06 AM] USA Network and Viggle Team to Create Social TV Experience for American Classic "To Kill a Mockingbird" Fans will learn about iconic moments, celebrity recounts, exclusive photos and videos as they watch Universal's digitally remastered and fully restored classic. |
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USA NETWORK AND VIGGLE TEAM TO CREATE SOCIAL TV EXPERIENCE FOR AMERICAN CLASSIC "TO KILL A MOCKINGBIRD"
Fans Can Engage with Compelling and Thought Provoking Second Screen Experience Honoring Movie's 50th Anniversary; USA and Viggle To Match Points Fans Generate to Network's Characters Unite Nonprofit Partners
USA and Viggle are using Social TV to provide entertaining and informative content during the network's exclusive airing of "To Kill a Mockingbird" this Saturday, April 7 at 8/7c brought to viewers by USA, the American Film Institute (AFI) and Universal Pictures. The partners are tapping into 50 years of history to create an engage-through experience during the telecast. Fans will learn about iconic moments, celebrity recounts, exclusive photos and videos as they watch Universal's digitally remastered and fully restored classic being broadcast nationally for the first time.
This second screen experience is a social companion element aimed at driving discussion and providing more context around this iconic film. Viewers can use Viggle to check into the movie and will earn points by participating in Viggle LIVE's second screen experience to learn more about the "To Kill a Mockingbird" and USA's Characters Unite campaign which highlights the importance of tolerance and respect. USA and Viggle will match the amount of points being generated by fans and make a donation of up to $20,000 to the Characters Unite nonprofit partners championing civil and human rights. Fans can also convert their Viggle points into charitable donations for charities of their choice in the Viggle app rewards section.
The film, based on Harper Lee's Pulitzer Prize-winning novel, tells the story of lawyer Atticus Finch (Gregory Peck) and his struggle for justice in a small community in Alabama. With its timeless depiction of issues that are still prevalent today, the film's themes lend themselves to the Social TV environment, where viewers can share their thoughts and access new, relevant content. ?Characters Unite, USA's award-winning public service program, is a community designed to promote greater understanding and acceptance and was created to address the social injustices and cultural divides still prevalent in our society.
Inspired by USA's iconic "Characters Welcome" brand and with the support of leading national nonprofit organizations, the ongoing campaign is dedicated to supporting activities and messaging that combat prejudice and intolerance while promoting understanding and acceptance -- on-air, online, and in communities across the country.
The #1 network in all of basic cable, USA Network is seen in 115 million U.S. homes. USA is a leader in scripted programming with a powerful stable of originals including POLITICAL ANIMALS, SUITS, NECESSARY ROUGHNESS, WHITE COLLAR, ROYAL PAINS, BURN NOTICE, PSYCH, COVERT AFFAIRS, COMMON LAW, FAIRLY LEGAL and IN PLAIN SIGHT. The network offers 52 weeks of spectacular live television with WWE MONDAY NIGHT RAW and is home to the best in blockbuster theatrical films, a broad portfolio of acquired series and entertainment events. A trailblazer in digital innovation and storytelling, USA is defining, driving and setting the industry standard for Social TV. USA is a program service of NBCUniversal Cable Entertainment, a division of NBCUniversal. The award-winning website is located at www.usanetwork.com.
Characters Welcome.
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[05/12/26 - 06:32 AM] FOX Sports and Sesame Workshop Announce Dynamic Collaboration Ahead of FIFA World Cup 2026 As part of the collaboration, beloved characters from the legendary show will be integrated into FOX Sports' World Cup programming through special content segments, kicking off today, and rolling out across the tournament from Thursday, June 11, to Sunday, July 19.
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[05/12/26 - 04:01 AM] Video: "Poldi" - Official Trailer - Netflix Footballer, entrepreneur, fan favorite and true community hero - Lukas Podolski reflects on his journey and what comes next in this intimate documentary.
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[05/12/26 - 03:01 AM] Video: The Netflix Effect - Netflix 10 years ago, Netflix went from entertaining audiences in about 60 countries to more than 190 in a single day.
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[05/11/26 - 05:01 PM] Video: "Jae-seok's B&B Rules!" - Official Trailer - Netflix The guest is king - but so is the host! Yu Jae-seok opens his first B&B, where he runs things his way and treats guests to his signature games.
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[05/11/26 - 04:58 PM] Prime Video Orders "Fourth Wing" to Series Lisa Joy, co-founder of Kilter Films and executive producer of the series, is set to direct the pilot.
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[05/11/26 - 04:38 PM] Prime Video Announces Premiere Date for "The Terminal List" Season Two Starring Chris Pratt All eight episodes, executive produced by Chris Pratt, Antoine Fuqua, David DiGilio, and author Jack Carr, will premiere on Wednesday, October 21, 2026, exclusively on Prime Video in more than 240 countries and territories worldwide.
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[05/11/26 - 04:14 PM] Prime Video Kicks Off 2026 "Thursday Night Football" Season with Lions at Bills, September 17 Today's announcement arrives in advance of the full-season "TNF" schedule, which will be released on Thursday, May 14.
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[05/11/26 - 03:15 PM] Prime Video Confirms Season Three Premiere Date of "The Lord of the Rings: The Rings of Power" The eagerly awaited third season of epic fantasy series will premiere on November 11, 2026.
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[05/11/26 - 03:01 PM] Prime Video Orders "Escorted" to Series The eight-episode, half-hour single-camera comedy stars and is executive produced, written, and co-showrun by Emmy Award winner Brett Goldstein.
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[05/11/26 - 02:46 PM] Prime Video Orders "Rose Hill" to Series from Temple Hill The series follows best friends and neighbors West Belmont, a rancher with commitment issues, and brooding record label owner Ford Grant, aka Forbes' "World's Hottest Billionaire," who's long carried a torch for West's sister, Rosie.
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[05/11/26 - 02:31 PM] Amazon MGM Studios Confirms Nia DaCosta to Direct Pilot and Second Episode of "Sex Criminals" Imogen Poots and John Reynolds star in the project, based on the acclaimed Image Comics title by Matt Fraction and Chip Zdarsky.
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[05/11/26 - 02:15 PM] Prime Video Announces Premiere Date for "Ride or Die" Starring Octavia Spencer and Hannah Waddingham and Releases First Look Photos From Paramount Television Studios, the fast-paced series will debut all eight episodes globally on July 15, exclusively on Prime Video in more than 240 countries and territories around the world.
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[05/11/26 - 12:12 PM] "The White Lotus" Season 4 Welcomes Ben Kingsley, Max Minghella and Pekka Strang New company is on the way.
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[05/11/26 - 11:42 AM] ESPN Presents "Last Train to North America," A New Documentary Series Following North America's Road to the 2026 World Cup Hosted by ESPN's renowned journalist, Martin Ainstein, the nine-episode series follows a unique rail journey across the United States, Mexico and Canada as the three nations prepare to jointly host the biggest sporting event of the summer.
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[05/11/26 - 11:37 AM] Great American Media Renews Beloved Original Series "When Hope Calls: Brookfield" for Season Four Set in the picturesque town of Brookfield, the series continues to follow the evolving lives of its residents as they navigate love, hardship, and new beginnings together.
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