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[04/05/12 - 07:06 AM] USA Network and Viggle Team to Create Social TV Experience for American Classic "To Kill a Mockingbird" Fans will learn about iconic moments, celebrity recounts, exclusive photos and videos as they watch Universal's digitally remastered and fully restored classic. |
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| [via press release from USA] |
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USA NETWORK AND VIGGLE TEAM TO CREATE SOCIAL TV EXPERIENCE FOR AMERICAN CLASSIC "TO KILL A MOCKINGBIRD"
Fans Can Engage with Compelling and Thought Provoking Second Screen Experience Honoring Movie's 50th Anniversary; USA and Viggle To Match Points Fans Generate to Network's Characters Unite Nonprofit Partners
USA and Viggle are using Social TV to provide entertaining and informative content during the network's exclusive airing of "To Kill a Mockingbird" this Saturday, April 7 at 8/7c brought to viewers by USA, the American Film Institute (AFI) and Universal Pictures. The partners are tapping into 50 years of history to create an engage-through experience during the telecast. Fans will learn about iconic moments, celebrity recounts, exclusive photos and videos as they watch Universal's digitally remastered and fully restored classic being broadcast nationally for the first time.
This second screen experience is a social companion element aimed at driving discussion and providing more context around this iconic film. Viewers can use Viggle to check into the movie and will earn points by participating in Viggle LIVE's second screen experience to learn more about the "To Kill a Mockingbird" and USA's Characters Unite campaign which highlights the importance of tolerance and respect. USA and Viggle will match the amount of points being generated by fans and make a donation of up to $20,000 to the Characters Unite nonprofit partners championing civil and human rights. Fans can also convert their Viggle points into charitable donations for charities of their choice in the Viggle app rewards section.
The film, based on Harper Lee's Pulitzer Prize-winning novel, tells the story of lawyer Atticus Finch (Gregory Peck) and his struggle for justice in a small community in Alabama. With its timeless depiction of issues that are still prevalent today, the film's themes lend themselves to the Social TV environment, where viewers can share their thoughts and access new, relevant content. ?Characters Unite, USA's award-winning public service program, is a community designed to promote greater understanding and acceptance and was created to address the social injustices and cultural divides still prevalent in our society.
Inspired by USA's iconic "Characters Welcome" brand and with the support of leading national nonprofit organizations, the ongoing campaign is dedicated to supporting activities and messaging that combat prejudice and intolerance while promoting understanding and acceptance -- on-air, online, and in communities across the country.
The #1 network in all of basic cable, USA Network is seen in 115 million U.S. homes. USA is a leader in scripted programming with a powerful stable of originals including POLITICAL ANIMALS, SUITS, NECESSARY ROUGHNESS, WHITE COLLAR, ROYAL PAINS, BURN NOTICE, PSYCH, COVERT AFFAIRS, COMMON LAW, FAIRLY LEGAL and IN PLAIN SIGHT. The network offers 52 weeks of spectacular live television with WWE MONDAY NIGHT RAW and is home to the best in blockbuster theatrical films, a broad portfolio of acquired series and entertainment events. A trailblazer in digital innovation and storytelling, USA is defining, driving and setting the industry standard for Social TV. USA is a program service of NBCUniversal Cable Entertainment, a division of NBCUniversal. The award-winning website is located at www.usanetwork.com.
Characters Welcome.
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[08/26/26 - 01:56 PM] Video: "The Further Mis-Adventures of Cliff Booth" - See It First Only in IMAX November 25 Starring Brad Pitt. Written by Quentin Tarantino. Directed by David Fincher.
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[08/26/26 - 01:43 PM] Offseason Edition of the HBO and NFL Films Series "Hard Knocks" Set to Return in 2027 The series begins filming at the end of the 2026 NFL season and will debut in 2027 on HBO and be available to stream on HBO Max.
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[08/26/26 - 01:12 PM] Home Is Where the Heart Is: Inside Netflix's Wave of Comfort Storytelling Plus: "Guarding Stars," starring Leighton Meester and Jared Padalecki, will premiere globally on Netflix November 18 - just in time for the holidays.
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[08/26/26 - 01:00 PM] Peacock Renews "Love Island USA" for Season Nine with Emmy-Nominated Host Ariana Madix Set to Return Plus: Co-hosted by Ariana Madix and Andy Cohen, the highly anticipated "Love Island USA" season eight reunion special premieres Monday, August 31 at 6 p.m. PT / 9 p.m. ET.
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[08/26/26 - 12:01 PM] Top 10 Most-Watched Prime Original Films & Series for the Week of August 17 "Reacher," "Sterling Point," "Ride or Die," "Off Campus," and "The Traitors" led all original series worldwide.
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[08/26/26 - 10:45 AM] "Survivor" Reveals the 21 New Castaways Competing on the 51st Edition - The First in the Series' New "Open Era" - With a Two-Hour Season Premiere on Wednesday, Sept. 23 The groundbreaking reality series, which shifts to 90-minute weekly episodes beginning Wednesday, September 30 at 8:00 PM, returns with an all-new expanded class of dynamic and determined competitors.
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[08/26/26 - 10:18 AM] BET Brings Chris "CP" Powell's Acclaimed Comedy Special "Sunday After Six" to Screens September 1 Host of the revived "ComicView: Rooftop Series," Chris "CP" Powell brings his 90-minute stand-up special to the screen, centered on relatable life experiences and everyday scenarios as a Black man.
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[08/26/26 - 10:05 AM] TNT Sports Unveils Blockbuster 72-Game NHL on TNT Schedule for 2026-27 NHL Regular Season, Starting Wednesday, Sept. 30 The season will culminate with TNT Sports' presentation of the 2027 Stanley Cup Playoffs, including the 2027 Stanley Cup Final exclusively on TNT Sports platforms.
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[08/26/26 - 10:03 AM] Sarah Pidgeon Joins Aaron Taylor-Johnson in "Enigma Variations" The limited series, adapted from the bestselling novel by André Aciman, is an intimate yet sweeping portrait of masculinity, sexuality, and modern love.
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[08/26/26 - 10:03 AM] ESPN Announces 100 Exclusive National Hockey League Games for 2026-27 Season Of the 100 exclusive games, 53 matchups will be available on ESPN and ABC, while the remaining 47 matchups can be streamed on ESPN+, Disney+ and Hulu.
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[08/26/26 - 10:01 AM] What's New on HBO Max This September Highlights include Sharon Horgan's comedy "Youth" on September 20 and "4 Blocks" prequel series "4 Blocks Zero" on September 25.
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[08/26/26 - 09:48 AM] "Dolly: An NBC News Special" to Air Tonight at 9 P.M. ET Anchored by Lester Holt, "Dolly: An NBC News Special" will look back at Parton's remarkable journey to stardom, her groundbreaking career and her lasting impact far beyond music.
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[08/26/26 - 09:14 AM] The 41st Annual Stellar Gospel Music Awards, Hosted by Kirk Franklin, Airs Sunday, August 30, on BET Taped in Charlotte, North Carolina, at the Spectrum Center under this year's theme, "Feels Like Home," the ceremony brings together gospel's most celebrated artists, trailblazers, and rising stars for a night of worship, inspiration, and world-class performances.
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[08/26/26 - 09:05 AM] ESPN Premieres "Shooting Stars" and "13.4 Seconds to Nowhere" Aug. 27 The films were developed through a collaboration between ESPN, ESPN Deportes and Tribeca Studios to bring to life compelling stories at the intersection of sports and the Latino community.
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[08/26/26 - 09:01 AM] Video: Date, Key Art & Trailer Debut - Hulu's "The Secret Lives Of Mormon Wives" Season Five Season five premieres with all five episodes on Thursday, September 10 on Hulu and Hulu on Disney+ for bundle subscribers in the U.S. and Disney+ internationally.
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