[04/09/12 - 05:02 AM]
Hallmark Channel Announces the Launch of "Hallmark Channel's Pet Project," A Campaign Celebrating Pets and the Many Ways They Enrich Our Lives as Cherished Family Members
In addition, as part of the campaign, Hallmark Channel has formed strategic partnerships with such national organizations as PetSmart Charities and American Humane Association.

[via press release from The Hallmark Channel]


Multi-faceted, cross-platform campaign aims to raise awareness of pet homelessness and encourage adoption through public service announcements, programming elements, sponsored vignettes, a comprehensive, resource-rich website and partnerships.

Campaign includes new strategic marketing partnership with PetSmart Charities(R)

Hallmark Channel, a division of Crown Media Family Networks, announced today the launch of "Hallmark Channel's Pet Project", a cross-company campaign designed to celebrate the joy and enrichment pets bring to our lives, while shining a spotlight on this country's epidemic of pet homelessness and encouraging the public to adopt.

"Hallmark Channel's Pet Project" will include public service announcements, programming elements, social media engagement, and a comprehensive "Hallmark Channel's Pet Project" microsite, featuring videos, photos, pet care tips, pet-finder resources, and much more. The microsite, which can be found at http://www.hallmarkchannel.com/petproject launches today.

In addition, as part of the campaign, Hallmark Channel has formed strategic partnerships with such national organizations as PetSmart Charities(R), North America's largest funder of companion animal-welfare efforts, and American Humane Association, which has advocated for the safety and wellness of animals since 1877. In forging these key relationships, Hallmark Channel will raise the visibility of and give a voice to the messages and important work of its partner organizations, while leveraging their vast experience, resources, and knowledge for "Hallmark Channel's Pet Project".

"Pets bring so much joy and enrichment to our lives and 'Hallmark Channel's Pet Project' is designed to honor this incredible human-animal bond," says Bill Abbott, President and CEO, Crown Media Family Networks. "We also hope the campaign will educate and mobilize our audience around the issue of pet homelessness and help find homes for some of the thousands of wonderful animals waiting to bring their gifts and unconditional love to a family of their own."

Throughout the year, Hallmark Channel will engage its audience and keep the campaign's messaging and mission top-of-mind on its social media platforms and the "Hallmark Channel's Pet Project" microsite (located on www.hallmarkchannel.com), as well as through pet-themed programming consisting of pet segments on the channel's original daytime lifestyle shows "Home & Family" and "Marie!"; original movies like "Puppy Love"; and specials including, among others, this Fall's 2nd annual "American Humane Association Hero Dog Awards´┐Ż", produced in partnership with American Humane Association. "Hero Dog Awards" honors eight remarkable dogs - selected by the public through an online contest - who have made extraordinary and even life-saving contributions to the lives of their owners. Specially produced public service announcements, voiced by beloved Hallmark Channel talent, encouraging people to find their next pet through adoption is weaved throughout the special, reinforcing all "Hallmark Channel's Pet Project" programming and messaging.

More details about "Hallmark Channel's Pet Project" and its many components will be announced soon.


Hallmark Channel, owned and operated by Crown Media Holdings, Inc., is a 24-hour basic cable network that provides a diverse slate of high-quality entertainment programming available in high definition (HD) and standard definition (SD) to a national audience of 87 million subscribers. The top-tier program service is distributed through approximately 5,500 cable systems and communities as well as direct-to-home satellite services across the country. Hallmark Channel is the nation's leading destination for quality family programming with an ambitious slate of original TV movies and specials, as well as some of television's most beloved sitcoms and series, including The Golden Girls, Frasier, Little House on the Prairie, and The Waltons. The channel is also home to The Martha Stewart Show and other lifestyle content. Hallmark Channel's sibling network is Hallmark Movie Channel, also available in HD and SD, which focuses on family-friendly movies with a mix of classic theatrical films, presentations from the acclaimed Hallmark Hall of Fame library, original Hallmark Channel movies and special events.

  [april 2012]  

(series past and present)
(series in development)
(tv movies and mini-series)

[10/12/15 - 03:20 PM]
"American Horror Story: Hotel" Premiere Delivers 12.17 Million Viewers
FX further spins the numbers for Wednesday, October 7.

[10/12/15 - 02:47 PM]
With 14-Day Multi-Platform Viewing, The Premiere Epsiode of "Limitless" Increases to More Than 17.6 Million Viewers
CBS further spins the numbers for Tuesday, September 22.

[10/12/15 - 01:48 PM]
Modern-Day Medicine Woman Knows No Boundaries When Caring for the Animals of the Last Frontier on Animal Planet's "Dr. Dee: Alaska Vet"
The eight-episode series premieres on Saturday, November 7 at 9:00/8:00c.

[10/12/15 - 01:17 PM]
Adrien Brody and Lorraine Bracco to Guest Star on New Showtime(R) Comedy Series "Dice"
Brody will guest star in one episode playing himself, while Bracco will guest star in two episodes as Toni, a Vegas overlord who owns series star Andrew Dice Clay's gambling debts.

[10/12/15 - 12:15 PM]
Velocity Says Goodbye to Iconic Automotive Series "Overhaulin'" with Star-Studded Final Episodes
Velocity is celebrating its undeniable legacy with four all-new episodes, two of which feature movie stars Johnny Depp and Amber Heard, and retired U.S. Navy SEAL and "Lone Survivor" co-author Marcus Luttrell.

[10/12/15 - 12:12 PM]
Esquire Network Celebrates Marty McFly's Trip to the Future with a Bingeworthy Marathon of the "Back to the Future" Trilogy on Oct 21, 2015!
Relive all the breathtaking action, groundbreaking comedy and sheer movie-making magic of one of the most brilliantly inventive, wildly entertaining motion picture triumphs in Hollywood history.

[10/12/15 - 11:32 AM]
CBS Launches MySupergirlIs.Com, Encouraging People to Put a Social Spotlight on the Supergirl in Their Own Lives
The site enables those with a strong and inspiring "supergirl" in their lives to celebrate her publicly with a customized #MYSUPERGIRL graphic featuring her name and photo to share on Facebook.

[10/12/15 - 11:15 AM]
Taye Diggs to Guest-Star in a Multi-Episode Arc on New Drama "Rosewood"
Diggs will portray Dr. Mike Boyce, a world-renowned infectious disease doctor based in Miami and the longtime best friend of Dr. Beaumont Rosewood (Morris Chestnut).

[10/12/15 - 11:05 AM]
With Live +7-Day Playback, CBS Widens Its Premiere Week Lead Over Its Nearest Competitor to 2.5 Million Viewers
CBS further spins the numbers for the week of September 21-27.

[10/12/15 - 11:00 AM]
Nigel Lythgoe and Gail Berman Get Their Game on with Pop as "Easiest Game Show Ever" Heads Into Production with 20 Episodes
The series puts a new twist on "True or False?" and gives contestants the opportunity to win up to $100,000 cash per episode.

[10/12/15 - 10:43 AM]
VH1 Hosts Roundtable Discussion Moderated by T.J. Holmes on the Reality of Being Openly Gay in the Hip Hop Community with "LHH: Out in Hip Hop" Premiering Monday, October 19 at 11PM
Moderated by ABC News' T.J. Holmes, the open dialogue will include a studio audience that has been touched by the Miles and Milan story line.

[10/12/15 - 10:31 AM]
Live + 3 Day Ratings: Standing as Tuesday's Biggest Gainer, ABC's "S.H.I.E.L.D." Emerges as the Top Scripted Show in Its Hour
ABC further spins the numbers for Tuesday, October 6.

[10/12/15 - 10:18 AM]
Video: "Outcast" - Comic Con Exclusive Scene (Cinemax)
The series, based on the Robert Kirkman comic book of the same name, premieres in 2016.

[10/12/15 - 10:11 AM]
Top Women of Country to Perform at Country Music's Biggest Night(TM)
All eyes will be focused on Country Music on November 4 to see the leading ladies of the format, including Kelsea Ballerini, Miranda Lambert, Maddie & Tae, and Kacey Musgraves, performing during the three-hour gala.

[10/12/15 - 10:00 AM]
MTV's Iconic Series "Real World" Begins Production Today in Hip Downtown Las Vegas
This season, cast members take over the penthouse suite at the dynamic Gold Spike in the revamped downtown section of Las Vegas.