or


[04/09/12 - 05:02 AM]
Hallmark Channel Announces the Launch of "Hallmark Channel's Pet Project," A Campaign Celebrating Pets and the Many Ways They Enrich Our Lives as Cherished Family Members
In addition, as part of the campaign, Hallmark Channel has formed strategic partnerships with such national organizations as PetSmart Charities and American Humane Association.

[via press release from The Hallmark Channel]

HALLMARK CHANNEL ANNOUNCES THE LAUNCH OF "HALLMARK CHANNEL'S PET PROJECT," A CAMPAIGN CELEBRATING PETS AND THE MANY WAYS THEY ENRICH OUR LIVES AS CHERISHED FAMILY MEMBERS

Multi-faceted, cross-platform campaign aims to raise awareness of pet homelessness and encourage adoption through public service announcements, programming elements, sponsored vignettes, a comprehensive, resource-rich website and partnerships.

Campaign includes new strategic marketing partnership with PetSmart Charities(R)

Hallmark Channel, a division of Crown Media Family Networks, announced today the launch of "Hallmark Channel's Pet Project", a cross-company campaign designed to celebrate the joy and enrichment pets bring to our lives, while shining a spotlight on this country's epidemic of pet homelessness and encouraging the public to adopt.

"Hallmark Channel's Pet Project" will include public service announcements, programming elements, social media engagement, and a comprehensive "Hallmark Channel's Pet Project" microsite, featuring videos, photos, pet care tips, pet-finder resources, and much more. The microsite, which can be found at http://www.hallmarkchannel.com/petproject launches today.

In addition, as part of the campaign, Hallmark Channel has formed strategic partnerships with such national organizations as PetSmart Charities(R), North America's largest funder of companion animal-welfare efforts, and American Humane Association, which has advocated for the safety and wellness of animals since 1877. In forging these key relationships, Hallmark Channel will raise the visibility of and give a voice to the messages and important work of its partner organizations, while leveraging their vast experience, resources, and knowledge for "Hallmark Channel's Pet Project".

"Pets bring so much joy and enrichment to our lives and 'Hallmark Channel's Pet Project' is designed to honor this incredible human-animal bond," says Bill Abbott, President and CEO, Crown Media Family Networks. "We also hope the campaign will educate and mobilize our audience around the issue of pet homelessness and help find homes for some of the thousands of wonderful animals waiting to bring their gifts and unconditional love to a family of their own."

Throughout the year, Hallmark Channel will engage its audience and keep the campaign's messaging and mission top-of-mind on its social media platforms and the "Hallmark Channel's Pet Project" microsite (located on www.hallmarkchannel.com), as well as through pet-themed programming consisting of pet segments on the channel's original daytime lifestyle shows "Home & Family" and "Marie!"; original movies like "Puppy Love"; and specials including, among others, this Fall's 2nd annual "American Humane Association Hero Dog Awards´┐Ż", produced in partnership with American Humane Association. "Hero Dog Awards" honors eight remarkable dogs - selected by the public through an online contest - who have made extraordinary and even life-saving contributions to the lives of their owners. Specially produced public service announcements, voiced by beloved Hallmark Channel talent, encouraging people to find their next pet through adoption is weaved throughout the special, reinforcing all "Hallmark Channel's Pet Project" programming and messaging.

More details about "Hallmark Channel's Pet Project" and its many components will be announced soon.

ABOUT HALLMARK CHANNEL

Hallmark Channel, owned and operated by Crown Media Holdings, Inc., is a 24-hour basic cable network that provides a diverse slate of high-quality entertainment programming available in high definition (HD) and standard definition (SD) to a national audience of 87 million subscribers. The top-tier program service is distributed through approximately 5,500 cable systems and communities as well as direct-to-home satellite services across the country. Hallmark Channel is the nation's leading destination for quality family programming with an ambitious slate of original TV movies and specials, as well as some of television's most beloved sitcoms and series, including The Golden Girls, Frasier, Little House on the Prairie, and The Waltons. The channel is also home to The Martha Stewart Show and other lifestyle content. Hallmark Channel's sibling network is Hallmark Movie Channel, also available in HD and SD, which focuses on family-friendly movies with a mix of classic theatrical films, presentations from the acclaimed Hallmark Hall of Fame library, original Hallmark Channel movies and special events.





  [april 2012]  
S
M
T
W
T
F
S


· SHOWATCH
(series past and present)
· DEVWATCH
(series in development)
· MOVIEWATCH
(tv movies and mini-series)









[07/04/15 - 08:45 AM]
"Dateline NBC" Is the #1 Big 4 Telecast of the Night in Adults 18-49 and 25-54
NBC spins the numbers for Friday, July 3.

[07/04/15 - 08:37 AM]
Friday's Broadcast Ratings: ABC, NBC Share Demo Crown in Repeat Battle
CBS then is the most-watched network last night.

[07/03/15 - 08:54 AM]
Thursday's Broadcast Ratings: CBS Tops Original Showdown with "Big Brother"
The Eye leads the night in both total viewers and adults 18-49.

[07/03/15 - 08:39 AM]
ABC's "Astronaut Wives Club" Improves Its Hour - "Rookie Blue" Holds 100% of Its Premiere
ABC spins the numbers for Thursday, July 2.

[07/03/15 - 08:30 AM]
"Food Fighters" Ties for #2 in Its Time Period Among the Big 4 Networks in Adults 18-49
NBC spins the numbers for Thursday, July 2.

[07/02/15 - 03:51 PM]
FOX Bursts Into San Diego Comic-Con with World Premiere Screenings and Panel Debuts of "Scream Queens," "Minority Report" and "Lucifer"
Panels for "Lucifer," "Minority Report" and "Bob's Burgers" will kick things off on Friday, July 10.

[07/02/15 - 01:59 PM]
Discovery Channel Delivers All New Digital Content and Social Media Action During "Shark Week 2015"
Sharkopedia - Discovery's ultimate digital guide to all things shark - makes its online debut this year.

[07/02/15 - 11:49 AM]
FOX Sports Expands FIFA Women's World Cup 2015 Coverage with 30 Hours of Added Programming
Said additions include expanded pre- and post-game coverage of the championship match, a pair of marathons showcasing the U.S. Women's National Team's dramatic run to the final and more.

[07/02/15 - 11:06 AM]
The Biting Snark Continues on WE tv - Network's Second Annual "Snark Week" Featuring the Snarkiest Personalities and Shows Returns July 6-10
This year's on-air celebration includes biting one-liners from new episodes of WE tv's original series "Braxton Family Values," "Cutting It: In the ATL" and "Marriage Boot Camp Reality Stars."

[07/02/15 - 10:33 AM]
ABC's "The Chew" to Broadcast from the 20th Annual Epcot International Food & Wine Festival
The Emmy-winning lifestyle series will tape five shows on October 7-9 to air during the week of October 12-16.

[07/02/15 - 10:18 AM]
Jimmy Fallon and Seth Meyers Rank #1 for the Late-Night Second Quarter vs. Their ABC-CBS Competition in All Key Measures
NBC spins the late-night numbers for the second quarter of 2015.

[07/02/15 - 10:00 AM]
Donald Glover Pilot "Atlanta" Casts Its Leads as Production Gets Underway
Brian Tyree Henry, Lakeith Lee Stanfield and Zazie Beetz will co-star while Hiro Murai is set to direct.

[07/02/15 - 09:46 AM]
Season Three Premieres of the Hit Dramas "Ray Donovan" and "Masters of Sex" Are Available for Early Sampling
Viewers can sample the TV-14 rated premieres of both episodes for free now on YouTube and SHO.com.

[07/02/15 - 09:12 AM]
"Nightline" Wins 2Q15 in Total Viewers For Second Year in a Row, Leading in Four of the Last Five Quarters
ABC spins the late-night numbers for the second quarter of 2015.

[07/02/15 - 08:52 AM]
A+E Networks(R) Launches Lifetime(R) Movie Club(TM)
The subscription video service comes in time for the 25-year anniversary of Lifetime Movies and is available exclusively on iPhone, iPad and iPod Touch at launch.