ENTERTAINMENT ONE TELEVISION AND AUTHENTIC BRANDS GROUP TEAM UP TO DEVELOP REALITY COMPETITION SERIES "FINDING MARILYN"
LOS ANGELES/TORONTO (APRIL 12, 2012) - Entertainment One (eOne) is pleased to announce that it has joined forces with the Estate of Marilyn Monroe to develop and produce FINDING MARILYN, a one-hour series that will have twelve young ladies competing for a chance to make it big in Hollywood.
"We are thrilled to give the winner of Finding Marilyn the opportunity to emulate Marilyn Monroe's iconic journey to stardom," said Nick Woodhouse, CMO of the Estate of Marilyn Monroe.
FINDING MARILYN is a real-life Cinderella story that will follow twelve young girls as they travel to Hollywood in order to compete to become the next great American Icon.
The series will be produced by eOne Television in association with the Estate of Marilyn Monroe. eOne's John Morayniss (Rookie Blue, Hung, The Firm), Rick De Oliveira (The Real World, Road Rules, Rock of Love with Brett Michaels) and Tara Long (Mary Mary, Party at Tiffany's) will serve as executive producers, along with the Estate of Marilyn Monroe's Jamie Salter and Joel Weinshanker. Authentic Brands Group holds the exclusive rights to the estate of Marilyn Monroe.
"We're very excited to make someone's Hollywood dream come true with Jamie, Nick, Joel and the Estate of Marilyn Monroe," said John Morayniss, CEO of Entertainment One Television. "eOne Television's Reality team continues to do a fantastic job attracting highly notable partners and brands to work with. Finding Marilyn has all the ingredients for an epic reality series."
eOne continues to build worldwide recognition as one of the industry's foremost creators, producers and international distributors of high-profile television programming across all genres.
eOne will produce and distribute the series worldwide in all media.
ABOUT ENTERTAINMENT ONE
Entertainment One Ltd. (LSE:ETO) is a leading international entertainment company that specializes in the acquisition, production and distribution of film and television content. The company's comprehensive network extends around the globe including Canada, the U.S., the UK, Ireland, Benelux, France, Germany, Scandinavia, Australia, New Zealand and South Africa. Through established Entertainment and Distribution divisions, the company provides extensive expertise in film distribution, television and music production, family programming and merchandising and licensing. Its current rights library is exploited across all media formats and includes more than 20,000 film and television titles, 2,500 hours of television programming and 45,000 music tracks.
ABOUT AUTHENTIC BRANDS GROUP
Authentic Brands Group, in partnership with Leonard Green & Partners, is an intellectual property corporation with a mandate to acquire, manage and build long-term value in prominent consumer brands. With offices in New York and Toronto, ABG's mission is to acquire and manage iconic consumer brands in apparel, sporting goods, action sports, home, celebrity, entertainment and consumer electronics and enhance brand equity through best-in-class brand licensee and direct-to-retail partnerships. ABG holds Marilyn Monroe, TapouT, SilverStar Casting Company, Iron Star, Hitman Fight Gear and Sinister Brand.