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[04/23/12 - 02:15 PM]
NBCUniversal Television Consumer Products and NBC Retail Operations Dive Into 2012 London Olympics With Biggest Merchandise Offering Ever
NBC will offer a wealth of product ranging from limited edition collectibles and artwork, souvenirs and DVDs to the athletic wear used by the Olympic athletes.

[via press release from NBC]

NBCUNIVERSAL TELEVISION CONSUMER PRODUCTS AND NBC RETAIL OPERATIONS DIVE INTO 2012 LONDON OLYMPICS WITH BIGGEST MERCHANDISE OFFERING EVER

Wide Variety of Product -- From Colorful Collectibles to Official Athletic Wear -- Is Now Available Online at www.nbcolympicstore.com and at the NBC Experience Store at Rockefeller Plaza in New York City

NBCUniversal Teams Once Again With 3D Pop Artist Charles Fazzino for Limited Edition Artwork and Pins

NBC Will Also Feature Array of NBC Exclusive Collectible Pins -- Including a Complete Olympic Sports Discipline Pin Set

UNIVERSAL CITY, Calif. - April 23, 2012 - NBCUniversal Television Consumer Products and NBC Retail Operations are diving into the 2012 London Olympics with their biggest consumer products offering ever. This summer, with the arrival of the highly anticipated London Olympic Games, NBC will offer a wealth of product ranging from limited edition collectibles and artwork, souvenirs and DVDs to the athletic wear used by the Olympic athletes.

NBC will partner once again with 3D pop artist Charles Fazzino to offer limited edition prints and pins. In addition, NBC will offer a variety of collectible pins, including the exclusive London "logo" pins, London landmark pins and the complete sports discipline pins - which are available either individually or in collectible sets, including over 100 pins in all.

Also, for the first time, NBCUniversal Television Consumer Products and NBC Retail Operations will be one of the few retailers to offer the official Nike apparel seen on the Team USA athletes and crew, which includes the Nike track jackets that the athletes will wear on the medal stands. All of the merchandise is available online at www.nbcolympicstore.com and a wide selection is now available at the NBC Experience Store at Rockefeller Plaza.

"All eyes will be on the London Games this summer and we know there is tremendous interest in capturing the memories with souvenirs and collectibles," said Shelli Hill, Vice President, NBCUniversal Television Consumer Products. "We are extremely excited to be able to offer so many exclusive products and with over 400 items, there is something for everyone - from the enthusiastic fan to the serious collector."

"The NBC Experience store is happy to be able to participate in the 2012 London Games by offering interesting, hip and exclusive merchandise to our customers. Our customers have gravitated to our Olympic section and have expressed real interest in showing their Olympic spirit by purchasing our products," said Melinda Armenti, Vice President, NBCUniversal Retail Operations.

Merchandise Highlights Include:

· Exclusive NBC London Logo collectible pins - available as singles or in collect-them-all sets - featuring movable parts and puzzle pieces

· Two exclusive Charles Fazzino-designed limited edition 3D pins

· London 2012 Olympic mascot pins with key London landmarks and all sports disciplines represented

· Nike Team USA apparel including T-shirts, bags, sweatshirts , caps and more

· Team USA T-shirts, polo shirts, shorts and outerwear

· Additional collectibles, which include British classic die cast replicas, coins, figurines and beverage glasses

About NBCUniversal Television Consumer Products

NBCUniversal is a leader in providing entertainment programming to the domestic and international marketplaces. NBCUniversal Television DVD, Music, and Consumer Products Group manages all global ancillary television business endeavors for the NBCUniversal Television Group, including third-party home entertainment distribution, consumer products, musical soundtracks, special markets projects and the NBCUniversal Online Store. For the latest product updates and an overview of the properties managed by the group, visit the NBCUniversal Television Consumer Products portal at http://nbcuconsumerproducts.com .

About NBC Retail Operations

NBC Retail Operations is an entity inclusive of the NBC Experience Store (NY, NY), The NBC Studio Tour (NY, NY), NBCUniversalStore.com; www.nbcuniversalstore.com, NBC Experience Store Special Events (NY, NY) and the Jay Leno Kiosk (Burbank, CA). NBC Retail Operations has a mission to connect our content to viewers, fans, and customers through products and experiences. Watch it, Want it, Own it.





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