or


[04/25/12 - 08:10 AM]
Oxygen Media Partners With Brach's as Sponsor of Freshman Docu-Series "The Next Big Thing: NY"
The newcomer, featuring performance coach Trapper Felides, premieres Tuesday, June 12 at 11:00/10:00c on the cable channel.

[via press release from Oxygen]

OXYGEN MEDIA PARTNERS WITH BRACH'S AS SPONSOR OF FRESHMAN DOCU-SERIES "THE NEXT BIG THING: NY"

Oxygen Chosen as Sole Broadcast Partner for 2012 Campaign

NEW YORK - APRIL 25, 2012 - Oxygen Media today announced a key sponsorship with new advertiser Brach's(R) candy, which chose Oxygen as their sole broadcast partner for their 2012 brand messaging campaign. As part of the brand's efforts to transition to a younger target consumer, Brach's will partner with Oxygen for an innovative, multi-platform marketing partnership for the docu-series premiere of "The Next Big Thing: NY," which includes an in-store activation. The announcement was made prior to a star-studded Upfront party at the Dream Hotel's Penthouse in New York City, which will celebrate the network's 22 new advertisers in 2012, including Ford and Toshiba.

"The momentum remains strong following a breakout year for the network," said Jason Klarman, President, Oxygen Media. "Deep, multiplatform partnerships like this are what drive results with our engaged and passionate viewers."

A unique sponsorship, Brach's, an iconic candy company, will work with Oxygen on a season-long campaign for "The Next Big Thing: NY," which features Trapper Felides, a top New York City performance coach and musical director, who gives his clients the blunt truth and tough love they need to succeed.

"This one of a kind series sponsorship represents a tremendous opportunity for Oxygen's advertisers," said Michael DuPont, Vice President, National Ad Sales, Oxygen Media. "Targeted sponsorships plug advertisers directly into Oxygen's audience of young women who are going through key transitions in their lives, including landing their first real job, getting married, and starting a family. As such, they are highly consumptive - purchasing products and services they need in each of these life stages - and are open to new brands and messaging."

Marketing partnership efforts will include on-air, online and VOD sponsorship, as well as a sweepstakes and co-branded in-store activation:

· On-Air: A custom co-branded spot will reinforce Brach's "Give A Little Brach's Because..." brand messaging. The spot will feature a star of the series as they interact with Brach's product and are rewarded for their passion and dedication to becoming "The Next Big Thing." This will serve as Brach's on-air media spot and run during Brach's commercial time. This 30-second co-branded spot will launch on-air in conjunction with the promotion for the series, and will also live on VOD and stream online at Oxygen.com.

· Character Vignettes: Oxygen will develop several Character Vignettes that will showcase the series' cast and run on-air as well as on VOD.

· Custom Sweepstakes: Oxygen's "Give a Little Brach's Because..." sweepstakes will encourage viewers to nominate a person in their lives that "Deserves a Little Brach's." The grand prize winner will receive a trip to NYC to see a Broadway play starring a cast member of "The Next Big Thing: NY," while a number of runners-up will win a year's worth of Brach's candy, along with gift certificates for a Brach's retail partner.

· In-Store Activation: The cross-platform promotion will extend to more than 10,000 retail stores nationwide, where Brach's and Oxygen co-branding will be visible on shelf talkers and end cap displays.

· Online: On the digital side, Brach's will sponsor the premiere and finale episodes of OxygenLive that will serve to connect viewers with the series' stars.

"Brach's is very excited for this unique sponsorship with Oxygen Media," said Liam Killeen, CEO, Brach's. "The partnership is a perfect fit as we transition our brand and target a younger demographic."

Coming off a groundbreaking year of "bests" in 2011, the network has maintained its position in the Top 20 among ad-supported cable entertainment networks for W18-34, according to Nielsen, and has achieved 15% growth in upfront revenue. 2011 marked Oxygen's best year ever on VOD, as well as its youngest year ever in Prime (36.5), Sales Prime (37.7) and Total Day (37.8). Last year, the network aired 49 telecasts that delivered over 1 million total viewers, and 12 telecasts that delivered over 2 million total viewers. During the "Bad Girls Club" seasons run in 2011, Oxygen secured the #1 cable entertainment network spot in the Monday 9pm hour among W18-34, out-delivering two broadcast networks. Oxygen out delivered at least one broadcast network 24 times among W18-34 in the Monday 9pm hour.

On air Source: Nielsen Media Research L7, Full year 2011. Cable ranks includes ad supported cable entertainment networks, in more than 50% of the daypart, cvg rating.

About Oxygen Media

Oxygen Media is a multiplatform lifestyle brand that delivers relevant and engaging content to young women who like to "live out loud." Oxygen is rewriting the rulebook for women's media by changing how the world sees entertainment from a young woman's point of view. Through a vast array of unconventional and original content, including "The Glee Project," "Best Ink," "Bad Girls Club" and "Tori & Dean: Home Sweet Hollywood," the growing cable network is the premier destination to find unique and groundbreaking unscripted programming. "The Glee Project" is a winner of a 2012 Gracie Award which honors programming created for women, by women and about women for "Outstanding Reality Show." A social media trendsetter, Oxygen is a leading force in engaging modern young women, wherever they are, with popular, award winning features online including www.OxygenLive.com, the real time social viewing party that is also available as an app for the iPhone and iPad. Oxygen is available in 79 million homes, and can be found online and on mobile devices at www.oxygen.com. Follow us on Twitter at www.twitter.com/OxygenPR. Oxygen Media is a service of NBCUniversal.





  [april 2012]  
S
M
T
W
T
F
S


· NEXT BIG THING, THE: NY (OXYGEN)





[10/20/17 - 09:42 AM]
Live + 3 Day Ratings: ABC's "Good Doctor" Tops CBS' "NCIS" and NBC's "This Is Us" as the Season's Most-Watched Drama
ABC further spins the numbers for the week of October 9-15.

[10/20/17 - 09:18 AM]
FXX Scares Up Tricks and Treats for Halloween
FXX will celebrate Halloween with a The Simpsons "Treehouse of Horror" programming event culminating with a 13-hour marathon on Monday, October 31.

[10/20/17 - 08:42 AM]
"Will & Grace" Is the #1 Entertainment Show of the Night in 18-49 and Total Viewers
NBC spins the numbers for Thursday, October 19.

[10/20/17 - 08:15 AM]
Thursday's Broadcast Ratings: "Thursday Night Football" Keeps CBS on Top
The Eye claims top honors in both total viewers and adults 18-49.

[10/20/17 - 07:01 AM]
"A Very Pentatonix Christmas" Delivers the Holiday Spirit to NBC on Monday, Nov. 27 at 10 P.M. ET/PT
The one-hour television event will feature a duet with Jennifer Hudson and take viewers on a musical journey filled with joy, heart and laughter as the group performs some of their holiday favorites.

[10/20/17 - 06:50 AM]
"Thursday Night Football" on CBS and NFL Network Scores Another Ratings Increase, Up +5%
CBS spins the numbers for Thursday, October 19.

[10/19/17 - 02:02 PM]
Video: December 15 - "The Ranch" Part 4 Comes to Netflix and the Binge Race Begins
"The Ranch" is the third most binged-raced show on Netflix.

[10/19/17 - 01:30 PM]
All-Star Autism Benefit "Night of Too Many Stars: America Unites for Autism Programs," Hosted by Jon Stewart, to Be Presented Live on HBO Nov. 18
Louis C.K., Stephen Colbert, Abbi Jacobson, Jordan Klepper, Hasan Minhaj, John Mulaney, Olivia Munn, John Oliver and Adam Sandler are among the initial wave of performers.

[10/19/17 - 01:29 PM]
"Bring It!" and "The Rap Game" Return November 24
Lifetime's Friday mainstays will once again air back-to-back beginning at 9:00/8:00c.

[10/19/17 - 12:50 PM]
"2017 CMT Artists of the Year" Special Soars to New Ratings Highs and Ranks as Most Watched in Event History
CMT spins the numbers for Wednesday, October 18.

[10/19/17 - 12:06 PM]
AMC Launches New Virtual Reality App, AMC VR, with Brand-New "The Walking Dead" VR Content
Additionally, timed to "The Walking Dead's" 100th episode, AMC VR will debut an extended 360-degree bonus scene from the Season 8 premiere starring Jeffrey Dean Morgan and Seth Gilliam.

[10/19/17 - 12:03 PM]
American Heroes Channel and Time Inc.'s People(R) Present the 2017 Red Bandanna Hero Award to Combat Wounded Coalition Founder Lt. Jason Redman
A television special produced by Time Inc. Productions, "9/11 Hero: The Red Bandanna Legacy" will also highlight three Red Bandanna Heroes when it premieres on AHC on Saturday, October 28.

[10/19/17 - 11:59 AM]
Hallmark Channel Announces the Launch of "Countdown to Christmas" Fantasy Game
Viewers who play the game will have the opportunity to take their enthusiasm for their favorite Hallmark Channel holiday movies and play for the top prize of $20,000.

[10/19/17 - 11:01 AM]
Emmy(R) Award Nominees Robert and Michelle King to Executive Produce "Your Honor" for Showtime(R)
The project is a legal thriller that rips through all strata of Chicago society.

[10/19/17 - 10:56 AM]
Investigation Discovery (ID), America's #1 True Crime Network, Kicks Off Its Scripted Strand with World Premieres of "Dating Game Killer" and "Final Vision"
Guillermo Diaz and Carrie Preston star in the former while Scott Foley and Dave Annable lead the latter.