or


[04/25/12 - 08:10 AM]
Oxygen Media Partners With Brach's as Sponsor of Freshman Docu-Series "The Next Big Thing: NY"
The newcomer, featuring performance coach Trapper Felides, premieres Tuesday, June 12 at 11:00/10:00c on the cable channel.

[via press release from Oxygen]

OXYGEN MEDIA PARTNERS WITH BRACH'S AS SPONSOR OF FRESHMAN DOCU-SERIES "THE NEXT BIG THING: NY"

Oxygen Chosen as Sole Broadcast Partner for 2012 Campaign

NEW YORK - APRIL 25, 2012 - Oxygen Media today announced a key sponsorship with new advertiser Brach's(R) candy, which chose Oxygen as their sole broadcast partner for their 2012 brand messaging campaign. As part of the brand's efforts to transition to a younger target consumer, Brach's will partner with Oxygen for an innovative, multi-platform marketing partnership for the docu-series premiere of "The Next Big Thing: NY," which includes an in-store activation. The announcement was made prior to a star-studded Upfront party at the Dream Hotel's Penthouse in New York City, which will celebrate the network's 22 new advertisers in 2012, including Ford and Toshiba.

"The momentum remains strong following a breakout year for the network," said Jason Klarman, President, Oxygen Media. "Deep, multiplatform partnerships like this are what drive results with our engaged and passionate viewers."

A unique sponsorship, Brach's, an iconic candy company, will work with Oxygen on a season-long campaign for "The Next Big Thing: NY," which features Trapper Felides, a top New York City performance coach and musical director, who gives his clients the blunt truth and tough love they need to succeed.

"This one of a kind series sponsorship represents a tremendous opportunity for Oxygen's advertisers," said Michael DuPont, Vice President, National Ad Sales, Oxygen Media. "Targeted sponsorships plug advertisers directly into Oxygen's audience of young women who are going through key transitions in their lives, including landing their first real job, getting married, and starting a family. As such, they are highly consumptive - purchasing products and services they need in each of these life stages - and are open to new brands and messaging."

Marketing partnership efforts will include on-air, online and VOD sponsorship, as well as a sweepstakes and co-branded in-store activation:

· On-Air: A custom co-branded spot will reinforce Brach's "Give A Little Brach's Because..." brand messaging. The spot will feature a star of the series as they interact with Brach's product and are rewarded for their passion and dedication to becoming "The Next Big Thing." This will serve as Brach's on-air media spot and run during Brach's commercial time. This 30-second co-branded spot will launch on-air in conjunction with the promotion for the series, and will also live on VOD and stream online at Oxygen.com.

· Character Vignettes: Oxygen will develop several Character Vignettes that will showcase the series' cast and run on-air as well as on VOD.

· Custom Sweepstakes: Oxygen's "Give a Little Brach's Because..." sweepstakes will encourage viewers to nominate a person in their lives that "Deserves a Little Brach's." The grand prize winner will receive a trip to NYC to see a Broadway play starring a cast member of "The Next Big Thing: NY," while a number of runners-up will win a year's worth of Brach's candy, along with gift certificates for a Brach's retail partner.

· In-Store Activation: The cross-platform promotion will extend to more than 10,000 retail stores nationwide, where Brach's and Oxygen co-branding will be visible on shelf talkers and end cap displays.

· Online: On the digital side, Brach's will sponsor the premiere and finale episodes of OxygenLive that will serve to connect viewers with the series' stars.

"Brach's is very excited for this unique sponsorship with Oxygen Media," said Liam Killeen, CEO, Brach's. "The partnership is a perfect fit as we transition our brand and target a younger demographic."

Coming off a groundbreaking year of "bests" in 2011, the network has maintained its position in the Top 20 among ad-supported cable entertainment networks for W18-34, according to Nielsen, and has achieved 15% growth in upfront revenue. 2011 marked Oxygen's best year ever on VOD, as well as its youngest year ever in Prime (36.5), Sales Prime (37.7) and Total Day (37.8). Last year, the network aired 49 telecasts that delivered over 1 million total viewers, and 12 telecasts that delivered over 2 million total viewers. During the "Bad Girls Club" seasons run in 2011, Oxygen secured the #1 cable entertainment network spot in the Monday 9pm hour among W18-34, out-delivering two broadcast networks. Oxygen out delivered at least one broadcast network 24 times among W18-34 in the Monday 9pm hour.

On air Source: Nielsen Media Research L7, Full year 2011. Cable ranks includes ad supported cable entertainment networks, in more than 50% of the daypart, cvg rating.

About Oxygen Media

Oxygen Media is a multiplatform lifestyle brand that delivers relevant and engaging content to young women who like to "live out loud." Oxygen is rewriting the rulebook for women's media by changing how the world sees entertainment from a young woman's point of view. Through a vast array of unconventional and original content, including "The Glee Project," "Best Ink," "Bad Girls Club" and "Tori & Dean: Home Sweet Hollywood," the growing cable network is the premier destination to find unique and groundbreaking unscripted programming. "The Glee Project" is a winner of a 2012 Gracie Award which honors programming created for women, by women and about women for "Outstanding Reality Show." A social media trendsetter, Oxygen is a leading force in engaging modern young women, wherever they are, with popular, award winning features online including www.OxygenLive.com, the real time social viewing party that is also available as an app for the iPhone and iPad. Oxygen is available in 79 million homes, and can be found online and on mobile devices at www.oxygen.com. Follow us on Twitter at www.twitter.com/OxygenPR. Oxygen Media is a service of NBCUniversal.





  [april 2012]  
S
M
T
W
T
F
S


· NEXT BIG THING, THE: NY (OXYGEN)











[09/30/14 - 02:53 PM]
"Monday Night Football" Helps ESPN Win the Night among All Networks
ESPN spins the numbers for Monday, September 29.

[09/30/14 - 02:18 PM]
"Parenthood" Delivered the Show's Highest 18-49 Rating in Live+3 Since October 3, 2013
NBC further spins the numbers for Thursday, September 25.

[09/30/14 - 02:04 PM]
Discovery Channel Moves Up the Cable Ranker and Into the Top Five for Adults and Men During 3Q14
Discovery spins the numbers for the quarter to date.

[09/30/14 - 01:22 PM]
Animal Planet Explores the Striking Similarities of People and Primates in the Natural History Special "The Real Apes of the Planet"
The new two-hour documentary premieres Tuesday, October 21 at 8:00/7:00c on the cable channel.

[09/30/14 - 01:02 PM]
Lifetime Announces Holiday Movie Slate for 2014
"An En Vogue Christmas," "Seasons of Love," "Wally Lamb's Wishin' and Hopin'" and "The Santa Con" will join the previously announced "Grumpy Cat's Worst Christmas Ever."

[09/30/14 - 01:01 PM]
Nickelodeon Is Top-Rated Total Day Network for 3Q and September 2014
Nickelodeon spins the numbers for the month and the quarter to date.

[09/30/14 - 12:59 PM]
Premiere of "Gotham" Leads FOX to Rank No. 2 for the Week Among Adults 18-34 and Fourth Among Adults 18-49
FOX spins the numbers for the week of September 22-28.

[09/30/14 - 12:55 PM]
FX Networks Stays in Relationships with "Married" and "You're the Worst"
"Married" is continuing on FX and "You're The Worst" is moving to its new home on FXX.

[09/30/14 - 12:20 PM]
TNT Extends Its Summer Victory by Ranking as Basic Cable's #1 Network in Primetime for Q3 2014 Among Total Viewers
Turner spins the numbers for the third quarter to date.

[09/30/14 - 12:14 PM]
Disney/ABC Television Group Announces the 13th Annual 2014 Talent Showcase, Presented by ABC Casting, Tuesday, October 7, in New York
The 14 featured actors were selected from nearly 7,000 candidates who submitted their resumes, and approximately 500 who auditioned for ABC casting executives in New York.

[09/30/14 - 12:13 PM]
Disney Channel Sweeps Total Day During 3Q 2014 in Total Viewers and Across All Major Youth Demos
Disney Channel spins the numbers for the quarter to date.

[09/30/14 - 12:09 PM]
Frances Berwick Named President of Newly Formed Lifestyle Network Group within NBCUniversal Cable Entertainment
Also, Adam Stotsky has been appointed General Manager of E! Entertainment, responsible for day-to-day operations of the network, in addition to his current role as President, Esquire Network.

[09/30/14 - 12:08 PM]
"The Great Halloween Fright Fight," A One-Hour Special to Haunt Households Before Halloween, Premieres October 28 on ABC
The new special will feature a number of families competing for the greatest haunted Halloween displays and a $50,000 prize.

[09/30/14 - 11:53 AM]
Comedy Central(R) Secures All-Star Cast for New Scripted Series "Another Period"
Lauren Ash, Michael Ian Black, Paget Brewster, Beth Dover, Brett Gelman, Brian Huskey, David Koechner, Jason Ritter, David Wain and Armen Weitzman will join series stars and creators Natasha Leggero and Riki Lindhome.

[09/30/14 - 11:23 AM]
The Kilcher Clan Returns to Discovery for Season Four of "Alaska: The Last Frontier"
This season, the Kilchers face unexpected and daunting challenges due to a historically warm winter.