or


[04/25/12 - 08:10 AM]
Oxygen Media Partners With Brach's as Sponsor of Freshman Docu-Series "The Next Big Thing: NY"
The newcomer, featuring performance coach Trapper Felides, premieres Tuesday, June 12 at 11:00/10:00c on the cable channel.

[via press release from Oxygen]

OXYGEN MEDIA PARTNERS WITH BRACH'S AS SPONSOR OF FRESHMAN DOCU-SERIES "THE NEXT BIG THING: NY"

Oxygen Chosen as Sole Broadcast Partner for 2012 Campaign

NEW YORK - APRIL 25, 2012 - Oxygen Media today announced a key sponsorship with new advertiser Brach's(R) candy, which chose Oxygen as their sole broadcast partner for their 2012 brand messaging campaign. As part of the brand's efforts to transition to a younger target consumer, Brach's will partner with Oxygen for an innovative, multi-platform marketing partnership for the docu-series premiere of "The Next Big Thing: NY," which includes an in-store activation. The announcement was made prior to a star-studded Upfront party at the Dream Hotel's Penthouse in New York City, which will celebrate the network's 22 new advertisers in 2012, including Ford and Toshiba.

"The momentum remains strong following a breakout year for the network," said Jason Klarman, President, Oxygen Media. "Deep, multiplatform partnerships like this are what drive results with our engaged and passionate viewers."

A unique sponsorship, Brach's, an iconic candy company, will work with Oxygen on a season-long campaign for "The Next Big Thing: NY," which features Trapper Felides, a top New York City performance coach and musical director, who gives his clients the blunt truth and tough love they need to succeed.

"This one of a kind series sponsorship represents a tremendous opportunity for Oxygen's advertisers," said Michael DuPont, Vice President, National Ad Sales, Oxygen Media. "Targeted sponsorships plug advertisers directly into Oxygen's audience of young women who are going through key transitions in their lives, including landing their first real job, getting married, and starting a family. As such, they are highly consumptive - purchasing products and services they need in each of these life stages - and are open to new brands and messaging."

Marketing partnership efforts will include on-air, online and VOD sponsorship, as well as a sweepstakes and co-branded in-store activation:

· On-Air: A custom co-branded spot will reinforce Brach's "Give A Little Brach's Because..." brand messaging. The spot will feature a star of the series as they interact with Brach's product and are rewarded for their passion and dedication to becoming "The Next Big Thing." This will serve as Brach's on-air media spot and run during Brach's commercial time. This 30-second co-branded spot will launch on-air in conjunction with the promotion for the series, and will also live on VOD and stream online at Oxygen.com.

· Character Vignettes: Oxygen will develop several Character Vignettes that will showcase the series' cast and run on-air as well as on VOD.

· Custom Sweepstakes: Oxygen's "Give a Little Brach's Because..." sweepstakes will encourage viewers to nominate a person in their lives that "Deserves a Little Brach's." The grand prize winner will receive a trip to NYC to see a Broadway play starring a cast member of "The Next Big Thing: NY," while a number of runners-up will win a year's worth of Brach's candy, along with gift certificates for a Brach's retail partner.

· In-Store Activation: The cross-platform promotion will extend to more than 10,000 retail stores nationwide, where Brach's and Oxygen co-branding will be visible on shelf talkers and end cap displays.

· Online: On the digital side, Brach's will sponsor the premiere and finale episodes of OxygenLive that will serve to connect viewers with the series' stars.

"Brach's is very excited for this unique sponsorship with Oxygen Media," said Liam Killeen, CEO, Brach's. "The partnership is a perfect fit as we transition our brand and target a younger demographic."

Coming off a groundbreaking year of "bests" in 2011, the network has maintained its position in the Top 20 among ad-supported cable entertainment networks for W18-34, according to Nielsen, and has achieved 15% growth in upfront revenue. 2011 marked Oxygen's best year ever on VOD, as well as its youngest year ever in Prime (36.5), Sales Prime (37.7) and Total Day (37.8). Last year, the network aired 49 telecasts that delivered over 1 million total viewers, and 12 telecasts that delivered over 2 million total viewers. During the "Bad Girls Club" seasons run in 2011, Oxygen secured the #1 cable entertainment network spot in the Monday 9pm hour among W18-34, out-delivering two broadcast networks. Oxygen out delivered at least one broadcast network 24 times among W18-34 in the Monday 9pm hour.

On air Source: Nielsen Media Research L7, Full year 2011. Cable ranks includes ad supported cable entertainment networks, in more than 50% of the daypart, cvg rating.

About Oxygen Media

Oxygen Media is a multiplatform lifestyle brand that delivers relevant and engaging content to young women who like to "live out loud." Oxygen is rewriting the rulebook for women's media by changing how the world sees entertainment from a young woman's point of view. Through a vast array of unconventional and original content, including "The Glee Project," "Best Ink," "Bad Girls Club" and "Tori & Dean: Home Sweet Hollywood," the growing cable network is the premier destination to find unique and groundbreaking unscripted programming. "The Glee Project" is a winner of a 2012 Gracie Award which honors programming created for women, by women and about women for "Outstanding Reality Show." A social media trendsetter, Oxygen is a leading force in engaging modern young women, wherever they are, with popular, award winning features online including www.OxygenLive.com, the real time social viewing party that is also available as an app for the iPhone and iPad. Oxygen is available in 79 million homes, and can be found online and on mobile devices at www.oxygen.com. Follow us on Twitter at www.twitter.com/OxygenPR. Oxygen Media is a service of NBCUniversal.





  [april 2012]  
S
M
T
W
T
F
S


· NEXT BIG THING, THE: NY (OXYGEN)





[12/12/17 - 01:00 PM]
Video: TBS Debuts "The Detour" Season 3 Trailer and Artwork
The third season premieres on Tuesday, January 23 at 10:30/9:30c on the cable channel.

[12/12/17 - 01:00 PM]
Time to Reload - "Marvel's The Punisher" Renewed for Season 2
Netflix announced today that "Marvel's The Punisher" has been renewed for a second season.

[12/12/17 - 12:30 PM]
Season Two of CBS All Access' "The Good Fight" to Premiere on Sunday, March 4, 2018
New episodes of the 13-episode second season will be available weekly on Sundays exclusively for CBS All Access subscribers.

[12/12/17 - 12:25 PM]
Netflix and DreamWorks Animation Television to Premiere Six Original Series in 2018
Highlights include "3 Below," the second installment in the "Tales of Arcadia" trilogy.

[12/12/17 - 12:02 PM]
Get Ready to Be Inspired to Perspire with the "Fit to Fat to Fit" Marathon Airing January 8 on Lifetime
The series previously aired on sibling channel A&E in 2016.

[12/12/17 - 11:53 AM]
Comedy Central(R) Is "Corporate" - Scripted Series Premieres on Wednesday, January 17 with Back-to-Back Episodes
Beginning this Wednesday, TV subscribers can stream the first four episodes of the series exclusively on cc.com and the Comedy Central App or watch via their preferred TV provider's video-on-demand (VOD) service.

[12/12/17 - 11:15 AM]
TLC's "My 600-lb Life" Returns with New Season Followed by New Series "Family by the Ton"
The addictive TLC series returns for its sixth season on Wednesday, January 10 at 8:00/7:00c.

[12/12/17 - 11:12 AM]
The CW Presents "EA Madden NFL 18 Challenge" Premiering December 27
The special special will chronicle the exhilarating competitive action of the tournament and highlight the behind the scenes journeys of the eight world-class players as they compete in the Madden NFL 18 Challenge.

[12/12/17 - 10:54 AM]
Bravo Media Mixes Business with Friendship in The New Series "Bethenny & Fredrik" Premiering Tuesday, February 6 at 10PM ET/PT
Bethenny has been Fredrik's client and friend, and now they're taking their friendship to new heights by coming together as real estate moguls and business partners.

[12/12/17 - 10:31 AM]
NBC Set to Air the 70th Primetime Emmy(R) Awards on Monday, Sept. 17 Live from the Microsoft Theater at L.A. Live
A host and producers will be announced at a later date.

[12/12/17 - 10:03 AM]
"Homeland" Season Seven to Premiere on Showtime(R) on Sunday, February 11 at 9 PM ET/PT
Starring Claire Danes and Mandy Patinkin, the cast of series regulars also includes returning actors Elizabeth Marvel, Linus Roache, Maury Sterling and Jake Weber, and joining the cast this season is acclaimed actor Morgan Spector.

[12/12/17 - 10:02 AM]
Official "Black Lightning" Key Art Now Available
The newcomer premieres premieres Tuesday, January 16 at 9:00/8:00c on The CW.

[12/12/17 - 10:01 AM]
Crime's Most Chilling Conversations Caught on Camera in Discovery's All-New Series "The Interrogation Room"
From home invasions to murders, the series covers all facets of crime and the clever tactics used by detectives to obtain criminal confessions.

[12/12/17 - 09:32 AM]
Destination America Celebrates "12 Nights of A Haunting," Ending with a Never-Before-Seen Episode of "Kindred Spirits"
Tune in every night from Wednesday, December 20 - Sunday, December 31 for a primetime marathon of "A Haunting."

[12/12/17 - 09:26 AM]
Science Channel Journeys Deeper Into the Inner Workings of the Cosmos in a New Season of Longest Running Space Series "How the Universe Works" Premiering January 9 at 10PM ET/PT
The series is back for its sixth season as astronomers and experts examine the building blocks and inner workings of our universe to better understand outer space and how its many puzzle pieces fit together.