or


[05/01/12 - 08:01 AM]
NBCUniversal Launches Integrated Casual & Social Gaming Solution Across All Networks
Universal Games Network (UGN) - a new casual and social gaming platform - will seamlessly integrate its gaming efforts across its multiple brand properties.

[via press release from NBC]

NBCUNIVERSAL LAUNCHES INTEGRATED CASUAL & SOCIAL GAMING SOLUTION ACROSS ALL NETWORKS

NBCU Creates Gaming Solution to Better Allow Brands and Advertisers Access to More than 115 Million Unique Fans

NEW YORK - May 1, 2012 - In advance of NBCUniversal's NewFront event (#NBCUNewfront) featuring its arsenal of digital and Social TV opportunities, NBCU is announcing the launch of Universal Games Network (UGN) - a new casual and social gaming platform that will seamlessly integrate its gaming efforts across its multiple brand properties.

UGN will aggregate for the first time all of NBCU's most popular online, mobile and social gaming efforts around a singular platform that is customizable by business unit. The white-labeled solution will allow fans to play games, engage and consume content, amass reward points and redeem them for real and virtual goods across all NBCU gaming properties. Facebook Connect integration will enable fans to challenge friends in tournament style games. It will offer advertisers a one-stop shop to reach the ever-growing and coveted gaming audience across the entire NBCU digital footprint representing 115 million fans.

"Social gaming is a fast growing category that attracts a highly engaged and targeted audience," said Linda Yaccarino, President, Cable Entertainment and Digital Sales, NBCUniversal. "UGN provides NBCUniversal with a unique platform to connect with these consumers and offer our clients a distinct ad solution that taps into the 300 million social gamers active on Facebook and beyond."

Initially designed and built by the USA Network digital team, who won attention and accolades for its proprietary gaming destination Character Arcade, the new solution could eventually be the most robust in the industry spanning more than 20 properties.

For business partners the UGN platform will provide a turnkey way to track fan engagement, target content to specific audiences and create future experiences based on popularity and demand. The networks and partners using the solution will be able to tailor and increase reach by developing specific gaming experiences that can span brands and multiple audiences. Long term, advertisers will be able to take advantage of the integrated big data analytical capabilities of the system to maximize the reach and efficiencies of their buys.

Universal Games Network is being announced in conjunction with NBCUniversal's digital Upfront (#NBCUNewfront) and is slated to launch in 4Q of this year.





  [may 2012]  
S
M
T
W
T
F
S
  


· SHOWATCH
(series past and present)
· DEVWATCH
(series in development)
· MOVIEWATCH
(tv movies and mini-series)









[07/03/15 - 08:54 AM]
Thursday's Broadcast Ratings: CBS Tops Original Showdown with "Big Brother"
The Eye leads the night in both total viewers and adults 18-49.

[07/03/15 - 08:30 AM]
"Food Fighters" Ties for #2 in Its Time Period Among the Big 4 Networks in Adults 18-49
NBC spins the numbers for Thursday, July 2.

[07/02/15 - 03:51 PM]
FOX Bursts Into San Diego Comic-Con with World Premiere Screenings and Panel Debuts of "Scream Queens," "Minority Report" and "Lucifer"
Panels for "Lucifer," "Minority Report" and "Bob's Burgers" will kick things off on Friday, July 10.

[07/02/15 - 01:59 PM]
Discovery Channel Delivers All New Digital Content and Social Media Action During "Shark Week 2015"
Sharkopedia - Discovery's ultimate digital guide to all things shark - makes its online debut this year.

[07/02/15 - 11:49 AM]
FOX Sports Expands FIFA Women's World Cup 2015 Coverage with 30 Hours of Added Programming
Said additions include expanded pre- and post-game coverage of the championship match, a pair of marathons showcasing the U.S. Women's National Team's dramatic run to the final and more.

[07/02/15 - 11:06 AM]
The Biting Snark Continues on WE tv - Network's Second Annual "Snark Week" Featuring the Snarkiest Personalities and Shows Returns July 6-10
This year's on-air celebration includes biting one-liners from new episodes of WE tv's original series "Braxton Family Values," "Cutting It: In the ATL" and "Marriage Boot Camp Reality Stars."

[07/02/15 - 10:33 AM]
ABC's "The Chew" to Broadcast from the 20th Annual Epcot International Food & Wine Festival
The Emmy-winning lifestyle series will tape five shows on October 7-9 to air during the week of October 12-16.

[07/02/15 - 10:18 AM]
Jimmy Fallon and Seth Meyers Rank #1 for the Late-Night Second Quarter vs. Their ABC-CBS Competition in All Key Measures
NBC spins the late-night numbers for the second quarter of 2015.

[07/02/15 - 10:00 AM]
Donald Glover Pilot "Atlanta" Casts Its Leads as Production Gets Underway
Brian Tyree Henry, Lakeith Lee Stanfield and Zazie Beetz will co-star while Hiro Murai is set to direct.

[07/02/15 - 09:46 AM]
Season Three Premieres of the Hit Dramas "Ray Donovan" and "Masters of Sex" Are Available for Early Sampling
Viewers can sample the TV-14 rated premieres of both episodes for free now on YouTube and SHO.com.

[07/02/15 - 09:12 AM]
"Nightline" Wins 2Q15 in Total Viewers For Second Year in a Row, Leading in Four of the Last Five Quarters
ABC spins the late-night numbers for the second quarter of 2015.

[07/02/15 - 08:52 AM]
A+E Networks(R) Launches Lifetime(R) Movie Club(TM)
The subscription video service comes in time for the 25-year anniversary of Lifetime Movies and is available exclusively on iPhone, iPad and iPod Touch at launch.

[07/02/15 - 08:42 AM]
NBC Encores Tie for the Wednesday Win Among the Big 4 in 18-49
NBC spins the numbers for Wednesday, July 1.

[07/02/15 - 08:40 AM]
Wednesday's Broadcast Ratings: CBS, FOX & NBC All Share Demo Crown
The Eye's "Big Brother" is the night's top program among adults 18-49.

[07/02/15 - 07:48 AM]
FOX Sports Names John Strong Lead Play-By-Play Voice for CONCACAF Gold Cup Coverage
The U.S. team enters the region's biennial championship coming off huge away wins over European powerhouse Netherlands and World Champion Germany, and FOX Sports televises every match.