or


[05/01/12 - 08:01 AM]
NBCUniversal Launches Integrated Casual & Social Gaming Solution Across All Networks
Universal Games Network (UGN) - a new casual and social gaming platform - will seamlessly integrate its gaming efforts across its multiple brand properties.

[via press release from NBC]

NBCUNIVERSAL LAUNCHES INTEGRATED CASUAL & SOCIAL GAMING SOLUTION ACROSS ALL NETWORKS

NBCU Creates Gaming Solution to Better Allow Brands and Advertisers Access to More than 115 Million Unique Fans

NEW YORK - May 1, 2012 - In advance of NBCUniversal's NewFront event (#NBCUNewfront) featuring its arsenal of digital and Social TV opportunities, NBCU is announcing the launch of Universal Games Network (UGN) - a new casual and social gaming platform that will seamlessly integrate its gaming efforts across its multiple brand properties.

UGN will aggregate for the first time all of NBCU's most popular online, mobile and social gaming efforts around a singular platform that is customizable by business unit. The white-labeled solution will allow fans to play games, engage and consume content, amass reward points and redeem them for real and virtual goods across all NBCU gaming properties. Facebook Connect integration will enable fans to challenge friends in tournament style games. It will offer advertisers a one-stop shop to reach the ever-growing and coveted gaming audience across the entire NBCU digital footprint representing 115 million fans.

"Social gaming is a fast growing category that attracts a highly engaged and targeted audience," said Linda Yaccarino, President, Cable Entertainment and Digital Sales, NBCUniversal. "UGN provides NBCUniversal with a unique platform to connect with these consumers and offer our clients a distinct ad solution that taps into the 300 million social gamers active on Facebook and beyond."

Initially designed and built by the USA Network digital team, who won attention and accolades for its proprietary gaming destination Character Arcade, the new solution could eventually be the most robust in the industry spanning more than 20 properties.

For business partners the UGN platform will provide a turnkey way to track fan engagement, target content to specific audiences and create future experiences based on popularity and demand. The networks and partners using the solution will be able to tailor and increase reach by developing specific gaming experiences that can span brands and multiple audiences. Long term, advertisers will be able to take advantage of the integrated big data analytical capabilities of the system to maximize the reach and efficiencies of their buys.

Universal Games Network is being announced in conjunction with NBCUniversal's digital Upfront (#NBCUNewfront) and is slated to launch in 4Q of this year.





  [may 2012]  
S
M
T
W
T
F
S
  


· SHOWATCH
(series past and present)
· DEVWATCH
(series in development)
· MOVIEWATCH
(tv movies and mini-series)





[09/18/17 - 12:46 PM]
Showtime(R) to Premiere "George Michael: Freedom" on Saturday, October 21 at 9 PM ET/PT
Filmed before Michael's untimely passing, the documentary is narrated by the singer, who was heavily involved in the making of the film that serves as his final work.

[09/18/17 - 12:09 PM]
HGTV Orders 20 New Episodes of Hit Series "Love It or List It"
During its last season run, "Love It or List It" delivered its highest series ratings since 2013.

[09/18/17 - 10:29 AM]
First Look of Michael Sheen as Aziraphale and David Tennant as Crowley in "Good Omens"
Filming has begun on Amazon Prime Video's upcoming six-part series.

[09/18/17 - 10:25 AM]
Born-and-Bred Southerners Damaris Phillips and Rutledge Wood Share Their Favorite Down-Home Food Spots in "Southern and Hungry"
Food expert Damaris Phillips and NASCAR personality Rutledge Wood are obsessed with everything Southern, especially the food and the people behind it.

[09/18/17 - 08:39 AM]
Beaming Out Across All of Space and Time, "StarTalk with Neil deGrasse Tyson" Returns Sunday, Oct. 1, at 11/10c
Stephen Hawking, Stephen Colbert, Jane Goodall, Kevin Smith and Katy Perry are among the initial guests.

[09/18/17 - 08:28 AM]
Sunday's Broadcast Ratings: NFL on NBC, FOX Overshadow Emmys on CBS
The annual telecast is down 16% in early results among adults 18-49.

[09/18/17 - 07:09 AM]
"Monsters Inside Me" Returns to Animal Planet for a New Fear Inducing Season Featuring All New Invaders
Season eight reveals some never before seen invaders causing the most gruesome cases yet with victims of deadly attackers such as parasites, viruses, bacteria, foreign objects and fungi.

[09/18/17 - 07:00 AM]
Oh Snap, Pop's '90s Babes Are Back for Second Season of "Hollywood Darlings"
Renewed for a second season, the television comedy starring Jodie Sweetin, Christine Lakin and Beverley Mitchell will begin production this fall.

[09/17/17 - 08:00 PM]
Complete Listing of 69th Emmy(R) Awards Winners
"The Handmaid's Tale" takes home Outstanding Drama Series while "Veep" is honored as Outstanding Comedy Series.

[09/17/17 - 09:06 AM]
Saturday's Broadcast Ratings: College Football Continues Its Reign for ABC
The Alphabet once again wins the night among total viewers and adults 18-49.

[09/16/17 - 08:35 AM]
Friday's Broadcast Ratings: CBS Tops Viewers, Splits Demo Crown with NBC
The Eye gets another bump on the night from a special edition of "Big Brother."

[09/15/17 - 02:28 PM]
Comedy Central's Eight-Day "South Park" Marathon Leads to Big Ratings and a Big Season 21 Premiere
Comedy Central spins the numbers for the week of September 6-13.

[09/15/17 - 02:06 PM]
"The Orville" Posts FOX's Largest Drama Premiere Since "Empire" in Live+3 Ratings and Multi-Platform Viewers
FOX further spins the numbers for Sunday, September 10.

[09/15/17 - 01:33 PM]
David Madden Named President of Original Programming for AMC, SundanceTV and AMC Studios
Madden joins AMC from Fox, where he has been president of entertainment for the Fox broadcast network since 2014.

[09/15/17 - 12:15 PM]
Amazon Original Series "The Romanoffs," Created by Matthew Weiner, Sets Additional Guest Cast
Corey Stoll, Andrew Rannells, Mike Doyle, J.J. Feild, Janet Montgomery and Paul Reiser are the latest on tap.