or


[05/01/12 - 08:01 AM]
NBCUniversal Launches Integrated Casual & Social Gaming Solution Across All Networks
Universal Games Network (UGN) - a new casual and social gaming platform - will seamlessly integrate its gaming efforts across its multiple brand properties.

[via press release from NBC]

NBCUNIVERSAL LAUNCHES INTEGRATED CASUAL & SOCIAL GAMING SOLUTION ACROSS ALL NETWORKS

NBCU Creates Gaming Solution to Better Allow Brands and Advertisers Access to More than 115 Million Unique Fans

NEW YORK - May 1, 2012 - In advance of NBCUniversal's NewFront event (#NBCUNewfront) featuring its arsenal of digital and Social TV opportunities, NBCU is announcing the launch of Universal Games Network (UGN) - a new casual and social gaming platform that will seamlessly integrate its gaming efforts across its multiple brand properties.

UGN will aggregate for the first time all of NBCU's most popular online, mobile and social gaming efforts around a singular platform that is customizable by business unit. The white-labeled solution will allow fans to play games, engage and consume content, amass reward points and redeem them for real and virtual goods across all NBCU gaming properties. Facebook Connect integration will enable fans to challenge friends in tournament style games. It will offer advertisers a one-stop shop to reach the ever-growing and coveted gaming audience across the entire NBCU digital footprint representing 115 million fans.

"Social gaming is a fast growing category that attracts a highly engaged and targeted audience," said Linda Yaccarino, President, Cable Entertainment and Digital Sales, NBCUniversal. "UGN provides NBCUniversal with a unique platform to connect with these consumers and offer our clients a distinct ad solution that taps into the 300 million social gamers active on Facebook and beyond."

Initially designed and built by the USA Network digital team, who won attention and accolades for its proprietary gaming destination Character Arcade, the new solution could eventually be the most robust in the industry spanning more than 20 properties.

For business partners the UGN platform will provide a turnkey way to track fan engagement, target content to specific audiences and create future experiences based on popularity and demand. The networks and partners using the solution will be able to tailor and increase reach by developing specific gaming experiences that can span brands and multiple audiences. Long term, advertisers will be able to take advantage of the integrated big data analytical capabilities of the system to maximize the reach and efficiencies of their buys.

Universal Games Network is being announced in conjunction with NBCUniversal's digital Upfront (#NBCUNewfront) and is slated to launch in 4Q of this year.





  [may 2012]  
S
M
T
W
T
F
S
  


· SHOWATCH
(series past and present)
· DEVWATCH
(series in development)
· MOVIEWATCH
(tv movies and mini-series)





[02/19/18 - 09:00 AM]
Travel Channel Greenlights "Mysterious Islands" with Kellee Edwards
Production begins in April, with the series slated to premiere in late 2018.

[02/19/18 - 07:23 AM]
HGTV Adds "How Close Can I Beach?" to Popular Sunday Night Fantasy Lifestyle Programming Lineup
Premiering Sunday, March 11, the 13-episode series will follow buyers who tour coastal towns in hopes of finding the perfect beachside home.

[02/19/18 - 07:00 AM]
"Andi Mack" Renewed for a Third Season on Disney Channel
The cast - Peyton Elizabeth Lee, Lilan Bowden, Joshua Rush, Sofia Wylie and Asher Angel - got the news while on ABC's "Good Morning America" today.

[02/18/18 - 03:25 PM]
Saturday's Broadcast Ratings: NBC Cruises to Victory with Winter Olympics
The Peacock leads the night in total viewers plus adults 18-49.

[02/18/18 - 02:27 PM]
Salt Lake City, Denver, Milwaukee, Seattle, Kansas City & San Diego Top NBC Olympics' Primetime Ratings at Midpoint of PyeongChang Olympics
NBC further spins the numbers for Saturday, February 17.

[02/17/18 - 02:06 PM]
NBCSN Delivers Its Most-Watched Week in Primetime
NBC further spins the numbers for Friday, February 16.

[02/17/18 - 09:19 AM]
Friday's Broadcast Ratings: NBC's Winter Olympics Coverage Tops Charts
The Peacock easily wins the night in all categories.

[02/16/18 - 11:49 PM]
Development Update: Friday, February 16
Updates include: Madeline Stowe to star in FOX's "Mixtape"; Aunjanue Ellis set for lead role in "Chiefs" at CBS; and Lynn Collins among those bound for ABC's "Safe Harbor."

[02/16/18 - 05:54 PM]
"Descendants 3" Was Announced to Disney Channel Viewers Tonight in a Special Message from "Mal"
"Descendants 3" will begin production there in summer for a debut next year on Disney Channel.

[02/16/18 - 01:48 PM]
NBC Olympics' PyeongChang Coverage Delivered Most Dominant Winter Games Thursday Night Since Sarah Hughes Won Gold & Bode Miller Took Silver in 2002
NBC further spins the numbers for Thursday, February 15.

[02/16/18 - 12:00 PM]
Video: TBS Reveals First Trailer for "The Last O.G."
The series centers on Tray (Tracy Morgan), an ex-con shocked to see just how much the world has changed when he is released from prison for on good behavior after a 15-year stint.

[02/16/18 - 11:56 AM]
Travel Channel Triggers Mid-Season Pick Up of "Expedition Unknown" with Josh Gates
Production on the new season is slated to begin this spring.

[02/16/18 - 11:47 AM]
Check Out the New "iZombie" Season 4 Key Art!
The new season kicks off Monday, February 26 at 9:00/8:00c on The CW.

[02/16/18 - 11:00 AM]
Emmy(R) Award Winner Alfre Woodard to Guest-Star as Cookie's Mother on "Empire"
Renee, Cookie's mother, comes back into her life with a turbulent reunion.

[02/16/18 - 10:30 AM]
VH1's Unstoppable Streak Continues with a New Season of "Love & Hip Hop: Atlanta" and the Return of Erica Mena Monday, March 19 at 8PM ET/PT
After several failed relationships Erica is ready to leave her past behind her in search of a fresh start in Atlanta.