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[05/01/12 - 07:58 AM]
NBCUniversal's Style Media and DailyCandy -- Two of the Most Powerful Brands in the Women's Lifestyle Space -- Forge Multiplatform Partnership
DailyCandy is "the original trusted source for handpicked discoveries of fashion, food, and fun."
[via press release from Style]

NBCUNIVERSAL'S STYLE MEDIA AND DAILYCANDY -- TWO OF THE MOST POWERFUL BRANDS IN THE WOMEN'S LIFESTYLE SPACE -- FORGE MULTIPLATFORM PARTNERSHIP

NEW YORK - May 1, 2012 - Today NBCUniversal announced the creation of StyleCandy, a multiphase, multiplatform fashion and lifestyle content partnership between Style Media, which includes the Style Network, the fastest-growing women's cable network, and DailyCandy, the original trusted source for handpicked discoveries of fashion, food, and fun. Via sponsorable short-form original content on the Style Network, DailyCandy.com, and MyStyle.com, StyleCandy will provide audiences with the latest lifestyle trends and styling tips from DailyCandy's and Style Media's experts. As the collaboration evolves, DailyCandy Deals will power e-commerce offerings to Style's television audience of 80 million households. StyleCandy launches this fall; the announcement was made in conjunction with NBCUniversal's Digital Upfront (#NBCUNewfront).

"StyleCandy will allow fans of both the Style Network and DailyCandy to experience stylish living whenever and wherever they want," says Salaam Coleman Smith, President, Style Media. "Style's growth to nearly 80 million households combined with our robust original content production and expertise will establish StyleCandy as their new go-to resource, fueling women's insatiable appetite for what is stylish and fashionable."

From the inside scoop on hot new trends to expert advice on how to throw the ultimate dinner party, StyleCandy will deliver everything women need to know about the latest in fashion, beauty, lifestyle, technology, and pop culture via short-form video delivered across Style platforms (both linear and digital) and via DailyCandy emails and DailyCandy.com. Together with Style's on-air talent, DailyCandy Chief Correspondent SuChin Pak will be among the contributors for StyleCandy.

"This is an exciting opportunity to bring together two of the most powerful brands, which have highly complementary and passionate communities, in the women's lifestyle space," said Nick Lehman, President of Digital for NBCUniversal's Entertainment & Digital Networks and Integrated Media. "Today's audiences are multiscreen consumers, and StyleCandy creates a seamless experience across TV and digital -- something NBCUniversal is uniquely positioned to provide."

DailyCandy and Style Media's large, combined social media following of more than 4.8 million will also engage with StyleCandy's original content through Facebook, Twitter, Pinterest, and other key social media platforms. Future phases of the collaboration will deliver optimized content to mobile users.

Source: 3.7 million via Style Internal Social Followers Report, 04/22/12 and 1.1 million via DailyCandy Internal Social Followers Report, 4/30/12.

About Style Media

Style Media is the destination for women 18-49 with a passion for the best in relatable, inspiring, and transformational lifestyle programming. Style currently counts nearly 80 million cable and satellite subscribers and is the fastest growing women's network in the U.S. MyStyle.com keeps women up to date on all of the latest fashion and beauty news on the Web. Style's popular series include Tia & Tamera, Jerseylicious, Giuliana & Bill, Glam Fairy, and Big Rich Texas. Style Media is a network of NBCUniversal Entertainment & Digital Networks and Integrated Media, a division of NBCUniversal, one of the world's leading media and entertainment companies in the development, production, and marketing of entertainment, news, and information to a global audience. Follow @StyleNetPR on Twitter.

About DailyCandy

DailyCandy is the original, trusted source for handpicked discoveries of fashion, food, and fun. DailyCandy editors find the genuine, the next, and the unique for more than 6 million readers -- nationally and via eleven local city editions. Come enjoy the hunt, the scoop, and the share -- and the sweetest Deals in your city. Explore from your inbox, online at DailyCandy.com, and on social networks: Facebook, Twitter, Pinterest, Instagram, Foursquare, Tumblr, and YouTube. DailyCandy is a unit of NBCUniversal's Entertainment & Digital Networks and Integrated Media.





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