or


[05/02/12 - 12:25 PM]
Lifetime Unveils New Iconic Logo and Tagline to Tap Into Cultural Shift Among Women
The new tagline "Your Life. Your Time." reflects "how women value and experience time and reinforces the network's triple threat programming strategy."

[via press release from Lifetime]

LIFETIME UNVEILS NEW ICONIC LOGO AND TAGLINE TO TAP INTO CULTURAL SHIFT AMONG WOMEN

New Network Positioning Your Life. Your Time.

New Look Connects Momentum in Programming And How Time Shapes Women's Lives Today

NEW YORK, NY (May 2, 2012) - Reflecting the dramatic cultural changes occurring among women, Lifetime evolves its brand with the launch of a stylish new look, message, tagline and brand campaign across multiple platforms starting today. The new iconic logo and tagline "Your Life. Your Time." are the cornerstones of the Lifetime brand and evoke an aspirational tone and bolder spirit connecting Lifetime's brand and growth in original programming. The announcement was made today by Nancy Dubuc, President and General Manager of Lifetime Networks.

"Nothing is more valuable to women than time. A moment in time can be an experience that becomes memorable and Lifetime creates times for viewers to laugh, cry, or be inspired. These aspirational moments and life experiences will continue to be the essence of the Lifetime brand," said Dubuc.

The new tagline "Your Life. Your Time." reflects how women value and experience time and reinforces the network's triple threat programming strategy to provide original scripted series, movies and reality shows offering a variety of genres to meet the different needs and interests of women. The rebrand is part of an evolution for Lifetime that began over a year ago with the aggressive expansion of up to 350 hours of original programming.

Lifetime's newest scripted series, The Client List, has become the network's most-watched series launch in nearly three years, according to Nielsen, and was the number one drama on cable last week.

By the end of the first quarter in 2012, for the first time in seven years, Lifetime posted first quarter growth with nearly double digit gains across all key demos, A25-54, W25-54, and W18-49. The network was gaining momentum with series and movie hits, such as Dance Moms, Project Runway All Stars, Drew Peterson: Untouchable, Army Wives, The Client List and new episodes of the iconic crime fighting series, America's Most Wanted.

"Your Life. Your Time." drives messaging through brand spots connecting emotional imagery in a conversational tone that navigates viewers through the network. Thursday is "make it work time" and captures the urgency of Project Runway. Tuesday is "mama drama time" as the Dance Moms watch their daughters take the stage and Sundays is "love time" with Jennifer Love Hewitt of The Client List. On-air messages speak directly to viewers' experiences, laughter and emotional connection -"me time", "girl time" and "drama time"�it's all about "your life" and "your time."

The conceptualization of the rebrand and new design was developed by Tim Nolan, Senior Vice President of Marketing, Lifetime Networks.

"Great experiences build successful brands. Expanding on Lifetime's 28 year legacy, our vision balances the equity the network built while breathing new life into the viewers' experience," said Nolan. "This new logo marks the next step with a distinctive new look and attitude. Embracing everything we love about life, Lifetime strives to be as brash as it is honest and always entertaining."

In partnership with the creative design and production firm, Leroy + Clarkson headed by Daniele Fries. As the campaign evolves, Lifetime will identify creative ways to develop brand promotions, tune-in spots for specific shows and integrate the brand into events and other consumer related activities.

ABOUT LIFETIME

Lifetime Television is committed to offering the highest quality entertainment and information programming, and advocating a wide range of issues affecting women and their families. The network posted major growth in viewership among the key demographics in First Quarter 2012 versus First Quarter 2011, including a 9% jump in Adults 25-54, +12% with Women 25-54, +14% with Adults 18-49 and +18% with Women 18-49. In addition, the quarter marks the first time Lifetime has posted First Quarter year-on-year growth for Adults 25-54, Women 25-54 and Women 18-49 in seven years. Lifetime Television(R), LMN(R), Lifetime Real Women(R) and Lifetime Digital(TM) are part of Lifetime Entertainment Services, LLC, a subsidiary of A+E Networks. A+E Networks is a joint venture of the Disney-ABC Television Group, Hearst Corporation and NBC Universal.





  [may 2012]  
S
M
T
W
T
F
S
  


· AMERICA'S MOST WANTED (LIFETIME)
· ARMY WIVES (LIFETIME)
· CLIENT LIST, THE (LIFETIME)
· DANCE MOMS (LIFETIME)
· DREW PETERSON: UNTOUCHABLE (LIFETIME)
· PROJECT RUNWAY ALL STARS (LIFETIME)





[02/23/18 - 11:14 PM]
Development Update: Friday, February 23
Updates include: Roselyn Sanchez checks into ABC's "Grand Hotel"; Sarah Jeffery latest cast in The CW's "Charmed" reboot; and John Larroquette signs onto ABC's "Three Rivers."

[02/23/18 - 04:40 PM]
Video: First-Look of John Legend Rehearsing from "Jesus Christ Superstar Live in Concert"
The production will air live Easter Sunday, April 1 at 8 pm ET/PT in front of a large audience at the Marcy Armory in Williamsburg, Brooklyn, New York.

[02/23/18 - 02:01 PM]
NBC Tops Other Broadcast Networks Combined in Primetime for 32nd Consecutive Olympic Night
NBC further spins the numbers for Thursday, February 22.

[02/23/18 - 01:52 PM]
18.1 Million Viewers Watch Daytona 500 on FOX
FOX Sports further spins the numbers for Sunday, February 18.

[02/23/18 - 01:01 PM]
Video: Syfy's "The Expanse" Reveals Season 3 Premiere Date and Trailer
Picking up immediately following the emotional and suspenseful second season finale, the 13-episode third season finds Earth, Mars and The Belt at war, with each competing entity vying for control.

[02/23/18 - 11:08 AM]
"Paterno" Debuts Saturday, April 7 on HBO
Starring Al Pacino in the title role, the drama centers on Penn State's Joe Paterno in the aftermath of the Jerry Sandusky sexual abuse scandal.

[02/23/18 - 10:18 AM]
Starz Original Series "Vida" Showrunner and Executive Producer Tanya Saracho Inks Exclusive Multi-Year Deal with Starz
Under the pact, Saracho will develop new projects for the network and continue as showrunner and executive producer on "Vida."

[02/23/18 - 10:05 AM]
Paramount Network's "Bar Rescue" Returns for Season Six on Sunday, March 11
"Bar Rescue" returns with all new episodes featuring bar owners across the US looking for one more chance at success.

[02/23/18 - 10:00 AM]
Netflix and Constantin Film Announce the Start of Production of "Polar"
Mads Mikkelsen, Vanessa Hudgens, Katheryn Winnick and Matt Lucas star in the film.

[02/23/18 - 09:31 AM]
Video: Take a Behind-the-Scenes Look at the Making of "Everything Sucks!"
The footage was shot entirely on handheld video cameras by the cast during production.

[02/23/18 - 08:31 AM]
Disney Channel Greenlights "Amphibia" and "The Owl House"
The network has also ordered a season four pickup for Disney TVA's Annie Award-nominated "Star vs. The Forces of Evil" from creator Daron Nefcy.

[02/23/18 - 08:30 AM]
Thursday's Broadcast Ratings: NBC Holds Onto Top Spot with Winter Olympics
The Peacock continues its streak among total viewers and adults 18-49.

[02/23/18 - 08:24 AM]
Maxine Peake & Brian Gleeson Join Desiree Akhavan in "The Bisexual"
The six-part series will be made available via Hulu in the United States.

[02/23/18 - 08:02 AM]
Video: Netflix Unleashes the "Queer Eye" Fab Five on One of Their Own!
The Fab 5 from "Queer Eye" took Netflix's Los Angeles headquarters by storm, making over their IT department known as the NERDS.

[02/23/18 - 05:01 AM]
90th Oscars(R) Performers Announced
Gael García Bernal, Mary J. Blige, Andra Day, Natalia Lafourcade, Miguel, Keala Settle, Sufjan Stevens and Oscar winner Common will perform this year's nominated songs at the 90th Oscars ceremony.