or


[05/09/12 - 08:11 AM]
TV Land Announces a Brand New Look Reflecting the Channel's Evolution
Plus: the new season of "Retired at 35" will open up a second night of comedy on Tuesday, June 26.

[via press release from TV Land]

TV LAND ANNOUNCES A BRAND NEW LOOK REFLECTING THE CHANNEL'S EVOLUTION

Re-Design Comes As Network Announces Expansion Of Original Sitcoms To Two Nights A Week

May 9, 2012 - New York, NY - For the first time since the launch of the network 16 years ago, TV Land is unveiling a new and re-imagined logo plus re-designed on-air packaging and graphics, it was announced today by Larry W. Jones, president, TV Land. Gone is the logo with a classic TV screen and retro style. Instead, beginning Wednesday, May 9, viewers will see a fresh mark with a nod to the channel's roots, a change that reflects the evolution of the network itself. No longer a channel made up of shows strictly from yesteryear, TV Land is now finding success using a combination of programming including new original series, sitcoms of the recent past and, of course, classic TV.

In another network first, TV Land is adding a second night of original sitcoms to the schedule. This summer, the network will air three original series beginning Wednesday, June 20. In the channel's regular Wednesday night originals block from 10-11pm ET/PT, "The Soul Man," starring Cedric "The Entertainer" and Niecy Nash, will debut the first of its 12 episode run, followed by the second season premiere of "The Exes," starring Donald Faison, Wayne Knight, David Alan Basche, Kelly Stables and Kristen Johnston, which will also air for 12 episodes. Then, beginning Tuesday, June 26, TV Land will begin the 10-episode second season of "Retired at 35," starring George Segal, Jessica Walter, Marissa Jaret Winokur, Johnathan McClain and Josh McDermitt at 10pm ET/PT alongside a repeat of hit series "Hot in Cleveland" starring Valerie Bertinelli, Jane Leeves, Wendie Malick and Betty White.

"TV Land has evolved significantly over the past few years. It became clear that the overall look and feel of the channel needed to sync up better with our programming line-up," said Jones. "This fresh design signals to our viewers that TV Land is delivering a deeply engaging experience; it's a place where they know they can come for a laugh and enjoy high quality original and timeless sitcoms."

The new look also reflects a generational shift of the channel's target demo of 25-54 year-olds. While the network has always targeted forty-somethings, now that age group consists mostly of Generation X, replacing the Baby Boomers commonly known as "the TV Generation." The visual identity of TV Land now has a more contemporary sensibility to serve this target audience.

Kim Rosenblum, executive vice president, creative and marketing, TV Land, led the re-design initiative and shaped the entire network look. Rosenblum and her team partnered with Trollbäck + Company to design the logo and packaging, as well as CORD Worldwide, who created the new TV Land mnemonic and theme. The new logo combined with the bold, colorful look will appear on-air, online, in digital endeavors and in off-air marketing for programming launches.

"TV Land is a fun, timeless brand," adds Rosenblum. "When we embarked on this project, we started from scratch, with just those qualities in mind. In the end, we built a logo, look and tagline that speaks to our brand attributes and will leave our viewers smiling - speaking to our key goal of ensuring light-hearted, quality entertainment."

The re-designed network look comes on the heels of the recent launch of TV Land's new tagline, "Laugh More." Officially adopted in December 2011, the tagline identifies the network as a carefree and upbeat environment, and serves as a call to action for viewers, encouraging them to tune-in for great sitcoms and beloved stars in original hit series such as "Hot in Cleveland" and "Happily Divorced" as well as contemporary classics like "Everybody Loves Raymond," "King of Queens" and "Roseanne."

The current season of "Hot in Cleveland" is averaging 2.1 million total viewers and the current season of "Happily Divorced" is pacing at 1.4 million total viewers (Source: Nielsen, 3/7/12-5/2/12, Most Current data).

About TV Land

TV Land is the programming destination featuring the best in entertainment on all platforms for consumers in their 40s and 50s. Consisting of original programming, classic and contemporary television series acquisitions, hit movies and a full-service Web site, TV Land is now seen in over 98 million U.S. homes.

About Viacom

Viacom (NASDAQ: VIA, VIAB) is home to the world's premier entertainment brands that connect with audiences through compelling content across television, motion picture, online and mobile platforms in more than 160 countries and territories. With approximately 170 media networks reaching more than 600 million global subscribers, Viacom's leading brands include MTV, VH1, CMT, Logo, BET,CENTRIC, Nickelodeon, Nick Jr., TeenNick, Nicktoons, Nick at Nite, COMEDY CENTRAL, TV Land, Spike TV and Tr3s. Paramount Pictures, America's oldest film studio and creator of many of the most beloved motion pictures, continues today as a major global producer and distributor of filmed entertainment. Viacom operates a large portfolio of branded digital media experiences, including many of the world's most popular properties for entertainment, community and casual online gaming.

For more information about Viacom and its businesses, visit www.viacom.com





  [may 2012]  
S
M
T
W
T
F
S
  


· EVERYBODY LOVES RAYMOND (CBS)
· EXES, THE (TV LAND)
· HAPPILY DIVORCED (TV LAND)
· HOT IN CLEVELAND (TV LAND)
· KING OF QUEENS, THE (CBS)
· RETIRED AT 35 (TV LAND)
· SOUL MAN, THE (TV LAND)











[03/05/15 - 10:06 AM]
Four Conference Champions Punch NCAA Tickets on FOX Sports 1
FOX Sports 1, for the second consecutive year, is the exclusive home for the entire BIG EAST Men's Basketball Tournament from Madison Square Garden in New York City, including on-site studio coverage throughout the event.

[03/05/15 - 10:00 AM]
"ACM Presents: Superstar Duets!," A New Entertainment Special Featuring an Unprecedented Lineup of Country Music Legends Performng Alongside This Year's ACM Award Nominees and Chart-Topping Artists, To Be Broadcast Friday, May 15 on CBS
Dierks Bentley, Clint Black, Luke Bryan, Kenny Chesney, Sam Hunt, Miranda Lambert, Patty Loveless, Ronnie Milsap, Darius Rucker, Dwight Yoakam, Alabama, Eli Young Band and Florida Georgia Line among those slated to appear.

[03/05/15 - 09:33 AM]
Series Premiere of "CSI: Cyber" Posts Significant Gains in the Time Period and Versus Year Ago
CBS spins the numbers for Wednesday, March 4.

[03/05/15 - 08:46 AM]
Smithsonian Channel(TM) Investigates the Real Story That Inspired CBS' Limited Event Series "The Dovekeepers"
The new one-hour special, "Siege of Masada," premiering Friday, March 27 at 9:00/8:00c, examines the evidence behind this powerful legend.

[03/05/15 - 08:32 AM]
Netflix Announces New Drama Series "The OA"
Eight hour-long episodes of the series will premiere exclusively across all Netflix territories in 2016.

[03/05/15 - 08:30 AM]
Wednesday's Broadcast Ratings: "Empire" Remains Unstoppable for FOX
The network's juggernaut climbs to a 5.7 rating among adults 18-49.

[03/05/15 - 08:24 AM]
Animal Planet's #1 Series Returns Sunday, April 5 - Jeremy Wade Goes to New Depths in the Most Daring "River Monsters" Expeditions Yet
In the season finale, Wade travels back in time to uncover the greatest river monster that ever lived in the ground-breaking special "River Monsters: Prehistoric Terror," premiering in late May during Animal Planet's fourth annual "Monster Week."

[03/05/15 - 08:18 AM]
"It's Me, Hilary: The Man Who Drew Eloise," The Story of Hilary Knight, Who Brought the Beloved Children's Book Icon To Life, Debuts March 23, Exclusively on HBO
The film tells the story of Hilary Knight, the man whose pen helped create Eloise, and recounts the painful events that led to the dissolution of his working relationship with Kay Thompson, the books' author and his closest collaborator.

[03/05/15 - 08:01 AM]
Strong, Lalas Tabbed FOX Sports 1's Lead Major League Soccer Broadcast Team
The trio makes its network MLS debut calling the night-cap of FOX Sports 1's season-opening doubleheader, Sunday, March 8, as the Seattle Sounders FC hosts the defending Eastern Conference Champion New England Revolution at CenturyLink Field.

[03/05/15 - 07:49 AM]
Jack Antonoff of Bleachers to Host "2015 mtvU Woodie Awards" Live on MTV Friday, March 20 from SXSW
The group joins Big Sean as the announced performers for the show.

[03/05/15 - 07:11 AM]
Olivia Colman, Tom Hollander and Elizabeth Debicki Sign on for "The Night Manager"
They join previously announced stars Hugh Laurie and Tom Hiddleston, and Academy Award(R)-winning director Susanne Bier.

[03/05/15 - 07:03 AM]
Discovery Channel Ascends with the Introduction of Elevation Weekend on April 25
A weekend of epic documentaries, Elevation Weekend documents new conflicts and obstacles as well as reflects on the history of heroic expeditions and how they inform modern explorations.

[03/05/15 - 06:04 AM]
Hallmark Channel Announces Danica McKellar to Star in "A Perfect Wedding" (WT) A Hallmark Channel Original Movie World Premiere June 2015
McKellar stars as a wedding planner extraordinaire who plans everything to perfection.

[03/05/15 - 04:06 AM]
Date and Time Change for Hallmark Channel's "When Calls the Heart" Season 2 Premiere
The show's sophomore run - originally set for Saturday, April 4 - will now kick off on Saturday, April 25.

[03/04/15 - 03:03 PM]
Nickelodeon Renews Two Live-Action Hits "Bella and the Bulldogs" and "The Thundermans"
Year-to-date, "Bella and the Bulldogs" is the number-one show on Nickelodeon with premieres averaging two million total viewers.