or


[05/17/12 - 10:25 AM]
The CW Launches CWD, the All-New CW Digital Studio
Programming highlights include "Stupid Hype," written by and starring "Hart of Dixie's" Wilson Bethel.

[via press release from The CW]

THE CW LAUNCHES CWD, THE ALL-NEW CW DIGITAL STUDIO

Upcoming Projects Include Animated Series "Gallery Girl"; "Fandemonium," a CW Online Game Show; "Stupid Hype," Written by and Starring "Hart of Dixie's" Wilson Bethel; and a New Project From Justine Ezarik

CWD Will Include Original Digital Content Using Interlude, A New Online Interactive Video Technology

NEW YORK - May 17, 2012 - The CW announced the creation of CWD, the CW Digital Studio, an all-new destination for fresh, original content created exclusively for the digital platform. The announcement was made today by Rick Haskins, Executive Vice President of Marketing and Digital Programs.

"CWD provides us with the exciting opportunity to create additional content tailored for digital platforms, while still reflecting The CW brand and reinforcing our connection with our digital audience," said Haskins. "The digital space allows us to explore unique or outrageous concepts and even different formats that wouldn't be right for traditional television, but that are perfect for online. We're so thrilled with our first slate of projects, and we're excited to work with producers and with advertisers to create new content that will be a great extension of their brand and ours."

Launching this fall, CWD will feature original content focusing on four key areas: animation, game shows, comedy and digital personalities. Upcoming projects include:

· "Gallery Girl," a digital animated comedy series showcasing a savvy, cool and acerbic gallerina who gleefully takes down the celebrities who are brave enough to enter her SoHo art gallery. Armed with her deep knowledge of art and an equally deep reserve of sarcastic attitude towards her patrons, Gallery Girl is fearless towards whomever enters her wake. Executive produced by Brad Roth and Mark Feldstein of Stun Creative, an LA-based advertising agency/production company whose previous digital credits include The Single Life (DBG/Dentyne Ice), Jen & Barb Mom Life (Specific Media), The Writers Room (Crackle/Sony) and Obamourage (Atom).

· "Fandemonium," a combination of a traditional game show and a competition show, where The CW's 50 million Facebook fans can compete for the title of The CW's #1 fan, using social media platforms including Pinterest, GetGlue and Klout.

· Untitled Justine Ezarik Project, starring YouTube sensation Justine Ezarik ("iJustine"), who dispenses advice on her vlog to her followers that she can't quite seem to get right for herself. Executive Producers are The Tannenbaum Co., Eric Tannenbaum, Kim Tannenbaum, The Collective and Richie Keen.

· "Stupid Hype" is a live-action series created by and starring "Hart of Dixie" star Wilson Bethel. Earlier this year Bethel wrote and produced Rachel "Thug Lite" Bilson's online rap debut, "Call Me Doctor," which went viral almost instantly after posting on Funny or Die. "Stupid Hype," chronicles the (mis)adventures of a former breakdancer turned rising rap star in 1990. The series will feature original music from Bethel and his super-producer brother Charlie Bethel, aka Chuck Wild, and will be directed by Dugan O'Neal, twisted creative guru behind "Call Me Doctor."

"Considering the insane fun we had doing Rachel's video earlier this year, The CW brass and myself felt like it only made sense to explore producing more original material in that vein," said Bethel. "'Stupid Hype' is the webisodic extension of that: a funny, music oriented, web-friendly show that showcases both The CW's commitment to fresh, innovative programming and my commitment to offensive, low-brow humor. Get Hype!"

CWD will also feature special webisodes of The CW Network shows using Interlude. Founded by Israeli rock musician Yoni Bloch, Interlude is the realization of a vision to offer users a unique next generation online video experience. Using Interlude's proprietary technology platform, online users can make choices about the course of a video in real time, in a completely seamless video experience. The result is a shareable personalized version of the video created from millions of unique possibilities.

"We want to become the standard for interactive video and to make interactive video become the new standard," said Bloch. "We are excited to partner with companies like The CW who appreciate the potential of interactive video to better engage their audiences in a fun and meaningful way."

In addition to creating original series, CWD is also in conversations to develop co-branded projects with various advertising partners.

CWD content will be live on its own vertical on CWTV.com, and will also be distributed to The CW's 50 million Facebook fans, and as pre-roll on The CW's full-episode streams on CWTV.com and The CW's YouTube channel.





  [may 2012]  
S
M
T
W
T
F
S
  


· HART OF DIXIE (CW)





[11/19/17 - 08:30 AM]
Saturday's Broadcast Ratings: ABC, College Football Edge Demo Race
The Alphabet tops adults 18-49 while CBS is the most-watched broadcaster.

[11/18/17 - 08:32 AM]
Friday's Broadcast Ratings: CBS Tops Charts in Viewers, Demos
The Eye takes home top honors in both categories last night.

[11/17/17 - 03:31 PM]
CBS Orders More Episodes of "S.W.A.T." & "9JKL"
The Eye has given a full season order to new drama series "S.W.A.T." and has picked up three additional episodes of new comedy "9JKL."

[11/17/17 - 02:26 PM]
Panelists Named on New Music Competition Series "The Four: Battle for Stardom," Premiering Thursday, Jan. 4 on FOX
Grammy(R) Award-winning musician, record producer and songwriter Sean "Diddy" Combs, record-producing hitmaker DJ Khaled, Grammy-winning recording artist and songwriter Meghan Trainor and record label executive Charlie Walk have joined the panel of experts.

[11/17/17 - 11:22 AM]
Jenji Kohan Inks Multi-Year Deal with Netflix
Said Kohan, "Current climate aside, it's great to be in bed with Netflix."

[11/17/17 - 09:02 AM]
Video: "Dave Chappelle: Equanimity" - New Stand-Up Special Teaser - Netflix
Dave Chappelle's brand new stand-up special premieres December 31 on Netflix.

[11/17/17 - 08:38 AM]
Video: "Easy" Season 2 Returns to Netflix December 1 - Watch the New Trailer
Aubrey Plaza, Dave Franco, Aya Cash, Judy Greer, Kate Berlant, Joe Lo Truglio, Zazie Beetz, Elizabeth Reaser, Kate Micucci, Michael Chernus, Jane Adams, Jacqueline Toboni, Evan Jonigkeit, Marz Timms, and Kiersey Clemons star in the upcoming season.

[11/17/17 - 08:15 AM]
Comedy Central Announces Talent Lineup for All-New Slate of "Comedy Central Stand-Up Presents..." Half-Hour Specials
The new season will tape on December 8 and 9 at the Civic Theatre in New Orleans and include performances by Emmy Blotnick, Tim Dillon, Devin Field, Megan Gailey, Chris Garcia, Langston Kerman, Mike Lawrence, Ryan O'Flanagan, and Sarah Tiana.

[11/17/17 - 08:13 AM]
Thursday's Broadcast Ratings: "Thursday Night Football" Rises in NBC Victory
The Peacock takes home top honors in total viewers and adults 18-49.

[11/17/17 - 08:00 AM]
Our Fourth Season Has a Third Wheel... "Grace and Frankie" Are Back January 19th!
Jane Fonda and Lily Tomlin are joined by Lisa Kudrow in the new season.

[11/17/17 - 06:58 AM]
Netflix and Red Chillies Entertainment Announce A New Original Series Based on "Bard of Blood"
Penned by the young Indian author, Bilal Siddiqi the book will be brought to life as an eight-episode high-octane political espionage thriller series for more than 109 million members around the world.

[11/16/17 - 11:28 PM]
Development Update: Thursday, November 16
Updates include: TV Land cancels "Lopez," "Throwing Shade"; Rachel Bilson, Eddie Cibrian to lead "Take Two" at ABC; and Vicki Lawrence among quartet cast in FOX's "Cool Kids."

[11/16/17 - 02:42 PM]
VH1 Celebrates the Season with "Remy & Papoose: A Merry Mackie Holiday"
The one-hour special invites viewers to kick off the holiday season with Remy Ma and Papoose from VH1's "Love & Hip Hop: New York" as they prepare the ultimate holiday party for their friends and family in North Carolina.

[11/16/17 - 02:35 PM]
NBC Sets Midseason Premiere Dates for New Dramas "Good Girls" and "Rise"
They'll follow the spring premiere of "The Voice" and the season finale of "This Is Us," respectively.

[11/16/17 - 01:27 PM]
Bravo Media's "The Real Housewives of Beverly Hills" Returns Tuesday, December 19 at 9PM ET/PT
Erika Girardi, Dorit Kemsley, Kyle Richards, Lisa Rinna, and Lisa Vanderpump are joined by new housewife Teddi Mellencamp Arroyave and friend Camille Grammer.