or


[05/17/12 - 10:25 AM]
The CW Launches CWD, the All-New CW Digital Studio
Programming highlights include "Stupid Hype," written by and starring "Hart of Dixie's" Wilson Bethel.

[via press release from The CW]

THE CW LAUNCHES CWD, THE ALL-NEW CW DIGITAL STUDIO

Upcoming Projects Include Animated Series "Gallery Girl"; "Fandemonium," a CW Online Game Show; "Stupid Hype," Written by and Starring "Hart of Dixie's" Wilson Bethel; and a New Project From Justine Ezarik

CWD Will Include Original Digital Content Using Interlude, A New Online Interactive Video Technology

NEW YORK - May 17, 2012 - The CW announced the creation of CWD, the CW Digital Studio, an all-new destination for fresh, original content created exclusively for the digital platform. The announcement was made today by Rick Haskins, Executive Vice President of Marketing and Digital Programs.

"CWD provides us with the exciting opportunity to create additional content tailored for digital platforms, while still reflecting The CW brand and reinforcing our connection with our digital audience," said Haskins. "The digital space allows us to explore unique or outrageous concepts and even different formats that wouldn't be right for traditional television, but that are perfect for online. We're so thrilled with our first slate of projects, and we're excited to work with producers and with advertisers to create new content that will be a great extension of their brand and ours."

Launching this fall, CWD will feature original content focusing on four key areas: animation, game shows, comedy and digital personalities. Upcoming projects include:

· "Gallery Girl," a digital animated comedy series showcasing a savvy, cool and acerbic gallerina who gleefully takes down the celebrities who are brave enough to enter her SoHo art gallery. Armed with her deep knowledge of art and an equally deep reserve of sarcastic attitude towards her patrons, Gallery Girl is fearless towards whomever enters her wake. Executive produced by Brad Roth and Mark Feldstein of Stun Creative, an LA-based advertising agency/production company whose previous digital credits include The Single Life (DBG/Dentyne Ice), Jen & Barb Mom Life (Specific Media), The Writers Room (Crackle/Sony) and Obamourage (Atom).

· "Fandemonium," a combination of a traditional game show and a competition show, where The CW's 50 million Facebook fans can compete for the title of The CW's #1 fan, using social media platforms including Pinterest, GetGlue and Klout.

· Untitled Justine Ezarik Project, starring YouTube sensation Justine Ezarik ("iJustine"), who dispenses advice on her vlog to her followers that she can't quite seem to get right for herself. Executive Producers are The Tannenbaum Co., Eric Tannenbaum, Kim Tannenbaum, The Collective and Richie Keen.

· "Stupid Hype" is a live-action series created by and starring "Hart of Dixie" star Wilson Bethel. Earlier this year Bethel wrote and produced Rachel "Thug Lite" Bilson's online rap debut, "Call Me Doctor," which went viral almost instantly after posting on Funny or Die. "Stupid Hype," chronicles the (mis)adventures of a former breakdancer turned rising rap star in 1990. The series will feature original music from Bethel and his super-producer brother Charlie Bethel, aka Chuck Wild, and will be directed by Dugan O'Neal, twisted creative guru behind "Call Me Doctor."

"Considering the insane fun we had doing Rachel's video earlier this year, The CW brass and myself felt like it only made sense to explore producing more original material in that vein," said Bethel. "'Stupid Hype' is the webisodic extension of that: a funny, music oriented, web-friendly show that showcases both The CW's commitment to fresh, innovative programming and my commitment to offensive, low-brow humor. Get Hype!"

CWD will also feature special webisodes of The CW Network shows using Interlude. Founded by Israeli rock musician Yoni Bloch, Interlude is the realization of a vision to offer users a unique next generation online video experience. Using Interlude's proprietary technology platform, online users can make choices about the course of a video in real time, in a completely seamless video experience. The result is a shareable personalized version of the video created from millions of unique possibilities.

"We want to become the standard for interactive video and to make interactive video become the new standard," said Bloch. "We are excited to partner with companies like The CW who appreciate the potential of interactive video to better engage their audiences in a fun and meaningful way."

In addition to creating original series, CWD is also in conversations to develop co-branded projects with various advertising partners.

CWD content will be live on its own vertical on CWTV.com, and will also be distributed to The CW's 50 million Facebook fans, and as pre-roll on The CW's full-episode streams on CWTV.com and The CW's YouTube channel.





  [may 2012]  
S
M
T
W
T
F
S
  


· HART OF DIXIE (CW)









[04/20/15 - 02:56 PM]
Video: Pastor Buddy Wishes You A Happy 420
Watch TV Land's new promo for its upcoming Michael Rosenbaum-led series "Impastor."

[04/20/15 - 02:10 PM]
CBS Pushes "Stalker" Return Up to Monday, April 27 at 9:00/8:00c
The freshman drama was previous scheduled to resume the following Monday, May 4.

[04/20/15 - 02:09 PM]
CBS to Keep "Mom" at 9:00/8:00c on Thursdays for Remainder of Season
The series had been airing in said time period for the past two weeks.

[04/20/15 - 01:38 PM]
FOX Sports Goes on the Clock with Multi-Platform, NFL Draft Special
Coverage is also available to all users through FOX Sports GO, the app that provides live-streaming video of FOX Sports content, as well as on FOXSports.com.

[04/20/15 - 01:20 PM]
ESPN Statement on SEC Network Analyst Tim Tebow
"We appreciate Tim's contributions to the launch of SEC Network and wish him all the best as he pursues his NFL dream," said the network.

[04/20/15 - 11:31 AM]
ABC Family Has Cast Dominic Sherwood as 'Jace Wayland,' The Male Lead for the Saga Series "Shadowhunters"
Narcissistic, and lethally gorgeous, Jace is a determined and expert Shadowhunter.

[04/20/15 - 10:55 AM]
"Live with Kelly and Michael" Travels to California for Disneyland Resort 60th Anniversary Diamond Celebration
Mariah Carey, Dwayne Johnson, Christina Aguilera and Jimmy Kimmel are among those scheduled for the weeklong stunt, airing May 18-22.

[04/20/15 - 10:39 AM]
Shawn Mendes, Sheppard & Tori Kelly Set to Perform at 2015 Radio Disney Music Awards
Also taking the RDMA stage are previously announced performers Nick Jonas, Becky G, R5, Sabrina Carpenter, Natalie La Rose and Fifth Harmony, and the show's superstar host, Zendaya.

[04/20/15 - 10:35 AM]
Live + 7 Day Ratings: Despite Easter Sunday Pre-Emptions, ABC Still Had 6 of the Week's Top 10 Biggest Broadcast Gainers in Adults 18-49
ABC further spins the numbers for the week of March 30-April 5.

[04/20/15 - 10:11 AM]
VH1's "Top 20 Countdown" Returns as "The 20" with New Host YouTube Star Shannon Coffey on Saturday, May 2, 2015 at 9AM ET/PT
Coffey brings her comedic wit to VH1 as the new host for the weekly two-hour program counting down the most popular videos of the week.

[04/20/15 - 10:03 AM]
Showtime(R) Offers Early Sampling for the Premieres of New Comedy "HAPPYish" and Psychological Thriller "Penny Dreadful" Across Multiple Platforms Now
Said offerings premiere Sunday, April 26 and Sunday, May 3, respectively, on the pay channel.

[04/20/15 - 09:52 AM]
The "50th Academy of Country Music Awards" Delivers Its Largest Audience Since 1998
CBS spins the numbers for Sunday, April 19.

[04/20/15 - 09:36 AM]
Rugged Adventurers Haul Critical Cargo Through the Untamed Wilderness, Making Their Living on the "Dead End Express"
National Geographic Channel's latest original series launches Thursday, May 7 at 10:00/9:00c.

[04/20/15 - 09:32 AM]
HBO Goes Green with Hit Web Comedy Series "High Maintenance," Co-Created and Written by Katja Blichfeld and Ben Sinclair, To Produce New Episodes Exclusively for HBO
The series stars Sinclair as "The Guy," a friendly pot dealer whose clients include an eccentric group of characters, revealing the dynamics of their lives.

[04/20/15 - 09:08 AM]
Live + 3 Day Ratings: ABC's "SHIELD" Emerges as the #1 Program in Tuesday's 9pm Hour in Adults 18-49
ABC further spins the numbers for Tuesday, April 14.