or


[05/17/12 - 10:30 AM]
USA Kicks Off Summer of Social TV With New Digital Campaigns Across All Originals
"Covert Affairs," "Burn Notice," "Necessary Roughness," "Royal Pains," "Suits" and "White Collar" are all due back this summer.

[via press release from USA]

USA NETWORK KICKS OFF AN UNPRECENDENTED SUMMER OF SOCIAL TV WITH NEW DIGITAL CAMPAIGNS ACROSS ALL OF ITS ORIGINALS

Leading Cable Network Continues to Innovate and Push the Boundaries of Social TV with Innovative and Extraordinary Summer Experiences for Fans and Advertisers Alike

NEW YORK - May 17, 2012 - A pioneer in the Social TV space, USA is cementing its commitment by launching an unprecedented number of digital campaigns this summer in support of its slate of summer original premieres. There will be six distinct and unique interactive programs all designed to take the transmedia storytelling and two-screen experience to a new level. Each one offers an expanded narrative beyond the telecast, employs multiple devices and platforms, and puts the fan at the forefront of the digital experience.

"By creating these innovative Social TV campaigns in lock step with our brands, showrunners and talent, we can offer multiple ways to organically drive real-time engagement and capture fan participation," said Alexandra Shapiro, executive vice president, marketing & digital, USA. "Together we can amplify reach and interaction to create meaningful connections to and relationships with our viewers, converting them into Superfans who in turn can activate their friends."

Almost all the digital activations include returning sponsors with whom the network has worked in concert with to develop the multi-platform and socially enabled campaigns. USA has branded its signature approach to advertisers as "Created With" emphasizing collaboration and organic integration. This gives fans new access to these brands along with tangible rewards for engaging in online and mobile activities, such as video sharing, game playing, and participating in the affinity clubs of each show.

"Social TV campaigns like these are enabling our showrunners to dramatically expand their creative canvas to tell the stories they couldn't within the confines of the one-hour broadcast," said Bill McGoldrick, executive vice president of original scripted programming, USA. "These types of initiatives are changing the way that all programming is handled and ensures our shows are developed with multiple channels and audiences in mind."

These are the six engaging and exciting Social TV activations launching in June and July:

· COVERT AFFAIRS: Courtesy of Capital One, Sights Unseen is a video-based branching narrative prequel allowing fans to uncover an original story about one of Auggie's early missions as a blinded "handler."

· BURN NOTICE: The award-winning comic book will return with Volume 3 entitled First Contact, going deep into the show's mythology by telling of the story of Michael and Fiona's first mission together.

· NECESSARY ROUGHNESS: The Nico Files is an interactive video web series that allows fans to learn more about the mysterious fan favorite Nico after the credits role.

· ROYAL PAINS: By logging onto to USA's Character Chatter or engaging through Viggle, fans can unlock behind-the-scenes video shot on location in the Hamptons, as well as exclusive cast and producer interviews, outtakes, and more, sponsored by Toyota.

· SUITS: Presented by Lexus, Suits Recruits is a multi-platform, real-time storytelling experience in which fans join the Pearson Hardman Corporate Network, are assigned their first case and can consult with their favorite characters through text, audio and video.

· WHITE COLLAR: Brought to you by Ford, Neal's Stash is a crowd-sourced cross-country treasure hunt in which fans are challenged with tracking down an old score, stolen from Neal and Mozzie long ago.

USA will complement all of these initiatives by continuing to harness emerging technologies through the latest social applications like Viggle, Shazam, Miso, GetGlue, and more. In addition, USA's Character Chatter will continue to channel and amplify the social buzz around its series by funneling in a real-time feed of text, images and videos from all major social streams including Facebook, Twitter, Flickr and YouTube to drive an engaging and interactive community.

The #1 network in all of basic cable, USA Network is seen in 115 million U.S. homes. USA is a leader in scripted programming with a powerful stable of originals including POLITICAL ANIMALS, SUITS, NECESSARY ROUGHNESS, WHITE COLLAR, ROYAL PAINS, BURN NOTICE, PSYCH, COVERT AFFAIRS, COMMON LAW, FAIRLY LEGAL and IN PLAIN SIGHT. The network offers 52 weeks of spectacular live television with WWE MONDAY NIGHT RAW and is home to the best in blockbuster theatrical films, a broad portfolio of acquired series and entertainment events. A trailblazer in digital innovation and storytelling, USA is defining, driving and setting the industry standard for Social TV. USA is a program service of NBCUniversal Cable Entertainment, a division of NBCUniversal. The award-winning website is located at www.usanetwork.com. Characters Welcome.





  [may 2012]  
S
M
T
W
T
F
S
  


· BURN NOTICE (USA)
· COVERT AFFAIRS (USA)
· NECESSARY ROUGHNESS (USA)
· ROYAL PAINS (USA)
· SUITS (USA)
· WHITE COLLAR (USA)





[05/26/17 - 12:31 PM]
Senators-Penguins Game 7 Double-OT Thriller on NBCSN Averages More Than 3 Million Viewers
NBCSN spins the numbers for Thursday, May 25.

[05/26/17 - 10:01 AM]
Disney XD's "Star vs. The Forces of Evil" Two-Hour TV Movie Event to Premiere Saturday, July 15
Season three of the fan-favorite and Annie Award-nominated series is slated to debut this fall.

[05/26/17 - 09:07 AM]
"Into the Badlands" Closes Its Second Season as a Top Scripted Series on Cable
AMC further spins the numbers for the series to date.

[05/26/17 - 08:36 AM]
NBC's 10 P.M. "The Red Nose Day Special" #1 in Timeslot in 18-49 and Improves on Last Year's Telecast by 40% in Demo and 27% in Total Viewers
NBC spins the numbers for Thursday, May 25.

[05/25/17 - 11:55 PM]
3rd Annual Red Nose Day Raises Over $35 Million for Children in Need, Top Stars Join NBC's Night of Red Nose Day Programming & Live Special
The donation total was calculated after the broadcast finished airing on the West Coast.

[05/25/17 - 03:59 PM]
Video: Netflix Reveals Trailer and Key Art for CounterPunch
The film brings to light the true stories of a number of young boxers determined not only to turn around the fate of the industry, but to also make sure their names end up in the firmament alongside the most remembered and revered champions.

[05/25/17 - 03:50 PM]
Top Ninja Warriors Will Show Off Their Strength on NBC's Annual Three-Hour Special "USA vs. The World" Airing Sunday, June 4 (8-11 PM ET/PT)
Matt Iseman and Akbar Gbajabiamila are set to host and Kristine Leahy will co-host.

[05/25/17 - 02:36 PM]
ABC Wins Its 4th Consecutive May in Adults 18-49, Delivering Its Longest Winning Streak for the Sweep in Over 25 Years
ABC further spins the numbers for the May sweeps period.

[05/25/17 - 02:32 PM]
Production Team for "69th Primetime Emmys" Announced
Glenn Weiss and Ricky Kirshner of White Cherry Entertainment will executive produce this year's telecast.

[05/25/17 - 01:27 PM]
Video: First Look at Ludacris in MTV's "Fear Factor"
The series returns this Tuesday, May 30 at 10:00/9:00c.

[05/25/17 - 11:59 AM]
Rubber Hits the Road on the New Season of CNBC's "Jay Leno's Garage" Premiering Wednesday, June 28th
Celebrity guests this season include President George W. Bush and Laura Bush, Ted Koppel, Wanda Sykes, Michael Strahan, Brad Garrett, Josh Duhamel, J. B. Smoove, among others.

[05/25/17 - 10:59 AM]
History Orders Robert Zemeckis Scripted Drama Series "Blue Book"
"Blue Book" chronicles the true top secret United States Air Force-sponsored investigations into UFO-related phenomena in the 1950's and 60's known as "Project Blue Book."

[05/25/17 - 10:46 AM]
Summer Is Blazing Hot with "Teen Choice 2017" Live Sunday, August 13, on FOX
For 19 years, the special has presented performances and appearances by some of pop culture's brightest stars.

[05/25/17 - 10:30 AM]
The Avengers Return for an Action-Packed One-Hour "Marvel's Avengers: Secret Wars" Season Four Premiere on Saturday, June 17, on Disney XD
Picking up right after the events of season three "Ultron Revolution," the fourth season finds Tony Stark trapped in another dimension.

[05/25/17 - 10:04 AM]
"Legends of Chamberlain Heights" Returns for Season Two on Sunday, June 18 at 11:30 P.M. ET/PT on Comedy Central
"Legends of Chamberlain Heights" is an urban animated series mixing raucous comedy and social commentary that centers on three high school freshman basketball benchwarmers.