[05/17/12 - 10:30 AM]
USA Kicks Off Summer of Social TV With New Digital Campaigns Across All Originals
"Covert Affairs," "Burn Notice," "Necessary Roughness," "Royal Pains," "Suits" and "White Collar" are all due back this summer.

[via press release from USA]


Leading Cable Network Continues to Innovate and Push the Boundaries of Social TV with Innovative and Extraordinary Summer Experiences for Fans and Advertisers Alike

NEW YORK - May 17, 2012 - A pioneer in the Social TV space, USA is cementing its commitment by launching an unprecedented number of digital campaigns this summer in support of its slate of summer original premieres. There will be six distinct and unique interactive programs all designed to take the transmedia storytelling and two-screen experience to a new level. Each one offers an expanded narrative beyond the telecast, employs multiple devices and platforms, and puts the fan at the forefront of the digital experience.

"By creating these innovative Social TV campaigns in lock step with our brands, showrunners and talent, we can offer multiple ways to organically drive real-time engagement and capture fan participation," said Alexandra Shapiro, executive vice president, marketing & digital, USA. "Together we can amplify reach and interaction to create meaningful connections to and relationships with our viewers, converting them into Superfans who in turn can activate their friends."

Almost all the digital activations include returning sponsors with whom the network has worked in concert with to develop the multi-platform and socially enabled campaigns. USA has branded its signature approach to advertisers as "Created With" emphasizing collaboration and organic integration. This gives fans new access to these brands along with tangible rewards for engaging in online and mobile activities, such as video sharing, game playing, and participating in the affinity clubs of each show.

"Social TV campaigns like these are enabling our showrunners to dramatically expand their creative canvas to tell the stories they couldn't within the confines of the one-hour broadcast," said Bill McGoldrick, executive vice president of original scripted programming, USA. "These types of initiatives are changing the way that all programming is handled and ensures our shows are developed with multiple channels and audiences in mind."

These are the six engaging and exciting Social TV activations launching in June and July:

· COVERT AFFAIRS: Courtesy of Capital One, Sights Unseen is a video-based branching narrative prequel allowing fans to uncover an original story about one of Auggie's early missions as a blinded "handler."

· BURN NOTICE: The award-winning comic book will return with Volume 3 entitled First Contact, going deep into the show's mythology by telling of the story of Michael and Fiona's first mission together.

· NECESSARY ROUGHNESS: The Nico Files is an interactive video web series that allows fans to learn more about the mysterious fan favorite Nico after the credits role.

· ROYAL PAINS: By logging onto to USA's Character Chatter or engaging through Viggle, fans can unlock behind-the-scenes video shot on location in the Hamptons, as well as exclusive cast and producer interviews, outtakes, and more, sponsored by Toyota.

· SUITS: Presented by Lexus, Suits Recruits is a multi-platform, real-time storytelling experience in which fans join the Pearson Hardman Corporate Network, are assigned their first case and can consult with their favorite characters through text, audio and video.

· WHITE COLLAR: Brought to you by Ford, Neal's Stash is a crowd-sourced cross-country treasure hunt in which fans are challenged with tracking down an old score, stolen from Neal and Mozzie long ago.

USA will complement all of these initiatives by continuing to harness emerging technologies through the latest social applications like Viggle, Shazam, Miso, GetGlue, and more. In addition, USA's Character Chatter will continue to channel and amplify the social buzz around its series by funneling in a real-time feed of text, images and videos from all major social streams including Facebook, Twitter, Flickr and YouTube to drive an engaging and interactive community.

The #1 network in all of basic cable, USA Network is seen in 115 million U.S. homes. USA is a leader in scripted programming with a powerful stable of originals including POLITICAL ANIMALS, SUITS, NECESSARY ROUGHNESS, WHITE COLLAR, ROYAL PAINS, BURN NOTICE, PSYCH, COVERT AFFAIRS, COMMON LAW, FAIRLY LEGAL and IN PLAIN SIGHT. The network offers 52 weeks of spectacular live television with WWE MONDAY NIGHT RAW and is home to the best in blockbuster theatrical films, a broad portfolio of acquired series and entertainment events. A trailblazer in digital innovation and storytelling, USA is defining, driving and setting the industry standard for Social TV. USA is a program service of NBCUniversal Cable Entertainment, a division of NBCUniversal. The award-winning website is located at www.usanetwork.com. Characters Welcome.

  [may 2012]  


[10/04/15 - 09:34 AM]
FOX Live + 3 Day Ratings: "Grandfathered" & "The Grinder" Post Healthy Gains
FOX further spins the numbers for Tuesday, September 29.

[10/04/15 - 08:50 AM]
Live + 3 Day Ratings: ABC's "S.H.I.E.L.D." Emerges as the Clear #1 Scripted Show Tuesday at 9pm in Adults 18-49
ABC further spins the numbers for Tuesday, September 29.

[10/04/15 - 08:46 AM]
Saturday's Broadcast Ratings: College Football Keeps ABC on Top
The Alphabet wins the night in total viewers and adults 18-49 by a wide margin.

[10/04/15 - 08:32 AM]
"Saturday Night Live" Season Premiere Up 13% vs. Year-Ago Debut in Metered-Market Households
NBC spins the numbers for Saturday, October 3.

[10/04/15 - 08:22 AM]
College Football Week 5: ABC Televises Two Highest-Rated Games of the Day
ESPN spins the numbers for Saturday, October 3.

[10/03/15 - 09:19 AM]
Friday's Broadcast Ratings: "Shark Tank" Tops Demos for ABC
The Alphabet leads the night among adults 18-49.

[10/03/15 - 09:18 AM]
"Dateline NBC" Grows Week to Week by 10% in Both 18-49 and Total Viewers
NBC spins the numbers for Friday, October 2.

[10/03/15 - 09:03 AM]
"Gotham" Week 2 Rises 63% in Nielsen Live + 3 Day, Outrating Season Premiere
FOX further spins the numbers for Monday, September 28.

[10/03/15 - 08:47 AM]
"Blindspot" Generates NBC's Biggest Live + 3 Day 18-49 Lift in Nearly a Year
NBC further spins the numbers for Monday, September 28.

[10/03/15 - 08:21 AM]
ABC Wins Its 2nd Straight Friday in Adults 18-49, Outdelivering Runner-Up CBS by 17%
ABC spins the numbers for Friday, October 2.

[10/02/15 - 03:33 PM]
ABC to Give "Quantico" Another Encore on Tuesday; "Beyond the Tank" Pushed Again
The newcomer's second episode, due this Sunday, will likewise rebroadcast on Tuesday, October 6 at 10:00/9:00c.

[10/02/15 - 02:25 PM]
ABC Family to Give Fans Access to Talent and Unique Photo Opportunities During New York Comic Con on October 8-11
"Pretty Little Liars," "Stitchers" and "Shadowhunters" are among the participating series.

[10/02/15 - 02:01 PM]
Acclaimed Director S.J. Clarkson Brings Her Talent to "Marvel's Jessica Jones"
Clarkson also served as an executive producer on the premiere episode.

[10/02/15 - 01:52 PM]
"Baring It All: Inside New York Fashion Week," a Special Programming Event, to Air October 14 on ABC Family
The two-hour documentary produced by Gennifer Gardiner and IMG's Will Staeger and Mike Antinoro showcases a fresh take on New York Fashion Week, following industry insiders who are changing the fashion landscape.

[10/02/15 - 01:09 PM]
VH1's Primetime Ratings for Third Quarter Surge Ahead 34% Over Prior Quarter Among Adults 18-49
VH1 spins the numbers for the third quarter of 2015.