or


[05/22/12 - 12:17 PM]
Travel Channel Partners with the National Park Foundation To Celebrate America's National Parks as Part of the Network's "Destination Summer" Initiative
Plus: look for numerous series and specials spotlighting America's national parks beginning on Memorial Day, Monday, May 28.

[via press release from Travel Channel]

Travel Channel Partners with the National Park Foundation To Celebrate America's National Parks as Part of the Network's "Destination Summer" Initiative

Multi-faceted Campaign Will Raise Awareness, Visitation and Funds In Support of America's National Parks

"Destination Summer" Promotion Kicks off Memorial Day with 30 Hours of Programming Spotlighting National Parks; On-air and Online Campaign Launches Saturday, June 9 Pegged to National "Get Outdoors Day"

CHEVY CHASE, MD -- May 22, 2012 -- Travel Channel, the preeminent travel brand in the media landscape, will join with the National Park Foundation (NPF), the official charity of America's national parks, in a summer-long campaign to promote America's 397 national parks. The primary goal of this alliance is to motivate support of our national parks by inspiring Travel Channel viewers to visit these adventure-packed and history-rich destinations as well encourage volunteerism and monetary donations to NPF.

Travel Channel will support the NPF partnership via a myriad of on- and off-air initiatives positioned under the Network's "Destination Summer" campaign. Beginning Memorial Day and continuing through September, the Network will feature 30 hours of programming that puts the spotlight on America's national parks. In addition, on Saturday, June 9, Travel Channel will celebrate "Get Outdoors Day" with an on-air and online marketing campaign showcasing the national parks through exclusive videos, slideshows and feature articles. The Network will also post exclusive, national park-related content on its Facebook, Foursquare, Pinterest and other social media platforms. NPF will cross-promote these efforts on its website and social media platforms.

"Through this Summer partnership, the National Park Foundation and Travel Channel, will provide the Network's passionate viewers with the best tools and information to plan the perfect national park adventures," said Neil Mulholland, President and CEO of the National Park Foundation. "Together, we will also highlight the most effective ways we all can support and preserve these incredible places to ensure they remain one of the most engaging travel destinations for generations to come."

Travel Channel's programming campaign spotlighting America's national parks will kick off on Memorial Day, Monday, May 28, with numerous series and specials including: a "Get Outdoors" stack of programming that includes back-to-back episodes of "Best Parks Ever" which features iconic national parks including Yellowstone, Grand Tetons, Glacier, Great Smoky Mountains and Zion; and "Glamping," which showcases glamorous camping in the wild. Other summer programming supporting the NPF partnership includes "Park Secrets," the series that gives viewers everything they need to know to turn from tourist to traveler in America's parks; and "Alaska Unleashed," a one-hour special highlighting the best and most extreme adventures in Alaska.

"Travel and tourism are big drivers of the U.S. economy, and this is one important way Travel Channel can make a very positive impact," said Laureen Ong, President of Travel Channel. "We know our viewers are ready to lean in and experience life, and this partnership with the National Park Foundation will touch consumers on a very personal level, encouraging them to explore and appreciate the best destinations America has to offer."

A 2012 study by MMGY Global and the U.S. Travel Association found that television programming about U.S. destinations encourages domestic travel. Specifically, 61 percent of Travel Channel viewers reported conducting research to find out more about a U.S. destination featured in a TV program. Moreover, 39 percent of Travel Channel viewers said they are more likely to visit a U.S. destination after viewing a TV program on the topic.

Chartered by the U.S. Congress in 1967, NPF is founded on a legacy that began more than a century ago, when private citizens from all walks of life took action to establish and protect our national parks. Today, the foundation carries on that tradition as the only national nonprofit whose sole mission is to directly support the National Park Service.

Travel Channel is one of six popular television brands within the Scripps Networks Interactive (SNI) lifestyle media portfolio, which also includes Food Network and HGTV. SNI is committed to its corporate social responsibility program, serving as a positive force for change by focusing on one meal, one home and one community at a time through its Change the World initiatives. Travel Channel's robust summer-long partnership with the National Park Foundation builds on more than $2.5 million in support that SNI has given to the Friends of the Smokies organization over the past several years to help protect and preserve the Great Smoky Mountains National Park located near SNI headquarters in Knoxville, Tenn. To learn more about all of SNI's corporate social responsibility efforts, visit snichangetheworld.com.

TRAVEL CHANNEL (http://www.travelchannel.com) is a multiplatform travel lifestyle brand with the core mission of providing inspiring and compelling programming that takes viewers beyond their everyday destinations, making the unfamiliar familiar, whether it's around the world or around the block. A dual feed network that is also available in HD, Travel Channel is the world's leading travel media brand, and is available in over 94 million U.S. cable homes. Owned and operated by Scripps Networks Interactive (NYSE: SNI), Travel Channel has offices in Chevy Chase, MD, and New York, NY. Scripps Networks Interactive (NYSE: SNI) also owns and operates HGTV, DIY Network, Food Network, Cooking Channel and Great American Country.

NATIONAL PARK FOUNDATION

You are the owner of 84 million acres of the world's most treasured landscapes, ecosystems, and historic sites -- all protected in America's nearly 400 national parks. Chartered by Congress, the National Park Foundation is the official charity of America's national parks. We work hand in hand with the National Park Service to connect you and all Americans to the parks, and to make sure that they are preserved for the generations who will follow.

Join us - This is Your Land. www.nationalparks.org FACEBOOK http://www.facebook.com/nationalpark TWITTER http://twitter.com/goparks





  [may 2012]  
S
M
T
W
T
F
S
  


· PARK SECRETS (TRAVEL)











[10/30/14 - 02:50 PM]
"The Meredith Vieira Show" Renewed for Second Season on NBC Owned Television Stations
"'The Meredith Vieira Show' has the full commitment and support of NBCUniversal and we could not be happier to bring it back for a second season," said Ed Swindler.

[10/30/14 - 02:17 PM]
52 Million Viewers Tune-In to World Series Game 7
FOX Sports spins the numbers for Wednesday, October 29.

[10/30/14 - 12:53 PM]
"Who Wants to Be a Millionaire" Shakes Things Up This November with an Exciting Lineup of Theme Weeks
"Millionaire: Whiz Kids," "Celebrity Week," "Millionaire: Daytime Talk Show Week" and "Millionaire: Guinness World Records(R) Edition" are all on tap.

[10/30/14 - 11:35 AM]
GSN's "Idiotest" Settles the Ongoing Election Night Debate as Democrats and Republicans Battle It Out to Determine Who Is Smarter
The themed episode airs Tuesday, November 4 at 9:00/8:00c on the cable channel.

[10/30/14 - 11:20 AM]
"The Tonight Show" Defeats Letterman, Kimmel in All Key Ratings Categories for Week of Oct. 20-24
NBC spins the late-night numbers for the week of October 20-24.

[10/30/14 - 11:18 AM]
"Hawaii Five-0" Celebrates 100 Episodes by Revealing Hidden Nods to the Original Series Placed Within the Show Over the Past Five Years
Said anniversary installment airs next Friday, November 7 at 9:00/8:00c on CBS.

[10/30/14 - 11:03 AM]
E! Entertainment Extends "The Soup" Host Joel Mchale Through 2016
Additionally, McHale's production company, Free Period Productions, will continue its production development deal, in which he will give the network first look rights to ideas for non-scripted series.

[10/30/14 - 11:01 AM]
Oprah Winfrey Surprises Iyanla Vanzant with Epic Home Makeover in OWN Special to Air Saturday, November 29
"Oprah Prime: Iyanla I'll Fix Your House" airs on Saturday, November 29 at 8:00/7:00c.

[10/30/14 - 11:00 AM]
FOX Sweeps Into November - All-New Episodes of Fan-Favorite Dramas, Comedies, Events and Unscripted Series
The network details its programming highlights for the next month (SPOILERS!).

[10/30/14 - 10:44 AM]
"Banksy Does New York," A User-Generated Chronicle of the Famed Street Artist's 31 Days in New York City, Debuts Nov. 17, Exclusively on HBO
Capturing this month of madness, the film incorporates user-generated content, from YouTube videos to Instagram photos, from New Yorkers and Banksy hunters alike.

[10/30/14 - 10:37 AM]
Ovation's Hit Original Series "Song by Song" Continues Tuesday, December 9 with the Premiere of "Song by Song: Lindsey Stirling"
The documentary music series will focus on the wildly successful, classically trained electronic violinist, dancer and composer, who has become an internet phenomenon.

[10/30/14 - 10:00 AM]
Amy Adams, Ben Affleck, Benedict Cumberbatch, Robert Downey, Jr., Jonah Hill, Keira Knightley and Kristen Stewart to Appear on the "Hollywood Film Awards(R)" Nov. 14 Live on CBS
They join previously announced guests Gerard Butler, Robert Duvall, Michael Keaton, Julianne Moore, Jack O'Connell, Chris Pratt, Channing Tatum, Reese Witherspoon and Shailene Woodley.

[10/30/14 - 09:52 AM]
National Geographic Channel Will Go Under the Covers on the Science of Sleep in Television Event "Sleepless in America" Premiering Sunday, Nov. 30, at 8 PM ET/PT
The film spotlights our nation's sleep-loss epidemic, revealing the serious consequences of not sleeping enough and explaining how we became a society that fails to prioritize sleep.

[10/30/14 - 09:40 AM]
"The Eric Andre Show" Returns for a Third Season on Thursday, November 6th at 12:15 a.m. (ET/PT) on Adult Swim
Eric and his apathetic co-host Hannibal Buress are here to subject A-list stars to a hellish and inescapable nightmare talk show experience.

[10/30/14 - 09:16 AM]
NBC Posts Record-Setting Soccer Weekend with Most-Watched Premier League & MLS Matches
NBC spins the numbers for the weekend of October 25-26.