or


[05/22/12 - 12:17 PM]
Travel Channel Partners with the National Park Foundation To Celebrate America's National Parks as Part of the Network's "Destination Summer" Initiative
Plus: look for numerous series and specials spotlighting America's national parks beginning on Memorial Day, Monday, May 28.

[via press release from Travel Channel]

Travel Channel Partners with the National Park Foundation To Celebrate America's National Parks as Part of the Network's "Destination Summer" Initiative

Multi-faceted Campaign Will Raise Awareness, Visitation and Funds In Support of America's National Parks

"Destination Summer" Promotion Kicks off Memorial Day with 30 Hours of Programming Spotlighting National Parks; On-air and Online Campaign Launches Saturday, June 9 Pegged to National "Get Outdoors Day"

CHEVY CHASE, MD -- May 22, 2012 -- Travel Channel, the preeminent travel brand in the media landscape, will join with the National Park Foundation (NPF), the official charity of America's national parks, in a summer-long campaign to promote America's 397 national parks. The primary goal of this alliance is to motivate support of our national parks by inspiring Travel Channel viewers to visit these adventure-packed and history-rich destinations as well encourage volunteerism and monetary donations to NPF.

Travel Channel will support the NPF partnership via a myriad of on- and off-air initiatives positioned under the Network's "Destination Summer" campaign. Beginning Memorial Day and continuing through September, the Network will feature 30 hours of programming that puts the spotlight on America's national parks. In addition, on Saturday, June 9, Travel Channel will celebrate "Get Outdoors Day" with an on-air and online marketing campaign showcasing the national parks through exclusive videos, slideshows and feature articles. The Network will also post exclusive, national park-related content on its Facebook, Foursquare, Pinterest and other social media platforms. NPF will cross-promote these efforts on its website and social media platforms.

"Through this Summer partnership, the National Park Foundation and Travel Channel, will provide the Network's passionate viewers with the best tools and information to plan the perfect national park adventures," said Neil Mulholland, President and CEO of the National Park Foundation. "Together, we will also highlight the most effective ways we all can support and preserve these incredible places to ensure they remain one of the most engaging travel destinations for generations to come."

Travel Channel's programming campaign spotlighting America's national parks will kick off on Memorial Day, Monday, May 28, with numerous series and specials including: a "Get Outdoors" stack of programming that includes back-to-back episodes of "Best Parks Ever" which features iconic national parks including Yellowstone, Grand Tetons, Glacier, Great Smoky Mountains and Zion; and "Glamping," which showcases glamorous camping in the wild. Other summer programming supporting the NPF partnership includes "Park Secrets," the series that gives viewers everything they need to know to turn from tourist to traveler in America's parks; and "Alaska Unleashed," a one-hour special highlighting the best and most extreme adventures in Alaska.

"Travel and tourism are big drivers of the U.S. economy, and this is one important way Travel Channel can make a very positive impact," said Laureen Ong, President of Travel Channel. "We know our viewers are ready to lean in and experience life, and this partnership with the National Park Foundation will touch consumers on a very personal level, encouraging them to explore and appreciate the best destinations America has to offer."

A 2012 study by MMGY Global and the U.S. Travel Association found that television programming about U.S. destinations encourages domestic travel. Specifically, 61 percent of Travel Channel viewers reported conducting research to find out more about a U.S. destination featured in a TV program. Moreover, 39 percent of Travel Channel viewers said they are more likely to visit a U.S. destination after viewing a TV program on the topic.

Chartered by the U.S. Congress in 1967, NPF is founded on a legacy that began more than a century ago, when private citizens from all walks of life took action to establish and protect our national parks. Today, the foundation carries on that tradition as the only national nonprofit whose sole mission is to directly support the National Park Service.

Travel Channel is one of six popular television brands within the Scripps Networks Interactive (SNI) lifestyle media portfolio, which also includes Food Network and HGTV. SNI is committed to its corporate social responsibility program, serving as a positive force for change by focusing on one meal, one home and one community at a time through its Change the World initiatives. Travel Channel's robust summer-long partnership with the National Park Foundation builds on more than $2.5 million in support that SNI has given to the Friends of the Smokies organization over the past several years to help protect and preserve the Great Smoky Mountains National Park located near SNI headquarters in Knoxville, Tenn. To learn more about all of SNI's corporate social responsibility efforts, visit snichangetheworld.com.

TRAVEL CHANNEL (http://www.travelchannel.com) is a multiplatform travel lifestyle brand with the core mission of providing inspiring and compelling programming that takes viewers beyond their everyday destinations, making the unfamiliar familiar, whether it's around the world or around the block. A dual feed network that is also available in HD, Travel Channel is the world's leading travel media brand, and is available in over 94 million U.S. cable homes. Owned and operated by Scripps Networks Interactive (NYSE: SNI), Travel Channel has offices in Chevy Chase, MD, and New York, NY. Scripps Networks Interactive (NYSE: SNI) also owns and operates HGTV, DIY Network, Food Network, Cooking Channel and Great American Country.

NATIONAL PARK FOUNDATION

You are the owner of 84 million acres of the world's most treasured landscapes, ecosystems, and historic sites -- all protected in America's nearly 400 national parks. Chartered by Congress, the National Park Foundation is the official charity of America's national parks. We work hand in hand with the National Park Service to connect you and all Americans to the parks, and to make sure that they are preserved for the generations who will follow.

Join us - This is Your Land. www.nationalparks.org FACEBOOK http://www.facebook.com/nationalpark TWITTER http://twitter.com/goparks





  [may 2012]  
S
M
T
W
T
F
S
  


· PARK SECRETS (TRAVEL)









[04/17/14 - 03:04 PM]
Season Two of "Paternity Court with Lauren Lake" Begins Production in Atlanta This Summer
Presiding judge Lauren Lake will once again take her place on the bench, helping families come together to sort out complicated relationships and find resolution in their lives.

[04/17/14 - 02:31 PM]
Wednesday's Cable Ratings & Broadcast Finals: "Survivor," "American Idol" Top Charts
Plus: numbers for FS1's "The Ultimate Fighter," Comedy Central's "Workaholics" and the NHL playoffs on CNBC and NBCSN.

[04/17/14 - 02:22 PM]
Exclusive World Premiere of Hour-Long Special "SuperSong" Starring Ricky Martin Launches on Crackle April 21
"SuperSong" takes viewers behind-the-scenes with global superstar Ricky Martin and music producer Salaam Remi as they record SuperSong contest winner Elijah King's winning track.

[04/17/14 - 01:48 PM]
"Arnie" Becomes Most-Watched Original Production in Golf Channel History
Golf Channel spins the numbers for Sunday, April 13 through Tuesday, April 15.

[04/17/14 - 01:30 PM]
TBS Hit Series "Sullivan & Son" to Welcome Back Guest Stars Kunal Nayyar, Ken Jeong and Billy Gardell
The series is set to launch its third season with back-to-back episodes Tuesday, June 24 at 10:00/9:00c.

[04/17/14 - 01:04 PM]
Amazon Fire TV's Voice Search Gets New Partners
Hulu Plus, Crackle, and SHOWTIME ANYTIME are joining VEVO in integrating their full catalogs into Fire TV's unified voice search.

[04/17/14 - 12:04 PM]
The CW Announces Summer 2014 Premiere Dates
Highlights include the return of "Beauty and the Beast" and the premieres of "Backpackers" and "Seed."

[04/17/14 - 12:00 PM]
IDW Entertainment, George Lopez, & David M. Stern Developing "Wormwood" as an Animated Series
David M. Stern has been tapped to write the pilot episode and serve as an executive producer on the series.

[04/17/14 - 11:56 AM]
David Letterman, Jerry Seinfeld, Jon Stewart, Tracy Morgan, Martin Scorsese and Robert De Niro to Headline Spike TV's "One Night Only: An All-Star Comedy Tribute to Don Rickles"
The 90-minute special, produced in conjunction with Don Mischer Productions, airs on Spike TV on Wednesday, May 28 at 9:00/8:00c.

[04/17/14 - 11:24 AM]
A&E Network Greenlights New Nonfiction Series "D.O.A." (Working Title) from Executive Producer Dick Wolf
The series follows a top team of detectives who will re-examine controversial murder cases in which unresolved questions still linger long after the verdict was determined.

[04/17/14 - 11:18 AM]
"The Tonight Show" Retains 100% of the Prior Week's 18-49 Rating, Sees Growth in Total Viewers
NBC spins the late-night numbers for the week of April 7-13.

[04/17/14 - 10:30 AM]
Video: First Look Clips at New Seasons of "Maron" & "Comedy Bang! Bang!" - Premieres May 8 on IFC
Today IFC released first look clips from both show's premiere episodes.

[04/17/14 - 10:30 AM]
E!'s "Chelsea Lately" Welcomes Khloe Kardashian, TJ Miller, Loni Love and Mary McCormack as Celebrity Guest Hosts April 21-24
Scheduled guests include Bob Saget, Wiz Khalifa, Mekhi Phifer and Ian Somerhalder.

[04/17/14 - 10:28 AM]
Two-Hour "Lindsay" Finale to Air Sunday, April 20 at 9 P.M. ET/PT on OWN
The OWN docu-series "Lindsay" follows movie star and media sensation Lindsay Lohan on her journey through recovery following a very public period of crisis.

[04/17/14 - 10:01 AM]
Academy Announces Key Dates for the Oscars(R)
The Oscars will be held at the Dolby Theatre(R) at Hollywood & Highland Center(R) in Hollywood, and will be televised live by the ABC Television Network.