[05/24/12 - 06:30 AM]
USA Network in Partnership With Mr Porter.com Brings to Life the Stylish World of Its Hit Original Series "Suits"
Said partnership "will bring their shared philosophy and sophisticated aesthetic to life through an innovative, multi-platform integration."

[via press release from USA]


This Multi-Platform Partnership Dubbed SUITS & STYLE Brings the Worlds of Entertainment, Fashion, Technology and Commerce Together Across Multiple Touchpoints in Collaboration with Vanity Fair

The Second Season of SUITS Premieres on Thursday, June 14th at 10/9c

NEW YORK, NEW YORK - May 24, 2012 - USA Network and MR PORTER.COM, the premier online global retail destination for men's style, present SUITS & STYLE, a fashion and lifestyle collaboration celebrating the return of the second season of the hit original series SUITS. Inspired by the complimentary sensibilities of the SUITS and MR PORTER brands, SUITS & STYLE will bring their shared philosophy and sophisticated aesthetic to life through an innovative, multi-platform integration of fashion, technology, commerce and entertainment.

The combined worlds of television and style will kick-off the collaboration with a SUITS-inspired microsite within MR PORTER that explores the refined style of SUITS and a dedicated SUIT Yourself IOS App that enables users to virtually try on various suits and accessories. The multi-touchpoint partnership continues with the SUITS & STYLE Gallery, an immersive shopping and lifestyle pop-up store located in Manhattan's Meatpacking District with dynamic interactive experiences and products available for purchase curated by the MR PORTER team; multi-market Army of Suitors street teams featuring men dressed in ACNE suits on bikes distributing a 20-page SUITS-themed print publication - the MR PORTER POST; and all culminating in a state of the art fashion show on New York City's High Line featuring the series leads Gabriel Macht and Patrick J. Adams. USA Network will additionally support the partnership via on-air, online, VOD, paid media (including a special insert in the July issue of Vanity Fair) and in-show integration and messaging. All will compliment USA's massive multi-pronged marketing campaign supporting the second season of SUITS.

"America has already fallen in love with the aesthetic, the urban New York setting and dynamic characters of SUITS," said Alexandra Shapiro, EVP, Marketing & Digital at USA Network. "The MR PORTER alliance allows us to bring the SUITS world to life and directly involve our consumers globally in a uniquely innovative, sophisticated and immersive way. MR PORTER's taste, sensibility and editorial voice is perfectly aligned with the SUITS franchise. "

"SUITS and its characters align perfectly with the MR PORTER brand and aesthetic," said Mario Muttenthaler, Head of Sales & Marketing at MR PORTER. "By way of taking inspiration of the SUITS show to create an innovative multi-platform, multi-channel partnership, we look forward to exposing the SUITS and MR PORTER audiences to exclusively created content, looks inspired by the show and new touch points with the MR PORTER brand such as the Style Gallery, for a deeper immersion with both."

Highlights of the partnership include:

Fashion Show on The High Line

On Tuesday June 12, USA and MR PORTER along with Vanity Fair will host a dynamic, technologically sophisticated live fashion show staged at New York City's famed High Line. Against the backdrop of the Hudson River, hundreds of fashion insiders and VIP guests will view SUITS-inspired menswear looks curated by the team at MR PORTER. The innovative environment will feature a 60' long LED runway backdrop, custom graphic and lighting installations, Instaprint stations offering prints of Instagram photos taken onsite, and a special appearance by SUITS stars Gabriel Macht, Patrick J. Adams, Gina Torres, Meghan Markle, Sarah Rafferty and Rick Hoffman.

SUITS & STYLE Microsite

Beginning with a soft launch on June 6, USA and MR PORTER will launch a microsite featuring original editorial content and a customized collection of clothing and accessories for purchase curated by the team at MR PORTER. The microsite will feature original photography, behind-the-scenes footage, and interviews with SUITS stars Gabriel Macht and Patrick J. Adams. The site will also provide an entry point for a sweepstakes through USANETWORK.com offering a $25,000 wardrobe from MR PORTER.

SUIT Yourself App

The SUIT Yourself IOS app, available for download on the SUITS & STYLE microsite and iTunes in the first week of June, will give consumers an opportunity to find the suit that best suits them. Users can virtually try on various suits and accessory styles and share the results with friends through social media.

Special Edition of the MR PORTER POST

MR PORTER will create a special SUITS & STYLE edition of the MR PORTER POST, a 20-page publication of original editorial content featuring fine art photography. The Post will feature cutting-edge Aurasma integration, delivering users relevant content through the use of a mobile app. 500,000 copies of the publication will be distributed to consumers and tastemakers throughout the country via multiple channels (including targeted drops) and suit-clad street teams on custom-branded bicycles.

Army of Suitors

Inspired by SUITS' stylish bicycle enthusiast Mike Ross, USA and MR PORTER will distribute the MR PORTER POST through a striking urban spectacle known as the "Army of Suitors." Groups of identically clad male models will bicycle through the streets of four major cities throughout the US (New York, Los Angeles, San Francisco and Chicago) outfitted by MR PORTER in sharp ACNE suits and Converse sneakers. The Suitors will distribute the SUITS-inspired MR PORTER POST on custom-branded white bicycles, encouraging consumers to visit the SUITS & STYLE microsite and driving tune-in. In New York, the Suitors will also drive the public to visit the SUITS & STYLE Gallery.


The SUITS & STYLE Gallery, a shopping and lifestyle pop-up shop, will be open to the public from June 9th-June 17th between the hours of 12pm and 9pm. Located in Manhattan's fashion-focused Meatpacking District at 72 Gansevoort Street, the retail environment will include the next generation Microsoft surface experience for shopping, an interactive media wall and a Vanity Fair library. Additional on-site features will include a special collection of products curated by MR PORTER, style consultations from MR PORTER's fashion experts, a lounge offering complimentary grooming services from Aesop, a barista, shoeshines, and an exclusive glimpse of the all-new season of SUITS.


Set in the fast-paced, high-stakes world of a top Manhattan corporate law firm, SUITS stars Gabriel Macht as legendary law partner Harvey Specter, and SAG Award-nominee Patrick J. Adams as his brilliant, but not-technically-legal associate Mike Ross. Despite his lack of bonafide credentials, Mike's photographic memory and encyclopedic legal knowledge make him an invaluable asset to Harvey and to their firm, Pearson Hardman. The dynamic duo have managed to guard their secret thus far, but as the first season came to a close, Mike's ex-best friend was determined to expose him to the firm's top suit, Jessica Pearson (Gina Torres), and Mike's future was left hanging in the balance. Jessica, however, may have bigger problems on her hands, with the other half of Pearson Hardman reemerging on the scene. Meanwhile, Mike's love life has become increasingly complicated, jeopardizing his relationship with Rachel (Meghan Markle), the firm's best paralegal and his only friend in the office. The series also stars Rick Hoffman and Sarah Rafferty. From Universal Cable Productions, SUITS was created and is executive produced by Aaron Korsh. Doug Liman and David Bartis of Hypnotic also serve as executive producers.


MRPORTER.COM is the global retail destination for men's style, combining the best international menswear with award-winning editorial content. The site sells over 160 leading international brands, with content and new products added weekly. MR PORTER offers express worldwide shipping to 170 countries (including same day delivery to London and Manhattan), and a free collection service for returns and exchanges. Designers available include Alexander McQueen, Givenchy, Raf Simons, Lanvin, Loro Piana, Maison Kitsune, Boglioli, A.P.C, Beams Plus, J.Crew, Church's, and Common Projects.

About USA Network

The #1 network in all of basic cable, USA Network is seen in 115 million U.S. homes. USA is a leader in scripted programming with a powerful stable of originals including POLITICAL ANIMALS, SUITS, NECESSARY ROUGHNESS, WHITE COLLAR, ROYAL PAINS, BURN NOTICE, PSYCH, COVERT AFFAIRS, COMMON LAW, FAIRLY LEGAL and IN PLAIN SIGHT. The network offers 52 weeks of spectacular live television with WWE MONDAY NIGHT RAW and is home to the best in blockbuster theatrical films, a broad portfolio of acquired series and entertainment events. A trailblazer in digital innovation and storytelling, USA is defining, driving and setting the industry standard for Social TV. USA is a program service of NBCUniversal Cable Entertainment, a division of NBCUniversal. The award-winning website is located at www.usanetwork.com. Characters Welcome.


Muscular long-form journalism, stunning photography, insightful essays, and superb design make each issue of Vanity Fair an indispensable tool for understanding our world. Every month, the magazine commissions the best writers and photographers to explain the pressing issues of the day and take the pulse of the culture. Vanity Fair consistently delivers crucial reporting on business and finance, domestic politics, and world affairs, even as it covers the very best in arts and entertainment.

  [may 2012]  


[10/25/16 - 02:18 PM]
VH1's Highly Anticipated "Martha & Snoop's Potluck Dinner Party" to Premiere Monday, November 7 at 10PM ET/PT
Guests include Seth Rogen, Wiz Khalifa, Rick Ross, Jamie Chung, 2 Chainz, Naya Rivera, Ashley Graham, Jason Derulo, 50 Cent, Fat Joe, Mike Epps, Kathy Griffin, Kelis, Ashlee Simpson & Evan Ross, Keke Palmer, Robin Thicke and Bella Thorne.

[10/25/16 - 01:16 PM]
Comedy Central Sets Election Night Programming
Highlights include a live one-hour telecast of "The Daily Show with Trevor Noah" airing at 11:00/10:00c.

[10/25/16 - 01:00 PM]
CMT's Annual "Artists of the Year" Celebration Continues to Rise Attracting Nearly 2 Million Viewers with Ratings Soaring More Than 20%
CMT spins the numbers for Thursday, October 20.

[10/25/16 - 12:38 PM]
Showtime(R) Accelerates World Television Premiere Date for "Zero Days" to Saturday, Nov. 5 at 9PM ET/PT
As the subject continues to make headlines across the U.S and world, this film becomes more relevant and powerful documentary as viewers are being confronted by these issues in their daily lives.

[10/25/16 - 12:01 PM]
"The 2016 SNL Election Special" Revisits Unpredictable Presidential Campaign
The hour-long telecast is set to air Monday, November 7 at 10:00/9:00c.

[10/25/16 - 11:26 AM]
Discovery Cruises Into SEMA to Find the Next Motor Monday Star
Discovery Casting will be scouting for new talent at the SEMA Auto show taking place November 1-4 at the Las Vegas Convention Center.

[10/25/16 - 10:59 AM]
FYI Orders Season Five of "Married at First Sight" in Chicago
Production has already begun in Chicago, Illinois with the new season slated to air in 2017.

[10/25/16 - 10:14 AM]
TV One Joins Lexus for a Special Presentation of "Lexus Verses and Flow" Airing Wednesday, October 26 at 11 PM ET/8 PM PT
Dondré T. Whitfield hosts the special evening that blends music performances by chart-topping artists with spoken word presentations from top slam poetry artists.

[10/25/16 - 10:11 AM]
Video: Key Art and Trailer for Season Two of Original Scripted Drama, "The Art of More" Released
Returning for the new season are stars Dennis Quaid, who also serves as executive producer, Kate Bosworth, Cary Elwes and Christian Cooke.

[10/25/16 - 10:01 AM]
History's New Military Drama Series "Six" Premieres Wednesday, January 18 at 10PM ET/PT
The eight episode first season follows members of Navy SEAL Team Six, modern American warriors, whose covert mission to eliminate a Taliban leader in Afghanistan goes awry when they uncover a U.S. citizen working with terrorists.

[10/25/16 - 09:01 AM]
International Icon Lady Gaga to Perform at the "2016 American Music Awards(R)"
Lady Gaga is a nine-time American Music Award nominee and took home the win in 2010 for Favorite Female Artist - Pop/Rock.

[10/25/16 - 08:48 AM]
Bravo Media Goes Behind the Scenes of the Ultra Exclusive "Timber Creek Lodge" Premiering Monday, December 5 at 10PM ET/PT
It's all work and a lot of play at "Timber Creek Lodge," where viewers will go behind the doors of a five-star mountain retreat to see the on-and-off duty shenanigans of the resort staff working around the clock to provide the ultimate vacation experience.

[10/25/16 - 08:46 AM]
Monday's Broadcast Ratings: NBC Tops Charts with "The Voice"
The Peacock stakes claim to the most-watched network among total viewers and adults 18-49.

[10/25/16 - 08:36 AM]
Jennifer Nettles to Host "CMA Country Christmas," Airing Monday, November 28, on ABC
Nettles, who is hosting the special for the seventh time this year, will release her first holiday album, "To Celebrate Christmas," October 28, on Big Machine Records.

[10/25/16 - 08:00 AM]
Video: Oy with the Poodles Already! Netflix's "Gilmore Girls: A Year in the Life" Trailer Is Here!
"Gilmore Girls: A Year in the Life" launches Friday, November 25, everywhere that Netflix is available.