or


[05/24/12 - 06:30 AM]
USA Network in Partnership With Mr Porter.com Brings to Life the Stylish World of Its Hit Original Series "Suits"
Said partnership "will bring their shared philosophy and sophisticated aesthetic to life through an innovative, multi-platform integration."

[via press release from USA]

USA NETWORK IN PARTNERSHIP WITH MR PORTER.COM BRINGS TO LIFE THE STYLISH WORLD OF ITS HIT ORIGINAL SERIES "SUITS"

This Multi-Platform Partnership Dubbed SUITS & STYLE Brings the Worlds of Entertainment, Fashion, Technology and Commerce Together Across Multiple Touchpoints in Collaboration with Vanity Fair

The Second Season of SUITS Premieres on Thursday, June 14th at 10/9c

NEW YORK, NEW YORK - May 24, 2012 - USA Network and MR PORTER.COM, the premier online global retail destination for men's style, present SUITS & STYLE, a fashion and lifestyle collaboration celebrating the return of the second season of the hit original series SUITS. Inspired by the complimentary sensibilities of the SUITS and MR PORTER brands, SUITS & STYLE will bring their shared philosophy and sophisticated aesthetic to life through an innovative, multi-platform integration of fashion, technology, commerce and entertainment.

The combined worlds of television and style will kick-off the collaboration with a SUITS-inspired microsite within MR PORTER that explores the refined style of SUITS and a dedicated SUIT Yourself IOS App that enables users to virtually try on various suits and accessories. The multi-touchpoint partnership continues with the SUITS & STYLE Gallery, an immersive shopping and lifestyle pop-up store located in Manhattan's Meatpacking District with dynamic interactive experiences and products available for purchase curated by the MR PORTER team; multi-market Army of Suitors street teams featuring men dressed in ACNE suits on bikes distributing a 20-page SUITS-themed print publication - the MR PORTER POST; and all culminating in a state of the art fashion show on New York City's High Line featuring the series leads Gabriel Macht and Patrick J. Adams. USA Network will additionally support the partnership via on-air, online, VOD, paid media (including a special insert in the July issue of Vanity Fair) and in-show integration and messaging. All will compliment USA's massive multi-pronged marketing campaign supporting the second season of SUITS.

"America has already fallen in love with the aesthetic, the urban New York setting and dynamic characters of SUITS," said Alexandra Shapiro, EVP, Marketing & Digital at USA Network. "The MR PORTER alliance allows us to bring the SUITS world to life and directly involve our consumers globally in a uniquely innovative, sophisticated and immersive way. MR PORTER's taste, sensibility and editorial voice is perfectly aligned with the SUITS franchise. "

"SUITS and its characters align perfectly with the MR PORTER brand and aesthetic," said Mario Muttenthaler, Head of Sales & Marketing at MR PORTER. "By way of taking inspiration of the SUITS show to create an innovative multi-platform, multi-channel partnership, we look forward to exposing the SUITS and MR PORTER audiences to exclusively created content, looks inspired by the show and new touch points with the MR PORTER brand such as the Style Gallery, for a deeper immersion with both."

Highlights of the partnership include:

Fashion Show on The High Line

On Tuesday June 12, USA and MR PORTER along with Vanity Fair will host a dynamic, technologically sophisticated live fashion show staged at New York City's famed High Line. Against the backdrop of the Hudson River, hundreds of fashion insiders and VIP guests will view SUITS-inspired menswear looks curated by the team at MR PORTER. The innovative environment will feature a 60' long LED runway backdrop, custom graphic and lighting installations, Instaprint stations offering prints of Instagram photos taken onsite, and a special appearance by SUITS stars Gabriel Macht, Patrick J. Adams, Gina Torres, Meghan Markle, Sarah Rafferty and Rick Hoffman.

SUITS & STYLE Microsite

Beginning with a soft launch on June 6, USA and MR PORTER will launch a microsite featuring original editorial content and a customized collection of clothing and accessories for purchase curated by the team at MR PORTER. The microsite will feature original photography, behind-the-scenes footage, and interviews with SUITS stars Gabriel Macht and Patrick J. Adams. The site will also provide an entry point for a sweepstakes through USANETWORK.com offering a $25,000 wardrobe from MR PORTER.

SUIT Yourself App

The SUIT Yourself IOS app, available for download on the SUITS & STYLE microsite and iTunes in the first week of June, will give consumers an opportunity to find the suit that best suits them. Users can virtually try on various suits and accessory styles and share the results with friends through social media.

Special Edition of the MR PORTER POST

MR PORTER will create a special SUITS & STYLE edition of the MR PORTER POST, a 20-page publication of original editorial content featuring fine art photography. The Post will feature cutting-edge Aurasma integration, delivering users relevant content through the use of a mobile app. 500,000 copies of the publication will be distributed to consumers and tastemakers throughout the country via multiple channels (including targeted drops) and suit-clad street teams on custom-branded bicycles.

Army of Suitors

Inspired by SUITS' stylish bicycle enthusiast Mike Ross, USA and MR PORTER will distribute the MR PORTER POST through a striking urban spectacle known as the "Army of Suitors." Groups of identically clad male models will bicycle through the streets of four major cities throughout the US (New York, Los Angeles, San Francisco and Chicago) outfitted by MR PORTER in sharp ACNE suits and Converse sneakers. The Suitors will distribute the SUITS-inspired MR PORTER POST on custom-branded white bicycles, encouraging consumers to visit the SUITS & STYLE microsite and driving tune-in. In New York, the Suitors will also drive the public to visit the SUITS & STYLE Gallery.

SUITS & STYLE Gallery

The SUITS & STYLE Gallery, a shopping and lifestyle pop-up shop, will be open to the public from June 9th-June 17th between the hours of 12pm and 9pm. Located in Manhattan's fashion-focused Meatpacking District at 72 Gansevoort Street, the retail environment will include the next generation Microsoft surface experience for shopping, an interactive media wall and a Vanity Fair library. Additional on-site features will include a special collection of products curated by MR PORTER, style consultations from MR PORTER's fashion experts, a lounge offering complimentary grooming services from Aesop, a barista, shoeshines, and an exclusive glimpse of the all-new season of SUITS.

About SUITS

Set in the fast-paced, high-stakes world of a top Manhattan corporate law firm, SUITS stars Gabriel Macht as legendary law partner Harvey Specter, and SAG Award-nominee Patrick J. Adams as his brilliant, but not-technically-legal associate Mike Ross. Despite his lack of bonafide credentials, Mike's photographic memory and encyclopedic legal knowledge make him an invaluable asset to Harvey and to their firm, Pearson Hardman. The dynamic duo have managed to guard their secret thus far, but as the first season came to a close, Mike's ex-best friend was determined to expose him to the firm's top suit, Jessica Pearson (Gina Torres), and Mike's future was left hanging in the balance. Jessica, however, may have bigger problems on her hands, with the other half of Pearson Hardman reemerging on the scene. Meanwhile, Mike's love life has become increasingly complicated, jeopardizing his relationship with Rachel (Meghan Markle), the firm's best paralegal and his only friend in the office. The series also stars Rick Hoffman and Sarah Rafferty. From Universal Cable Productions, SUITS was created and is executive produced by Aaron Korsh. Doug Liman and David Bartis of Hypnotic also serve as executive producers.

About MR PORTER.COM

MRPORTER.COM is the global retail destination for men's style, combining the best international menswear with award-winning editorial content. The site sells over 160 leading international brands, with content and new products added weekly. MR PORTER offers express worldwide shipping to 170 countries (including same day delivery to London and Manhattan), and a free collection service for returns and exchanges. Designers available include Alexander McQueen, Givenchy, Raf Simons, Lanvin, Loro Piana, Maison Kitsune, Boglioli, A.P.C, Beams Plus, J.Crew, Church's, and Common Projects.

About USA Network

The #1 network in all of basic cable, USA Network is seen in 115 million U.S. homes. USA is a leader in scripted programming with a powerful stable of originals including POLITICAL ANIMALS, SUITS, NECESSARY ROUGHNESS, WHITE COLLAR, ROYAL PAINS, BURN NOTICE, PSYCH, COVERT AFFAIRS, COMMON LAW, FAIRLY LEGAL and IN PLAIN SIGHT. The network offers 52 weeks of spectacular live television with WWE MONDAY NIGHT RAW and is home to the best in blockbuster theatrical films, a broad portfolio of acquired series and entertainment events. A trailblazer in digital innovation and storytelling, USA is defining, driving and setting the industry standard for Social TV. USA is a program service of NBCUniversal Cable Entertainment, a division of NBCUniversal. The award-winning website is located at www.usanetwork.com. Characters Welcome.

ABOUT VANITY FAIR

Muscular long-form journalism, stunning photography, insightful essays, and superb design make each issue of Vanity Fair an indispensable tool for understanding our world. Every month, the magazine commissions the best writers and photographers to explain the pressing issues of the day and take the pulse of the culture. Vanity Fair consistently delivers crucial reporting on business and finance, domestic politics, and world affairs, even as it covers the very best in arts and entertainment.





  [may 2012]  
S
M
T
W
T
F
S
  


· SUITS (USA)











[01/30/15 - 03:44 PM]
Video: "Game of Thrones" - Season 5 Trailer
The show's 10-episode fifth season kicks off on Sunday, April 12 at 9:00/8:00c.

[01/30/15 - 02:01 PM]
Production Has Started in New Orleans on "Zoo," CBS's New Drama Series Based on James Patterson's Bestselling Novel
The series starring James Wolk, Kristen Connolly, Billy Burke, Nora Arnezeder and Nonso Anozie will premiere in summer 2015.

[01/30/15 - 01:30 PM]
HBO Greenlights Miniseries "Lewis and Clark," Starring Casey Affleck and Matthias Schoenaerts, With Production to Begin This Summer
Edward Norton, Brad Pitt, Dede Gardner, Tom Hanks and Gary Goetzman are among the executive producers.

[01/30/15 - 01:01 PM]
Airdate of March 25 Set for "Nashville: On the Record 2," One Hour Music Special Featuring Performances by the Cast and Special Superstar Guest Reba
Direct from Nashville's world famous Grand Ole Opry House, cast members of ABC's acclaimed primetime series "Nashville" will take the stage to perform songs from the show and provide candid interviews backstage.

[01/30/15 - 11:34 AM]
ABC Family Begins Production and Announces Cast of Two Comedy Pilots: "Kevin from Work" and "Tough Cookie"
Both pilots are single-camera and are shooting in Los Angeles.

[01/30/15 - 11:24 AM]
HGTV Delivers Highest Rated Wednesday Night in Its History with "Property Brothers" and "House Hunters"
HGTV spins the numbers for Wednesday, January 28.

[01/30/15 - 10:30 AM]
USA Network Announces Super Bowl Spot for "Dig"
The 15-second spot will feature clips from the international production, premiering Thursday, March 5 at 10:00/9:00c.

[01/30/15 - 09:18 AM]
Chart Topping Fall Out Boy and Charli XCX Will Get the Party Started for Super Bowl XLIX at "VH1 + Papa John's(R) Super Bowl Blitz: A Concert for the Troops"
Joining tonight's celebration is Super Bowl XLIX's esteemed National Anthem singer Idina Menzel.

[01/30/15 - 09:06 AM]
"Rosie O'Donnell: A Heartfelt Stand Up," A Unique Hybrid of Comedy, Confession and Life-Saving Information, Debuts Feb. 14, Exclusively on HBO
Taped at the Levity Live Comedy Club inside the Palisades Center Mall in West Nyack, NY, the special showcases O'Donnell's skills as a laugh-out-loud stand-up comedian, while incorporating a vital message literally near and dear to her heart.

[01/30/15 - 08:44 AM]
Series Finale of "Parenthood" Delivers Its Biggest Overall Audience Since December 11, 2012
NBC spins the numbers for Thursday, January 29.

[01/30/15 - 08:36 AM]
ABC Dominates the First Night of the February Sweep with the Return of TGIT, Scoring its Highest Adult 18-49 Rating Since Season-Premiere Thursday
ABC spins the numbers for Thursday, January 29.

[01/30/15 - 08:34 AM]
Thursday's Broadcast Ratings: ABC's Dramas Return with a Demo Victory
"Scandal" and "Grey's Anatomy" return up double-digits from their fall finales in adults 18-49.

[01/30/15 - 08:16 AM]
Stephen Fry Joins BBC America This February as Host of Comedy Quiz Show "QI" and the BAFTA Film Awards
The newcomer will launch with three back-to-back episodes on Thursday, February 19 at 8:00/7:00c.

[01/30/15 - 07:30 AM]
USA Network Takes Viewers Behind-the-Scenes of the Upcoming Event Series "Dig" in an Original Half-Hour "Making-of" Special on Monday, February 23
As previously announced, the series launches on Thursday, March 5 at 10:00/9:00c.

[01/30/15 - 07:05 AM]
Aziz Ansari Returns to Netflix with Brand New Stand-Up Comedy Special
The special will launch on Friday, March 6 at 12:01am PT in all territories where Netflix is available.