or


[06/05/12 - 07:53 AM]
History(R) Unveils Limited Edition "IRT Ice" First Ever Co-Branded Line of Ice Exclusively from Arctic Glacier to Celebrate New Season of "Ice Road Truckers"
Through the partnership more than eight million bags will be shipped to Arctic Glacier retailers nationwide.

[via press release from History]

HISTORY(R) UNVEILS LIMITED EDITION "IRT ICE" FIRST EVER CO-BRANDED LINE OF ICE EXCLUSIVELY FROM ARCTIC GLACIER TO CELEBRATE NEW SEASON OF "ICE ROAD TRUCKERS"

NEW SEASON AIRS ON SUNDAYS 9PM/8C

New York, June 4, 2012 - To celebrate the new season of one of its most successful series, ICE ROAD TRUCKERS (IRT), HISTORY and Arctic Glacier have partnered to introduce IRT Ice - the first ever co-branded line of ice exclusively from Arctic Glacier. The new season of ICE ROAD TRUCKERS airs on Sundays at 9pm/8c.

Through the partnership more than eight million bags of IRT ICE will be shipped to Arctic Glacier retailers nationwide. The campaign will also include point-of-sale advertising at retail locations and 18 co-branded delivery trucks in Los Angeles and New York to promote a consumer sweepstakes for a chance to win a 55-inch LED television.

HISTORY's VP Marketing Chris Meador explained, "HISTORY is excited to bring a new season of ICE ROAD TRUCKERS to fans across the country and our partnership with Arctic Glacier will enable IRT to reach millions of consumers at retail locations this summer."

"Arctic Glacier is pleased and honored to be chosen as the co-branded ice provider for the launch of the latest season of Ice Road Truckers," said Keith McMahon, President and CEO of Arctic Glacier. "The partnership provides a unique opportunity for Arctic Glacier to add an exciting and innovative new dimension to the packaged ice industry."

IRT star Hugh Rowland was in Times Square to make the first delivery of IRT ICE to the Walgreens store at 42nd and Broadway on Thursday May 31, 2012. As part of the special delivery, the Arctic Glacier special effects team turned Times Square into a winter scene, complete with an IRT Ice delivery truck, more than 20 tons of snow, an ice road and ice sculptures.

IRT Ice will be available at Arctic Glacier retailers including Walgreens, Wal-Mart, Target, 7-Eleven and Safeway, among others. For more information, visit www.history.com/IRTIce.

ICE ROAD TRUCKERS is a classic story of adventure, perseverance, human ingenuity and most importantly, danger. One miscalculation of the road, bad weather or an unseen road hazard can be the difference between life and death. Even the most seasoned drivers will find themselves challenged by the conditions, isolation and lack of creature comforts. Although technology has changed how people deal with the conditions of the Arctic Circle, the people of the region cling to their deep roots and traditions of which ice road trucking has been an integral part for many generations.

ABOUT HISTORY

HISTORY(R) is the leading destination for factual entertainment, including award-winning original series and specials that connect viewers with history in an informative, immersive and entertaining manner across multiple platforms. The network's all-original programming slate, including scripted event programming, features a litany of hits including American Pickers(R), American Restoration(TM), Ax Men(TM), Ice Road Truckers(R), Pawn Stars(R), Swamp People(R) and Top Shot(R) as well as epic specials such as the Emmy(R) Award-winning Gettysburg, America The Story of Us, WWII in HD and 102 Minutes That Changed America. The HISTORY website is the leading online resource for all things history, and in 2011, the United States Library of Congress selected HISTORY's Civil War 150 site for inclusion in the historic collection of Internet materials related to the American Civil War sesquicentennial. www.history.com.

ABOUT ARCTIC GLACIER

Arctic Glacier Inc. is a leading producer, marketer and distributor of high-quality packaged ice in North America, primarily under the brand name of Arctic Glacier(R) Premium Ice. Arctic Glacier operates 39 production plants and 47 distribution facilities across Canada and the northeast, central and western United States servicing more than 75,000 retail locations.





  [june 2012]  
S
M
T
W
T
F
S
     


· ICE ROAD TRUCKERS (HISTORY)





[05/28/26 - 10:31 AM]
Netflix's "The God of the Woods" Adds Damon Gupton, Susannah Perkins, Benjamin Walker, Nell Fisher & Autumn Molina
Previously announced cast members include Kerry Condon, Maya Hawke, and Ella Rubin.

[05/28/26 - 10:31 AM]
FOX Delivers Most-Watched UFL Game Since League Started in 2024
1,593,000 viewers watched as Louisville defeated Dallas 37-23 on Sunday.

[05/28/26 - 10:26 AM]
FOX Scores with 110th Running of the Indianapolis 500
6,635,000 viewers watched Felix Rosenqvist edge David Malukas by 0.0233 seconds with a last-lap pass to win the Indy 500 Sunday on FOX.

[05/28/26 - 10:00 AM]
"Presidential 1776 Award" Special to Be Broadcast Tuesday, June 30 on CBS
The national final marks the conclusion of the first-ever Presidential 1776 Award competition, a nationwide civics challenge created to celebrate America's top high school students and their knowledge of our nation's founding principles.

[05/28/26 - 09:21 AM]
Guy Fieri Serves Up Epic Food and Great Conversation in New Food Network YouTube Series "Guy's Feast Club"
From local joints to home-cooked spreads, Fieri caters to his guests' cravings by connecting over what he knows best - food.

[05/28/26 - 09:05 AM]
Comedian Tom Segura's YMH Studios and FOX Creator Studios Seal Multi-Project Partnership
Under the agreement, FCS and YMH Studios will develop, finance, and produce a broad slate of original content to be released via YMH Studios' direct-to-consumer platforms.

[05/28/26 - 09:05 AM]
CBS News Names Investigative Journalist, Best-Selling Author and Filmmaker Nick Bilton Executive Producer of "60 Minutes"
"It is an extraordinary honor to lead the next chapter of '60 Minutes,' one of the most important journalism institutions in this nation's history," said Bilton.

[05/28/26 - 09:04 AM]
A&E's Two-Part Documentary "Scott Peterson: The New Evidence" to Premiere Thursday, July 16 at 9PM ET/PT and Friday, July 17 at 8PM ET/PT
The special revisits the investigation through the lens of newly surfaced evidence, presenting a fresh and deeply detailed perspective on a case that has remained both high-profile and deeply polarizing.

[05/28/26 - 09:00 AM]
The Summer That Changed Hollywood: Peacock Celebrates 25 Years of Universal's "Fast & Furious" Saga and DreamWorks Animation's "Shrek" Films
This June, shift into high gear and journey far, far away to celebrate 25 years of fast cars and fairy tales by revisiting both legendary franchises streaming exclusively on Peacock.

[05/28/26 - 09:00 AM]
Three All-New "The Simpsons" Episodes Streaming This Summer Exclusively on Disney+
The episodes include double-episode "Extreme Makeover: Homer Edition" streaming June 17, and full-length episodes "Simpsley" streaming July 3, and "Yellow Mirror" streaming August 26.

[05/28/26 - 08:01 AM]
Video: "Gamechangers: The Ashlyn Harris Story" - Official Trailer - The Roku Channel
Soccer superstar Ashlyn Harris rose from a chaotic childhood, overcoming tragedy to become a two-time FIFA World Cup champion and USWNT hero.

[05/28/26 - 08:01 AM]
Video: "I Am Frankelda" - Official Trailer - Netflix
Frankelda, a determined 19th-century Mexican writer, journeys into her subconscious to face the monsters she's written about.

[05/28/26 - 07:32 AM]
Video: "Hoppers" - Coming to Disney+ June 3
The latest film from Pixar Animation Studios arrives on the streaming service next week.

[05/28/26 - 07:06 AM]
Video: One Woman, One Legacy - BritBox Debuts Official Trailer and Key Art for Original Series "A Woman of Substance," Premiering June 24th
Based on the best-selling novel of the same name by Barbara Taylor Bradford OBE, "A Woman of Substance" is an epic period drama spanning six decades, charting the rise of Emma Harte from penniless Yorkshire maid in the early 1900s to powerful 1970s business mogul.

[05/28/26 - 07:01 AM]
Video: "In the Hand of Dante" - Official Trailer - Netflix
A writer helps a mob boss steal Dante's handwritten "Divine Comedy" manuscript as a parallel tale follows the 14th-century poet creating his masterpiece.