or


[06/05/12 - 07:53 AM]
History(R) Unveils Limited Edition "IRT Ice" First Ever Co-Branded Line of Ice Exclusively from Arctic Glacier to Celebrate New Season of "Ice Road Truckers"
Through the partnership more than eight million bags will be shipped to Arctic Glacier retailers nationwide.

[via press release from History]

HISTORY(R) UNVEILS LIMITED EDITION "IRT ICE" FIRST EVER CO-BRANDED LINE OF ICE EXCLUSIVELY FROM ARCTIC GLACIER TO CELEBRATE NEW SEASON OF "ICE ROAD TRUCKERS"

NEW SEASON AIRS ON SUNDAYS 9PM/8C

New York, June 4, 2012 - To celebrate the new season of one of its most successful series, ICE ROAD TRUCKERS (IRT), HISTORY and Arctic Glacier have partnered to introduce IRT Ice - the first ever co-branded line of ice exclusively from Arctic Glacier. The new season of ICE ROAD TRUCKERS airs on Sundays at 9pm/8c.

Through the partnership more than eight million bags of IRT ICE will be shipped to Arctic Glacier retailers nationwide. The campaign will also include point-of-sale advertising at retail locations and 18 co-branded delivery trucks in Los Angeles and New York to promote a consumer sweepstakes for a chance to win a 55-inch LED television.

HISTORY's VP Marketing Chris Meador explained, "HISTORY is excited to bring a new season of ICE ROAD TRUCKERS to fans across the country and our partnership with Arctic Glacier will enable IRT to reach millions of consumers at retail locations this summer."

"Arctic Glacier is pleased and honored to be chosen as the co-branded ice provider for the launch of the latest season of Ice Road Truckers," said Keith McMahon, President and CEO of Arctic Glacier. "The partnership provides a unique opportunity for Arctic Glacier to add an exciting and innovative new dimension to the packaged ice industry."

IRT star Hugh Rowland was in Times Square to make the first delivery of IRT ICE to the Walgreens store at 42nd and Broadway on Thursday May 31, 2012. As part of the special delivery, the Arctic Glacier special effects team turned Times Square into a winter scene, complete with an IRT Ice delivery truck, more than 20 tons of snow, an ice road and ice sculptures.

IRT Ice will be available at Arctic Glacier retailers including Walgreens, Wal-Mart, Target, 7-Eleven and Safeway, among others. For more information, visit www.history.com/IRTIce.

ICE ROAD TRUCKERS is a classic story of adventure, perseverance, human ingenuity and most importantly, danger. One miscalculation of the road, bad weather or an unseen road hazard can be the difference between life and death. Even the most seasoned drivers will find themselves challenged by the conditions, isolation and lack of creature comforts. Although technology has changed how people deal with the conditions of the Arctic Circle, the people of the region cling to their deep roots and traditions of which ice road trucking has been an integral part for many generations.

ABOUT HISTORY

HISTORY(R) is the leading destination for factual entertainment, including award-winning original series and specials that connect viewers with history in an informative, immersive and entertaining manner across multiple platforms. The network's all-original programming slate, including scripted event programming, features a litany of hits including American Pickers(R), American Restoration(TM), Ax Men(TM), Ice Road Truckers(R), Pawn Stars(R), Swamp People(R) and Top Shot(R) as well as epic specials such as the Emmy(R) Award-winning Gettysburg, America The Story of Us, WWII in HD and 102 Minutes That Changed America. The HISTORY website is the leading online resource for all things history, and in 2011, the United States Library of Congress selected HISTORY's Civil War 150 site for inclusion in the historic collection of Internet materials related to the American Civil War sesquicentennial. www.history.com.

ABOUT ARCTIC GLACIER

Arctic Glacier Inc. is a leading producer, marketer and distributor of high-quality packaged ice in North America, primarily under the brand name of Arctic Glacier(R) Premium Ice. Arctic Glacier operates 39 production plants and 47 distribution facilities across Canada and the northeast, central and western United States servicing more than 75,000 retail locations.





  [june 2012]  
S
M
T
W
T
F
S
     


· ICE ROAD TRUCKERS (HISTORY)





[04/29/17 - 08:25 AM]
Friday's Broadcast Ratings: CBS Tops Viewers, Splits Demos with NBC
The Eye's "Hawaii Five-0" wins the night among adults 18-49.

[04/28/17 - 02:00 PM]
Video: Watch a Behind-the-Scenes First Look at FOX's New Dating Show, "Love Connection," Hosted by Andy Cohen
The unscripted series will now premiere at 9:00/8:00c on Thursday, May 25 following "Beat Shazam."

[04/28/17 - 12:39 PM]
"The President Show" Inaugural Episode Draws Huge Crowd Topping Trump's Actual Inauguration
Comedy Central spins the numbers for Thursday, April 27.

[04/28/17 - 11:25 AM]
WE tv's New Series "Growing Up Hip Hop Atlanta" Premieres Thursday, May 25 at 10pm ET/CT
"Growing Up Hip Hop Atlanta" features a tight-knit crew of friends who reveal the perks and perils of being born into Hip Hop royalty.

[04/28/17 - 10:43 AM]
Netflix Unveils "FYSee" - A Month-Long Celebration Highlighting the Best of Netflix Series
For the first time, Netflix's FYSee will feature a full month of programming designed to connect industry with the shows, creators and talent they love in wholly new and unusual ways.

[04/28/17 - 10:02 AM]
Paramount Television and Anonymous Content Option Rights to Anne Rice's Best-Selling Series, "The Vampire Chronicles"
Christopher Rice, four-time New York Times Bestselling(R) author and recipient of the Lambda Literary Award, will pen the series and serve as executive producer alongside Anne Rice, and Anonymous Content's David Kanter and Steve Golin.

[04/28/17 - 10:02 AM]
"Star Trek: Discovery" Adds to Its Ranks
Shazad Latif, Rekha Sharma, Kenneth Mitchell, Clare McConnell and Damon Runyan are among the latest additions.

[04/28/17 - 09:55 AM]
British Comedic Legend Tommy Maitland Has Been Announced to Host ABC's Irreverent Talent Competition Show "The Gong Show"
A revolving panel of judges featuring Hollywood's hottest stars praise, critique and gong contestants in one of TV's all-time great variety shows.

[04/28/17 - 09:47 AM]
Showtime(R) Sets Summer Premiere Dates for Hit Series "Ray Donovan" and "Episodes"
Look for the new seasons on August 6 and August 20, respectively, with "Twin Peaks" moving to the 8:00/7:00c slot on August 6.

[04/28/17 - 09:40 AM]
Her Story Continues - "Z: The Beginning of Everything" Is Returning for a Second Season
The streaming service formally announced said renewal this morning.

[04/28/17 - 08:30 AM]
Thursday's Broadcast Ratings: ABC Inches Past CBS Among Adults 18-49
The Alphabet wins the night in demos while the Eye is the most-watched broadcaster.

[04/28/17 - 07:56 AM]
ESPN's Round 1 NFL Draft Telecast Delivers 4.8 Overnight Rating
ESPN spins the numbers for Thursday, April 27.

[04/28/17 - 07:32 AM]
Universal Pictures' "Fast & Furious" Franchise to Receive Generation Award at the "2017 MTV Movie & TV Awards"
"We are thrilled to celebrate the 'Fast & Furious' franchise and its global contribution to pop culture," said Amy Doyle, General Manager, MTV, VH1 and Logo.

[04/28/17 - 06:00 AM]
"Ellen"'s Coming-Out Episode, "The Puppy Episode: Parts 1 and 2," Streaming Now on the ABC App
This Sunday, April 30, is the 20th anniversary of the historic coming-out episode of the "Ellen" sitcom on ABC.

[04/27/17 - 03:01 PM]
BET Networks Says YES to Comedy Superstars and Music Legends with Original New Scripted, Late Night and Mini-Series
VH1 imports "Hit the Floor" and "The Breaks" will join fellow returning drama "The Quad."