or


[06/05/12 - 08:11 AM]
The Walt Disney Company Sets New Standards for Food Advertising to Kids
Plus: Disney also introduced the "Mickey Check" tool, an icon that calls out nutritious food and menu items.

[via press release from The Walt Disney Company]

THE WALT DISNEY COMPANY SETS NEW STANDARDS FOR FOOD ADVERTISING TO KIDS

Builds on Disney's 2006 Landmark Nutrition Guidelines

Launches "Mickey Check" Tool to Make it Easier to Identify Nutritious Foods in Stores, Online and on Vacation

BURBANK, Calif., June 5, 2012 - Building on its landmark nutrition guidelines established in 2006, The Walt Disney Company (NYSE: DIS) today became the first major media company to introduce new standards for food advertising on programming targeting kids and families. This significant undertaking marks the latest step in Disney's partnership with parents to inspire kids to lead healthier lifestyles. Under Disney's new standards, all food and beverage products advertised, sponsored or promoted on Disney Channel, Disney XD, Disney Junior, Radio Disney and Disney-owned online destinations oriented to families with younger children will be required by 2015 to meet Disney's nutrition guidelines. The nutrition guidelines are aligned to federal standards, promote fruit and vegetable consumption and call for limiting calories and reducing saturated fat, sodium and sugar.

"We're proud of the impact we've had over the last six years," said Robert A. Iger, Chairman and CEO, The Walt Disney Company. "We've taken steps across our company to support better choices for families, and now we're taking the next important step forward by setting new food advertising standards for kids. The emotional connection kids have to our characters and stories gives us a unique opportunity to continue to inspire and encourage them to lead healthier lives."

Since 2006 when Disney became the first major media company to establish nutrition guidelines, the company has successfully combined its unique storytelling, beloved characters and unparalleled reach to make healthier lifestyles for families more appealing and more fun. Disney's unmatched efforts have received critical acclaim and recognition from moms, nutrition experts and federal regulators.

"This new initiative is truly a game changer for the health of our children," said First Lady Michelle Obama. "This is a major American company -- a global brand -- that is literally changing the way it does business so that our kids can lead healthier lives. With this new initiative, Disney is doing what no major media company has ever done before in the U.S. -- and what I hope every company will do going forward. When it comes to the ads they show and the food they sell, they are asking themselves one simple question: 'Is this good for our kids?'"

"Mickey Check" Tool

In addition to its new advertising standards, Disney today introduced the "Mickey Check" tool, an icon that calls out nutritious food and menu items sold in stores, online and at restaurants and food venues at its U.S. Parks and Resorts. By the end of 2012 the "Mickey Check" will appear on licensed foods products, on qualified recipes on Disney.com and Family.com, and on menus and select products at Disney's Parks and Resorts.

Disney Magic of Healthy Living on Vacation

In 2006 Disney pioneered new, well-balanced kids' meals served at its Parks and Resorts, which automatically include nutritious sides and beverages such as carrots and low-fat milk, unless parents opt out. Of the more than 12 million kids' meals served last year at Disney Parks and Resorts in the U.S., parents stuck with the healthier options 6 out of 10 times. Now Disney will enhance its breakthrough efforts by further reducing sodium in kids' meals and introducing new well-balanced kids' breakfast meals.

Disney Magic of Healthy Living at Retail

Since 2006 Disney Consumer Products (DCP) has sold more than two billion servings of Disney licensed fruits and vegetables in North America, and has transformed its food offerings resulting in 85 percent of all U.S. licensed products meeting the company's nutrition guidelines and only 15 percent reserved for special occasion treats. Additionally, Disney will further reduce sugar and sodium in all licensed foods.

Disney Magic of Healthy Living On-Air

Disney's iconic characters, creativity, and family entertainment platforms offer a unique position from which Disney can help make nutritious eating and physical activity fun and rewarding. Disney Magic of Healthy Living includes online resources for families, live events, as well as informative short-form programming. The on-air spots, which today reach almost 100 million households in the U.S. on Disney Channel, Disney XD and Disney Junior, inspire and encourage kids and families to live healthier lifestyles through better eating habits and fun activities.

Disney's 2006 nutrition policy stipulated that promotions aimed at children 12 years old and under -- most notably for films -- would meet specific guidelines. Since then, Disney kid-targeted film promotional campaigns feature only healthier food and beverage products.

"Making healthy eating and physical activity fun is central to creating healthier generations to come," said Dr. James O. Hill, who worked with Disney to develop its nutrition guidelines and who is executive director of the Anschutz Health & Wellness Center at the University of Colorado. "Disney is using 'magic' -- fun and creativity -- to encourage kids and families to make positive changes, and it is working."

About Disney Magic of Healthy Living

Disney Magic of Healthy Living partners with parents and inspires kids and families to lead healthier lifestyles. This initiative includes engaging content, useful tools, as well as nutrition guidelines that pair the fun of Disney's stories and characters with a well-balanced portfolio of foods and healthier lifestyle choices. Disney's nutrition guidelines, which were first introduced in 2006, were developed with the help of experts and align to federal standards. For more information, please visit: www.thewaltdisneycompany.com/mohl





  [june 2012]  
S
M
T
W
T
F
S
     


· SHOWATCH
(series past and present)
· DEVWATCH
(series in development)
· MOVIEWATCH
(tv movies and mini-series)





[05/22/17 - 01:45 PM]
A&E Network's Hit Series "Leah Remini: Scientology and the Aftermath" to Premiere Two-Hour Stand-Alone Special on Monday, May 29
In this two-hour special, Leah Remini and Mike Rinder explore the historical relationship between the Church of Scientology and its often vocal critics.

[05/22/17 - 01:13 PM]
HGTV Lodge Boasts Star-Studded Lineup at 2017 CMA Festival in Nashville
From Thursday, June 8 - Sunday, June 11, in Nashville, the 3,500-square-foot HGTV Lodge will offer Festival-goers the Ultimate Country Music Fan Experience(TM).

[05/22/17 - 11:31 AM]
Video: OWN Unveils Season Two Trailer of Acclaimed Drama Series "Queen Sugar"
The new season will debut with a two-night premiere on Tuesday, June 20 and Wednesday, June 21.

[05/22/17 - 11:30 AM]
Video: "Flaked" - Season 2 - Official Trailer
Season two launches globally on Netflix on Friday, June 2.

[05/22/17 - 10:33 AM]
Lifetime Greenlights "The Lost Wife of Robert Durst" Starring Katharine McPhee and Daniel Gillies
Based on the book "A Deadly Secret: The Strange Disappearance of Kathie Durst," by investigative journalist Matt Birkbeck, filming begins this month in Vancouver.

[05/22/17 - 10:27 AM]
Video: Final Trailer Released for BBC America's "Orphan Black"
Get a final look at what to expect this season on the network's award-winning clone drama before the series returns Saturday, June 10.

[05/22/17 - 10:06 AM]
Cartoon Network Expands "Ben 10" Universe with Season Two Pick Up and New Mobile and Console Games
Beginning Monday, May 29, Ben's transformation into Wildvine, the 10th alien to be featured in the current first season will be revealed in two all-new episodes.

[05/22/17 - 09:38 AM]
"Dateline NBC" Correspondent Keith Morrison Sits Down with Chris Tapp in Investigation Discovery's "Who Killed Angie Dodge? Keith Morrison Investigates"
The two-hour special premieres Monday, May 29 at 8:00/7:00c.

[05/22/17 - 09:31 AM]
"Friends from College" Premieres Friday, July 14th on Netflix
Each day this week, keep a look out for a new sneak peek from the new series starring Keegan-Michael Key, Cobie Smulders, Annie Parisse, Nat Faxon, Fred Savage and Jae Suh Park.

[05/22/17 - 09:16 AM]
Video: New Showtime Drama Series "I'm Dying Up Here" Available Now for Early Sampling
Starting today, consumers who do not subscribe to Showtime can watch the series premiere for free on YouTube and SHO.com.

[05/22/17 - 09:10 AM]
Video: First Look at "Bobcat Goldthwait's Misfits & Monsters" on truTV
In early 2018, truTV will premiere the new anthology series that features twisted morality tales.

[05/22/17 - 09:05 AM]
BET Sounds Off Black Music Month on a High Note
New original scripted series "Tales" premieres Tuesday, June 27 at 10:00/9:00c.

[05/22/17 - 09:01 AM]
The Hit Comedy Series "Baby Daddy" Goes Out With a Bang as It Celebrates Its 100th Episode and Series Finale, Airing Monday, May 22, on Freeform
"The 'Baby Daddy' cast and crew are truly remarkable, and together it has been a joy to watch our characters' lives unfold on screen over the past six seasons," said Dan Berendsen.

[05/22/17 - 08:59 AM]
History's "Alone" Returns with a Twist for Season 4 on Thursday, June 15 at 10PM ET/PT
In season four, seven teams of two will be separated and dropped miles apart with two ultimate goals: navigate the brutal, unforgiving terrain of Vancouver Island in an attempt to locate their isolated partner and, once reunited, survive as long as they can.

[05/22/17 - 08:39 AM]
Sunday's Broadcast Ratings: ABC Rides "Billboard Music Awards" to Victory
The Alphabet's annual telecast however is down more than 20% from last year among adults 18-49.