or


[06/06/12 - 02:12 PM]
NBC Commits to Aggressive Digital Media Strategy Focused on Multi-Platform Programming and Marketing Initiatives
The network has named Robert Hayes to the newly created position of Executive Vice President, Digital Media.

[via press release from NBC]

NBC COMMITS TO AGGRESSIVE DIGITAL MEDIA STRATEGY FOCUSED ON MULTI-PLATFORM PROGRAMMING AND MARKETING INITIATIVES

Industry Innovator Robert Hayes Named Executive Vice President, Digital Media, NBC Entertainment

UNIVERSAL CITY, Calif. - June 6, 2012 - In a move that underscores NBC Entertainment's commitment to maximize its programming value in the digital marketplace and its reach through emerging technologies, the network has named Robert Hayes to the newly created position of Executive Vice President, Digital Media. He will report to Len Fogge, President, NBC Entertainment Marketing & Digital.

In jointly making the announcement, Robert Greenblatt, Chairman, NBC Entertainment, and Ted Harbert, Chairman, NBC Broadcasting, emphasized the strategic role of digital media in a highly competitive television landscape.

"It's critical that we do everything possible to light up digital media in order to help rebuild the primetime schedule. And there's no one better to lead this effort than Rob Hayes," said Greenblatt. "I saw the effect he had at Showtime firsthand, and it's no accident that the pay network's explosion coincided with its digital innovations."

"As NBC expands its digital media reach," added Harbert, "we want to take full advantage of the synergy between programming, marketing and digital media which the interface between Rob, Len and Bob represents."

Hayes, a recognized innovator in digital entertainment, multi-platform marketing, content distribution and audience engagement, will oversee the network's day-to-day digital strategy and operations, encompassing NBC's various digital platforms and initiatives which include NBC.com, social media, online, mobile/apps, connected devices, multi-platform programming, product development, digital media business development and digital marketing.

"Digital media is an essential component of NBC's programming, marketing and monetization strategies," said Fogge. "Rob's demonstrated success as a creative digital media executive who understands the intersection between consumer behavior and emerging technologies makes him ideal to lead our initiatives in this area."

Hayes' hire signals the network's move to more closely align its digital and programming strategies by engaging fans, growing revenue, and enhancing digital marketing opportunities for NBC shows such as "Smash," "The Voice," "Grimm," "Up All Night" and "30 Rock."

Hayes comes to NBC from Iconic Entertainment Inc., where he served as COO, creating premium VOD channels for YouTube and other premium over-the-top distributors.

Prior to that, Hayes made his biggest impact at Showtime Networks Inc. where he oversaw all things digital for the premium network, developing robust multi-platform identities for such critically acclaimed shows as "Dexter," "Weeds," "Nurse Jackie," "Californication" and "The Tudors. " Under Hayes' leadership, Showtime broke new ground in developing a digital business strategy that included the first deals for premium television with iTunes, Amazon and Netflix, among others. During his tenure, the network enjoyed its greatest growth spurt from 12 million to more than 18 million subscribers.

Earlier in his career, Hayes served as Vice President of Business Development and Vice President, International Business Development, assessing opportunities for Showtime and other Viacom brands, focusing on Europe, Asia, Africa and the Middle East, and at Home Box Office in the International Business Development and Operations group, launching HBO's first networks overseas.

Hayes has received numerous industry awards, including a 2010 Primetime Emmy for Outstanding Achievement in Engineering Development for Showtime Sports Interactive; 2008 and 2010 Interactive Media Primetime Emmy nominations; iMedia Visionary Marketer of the Year Award; and CTAM and Promax Awards. His speaking engagements include CNBC, NPR, NAMIC, Consumer Electronic Show (CES), Jupiter Media Metrix, Promax/BDA, Digital Hollywood and Streaming Media West.





  [june 2012]  
S
M
T
W
T
F
S
     


· 30 ROCK (NBC)
· CALIFORNICATION (SHOWTIME)
· DEXTER (SHOWTIME)
· GRIMM (NBC)
· NURSE JACKIE (SHOWTIME)
· SMASH (NBC)
· TUDORS, THE (SHOWTIME)
· UP ALL NIGHT (NBC)
· VOICE, THE (NBC)
· WEEDS (SHOWTIME)





[07/28/14 - 01:33 PM]
"Criminal Minds" and "Extant" to Swap Time Periods Starting This Wednesday, July 30
"Criminal Minds" will return to its regular 9:00/8:00c slot followed by new drama "Extant" at 10:00/9:00c.

[07/28/14 - 01:08 PM]
Don't Miss the Season Two Premiere of "#RichKids of Beverly Hills" on Sunday, August 3 at 10PM ET/PT Only on E!
Plus: don't miss an all-new episode of the hit series "Botched" airing Sunday, August 10 at its new time of 10:30/9:30c.

[07/28/14 - 01:06 PM]
NBC Sports Group's 5 Match Soccer Slate This Week Kicks Off with Manchester United v. FC Internazionale Tomorrow at 7 PM ET on NBCSN
NBC Sports Group's lead Premier League play-by-play announcer Arlo White will be on site to call both matches.

[07/28/14 - 12:20 PM]
Video: "Atlanta Exes" + Super Trailer + Monday, August 18th on VH1
Watch a sneak preview of the new series, featuring the once significant others of an elite list of A-list men, which has no shortage of fabulousness, ambition, love, and drama.

[07/28/14 - 11:46 AM]
Comedy Central(R) Announces Digital Content Partnership with Redd's Apple Ale for the Launch of the Original Weekly Improv Series "CC: Social Scene"
Socially inspired by Comedy Central's CC:Studios, the six-episode improv series is hosted by comedian Paul Scheer and directed by Rich Talarico.

[07/28/14 - 11:39 AM]
Investigation Discovery's Got Talent! August Slate Sizzles with the Return of ID's Most Beloved Stars: Paula Zahn, Susan Lucci, Joe Kenda, And Candice DeLong
First, tour the mind of infamous accused-ax-murderer Lizzie Borden in the season premiere of "Deadly Women" with Candice DeLong on Friday, August 1 at 9:00/8:00c, followed by the landmark 100th episode at 10:00/9:00c.

[07/28/14 - 11:39 AM]
CBS Summer Dramas Score Big Live+7-Day Playback Lift for the Week of July 7
CBS further spins the numbers for the week of July 7-13.

[07/28/14 - 11:27 AM]
Michelle Beisner Joins ESPN as NFL Features Reporter
Since 2006, Beisner has worked as a studio host and field reporter for NFL Network.

[07/28/14 - 11:15 AM]
Special Guest Jay Leno Mentors the Comics as the Final Five Move One Step Closer to Being the "Last Comic Standing" on Tues, July 31 (10-11 P.M. ET)
Only five comics remain in the competition, and the stakes have never been higher as they move one step closer to winning the coveted title of "Last Comic Standing."

[07/28/14 - 09:51 AM]
Showtime(R) Presents "David Bowie: Five Years" - Documentary Special Premieres Friday, August 1st at 9:00 p.m. (ET/PT)
The film is the definitive portrait of one of rock's most influential stars.

[07/28/14 - 09:34 AM]
"Gypsy Sisters" Focus on Family in New Season on TLC
The series returns with a special two-hour season premiere on Thursday, August 21 at 9:00/8:00c.

[07/28/14 - 09:34 AM]
El Rey Network And Celestial Pictures Boost Multi-Year Partnership To Bring Viewers The Best In Classic Martial Arts
The new deal will provide the network with access to 255 iconic martial arts titles from the Shaw Brothers vault - the world's leading martial arts collection, many on an exclusive basis.

[07/28/14 - 08:57 AM]
Season Two of "Shark Hunters" Premieres Wednesday, July 30, at 9 P.M. ET on NBCSN
The 60-minute outdoor fishing show features three long-standing East Coast shark tournaments and five captains pitted against each other to catch the heaviest shark.

[07/28/14 - 08:29 AM]
Sunday's Broadcast Ratings: CBS Tops Viewers, Demos for Second Straight Week
"60 Minutes" and "Big Brother 16" are the most-watched programs in said categories.

[07/28/14 - 08:27 AM]
USA Network Announces Pilot Pick-Up for Carlton Cuse and Ryan Condal Drama "Colony"
The project is a naturalistic drama about a family torn by opposing forces and making difficult choices as they balance staying together with surviving the struggle of the human race.