or


[06/06/12 - 02:12 PM]
NBC Commits to Aggressive Digital Media Strategy Focused on Multi-Platform Programming and Marketing Initiatives
The network has named Robert Hayes to the newly created position of Executive Vice President, Digital Media.

[via press release from NBC]

NBC COMMITS TO AGGRESSIVE DIGITAL MEDIA STRATEGY FOCUSED ON MULTI-PLATFORM PROGRAMMING AND MARKETING INITIATIVES

Industry Innovator Robert Hayes Named Executive Vice President, Digital Media, NBC Entertainment

UNIVERSAL CITY, Calif. - June 6, 2012 - In a move that underscores NBC Entertainment's commitment to maximize its programming value in the digital marketplace and its reach through emerging technologies, the network has named Robert Hayes to the newly created position of Executive Vice President, Digital Media. He will report to Len Fogge, President, NBC Entertainment Marketing & Digital.

In jointly making the announcement, Robert Greenblatt, Chairman, NBC Entertainment, and Ted Harbert, Chairman, NBC Broadcasting, emphasized the strategic role of digital media in a highly competitive television landscape.

"It's critical that we do everything possible to light up digital media in order to help rebuild the primetime schedule. And there's no one better to lead this effort than Rob Hayes," said Greenblatt. "I saw the effect he had at Showtime firsthand, and it's no accident that the pay network's explosion coincided with its digital innovations."

"As NBC expands its digital media reach," added Harbert, "we want to take full advantage of the synergy between programming, marketing and digital media which the interface between Rob, Len and Bob represents."

Hayes, a recognized innovator in digital entertainment, multi-platform marketing, content distribution and audience engagement, will oversee the network's day-to-day digital strategy and operations, encompassing NBC's various digital platforms and initiatives which include NBC.com, social media, online, mobile/apps, connected devices, multi-platform programming, product development, digital media business development and digital marketing.

"Digital media is an essential component of NBC's programming, marketing and monetization strategies," said Fogge. "Rob's demonstrated success as a creative digital media executive who understands the intersection between consumer behavior and emerging technologies makes him ideal to lead our initiatives in this area."

Hayes' hire signals the network's move to more closely align its digital and programming strategies by engaging fans, growing revenue, and enhancing digital marketing opportunities for NBC shows such as "Smash," "The Voice," "Grimm," "Up All Night" and "30 Rock."

Hayes comes to NBC from Iconic Entertainment Inc., where he served as COO, creating premium VOD channels for YouTube and other premium over-the-top distributors.

Prior to that, Hayes made his biggest impact at Showtime Networks Inc. where he oversaw all things digital for the premium network, developing robust multi-platform identities for such critically acclaimed shows as "Dexter," "Weeds," "Nurse Jackie," "Californication" and "The Tudors. " Under Hayes' leadership, Showtime broke new ground in developing a digital business strategy that included the first deals for premium television with iTunes, Amazon and Netflix, among others. During his tenure, the network enjoyed its greatest growth spurt from 12 million to more than 18 million subscribers.

Earlier in his career, Hayes served as Vice President of Business Development and Vice President, International Business Development, assessing opportunities for Showtime and other Viacom brands, focusing on Europe, Asia, Africa and the Middle East, and at Home Box Office in the International Business Development and Operations group, launching HBO's first networks overseas.

Hayes has received numerous industry awards, including a 2010 Primetime Emmy for Outstanding Achievement in Engineering Development for Showtime Sports Interactive; 2008 and 2010 Interactive Media Primetime Emmy nominations; iMedia Visionary Marketer of the Year Award; and CTAM and Promax Awards. His speaking engagements include CNBC, NPR, NAMIC, Consumer Electronic Show (CES), Jupiter Media Metrix, Promax/BDA, Digital Hollywood and Streaming Media West.





  [june 2012]  
S
M
T
W
T
F
S
     


· 30 ROCK (NBC)
· CALIFORNICATION (SHOWTIME)
· DEXTER (SHOWTIME)
· GRIMM (NBC)
· NURSE JACKIE (SHOWTIME)
· SMASH (NBC)
· TUDORS, THE (SHOWTIME)
· UP ALL NIGHT (NBC)
· VOICE, THE (NBC)
· WEEDS (SHOWTIME)





[06/30/16 - 09:49 AM]
Starting Friday, Your Favorite Films Written and Directed by Albert Brooks Are Available in the U.S.
The films include: Defending Your Life, which marks its 25th anniversary this year; Looking for Comedy in the Muslim World; Lost in America; Modern Romance; Mother; The Muse; and Real Life.

[06/30/16 - 09:31 AM]
Cartoon Network Studios Connects Rising Talent with Mentors in Inaugural 3-Day Animation Jam, July 9-11
This 3-day animation jam continues the tradition of Cartoon Network's widely-recognized, artists-first approach in developing and discovering fresh and innovative content across all platforms.

[06/30/16 - 09:21 AM]
Academy Award(R) Winner and Marine Corps Veteran Gene Hackman Narrates Iwo Jima Film for Smithsonian Channel(TM)
The one-hour special provides new evidence and analysis proving that U.S. Marine Corps Pfc. and Purple Heart recipient Harold Schultz was one of the flag raisers in Joe Rosenthal's iconic Iwo Jima photo on Mount Suribachi.

[06/30/16 - 08:45 AM]
AMC's Critically Acclaimed Series "Halt and Catch Fire" Leaves Texas Behind for the Big Leagues of Silicon Valley
The series will return for season three on Tuesday, August 23 at 9:00/8:00c with two back-to-back episodes.

[06/30/16 - 08:37 AM]
Wednesday's Broadcast Ratings: CBS Tops Demo Race with "Big Brother"
The Eye leads the night among adults 18-49 while NBC is the most-watched network.

[06/30/16 - 08:36 AM]
Video: Netflix Releases Trailer #2 for "Stranger Things"
All episodes debut globally on Netflix Friday, July 15.

[06/30/16 - 08:12 AM]
Giada De Laurentiis Celebrates Her Family's Homeland and Food Traditions in New Episodes of "Giada in Italy"
Each episode celebrates Giada's beloved family, and she shares cherished stories and memories along with favorite recipes and food traditions.

[06/30/16 - 08:00 AM]
Adam Wingard's "Death Note" for Netflix Starts Principal Photography
Based on the famous Japanese manga written by Tsugumi Ohba and Takeshi Obata, the film follows a high school student who comes across a supernatural notebook, realizing it holds within it a great power.

[06/29/16 - 03:36 PM]
New Updated "Lost in Space" Series Coming Exclusively to Netflix
Reimagined by feature writing team Matt Sazama and Burk Sharpless, with Zack Estrin showrunning, the series will premiere worldwide on Netflix in 2018.

[06/29/16 - 02:03 PM]
Video: Netflix's "BoJack Horseman" Season Three Mane Trailer Is Here!
The season three trailer for "BoJack Horseman" is here and BoJack is a bona fide movie star!

[06/29/16 - 02:00 PM]
Syfy Renews Original Drama Series "12 Monkeys" for Third Season
The series wraps its sophomore run on Monday, July 18 at 9:00/8:00c.

[06/29/16 - 01:34 PM]
VH1 Greenlights New Late Night Talk Show with Host Marc Lamont Hill
CNN commentator and BET News host Marc Lamont Hill will anchor the weekly series delivering VH1's pop culture spin on the hottest entertainment news and gossip.

[06/29/16 - 12:28 PM]
Golf Channel Posts Most-Watched Second Quarter Ever
Golf Channel spins the numbers for the quarter to date.

[06/29/16 - 12:06 PM]
AMC Renews "Preacher" for an Expanded Second Season
The Sony Pictures Television-AMC Studios co-production is the #2 new series on cable this year among adults 18-49 and adults 25-54.

[06/29/16 - 11:40 AM]
LMN Debuts Drama Series "Blue: A Secret Life," Starring Julia Stiles on July 8
The project was originally commissioned in the US as "Blue," a three-season, short-form series for online channel WIGS.