or


[06/06/12 - 02:12 PM]
NBC Commits to Aggressive Digital Media Strategy Focused on Multi-Platform Programming and Marketing Initiatives
The network has named Robert Hayes to the newly created position of Executive Vice President, Digital Media.

[via press release from NBC]

NBC COMMITS TO AGGRESSIVE DIGITAL MEDIA STRATEGY FOCUSED ON MULTI-PLATFORM PROGRAMMING AND MARKETING INITIATIVES

Industry Innovator Robert Hayes Named Executive Vice President, Digital Media, NBC Entertainment

UNIVERSAL CITY, Calif. - June 6, 2012 - In a move that underscores NBC Entertainment's commitment to maximize its programming value in the digital marketplace and its reach through emerging technologies, the network has named Robert Hayes to the newly created position of Executive Vice President, Digital Media. He will report to Len Fogge, President, NBC Entertainment Marketing & Digital.

In jointly making the announcement, Robert Greenblatt, Chairman, NBC Entertainment, and Ted Harbert, Chairman, NBC Broadcasting, emphasized the strategic role of digital media in a highly competitive television landscape.

"It's critical that we do everything possible to light up digital media in order to help rebuild the primetime schedule. And there's no one better to lead this effort than Rob Hayes," said Greenblatt. "I saw the effect he had at Showtime firsthand, and it's no accident that the pay network's explosion coincided with its digital innovations."

"As NBC expands its digital media reach," added Harbert, "we want to take full advantage of the synergy between programming, marketing and digital media which the interface between Rob, Len and Bob represents."

Hayes, a recognized innovator in digital entertainment, multi-platform marketing, content distribution and audience engagement, will oversee the network's day-to-day digital strategy and operations, encompassing NBC's various digital platforms and initiatives which include NBC.com, social media, online, mobile/apps, connected devices, multi-platform programming, product development, digital media business development and digital marketing.

"Digital media is an essential component of NBC's programming, marketing and monetization strategies," said Fogge. "Rob's demonstrated success as a creative digital media executive who understands the intersection between consumer behavior and emerging technologies makes him ideal to lead our initiatives in this area."

Hayes' hire signals the network's move to more closely align its digital and programming strategies by engaging fans, growing revenue, and enhancing digital marketing opportunities for NBC shows such as "Smash," "The Voice," "Grimm," "Up All Night" and "30 Rock."

Hayes comes to NBC from Iconic Entertainment Inc., where he served as COO, creating premium VOD channels for YouTube and other premium over-the-top distributors.

Prior to that, Hayes made his biggest impact at Showtime Networks Inc. where he oversaw all things digital for the premium network, developing robust multi-platform identities for such critically acclaimed shows as "Dexter," "Weeds," "Nurse Jackie," "Californication" and "The Tudors. " Under Hayes' leadership, Showtime broke new ground in developing a digital business strategy that included the first deals for premium television with iTunes, Amazon and Netflix, among others. During his tenure, the network enjoyed its greatest growth spurt from 12 million to more than 18 million subscribers.

Earlier in his career, Hayes served as Vice President of Business Development and Vice President, International Business Development, assessing opportunities for Showtime and other Viacom brands, focusing on Europe, Asia, Africa and the Middle East, and at Home Box Office in the International Business Development and Operations group, launching HBO's first networks overseas.

Hayes has received numerous industry awards, including a 2010 Primetime Emmy for Outstanding Achievement in Engineering Development for Showtime Sports Interactive; 2008 and 2010 Interactive Media Primetime Emmy nominations; iMedia Visionary Marketer of the Year Award; and CTAM and Promax Awards. His speaking engagements include CNBC, NPR, NAMIC, Consumer Electronic Show (CES), Jupiter Media Metrix, Promax/BDA, Digital Hollywood and Streaming Media West.





  [june 2012]  
S
M
T
W
T
F
S
     


· 30 ROCK (NBC)
· CALIFORNICATION (SHOWTIME)
· DEXTER (SHOWTIME)
· GRIMM (NBC)
· NURSE JACKIE (SHOWTIME)
· SMASH (NBC)
· TUDORS, THE (SHOWTIME)
· UP ALL NIGHT (NBC)
· VOICE, THE (NBC)
· WEEDS (SHOWTIME)





[09/15/14 - 01:22 PM]
"Genesis - Sum of the Parts" to Make Its Premiere on Showtime(R)
The film reunites the multi-Platinum-selling, Grammy(R)-winning, Rock and Roll Hall of Fame-inducted band to tell personal accounts of their rise to fame and fortune.

[09/15/14 - 12:49 PM]
FX Rides "Sons of Anarchy" to Record Ratings
FX spins the numbers for Tuesday, September 9.

[09/15/14 - 12:25 PM]
Galaxy's Quest: On October 11, Cat Daddy Jackson Galaxy Returns to Rescue Frantic Felines and Their Guardians
"My Cat from Hell" returns with seven all-new episodes of rescuing out-of-control cats and repairing the relationships they're ruining.

[09/15/14 - 12:16 PM]
New Episodes of CNBC's Popular Series "The Profit" Return Tuesday, October 14 at 10PM ET/PT
The 10 original hour-long episodes, including a special update episode, follow self-made millionaire and serial entrepreneur Marcus Lemonis as he saves struggling businesses while investing his own cash in the process.

[09/15/14 - 11:01 AM]
Travis Pastrana and the "Nitro Circus Live" Crew Return to MTV2 for All-New Season on Wednesday, October 8 at 11 P.M. ET/PT
Additionally, "Nitro Circus: The Movie" will make its world television premiere on MTV2 on Wednesday October 1 at 11:00 p.m. ET/PT.

[09/15/14 - 10:52 AM]
Take It Off with VH1 for Season Two of "Dating Naked"
The first season of "Dating Naked" has been averaging a .6 among Adults 18-49 and averaging 1 million total viewers (P 2+) each week, based on Live +3 ratings.

[09/15/14 - 10:28 AM]
A&E Network Premieres New Original Series "Dead Again" Thursday, October 2 at 10:00 PM ET/PT
The hour-long series follows a top team of detectives who will re-examine controversial murder cases in which unresolved questions still linger long after the verdict was determined.

[09/15/14 - 10:11 AM]
Hallmark Channel Announces World Television Premiere of Hallmark Hall of Fame Original Movie, "One Christmas Eve", Starring Anne Heche, November 30
In "One Christmas Eve," Anne Heche stars as a recently-divorced mom who wants her two kids' first Christmas "without dad" to be perfect.

[09/15/14 - 10:04 AM]
Langley Productions and Spike TV to Honor "Cops" Audio Technician Bryce Dion
Bryce Dion was a 7-year veteran of "Cops" who was tragically killed during production on August 26 in Omaha, NE.

[09/15/14 - 09:43 AM]
"Friends Flyaway to New York" Sweepstakes Gives Fans a Chance to Win a Trip to Visit the Central Perk Pop-Up Shop Brought to You by Eight O'clock Coffee
Said contest is timed with the 20th anniversary of the premiere of "Friends."

[09/15/14 - 09:36 AM]
Syfy's New Zombie Series "Z Nation" Bites Off 1.6 Million Viewers During September 12 Premiere
Syfy spins the numbers for Friday, September 12.

[09/15/14 - 09:14 AM]
American Heroes Channel Reveals How History Got It Wrong in "America: Facts vs. Fiction"
The series returns with with back-to-back episodes on Tuesday, October 7 at 10:00/9:00c.

[09/15/14 - 09:00 AM]
"Conan" to Celebrate George Harrison the Week of Sept. 22 with Performances by Beck, Norah Jones, Dhani Harrison & Friends and More
The celebration will coincide with the release of George Harrison: The Apple Years 1968-75, a major reissue of the artists' first six solo albums.

[09/15/14 - 08:58 AM]
Nickelodeon's TV and Digital Channels to Go Dark for Eleventh Annual Worldwide Day of Play, Saturday, Sept. 20
Additionally, the network's national prosocial partners - United States Tennis Association, NFL PLAY 60, the Boys and Girls Club of America and Key Club, among others - will host several thousand local events across the country to help celebrate kids' love of play.

[09/15/14 - 08:47 AM]
Sunday's Broadcast Ratings: "Sunday Night Football" Keeps NBC on Top
The Peacock easily wins the night in both total viewers and adults 18-49.