or


[06/11/12 - 10:07 AM]
USA Network Launches "Suits Recruits" - Digital Storytelling Experience Assigning Fans Their First Legal Case at Pearson Hardman
Two lucky fans will be awarded the law firm's $50,000 bonus for their legal work at Pearson Hardman.

[via press release from USA]

USA NETWORK LAUNCHES "SUITS RECRUITS" - DIGITAL STORYTELLING EXPERIENCE ASSIGNING FANS THEIR FIRST LEGAL CASE AT PEARSON HARDMAN

Lexus Sponsors the Immersive, Five-Week, Multi-Platform Social Game Kicking-Off Before the Highly Anticipated SUITS' Second Season Premiere on Thursday, June 14

NEW YORK - June 11, 2012 - Today, USA Network, the top entertainment brand and pioneer in Social TV, kicks-off Suits Recruits, a five-week digital experience in conjunction with the hit original series SUITS. Suits Recruits will engage fans with their favorite SUITS characters as they are assigned their first case in a digital story coinciding with the on-air plot lines and office intrigue, when the show returns for season two on Thursday, June 14, 10/9c. Presented by premiere sponsor Lexus, the thrilling legal experience enables fans to join Pearson Hardman's Rachel Zane (Meghan Markle) as a lead paralegal, or Donna Paulsen (Sarah Rafferty) as a powerful assistant, and the rest of the cast, via video, audio and text correspondence, to solve one of the firm's toughest cases. Suits Recruits will unfold on multiple platforms, including www.suitsrecruits.com and mobile, starting on Monday, June 11, with the final verdict of the case announced on Thursday, July 19. Two lucky SUITS fans will be awarded the law firm's $50,000 bonus for their legal work at Pearson Hardman.

Transitioning seamlessly between video, audio and text, fans will have the chance to read case details, speculations on promotions, converse with the series characters, and pick up juicy tidbits of inter-office relationships. Fans can integrate the game into their Facebook world, pulling their friends into Suits Recruits, through USA's integration with Facebook's Open Graph technology.

"With Suits Recruits, we created an interactive extension of Pearson Hardman pulling our fans inside the fascinating world of SUITS and making them a part of the firm's intrigue as they interact with this exclusive storyline," said Alexandra Shapiro, executive vice president, marketing & digital, USA. "We continue to break new ground with Lexus who is not only a strong partner of these Social TV initiatives but also a leader who understands the value of organic brand integration in digital storytelling."

Helping to drive the story will be a Lexus LS 460L sedan that serves as the official vehicle of Pearson Hardman and is used by players to canvass the city and track down information related to the case.

As fans engage with the characters and answer questions correctly, they earn achievements that qualify them to be entered into the sweepstakes, as well as a potential spot as a Top Recruit. This exclusive recognition is reserved for those who register the most amount of achievements, as well as interact and promote Suits Recruits via social media outlets. A unique version of Character Chatter has been established specifically for the game entitled The Water Cooler, curating the conversation and encouraging discussion among fellow Assistants and Paralegals.

USA Network created Suits Recruits in conjunction with 30 Ninjas, a creator of cutting-edge transmedia entertainment, and Social Samba, the leader when it comes to bringing characters into the social fabric. The project was overseen by series executive producers Doug Liman and David Bartis and Suits creator Aaron Korsch.

SUITS delves into the fast-paced, high-stakes world of a top Manhattan corporate law firm where Gabriel Macht stars as legendary law partner, Harvey Specter, and SAG Award-nominee Patrick J. Adams stars as his brilliant, but not-technically-legal associate Mike Ross. Despite his lack of bonafide credentials, Mike's photographic memory and encyclopedic legal knowledge make him an invaluable asset to Harvey. The dynamic duo have managed to guard the secret thus far, but as the first season came to a close, Mike's future hangs in the balance when his ex-best friend sets out to expose him to the firm's top suit, Jessica Pearson (Gina Torres). But, Jessica could have bigger problems on her hands when the other half of Pearson Hardman, Daniel (guest star David Costabile) reemerges on the scene. Meanwhile, Mike's love life has become complicated after he crossed the line with the firm's best paralegal and his only friend in the office, Rachel (Meghan Markle). The series also stars Rick Hoffman and Sarah Rafferty. Guest stars include David Costabile, Eric Close, Margo Martindale and Rachel Harris.

From Universal Cable Productions, SUITS was created and is executive produced by Aaron Korsh ("The Deep End"). Doug Liman (COVERT AFFAIRS, the "Bourne" trilogy, "Mr. and Mrs. Smith") and David Bartis (COVERT AFFAIRS, "The O.C.") of Hypnotic also serve as executive producers. Gene Klein (COVERT AFFAIRS), Jon Cowan and Daniel Arkin serve as co-executive producers.

The #1 network in all of basic cable, USA Network is seen in 115 million U.S. homes. USA is a leader in scripted programming with a powerful stable of originals including POLITICAL ANIMALS, SUITS, NECESSARY ROUGHNESS, WHITE COLLAR, ROYAL PAINS, BURN NOTICE, PSYCH, COVERT AFFAIRS, COMMON LAW, and FAIRLY LEGAL. The network offers 52 weeks of spectacular live television with WWE MONDAY NIGHT RAW and is home to the best in blockbuster theatrical films, a broad portfolio of acquired series and entertainment events. A trailblazer in digital innovation and storytelling, USA is defining, driving and setting the industry standard for Social TV. USA is a program service of NBCUniversal Cable Entertainment, a division of NBCUniversal. The award-winning website is located at www.usanetwork.com. Characters Welcome.





  [june 2012]  
S
M
T
W
T
F
S
     


· SUITS (USA)











[03/03/15 - 11:07 PM]
Development Update: Tuesday, March 3
Updates include: IFC cancels "Garfunkel & Oates"; Jon Foo set as lead in "Rush Hour" at CBS; and Jack Gore is the "Problem Child" at NBC.

[03/03/15 - 04:07 PM]
Idris Elba Steps Onto Set for "Luther" Two-Part Special
Rose Leslie, Laura Haddock, Darren Boyd, John Heffernan and Patrick Malahide also star alongside the returning Michael Smiley and Dermot Crowley.

[03/03/15 - 03:18 PM]
Spike TV Partners with Dwayne Johnson for Event Programming Development Deal
Johnson and Dany Garcia will executive produce shows ranging from big live events, specials, sports and initiatives surrounding our troops and veterans.

[03/03/15 - 03:12 PM]
"Ellen's Design Challenge" Among Highest-Rated Series in HGTV History
HGTV spins the numbers for Monday, March 2.

[03/03/15 - 02:39 PM]
"Live with Kelly and Michael" Announces Its Sixth Annual "Top Teacher Week"
From May 4-8, "Live" will honor teachers who go above and beyond for their schools, communities and students.

[03/03/15 - 02:22 PM]
Social Media Powerhouse ABC Family Delivers During February 2015 Driven by "Pretty Little Liars" and "The Fosters"
ABC Family spins the digital numbers for the month of February.

[03/03/15 - 02:21 PM]
Spike: The Ones to Watch - Network Launches New Logo and Tagline
The tagline encompasses the network's strategic shift to a general entertainment network delivering compelling original entertainment with an edge and a distinctive point of view.

[03/03/15 - 12:56 PM]
TNT Ranks as Basic Cable's #1 Network in Primetime Live + 7 Delivery of Total Viewers, Adults 18-34 and Adults 18-49
Turner further spins the numbers for the week of February 9-15.

[03/03/15 - 12:54 PM]
"48 Hours: Blaming Melissa" Is Saturday's #1 Program with Viewers and Adults 25-54
CBS spins the numbers for Saturday, February 28.

[03/03/15 - 12:37 PM]
Science Channel Skyrockets in February, Charts Best Month Ever
Science Channel spins the numbers for the month of February.

[03/03/15 - 12:31 PM]
Sarah Michelle Gellar to Star in Season 2 of "Star Wars Rebels"
Gellar will join the talented voice cast that includes her husband Freddie Prinze Jr., Vanessa Marshall, Steve Blum, Tiya Sircar, Taylor Gray and David Oyelowo.

[03/03/15 - 11:52 AM]
Nickelodeon Brings Ultimate "Kids' Choice Awards" Interactive Experiences to Kids and Families Nationwide
Beginning Saturday, March 7, Nickelodeon will launch the Kids' Choice Awards Experience, a six-city tour featuring meet and greets with Nick stars and one of-a-kind interactive elements.

[03/03/15 - 11:45 AM]
Ovation TV Greenlights Production on Original Documentary Film, "Ford's Theatre: America's Playhouse"
The project is being co-produced by Ovation Studios and 1895 Films and is set to premiere on April 14 at 10:00/9:00c.

[03/03/15 - 11:13 AM]
truTV Says Yes They Can to The Grawlix's "Those Who Can't," As Network Greenlights Its First-Ever Full-Length Scripted Comedy
The comedy about a trio of frustrated high school teachers stars show creators Adam Cayton-Holland, Andrew Orvedahl and Ben Roy, members of the Denver-based comedy troupe The Grawlix.

[03/03/15 - 11:11 AM]
Spike TV Orders Eight More Episodes of "Lip Sync Battle"
The featured performers for the new eight episodes include Emily Blunt, Anne Hathaway, Terrence Howard, Taraji P. Henson, Justin Bieber, Queen Latifah, Will Arnett, Alison Brie, Mike Tyson and Terry Crews.