or


[06/12/12 - 11:46 AM]
NBCUniversal Television Consumer Products Partners With Aerobics and Fitness Association of America to Launch "The Biggest Loser Live Training" Program
This online event will take place on Wednesday, July 18 and will feature a series of 20-minute workouts running every half-hour throughout the duration of the event.

[via press release from NBC]

NBCUNIVERSAL TELEVISION CONSUMER PRODUCTS PARTNERS WITH AEROBICS AND FITNESS ASSOCIATION OF AMERICA TO LAUNCH "THE BIGGEST LOSER LIVE TRAINING" PROGRAM

Program to Offer Certification for Fitness Professionals to Become "Biggest Loser Pros," as well as Direct-to-Consumer Fitness Options

Free Online Workout Sessions to Debut on July 18

UNIVERSAL CITY, Calif. - June 12, 2012 - NBCUniversal Television Consumer Products Group announced today the launch of "The Biggest Loser Live Training" program through a partnership with the Aerobics and Fitness Association of America (AFAA). The program will offer certification for fitness professionals to become official "Biggest Loser Pros," as well as direct-to-consumer fitness options with both online and on-site training.

The certified AFAA trainers who complete the required educational program will be able to provide their clients with safe and effective ways to lose weight, and fans and viewers of the NBC reality series will now have the opportunity to connect face-to-face with a registered "Biggest Loser Pro."

To mark the debut of The Biggest Loser Live Training, AFAA will offer free workout sessions conducted live online with a certified AFAA Biggest Loser Pro. This online event will take place on Wednesday, July 18 from 9 a.m. to 3:30 p.m. (PT), and will feature a series of 20-minute workouts running every half-hour throughout the duration of the event. The workouts are great for beginners and fitness enthusiasts alike. To pre-register or learn more, please visit www.biggestloserlivetraining.com.

"We are very excited to invite anyone who wants to lose weight to join us live, online for The Biggest Loser Live Training Workout Day," said Kathy Stevens, AFAA's Director of Education. "The day will be a great motivator to help people get off the couch and take the first step to a healthier lifestyle, with the convenience of joining from literally anywhere with Internet access. We really encourage everyone in America to seize this opportunity to work out live with an AFAA certified fitness professional and enjoy these free exercise sessions."

"AFAA is a great partner to work with on the launch of The Biggest Loser Live Training program," said Kim Niemi, Senior Vice President of NBCUniversal Television Consumer Products. "The certification of Biggest Loser Fitness Professionals combined with the online and on-site training will make The Biggest Loser lifestyle more accessible to fans at home and help them to lead healthier, more active lifestyles."

The deal between AFAA and NBCUniversal Television Consumer Products was brokered by Russ Kamalski and Nora Wong of L.A.-based Consumer Strategies, Inc. "We are thrilled to marry the top-rated fitness show "The Biggest Loser" with the largest fitness educator in the world and offer official 'Biggest Loser' exercises to consumers," said Kamalski. Senior Partner Wong added: "Fans of the show can learn how to lose weight and stay fit either in the comfort of their own homes or at their local health clubs."

The Biggest Loser Live Training is licensed through NBCUniversal Television Consumer Products Group and Shine America, the company behind "The Biggest Loser."

About 'The Biggest Loser':

The first reality series where everybody "loses," "The Biggest Loser" challenges and encourages overweight contestants to shed pounds in a safe and recommended manner through comprehensive diet and exercise as they compete for a grand prize of $250,000. Hosted by Alison Sweeney, the series provides the contestants with challenges, temptations, weigh-ins and eliminations until the final contestant remains to claim the title of "The Biggest Loser." For season 12, contestants work out under the supervision of professional trainers Bob Harper and Dolvett Quince. "The Biggest Loser" is a production of Shine America, 25/7 Productions and 3 Ball Productions.

For embeddable clips and full episodes from "The Biggest Loser," please visit NBC.com's official show site: http://www.nbc.com/the-biggest-loser/.

Please like us on Facebook https://www.facebook.com/biggestloser and follow us on Twitter http://twitter.com/biggestlosernbc.

About AFAA:

AFAA is the world's largest fitness and TeleFitness(R) educator. Since 1983, AFAA has issued over 300,000 certifications to fitness professionals from 73 countries worldwide. Each year, health clubs and studios host over 2,500 educational workshops nationwide. AFAA is accredited by the Accrediting Commission of the Distance Education and Training Council (DETC). The DETC is listed as a nationally recognized accrediting agency by the U.S. Department of Education; and is recognized by the Council for Higher Education Accreditation (CHEA). This meets IHRSA's 2005 recommendation on accreditation for fitness certification organizations. AFAA is proud to be granted affiliate status with the National Board of Fitness Examiners (NBFE), additional accreditation by Vital Research and membership in the National Organization of Competency Assurance (NOCA).

ABOUT CONSUMER STRATEGIES:

Consumer Strategies, Inc. is a consulting and licensing agency that represents a select group of clients developing licensing programs, implementing brand extensions, expanding distribution, building sales and launching products into the consumer marketplace. Based in Los Angeles, Consumer Strategies, Inc. was founded in 2002. We are an independent agency working with established brands and manufacturers. With more than three decades of invaluable branding, marketing and licensing experience, we have a diversified range of clients that includes NBCUniversal Television, Contessa Premium Foods, Chicken Soup for the Soul, Jack Canfield, Fifi & Romeo. Our industry knowledge includes entertainment, inspiration, health and fitness, food and fashion.

ABOUT NBCUniversal Television Consumer Products Group:

NBCUniversal is a leader in providing entertainment programming to the domestic and international marketplaces. NBCUniversal Television DVD, Music, and Consumer Products Group manages all global ancillary television business endeavors for the NBCUniversal Television Group, including third-party home entertainment distribution, consumer products, musical soundtracks, special markets projects and the NBCUniversal Online Store. For the latest product updates and an overview of the properties managed by the group, visit the NBCUniversal Television Consumer Products portal at http://nbcuconsumerproducts.com.

ABOUT SHINE AMERICA

Shine America (formerly Shine Americas, Shine USA and Reveille) is a world leader in producing and distributing compelling scripted and unscripted television and digital content, building brands through the leveraging of its intellectual property and creating integrated marketing opportunities for advertisers.

Shine America is known for popular and award-winning original hit series including The Biggest Loser, Tabatha Takes Over, Shear Genius, and The Buried Life; adaptations of Shine Group formats MasterChef, One Born Every Minute and Parental Control; long-running scripted hits The Office, Ugly Betty, and The Tudors; and over 20 groundbreaking original online series on MSN, Yahoo!, YouTube premium channels and other platforms, many of these produced in partnership with global brands such as Toyota, Kraft Foods, Subway and Microsoft. Through its distribution arm, Shine International, Shine America distributes its extensive library of programming to more than 150 countries.





  [june 2012]  
S
M
T
W
T
F
S
     


· BIGGEST LOSER, THE (NBC)









[04/17/14 - 03:04 PM]
Season Two of "Paternity Court with Lauren Lake" Begins Production in Atlanta This Summer
Presiding judge Lauren Lake will once again take her place on the bench, helping families come together to sort out complicated relationships and find resolution in their lives.

[04/17/14 - 02:31 PM]
Wednesday's Cable Ratings & Broadcast Finals: "Survivor," "American Idol" Top Charts
Plus: numbers for FS1's "The Ultimate Fighter," Comedy Central's "Workaholics" and the NHL playoffs on CNBC and NBCSN.

[04/17/14 - 02:22 PM]
Exclusive World Premiere of Hour-Long Special "SuperSong" Starring Ricky Martin Launches on Crackle April 21
"SuperSong" takes viewers behind-the-scenes with global superstar Ricky Martin and music producer Salaam Remi as they record SuperSong contest winner Elijah King's winning track.

[04/17/14 - 01:48 PM]
"Arnie" Becomes Most-Watched Original Production in Golf Channel History
Golf Channel spins the numbers for Sunday, April 13 through Tuesday, April 15.

[04/17/14 - 01:30 PM]
TBS Hit Series "Sullivan & Son" to Welcome Back Guest Stars Kunal Nayyar, Ken Jeong and Billy Gardell
The series is set to launch its third season with back-to-back episodes Tuesday, June 24 at 10:00/9:00c.

[04/17/14 - 01:04 PM]
Amazon Fire TV's Voice Search Gets New Partners
Hulu Plus, Crackle, and SHOWTIME ANYTIME are joining VEVO in integrating their full catalogs into Fire TV's unified voice search.

[04/17/14 - 12:04 PM]
The CW Announces Summer 2014 Premiere Dates
Highlights include the return of "Beauty and the Beast" and the premieres of "Backpackers" and "Seed."

[04/17/14 - 12:00 PM]
IDW Entertainment, George Lopez, & David M. Stern Developing "Wormwood" as an Animated Series
David M. Stern has been tapped to write the pilot episode and serve as an executive producer on the series.

[04/17/14 - 11:56 AM]
David Letterman, Jerry Seinfeld, Jon Stewart, Tracy Morgan, Martin Scorsese and Robert De Niro to Headline Spike TV's "One Night Only: An All-Star Comedy Tribute to Don Rickles"
The 90-minute special, produced in conjunction with Don Mischer Productions, airs on Spike TV on Wednesday, May 28 at 9:00/8:00c.

[04/17/14 - 11:24 AM]
A&E Network Greenlights New Nonfiction Series "D.O.A." (Working Title) from Executive Producer Dick Wolf
The series follows a top team of detectives who will re-examine controversial murder cases in which unresolved questions still linger long after the verdict was determined.

[04/17/14 - 11:18 AM]
"The Tonight Show" Retains 100% of the Prior Week's 18-49 Rating, Sees Growth in Total Viewers
NBC spins the late-night numbers for the week of April 7-13.

[04/17/14 - 10:30 AM]
Video: First Look Clips at New Seasons of "Maron" & "Comedy Bang! Bang!" - Premieres May 8 on IFC
Today IFC released first look clips from both show's premiere episodes.

[04/17/14 - 10:30 AM]
E!'s "Chelsea Lately" Welcomes Khloe Kardashian, TJ Miller, Loni Love and Mary McCormack as Celebrity Guest Hosts April 21-24
Scheduled guests include Bob Saget, Wiz Khalifa, Mekhi Phifer and Ian Somerhalder.

[04/17/14 - 10:28 AM]
Two-Hour "Lindsay" Finale to Air Sunday, April 20 at 9 P.M. ET/PT on OWN
The OWN docu-series "Lindsay" follows movie star and media sensation Lindsay Lohan on her journey through recovery following a very public period of crisis.

[04/17/14 - 10:01 AM]
Academy Announces Key Dates for the Oscars(R)
The Oscars will be held at the Dolby Theatre(R) at Hollywood & Highland Center(R) in Hollywood, and will be televised live by the ABC Television Network.