[06/12/12 - 11:46 AM]
NBCUniversal Television Consumer Products Partners With Aerobics and Fitness Association of America to Launch "The Biggest Loser Live Training" Program
This online event will take place on Wednesday, July 18 and will feature a series of 20-minute workouts running every half-hour throughout the duration of the event.

[via press release from NBC]


Program to Offer Certification for Fitness Professionals to Become "Biggest Loser Pros," as well as Direct-to-Consumer Fitness Options

Free Online Workout Sessions to Debut on July 18

UNIVERSAL CITY, Calif. - June 12, 2012 - NBCUniversal Television Consumer Products Group announced today the launch of "The Biggest Loser Live Training" program through a partnership with the Aerobics and Fitness Association of America (AFAA). The program will offer certification for fitness professionals to become official "Biggest Loser Pros," as well as direct-to-consumer fitness options with both online and on-site training.

The certified AFAA trainers who complete the required educational program will be able to provide their clients with safe and effective ways to lose weight, and fans and viewers of the NBC reality series will now have the opportunity to connect face-to-face with a registered "Biggest Loser Pro."

To mark the debut of The Biggest Loser Live Training, AFAA will offer free workout sessions conducted live online with a certified AFAA Biggest Loser Pro. This online event will take place on Wednesday, July 18 from 9 a.m. to 3:30 p.m. (PT), and will feature a series of 20-minute workouts running every half-hour throughout the duration of the event. The workouts are great for beginners and fitness enthusiasts alike. To pre-register or learn more, please visit www.biggestloserlivetraining.com.

"We are very excited to invite anyone who wants to lose weight to join us live, online for The Biggest Loser Live Training Workout Day," said Kathy Stevens, AFAA's Director of Education. "The day will be a great motivator to help people get off the couch and take the first step to a healthier lifestyle, with the convenience of joining from literally anywhere with Internet access. We really encourage everyone in America to seize this opportunity to work out live with an AFAA certified fitness professional and enjoy these free exercise sessions."

"AFAA is a great partner to work with on the launch of The Biggest Loser Live Training program," said Kim Niemi, Senior Vice President of NBCUniversal Television Consumer Products. "The certification of Biggest Loser Fitness Professionals combined with the online and on-site training will make The Biggest Loser lifestyle more accessible to fans at home and help them to lead healthier, more active lifestyles."

The deal between AFAA and NBCUniversal Television Consumer Products was brokered by Russ Kamalski and Nora Wong of L.A.-based Consumer Strategies, Inc. "We are thrilled to marry the top-rated fitness show "The Biggest Loser" with the largest fitness educator in the world and offer official 'Biggest Loser' exercises to consumers," said Kamalski. Senior Partner Wong added: "Fans of the show can learn how to lose weight and stay fit either in the comfort of their own homes or at their local health clubs."

The Biggest Loser Live Training is licensed through NBCUniversal Television Consumer Products Group and Shine America, the company behind "The Biggest Loser."

About 'The Biggest Loser':

The first reality series where everybody "loses," "The Biggest Loser" challenges and encourages overweight contestants to shed pounds in a safe and recommended manner through comprehensive diet and exercise as they compete for a grand prize of $250,000. Hosted by Alison Sweeney, the series provides the contestants with challenges, temptations, weigh-ins and eliminations until the final contestant remains to claim the title of "The Biggest Loser." For season 12, contestants work out under the supervision of professional trainers Bob Harper and Dolvett Quince. "The Biggest Loser" is a production of Shine America, 25/7 Productions and 3 Ball Productions.

For embeddable clips and full episodes from "The Biggest Loser," please visit NBC.com's official show site: http://www.nbc.com/the-biggest-loser/.

Please like us on Facebook https://www.facebook.com/biggestloser and follow us on Twitter http://twitter.com/biggestlosernbc.

About AFAA:

AFAA is the world's largest fitness and TeleFitness(R) educator. Since 1983, AFAA has issued over 300,000 certifications to fitness professionals from 73 countries worldwide. Each year, health clubs and studios host over 2,500 educational workshops nationwide. AFAA is accredited by the Accrediting Commission of the Distance Education and Training Council (DETC). The DETC is listed as a nationally recognized accrediting agency by the U.S. Department of Education; and is recognized by the Council for Higher Education Accreditation (CHEA). This meets IHRSA's 2005 recommendation on accreditation for fitness certification organizations. AFAA is proud to be granted affiliate status with the National Board of Fitness Examiners (NBFE), additional accreditation by Vital Research and membership in the National Organization of Competency Assurance (NOCA).


Consumer Strategies, Inc. is a consulting and licensing agency that represents a select group of clients developing licensing programs, implementing brand extensions, expanding distribution, building sales and launching products into the consumer marketplace. Based in Los Angeles, Consumer Strategies, Inc. was founded in 2002. We are an independent agency working with established brands and manufacturers. With more than three decades of invaluable branding, marketing and licensing experience, we have a diversified range of clients that includes NBCUniversal Television, Contessa Premium Foods, Chicken Soup for the Soul, Jack Canfield, Fifi & Romeo. Our industry knowledge includes entertainment, inspiration, health and fitness, food and fashion.

ABOUT NBCUniversal Television Consumer Products Group:

NBCUniversal is a leader in providing entertainment programming to the domestic and international marketplaces. NBCUniversal Television DVD, Music, and Consumer Products Group manages all global ancillary television business endeavors for the NBCUniversal Television Group, including third-party home entertainment distribution, consumer products, musical soundtracks, special markets projects and the NBCUniversal Online Store. For the latest product updates and an overview of the properties managed by the group, visit the NBCUniversal Television Consumer Products portal at http://nbcuconsumerproducts.com.


Shine America (formerly Shine Americas, Shine USA and Reveille) is a world leader in producing and distributing compelling scripted and unscripted television and digital content, building brands through the leveraging of its intellectual property and creating integrated marketing opportunities for advertisers.

Shine America is known for popular and award-winning original hit series including The Biggest Loser, Tabatha Takes Over, Shear Genius, and The Buried Life; adaptations of Shine Group formats MasterChef, One Born Every Minute and Parental Control; long-running scripted hits The Office, Ugly Betty, and The Tudors; and over 20 groundbreaking original online series on MSN, Yahoo!, YouTube premium channels and other platforms, many of these produced in partnership with global brands such as Toyota, Kraft Foods, Subway and Microsoft. Through its distribution arm, Shine International, Shine America distributes its extensive library of programming to more than 150 countries.

  [june 2012]  


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