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[06/13/12 - 08:35 AM]
Spike TV's Hit Original Series "Bar Rescue" Returns for a Second Round on Sunday, July 22
Jon Taffer hosts the series, airing Sundays at 9:00/8:00c on the cable channel.

[via press release from Spike TV]

SPIKE TV'S HIT ORIGINAL SERIES "BAR RESCUE" RETURNS FOR A SECOND ROUND ON SUNDAY, JULY 22

Renowned Bar and Nightclub Consultant Jon Taffer Puts His Reputation On The Line As He Brings His No-Nonsense Brand Of Expertise and Attitude to Failing Drinking Establishments Nationwide

New York, NY, June 13, 2012 - Spike TV's hit reality series "Bar Rescue" returns for another round on Sunday, July 22 at 9:00 PM, ET/PT. From the producers of "The Biggest Loser" and "Extreme Makeover: Weight Loss Edition," the series follows one of the country's top nightlife consultants, Jon Taffer, wielding his nearly three decades of experience in the food and beverage, hotel and hospitality industries to help give failing establishments one last chance to transform themselves into vibrant, profitable businesses.

Over the course of the new season, Taffer will visit a different failing establishment in cities all around the country, including Washington, D.C., Baltimore, Cincinnati, Los Angeles, Fort Lauderdale and West Palm Beach. His brash approach may ruffle feathers along the way, but Taffer pulls no punches and values bottom lines above hurt feelings. Owners and employees he believes are standing in the way of success are urged to check their egos at the door, as he employs a proven scientific approach to solving the problems befalling bars. From aligning furniture to encourage more eye contact and social interaction, to analyzing the rate of alcohol consumption in relation to tempo of music, to devising menu layouts that steer customers to the most profitable items, Taffer leaves no stone unturned in his mission to reinvigorate bars that are struggling.

The debut episode features Taffer and his crew of experts trying to save the Piratz Tavern in Silver Spring, MD from sinking. Opened with the intention of providing its patrons an escape from reality, the employees at Piratz Tavern have begun to take its theme too seriously - a waiter even lost an eye during a swordfight with a fellow employee. Years of mismanagement have cost owner Tracy Rebelo her life savings, and she and her daughter have been forced to move into her parents' basement. To dig herself out of her financial hole, Taffer must find a way to convince Rebelo to abandon the theme she holds so dear in order to appeal to the neighborhood's primarily corporate clientele.

"Bar Rescue" will also feature Taffer's wife, Nicole, and daughter, Samantha, along with a rotating group of experts, including executive chef Josh Capon of Burger and Barrel and the Lure Fishbar in New York, Diageo brands' chief mixologist Elayne Duke, chef Brian Duffy of CBD Solution, hospitality consultant Jesse Barnes, and official DJ and musical director for Eminem, Nas, and Jay-Z, DJ Green Lantern.

For additional information about "Bar Rescue," fans can log onto barrescue.spike.com to view full episodes, check out before and after photo galleries of the rescued bars, and watch video previews of new episodes. Fans can also get updates via Twitter @SPIKETV and/or the hashtag #BarRescue, and join in on the conversation at the official Bar Rescue Facebook page: http://www.facebook.com/BarRescue.

"Bar Rescue" is a 10 one-hour episode series produced by 3 Ball Productions/Eyeworks US and Executive Producers JD Roth, Todd A. Nelson ("The Biggest Loser," "Extreme Makeover: Weight Loss Edition," "Flying Wild Alaska") and DJ Nurre. Sharon Levy is Spike TV's Executive Vice President, Original Series, Tim Duffy is Senior Vice President of Original Series for Spike TV, and Justin Lacob is Executive in Charge of Production, Spike TV.

About Jon Taffer:

A virtual fixture in the restaurant, bar and nightclub business, Taffer is an internationally recognized, award-winning restaurant operator, owner and concept developer. He's a respected industry "voice" with nearly 30 years of hands-on experience in over 800 establishments worldwide and delivers expertise in the creation, development and management of casual restaurants, entertainment venues, nightclubs, bars, stadium/arena food service, resort facilities and large theme restaurants. In January 2010, he was appointed by Questex Media Group LLC the President of its Nightclub & Bar Media Group, which includes the Nightclub & Bar Convention and Trade Show, Nightclub & Bar magazine and related digital media products. Later this year, he will be launching On the Rocks Las Vegas, a three day entertainment and beverage festival taking place November 9-11, 2012.

About Spike TV:

Spike TV is available in 98.7 million homes and is a division of Viacom Media Networks. A unit of Viacom (NASDAQ: VIA, VIAB), Viacom Media Networks is one of the world's leading creators of programming and content across all media platforms. Spike TV's Internet address is www.spike.com.





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· BAR RESCUE (PARAMOUNT)





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