or


[06/20/12 - 10:18 AM]
Style Media Embraces Stylish Living With Glossy, Bold Rebrand
The "Work It. Love It. Style It." tagline will go into effect on Monday, June 25, with all-new episodes of "Tia & Tamera" and "Chicagolicious."

[via press release from Style]

STYLE MEDIA EMBRACES STYLISH LIVING WITH GLOSSY, BOLD REBRAND

Work It. Love It. Style It.

STYLE MEDIA EMBRACES STYLISH LIVING WITH GLOSSY, BOLD REBRAND AS NETWORK CONTINUES ITS REIGN AS THE FASTEST GROWING WOMEN'S CABLE NETWORK

MyStyle.com to Enhance Viewers' Experience with New Fashion-Forward Redesign, Connecting Viewers with Style Talent and Experts through Innovative Interactive Functions and Content

LOS ANGELES - June 20, 2012 - Style Media announced today plans to refresh the network's brand and image across all platforms by embracing a glossy, bold new look that appeals to women's desire for a stylish lifestyle. The Style circle logo is replaced with the strong, classic midnight blue typeface word Style accented by a splash of light blue. The new logo is mutable and will be filled in with different patterns and colors that reflect the ever-changing trends in fashion and stylish living while embodying how viewers see the world through a prism of Style. Additionally, the new tagline will be "Work It. Love It. Style It." The network rebrand will go into effect on-air and online on Monday, June 25, with all-new episodes of "Tia & Tamera" and "Chicagolicious."

Internationally, the global channels division of NBCUniversal will roll out the refreshed Style brand, beginning later this year in November. As Style continues to be the fastest growing women's cable network, the re-launch of its digital component, myStyle.com, with an adaptable form-fitting "A-line" screen design, will offer viewers a 360 experience, from in-depth #trendsetting and #storytelling content through a stylish living filter, to enhanced social interactions to unique stylish tips and insights from favorite Style talent.

"The bold, freestyle expression of the new redesign is an extension of our viewers who are unapologetic in their love, passion and obsession for all things style," said Salaam Coleman Smith, President, Style Media. "The re-imagination of the Style brand was an inclusive and collaborative process involving the entire team and tapped into the incredible passion and creativity of Style's award-winning Creative Director and brand strategist, Bear Fisher."

While continuing to offer relatable and aspirational programming and content, Style's vision celebrates women whose desire to style every aspect of their lives varies from how they beautify themselves to enriching the world around them. The brand promises to fuel women's insatiable appetites for all things style.

"This rebrand will cement Style as the leader in the fashion, beauty and stylish living space, while elevating the company's identity and partnerships as a global cable network and digital business," said Frances Berwick, President, Bravo and Style Media.

Style Digital, which includes myStyle.com and presence on various social media platforms such as Facebook, Twitter, Pinterest and Pose, also will re-launch on June 25, integrating the changes seen on-air. The first phase of the updated myStyle.com from an editorial, design and usability standpoint will explore the essence of stylish living through the lens of its series and talent with in-depth analysis of their style and details about how to take it to the next level. In addition to the new aspirational content, the bespoke myStyle.com will present an edgy left-to-right navigation, innovative adaptability and responsive design, liquid content display and a fierce look to match. The restyled website will adapt to fit the screen of any device it is displayed on similar to an "A-line" gown that flatters all body types. The responsive design will change the hierarchy of the site's content to better respond to the needs of today's on-the-go user while Liquid User Interface technology provides flexible templates that move content and advertising to eliminate banner-blindness.

About Style Media

Style Media, a global multimedia company that includes Style and myStyle.com, is the destination for women 18-49 seeking to fuel their insatiable appetite for looking great and living stylishly. Style currently counts nearly 78 million cable and satellite subscribers and is the fastest growing women's network in the U.S. MyStyle.com keeps women up-to-date on all of the latest fashion and beauty news on the web. Style's popular series include "Tia & Tamera," "Jerseylicious," "Giuliana & Bill," "Chicagolicious," "Empire Girls: Julissa & Adrienne" and "Big Rich Texas." Style is a network of NBCUniversal Entertainment & Digital Networks and Integrated Media, a division of NBCUniversal, one of the world's leading media and entertainment companies in the development, production, and marketing of entertainment, news, and information to a global audience. Follow us on Twitter at https://twitter.com/StyleNetPR.





  [june 2012]  
S
M
T
W
T
F
S
     


· CHICAGOLICIOUS (STYLE)
· TIA & TAMERA (STYLE)





[07/05/25 - 02:11 PM]
Yeeee-haw! "My Life with the Walter Boys" Season 2 Premieres August 28
Netflix confirmed the news on social media this afternoon.

[07/05/25 - 01:31 PM]
From Action-Packed Adventures to Chilling Supernatural Tales: Netflix Invites Viewers to Discover Their Next Favorite Anime
In addition to debuts for "BEASTARS" Final Season, "Cyberpunk: Edgerunners 2," "Record of Ragnarok III" and "My Melody & Kuromi," Netflix offered sneak peeks at "The Fragrant Flower Blooms with Dignity," "The Summer Hikaru Died" and "SAKAMOTO DAYS," with new episodes launching weekly beginning July 14.

[07/05/25 - 01:01 PM]
First Look at "Reasonable Doubt" Season 3 Premiering September 18 on Hulu
Jax is coming in red hot.

[07/04/25 - 03:31 PM]
Video: Tyler Perry's "Miss Governor" - Official Trailer - Netflix
Tyler Perry's comedy series "She The People" starring Terri J. Vaughn returns with all the laughs and a new name.

[07/04/25 - 02:31 PM]
Video: Tyler Perry's "Beauty in Black" Season 2 - Official Teaser - Netflix
As she takes the reins of the Bellarie empire, Kimmie confronts a vicious family power struggle, where betrayal, greed and danger lurk at every turn.

[07/03/25 - 02:33 PM]
ABC News Same-Day Primetime Special "Verdict: The Diddy Trial" Is No. 1 in Adults 18-49 and Adults 25-54
Versus the competition in the time period, "Verdict: The Diddy Trial" outperformed NBC by +40% in Adults 18-49 (212,000 vs. 151,000) and +22% in Adults 25-54.

[07/03/25 - 10:00 AM]
Video: "In the Lost Lands" - Official Trailer - Hulu
In the ghostly wilderness of the Lost Lands, a sorceress (Milla Jovovich) and mysterious drifter (Dave Bautista) must join together in order to survive against the supernatural forces which threaten their world.

[07/03/25 - 09:01 AM]
"Digman!" Season Two to Premiere Immediately After "South Park" Wednesday, July 23rd at 10:30PM ET/PT on Comedy Central
Season two will feature guest voice appearances from a wide array of fan-favorite talent.

[07/03/25 - 08:01 AM]
Nat Geo's Nine-Time Emmy Award-Winning Series "Trafficked with Mariana van Zeller" Returns with Powerful New Season Exploring the World's Deadliest Underground Markets
The new season kicks off with a groundbreaking look into the operations of Mexican cartels inside the United States.

[07/03/25 - 07:01 AM]
Get Ready for Even More Action! Netflix Has Confirmed the Third Season of the Brazilian Original Series "Criminal Code"
Fans can expect even more intense scenes and conflicts - after all, last season's finale made it clear that new showdowns between cops and criminals (not to mention revenge!) are on the way.

[07/03/25 - 06:12 AM]
Video: "The Idaho Student Murders" - Official Trailer - Peacock Original
A feature documentary focuses its lens on the pre-trial case against Bryan Kohberger, a young criminology student accused of brutally stabbing to death four University of Idaho coeds.

[07/03/25 - 02:01 AM]
Video: "The Assassin" Sets Premiere Date in the UK and Ireland with Explosive New Trailer
Retired assassin Julie (Keeley Hawes) is reunited with her estranged son, Edward (Freddie Highmore), but her dangerous past begins to catch up with them.

[07/03/25 - 01:01 AM]
Video: "Catalog" - Official Trailer - Netflix
A recently widowed workaholic clumsily navigates life with his kids, guided by his late wife's online tips. Can he ace this crash course in parenthood?

[07/03/25 - 12:01 AM]
Video: "Diary of a Ditched Girl" - Meet the Cast - Netflix
Here they are: the boys of Malmö. Watch "Diary of a Ditched Girl" September 11 to see if she manages to get a second date with one of them.

[07/02/25 - 07:01 PM]
Video: "The Nice Guy" - Teaser Trailer - Disney+
Lee Dongwook is back and this time, it's romantic.