or


[06/26/12 - 06:34 AM]
FOX and Shine America Announce Walmart as an Official Sponsor of Culinary Smash Hit "MasterChef"
The on-air integrations will "highlight Walmart's premium selection and wide assortment of top quality USDA Choice steaks, which are available in stores nationwide."

[via press release from FOX]

FOX AND SHINE AMERICA ANNOUNCE WALMART AS AN OFFICIAL SPONSOR OF CULINARY SMASH HIT "MASTERCHEF"

Walmart To Be Featured in On-Air and Online Integrations

The Search for America's Best Amateur Cook Continues Tonight on FOX

Fox Broadcasting Company (FOX) and Shine America announced today that Walmart is an official sponsor of MASTERCHEF's third season. Walmart's partnership with MASTERCHEF will be featured in three exciting challenges this season, the first of which airs tonight, Tuesday, June 26 (9:00-10:00 PM ET/PT) on FOX. The on-air integrations will highlight Walmart's premium selection and wide assortment of top quality USDA Choice steaks, which are available in stores nationwide.

In tonight's episode, the Top 13 amateur cooks compete in a mystery box challenge featuring Walmart's USDA Choice T-Bone steaks and a variety of fresh produce and spices, all of which cost less than $15 total. In this challenge, the first of three on-air integrations, judges Gordon Ramsay, Joe Bastianich and Graham Elliot will award the contestant who cooks the most imaginative and well-executed dish with a significant advantage in the next round.

Later this season, in the other Walmart on-air integrations, the remaining contestants will visit a rodeo and work in teams to prepare an outstanding steak meal for 101 hungry cowboys. Finally, in an intense pressure test, the amateur cooks facing elimination will create three steak dishes using Walmart USDA Choice steaks.

In addition, Walmart will sponsor and be featured in exclusive content that can be seen on www.fox.com/MasterChef, as well as Walmart's YouTube channel; official Facebook page, www.facebook.com/walmart; and Twitter page, www.twitter.com/walmart.

The competition heads to the beach next Monday, July 2 (9:00-10:00 PM ET/PT) as the judges split up the remaining contestants into three teams to compete in a food truck challenge. Each team will create a delicious menu for beachgoers. The team that earns the most money wins the challenge, while the losing team faces elimination in a pressure test. On Tuesday, July 3 (9:00-10:00 PM ET/PT), Graham Elliot joins the amateur cooks in the MASTERCHEF kitchen and whips up his own dish using the mystery box ingredients. But the intensity reaches a boiling point for the remaining contestants as they face a double elimination that will send not one, but two amateur cooks home.

MASTERCHEF is produced by Shine America and One Potato Two Potato and is based on the format created by Franc Roddham and Shine. Shine International handles distribution for the MASTERCHEF format. Elisabeth Murdoch, Eden Gaha, Robin Ashbrook, Gordon Ramsay, Adeline Ramage Rooney, Patricia Llewellyn and Ben Adler serve as executive producers.

"Like" MASTERCHEF on Facebook at www.facebook.com/MasterChef. Follow the series on Twitter @MASTERCHEFonFOX and join the discussion at #masterchef.

About Walmart:

Wal-Mart Stores, Inc. (NYSE: WMT) serves customers and members more than 200 million times per week at over 10,000 retail units under 69 different banners in 27 countries. With fiscal year 2012 sales of approximately $444 billion, Walmart employs more than two million associates worldwide. Walmart continues to be a leader in sustainability, corporate philanthropy and employment opportunity. Additional information about Walmart can be found by visiting http://walmartstores.com, and on Facebook at http://facebook.com/walmart and on Twitter at http://twitter.com/walmart. Online merchandise sales are available at http://www.walmart.com and http://www.samsclub.com.

About Shine America:

Shine America is a world leader in producing and distributing compelling scripted and unscripted television and digital content, building brands through the leveraging of its intellectual property and creating integrated marketing opportunities for advertisers. Shine America is known for popular and award-winning original series including "The Biggest Loser," "Tabatha Takes Over," "Shear Genius" and "The Buried Life"; adaptations of Shine Group formats MASTERCHEF, "One Born Every Minute" and "Parental Control"; long-running scripted hits "The Office," "Ugly Betty" and "The Tudors"; and more than 20 groundbreaking original online series on MSN, Yahoo!, YouTube premium channels and other platforms, many of these produced in partnership with global brands such as Toyota, Kraft Foods, Subway and Microsoft. Through its distribution arm, Shine International, Shine America distributes its extensive library of programming and formats to more than 150 countries.

About One Potato Two Potato:

One Potato Two Potato was co-founded by Gordon Ramsay and Optomen Television in 2008 to exclusively create and produce worldwide content for Ramsay ventures across all media, including television, digital and publishing. Renowned for award-winning original programming, the company produces high-quality TV shows on both sides of the Atlantic, including HOTEL HELL, making its debut late summer 2012 and the smash hit MASTERCHEF, both for FOX; as well as "Gordon Ramsay Behind Bars" and "Gordon's Great Escape" for Channel 4 in the U.K.; and "My Kitchen," for UKTV's Good Food Channel. Ramsay's groundbreaking and hugely popular Channel 4 series, "Cookalong Live," aired as a special on FOX and has since become a successful format around the world. OPTP is also currently in development on several exciting unscripted and scripted projects, within and beyond the food genre, for network, cable and digital platforms in the U.S., U.K. and Australia. OPTP distributes its hugely popular TV programming and formats to more than 200 territories via Optomen International. The company became part of the All3Media group in 2010. Find out more about One Potato Two Potato at www.onepotatotwopotato.tv.





  [june 2012]  
S
M
T
W
T
F
S
     


· MASTERCHEF (FOX)





[01/15/17 - 10:05 AM]
PBS and Stations Launch 24/7 PBS Kids Channel, Expanding Access to the #1 Children's Educational Media Brand on TV and Digital Platforms
The free service ensures that PBS Kids' high-quality content is available to all children and caregivers on a platform and at a time that works for them, including primetime, weekends and other out-of-school times when they are most likely to tune in.

[01/15/17 - 10:04 AM]
PBS and HHMI Tangled Bank Studios Celebrate 40th Anniversary of NASA Voyager Launch in "The Farthest" (w.t.)
The twin Voyager spacecraft revolutionized planetary science, resolved key questions about the outer planets and raised intriguing new ones about the evolution of our solar system.

[01/15/17 - 10:03 AM]
PBS and Time Inc. Announce "Beyond a Year in Space"
The two specials explore the human limitations for space travel and what a mission to Mars will require.

[01/15/17 - 10:02 AM]
PBS Announces New Summer of Adventure
Look for six new limited series that take viewers to some of the world's most amazing places and cultures.

[01/15/17 - 10:01 AM]
PBS Series "Nova" Shares the Great American Solar Eclipse with Audiences Across the U.S. in Special Day-of-Event Presentation
On Monday August 21, 2017, America's eyes will be glued to the skies as the mainland United States experiences the first total solar eclipse since 1979.

[01/15/17 - 09:38 AM]
Saturday's Broadcast Ratings: NFL Playoff Coverage Tops Charts for CBS
The Eye's telecast of the Texans/Patriots showdown easily wins the night.

[01/15/17 - 08:41 AM]
"Saturday Night Live" Is the #1 Non-Sports Telecast of the Night on the Big 4 Networks
NBC spins the numbers for Saturday, January 14.

[01/14/17 - 05:06 PM]
AMC Announces 2017 Winter and Spring Premiere Dates for New and Returning Original Series
The cable channel sets premieres for the martial arts drama "Into the Badlands," new epic "The Son" and the Emmy(R)-nominated "Better Call Saul."

[01/14/17 - 05:05 PM]
On the Heels of Three Golden Globe(R) Wins for "The Night Manager" AMC and the BBC Team Up Again with Best-Selling Author John le Carre
"The Spy" is being distributed internationally by Paramount and adapted by Academy Award winner Simon Beaufoy.

[01/14/17 - 05:04 PM]
AMC Greenlights New Documentary Series "James Cameron's Story of Science Fiction" (Working Title) from the Acclaimed Filmmaker
The series, which explores the evolution of sci-fi from its origins as a small genre with a cult following to the blockbuster pop-cultural phenomenon we know today, will consist of six one-hour episodes and will debut on AMC in 2018.

[01/14/17 - 04:57 PM]
IFC's Flagship Sketch Series "Portlandia" to Return for Eighth and Final Season in 2018
"I am so proud to have worked with Fred, Carrie and the entire cast and crew-family of 'Portlandia' to make something so funny and so special," said Jonathan Krisel.

[01/14/17 - 04:50 PM]
Video: First Full Trailer for IFC's "Brockmire" Starring Hank Azaria and Amanda Peet
The network's newest original comedy premieres Wednesday, April 5 at 10:00/9:00c.

[01/14/17 - 02:19 PM]
Discovery's "Cooper's Treasure" Sets Out to Uncover Shipwrecks from Space
The new series premieres Tuesday, April 18 at 10:00/9:00c on the cable channel.

[01/14/17 - 02:18 PM]
What Was Lost, Is Now Found: TLC's Hit Docu-Series "Long Lost Family" Returns for a Second Season on Sunday February 12th
Plus: look for spin-off series "Long Lost Family: What Happened Next" to launch this Sunday.

[01/14/17 - 02:17 PM]
Investigation Discovery Teams with Academy Award(R)-Nominated and Emmy(R)-Winning Filmmaker Joe Berlinger to Present World Premiere Docu-Series "Killing Richard Glossip"
The world premiere two-night event kicks off Sunday, March 5 at 9:00/8:00c.