or


[06/26/12 - 06:34 AM]
FOX and Shine America Announce Walmart as an Official Sponsor of Culinary Smash Hit "MasterChef"
The on-air integrations will "highlight Walmart's premium selection and wide assortment of top quality USDA Choice steaks, which are available in stores nationwide."

[via press release from FOX]

FOX AND SHINE AMERICA ANNOUNCE WALMART AS AN OFFICIAL SPONSOR OF CULINARY SMASH HIT "MASTERCHEF"

Walmart To Be Featured in On-Air and Online Integrations

The Search for America's Best Amateur Cook Continues Tonight on FOX

Fox Broadcasting Company (FOX) and Shine America announced today that Walmart is an official sponsor of MASTERCHEF's third season. Walmart's partnership with MASTERCHEF will be featured in three exciting challenges this season, the first of which airs tonight, Tuesday, June 26 (9:00-10:00 PM ET/PT) on FOX. The on-air integrations will highlight Walmart's premium selection and wide assortment of top quality USDA Choice steaks, which are available in stores nationwide.

In tonight's episode, the Top 13 amateur cooks compete in a mystery box challenge featuring Walmart's USDA Choice T-Bone steaks and a variety of fresh produce and spices, all of which cost less than $15 total. In this challenge, the first of three on-air integrations, judges Gordon Ramsay, Joe Bastianich and Graham Elliot will award the contestant who cooks the most imaginative and well-executed dish with a significant advantage in the next round.

Later this season, in the other Walmart on-air integrations, the remaining contestants will visit a rodeo and work in teams to prepare an outstanding steak meal for 101 hungry cowboys. Finally, in an intense pressure test, the amateur cooks facing elimination will create three steak dishes using Walmart USDA Choice steaks.

In addition, Walmart will sponsor and be featured in exclusive content that can be seen on www.fox.com/MasterChef, as well as Walmart's YouTube channel; official Facebook page, www.facebook.com/walmart; and Twitter page, www.twitter.com/walmart.

The competition heads to the beach next Monday, July 2 (9:00-10:00 PM ET/PT) as the judges split up the remaining contestants into three teams to compete in a food truck challenge. Each team will create a delicious menu for beachgoers. The team that earns the most money wins the challenge, while the losing team faces elimination in a pressure test. On Tuesday, July 3 (9:00-10:00 PM ET/PT), Graham Elliot joins the amateur cooks in the MASTERCHEF kitchen and whips up his own dish using the mystery box ingredients. But the intensity reaches a boiling point for the remaining contestants as they face a double elimination that will send not one, but two amateur cooks home.

MASTERCHEF is produced by Shine America and One Potato Two Potato and is based on the format created by Franc Roddham and Shine. Shine International handles distribution for the MASTERCHEF format. Elisabeth Murdoch, Eden Gaha, Robin Ashbrook, Gordon Ramsay, Adeline Ramage Rooney, Patricia Llewellyn and Ben Adler serve as executive producers.

"Like" MASTERCHEF on Facebook at www.facebook.com/MasterChef. Follow the series on Twitter @MASTERCHEFonFOX and join the discussion at #masterchef.

About Walmart:

Wal-Mart Stores, Inc. (NYSE: WMT) serves customers and members more than 200 million times per week at over 10,000 retail units under 69 different banners in 27 countries. With fiscal year 2012 sales of approximately $444 billion, Walmart employs more than two million associates worldwide. Walmart continues to be a leader in sustainability, corporate philanthropy and employment opportunity. Additional information about Walmart can be found by visiting http://walmartstores.com, and on Facebook at http://facebook.com/walmart and on Twitter at http://twitter.com/walmart. Online merchandise sales are available at http://www.walmart.com and http://www.samsclub.com.

About Shine America:

Shine America is a world leader in producing and distributing compelling scripted and unscripted television and digital content, building brands through the leveraging of its intellectual property and creating integrated marketing opportunities for advertisers. Shine America is known for popular and award-winning original series including "The Biggest Loser," "Tabatha Takes Over," "Shear Genius" and "The Buried Life"; adaptations of Shine Group formats MASTERCHEF, "One Born Every Minute" and "Parental Control"; long-running scripted hits "The Office," "Ugly Betty" and "The Tudors"; and more than 20 groundbreaking original online series on MSN, Yahoo!, YouTube premium channels and other platforms, many of these produced in partnership with global brands such as Toyota, Kraft Foods, Subway and Microsoft. Through its distribution arm, Shine International, Shine America distributes its extensive library of programming and formats to more than 150 countries.

About One Potato Two Potato:

One Potato Two Potato was co-founded by Gordon Ramsay and Optomen Television in 2008 to exclusively create and produce worldwide content for Ramsay ventures across all media, including television, digital and publishing. Renowned for award-winning original programming, the company produces high-quality TV shows on both sides of the Atlantic, including HOTEL HELL, making its debut late summer 2012 and the smash hit MASTERCHEF, both for FOX; as well as "Gordon Ramsay Behind Bars" and "Gordon's Great Escape" for Channel 4 in the U.K.; and "My Kitchen," for UKTV's Good Food Channel. Ramsay's groundbreaking and hugely popular Channel 4 series, "Cookalong Live," aired as a special on FOX and has since become a successful format around the world. OPTP is also currently in development on several exciting unscripted and scripted projects, within and beyond the food genre, for network, cable and digital platforms in the U.S., U.K. and Australia. OPTP distributes its hugely popular TV programming and formats to more than 200 territories via Optomen International. The company became part of the All3Media group in 2010. Find out more about One Potato Two Potato at www.onepotatotwopotato.tv.





  [june 2012]  
S
M
T
W
T
F
S
     


· MASTERCHEF (FOX)





[08/26/26 - 09:14 AM]
The 41st Annual Stellar Gospel Music Awards, Hosted by Kirk Franklin, Airs Sunday, August 30, on BET
Taped in Charlotte, North Carolina, at the Spectrum Center under this year's theme, "Feels Like Home," the ceremony brings together gospel's most celebrated artists, trailblazers, and rising stars for a night of worship, inspiration, and world-class performances.

[08/26/26 - 09:01 AM]
Video: Date, Key Art & Trailer Debut - Hulu's "The Secret Lives Of Mormon Wives" Season Five
Season five premieres with all five episodes on Thursday, September 10 on Hulu and Hulu on Disney+ for bundle subscribers in the U.S. and Disney+ internationally.

[08/26/26 - 09:01 AM]
"Jay-Z in 8," An HBO Original Documentary Series, Debuts September 18
In Rick Rubin's directorial documentary debut, the series unfolds over many hours of candid conversation between two creative superstars.

[08/26/26 - 09:01 AM]
Video: BritBox Debuts Official Trailer and Key Art for "Agatha Christie's Tommy & Tuppence," Premiering September 15th
In the first contemporary English language television adaptation of Agatha Christie's stories, Tommy and Tuppence are a detective duo for the ages.

[08/26/26 - 08:01 AM]
Video: "Wonka's The Golden Ticket" - Official Trailer - Netflix
In this one-of-a-kind reality competition, lucky players step inside Wonka's chocolate factory to face unpredictable games, tests and temptations.

[08/26/26 - 08:01 AM]
Unsuspecting Homeowners Get the Ultimate Renovation Surprise in New HGTV Series "House Shock" Premiering Tuesday, Sept. 22, at 9 pm ET/PT
Arielle Vandenberg will team up with expert contractor Steve Lewis to help pull off surprise overhauls of spaces the recipients have dreamed of updating, whether neglected, abandoned or just plain despised.

[08/26/26 - 08:00 AM]
Fever-Sky on "Sunday Night Basketball" on NBC and Peacock Is the Most-Watched WNBA Regular-Season Game Since Opening Weekend of League's Inaugural 1997 Season
The game peaked at 3.82 million viewers.

[08/26/26 - 07:46 AM]
Netflix Announces New UK Commissions at Edinburgh TV Festival
Highlights include Clive Owen, Orlando Norman, and David Shields join Anya Taylor Joy in "How to Kill Your Family," based on Bella Mackie's bestselling novel.

[08/26/26 - 07:31 AM]
Netflix Announces "On Campus: Game of the Week," A Weekly Video Series Following Real Students Living Out Game Week
Each week, two new students will host the series, giving viewers an inside look at college life around the biggest game of the week, from school traditions to tailgates and everything in between.

[08/26/26 - 07:20 AM]
"Alice and Steve" to Return for Season 2 on Disney+
The critically acclaimed and award-winning comedy series produced by Clerkenwell Films and starring Nicola Walker, Jemaine Clement, Yali Topol Margalith and Joel Fry to return for a second season.

[08/26/26 - 07:05 AM]
Maura Higgins to Host Highly Anticipated "Blind Date" Series for Disney+
The beloved Irish native's sharp wit and mischievous charm propelled her from a finalist position on "Love Island UK," to a hosting role on "Love Island USA: Aftersun."

[08/26/26 - 07:01 AM]
Netflix's "Emily in Paris" Bids Adieu - Sixth & Final Season Premieres December 24th
Stepping into a new era of ambition and romance, Emily faces defining choices that test her ultimate loyalties.

[08/26/26 - 07:01 AM]
Apple TV Unveils First Look at "12 12 12"
The thrilling eight-episode original series will premiere globally on Friday, November 13, 2026, with the first two episodes, followed by one episode every Friday through December 25, 2026.

[08/26/26 - 07:01 AM]
Video: "The Love Hypothesis" - Official Trailer - Prime Video
Based on the New York Times best-selling novel by Ali Hazelwood, "The Love Hypothesis" follows Olive (Lili Reinhart), a brilliant Ph.D. candidate focused on her future in academia.

[08/26/26 - 07:01 AM]
"Welcome to the Family: The Murder of Dan Markel" Streams Tuesday, Sept. 1, on Hulu
The four-part series reveals the dark secrets of a wealthy family centered around the brutal murder of a prominent law professor in Tallahassee, Florida.