or


[06/26/12 - 06:34 AM]
FOX and Shine America Announce Walmart as an Official Sponsor of Culinary Smash Hit "MasterChef"
The on-air integrations will "highlight Walmart's premium selection and wide assortment of top quality USDA Choice steaks, which are available in stores nationwide."

[via press release from FOX]

FOX AND SHINE AMERICA ANNOUNCE WALMART AS AN OFFICIAL SPONSOR OF CULINARY SMASH HIT "MASTERCHEF"

Walmart To Be Featured in On-Air and Online Integrations

The Search for America's Best Amateur Cook Continues Tonight on FOX

Fox Broadcasting Company (FOX) and Shine America announced today that Walmart is an official sponsor of MASTERCHEF's third season. Walmart's partnership with MASTERCHEF will be featured in three exciting challenges this season, the first of which airs tonight, Tuesday, June 26 (9:00-10:00 PM ET/PT) on FOX. The on-air integrations will highlight Walmart's premium selection and wide assortment of top quality USDA Choice steaks, which are available in stores nationwide.

In tonight's episode, the Top 13 amateur cooks compete in a mystery box challenge featuring Walmart's USDA Choice T-Bone steaks and a variety of fresh produce and spices, all of which cost less than $15 total. In this challenge, the first of three on-air integrations, judges Gordon Ramsay, Joe Bastianich and Graham Elliot will award the contestant who cooks the most imaginative and well-executed dish with a significant advantage in the next round.

Later this season, in the other Walmart on-air integrations, the remaining contestants will visit a rodeo and work in teams to prepare an outstanding steak meal for 101 hungry cowboys. Finally, in an intense pressure test, the amateur cooks facing elimination will create three steak dishes using Walmart USDA Choice steaks.

In addition, Walmart will sponsor and be featured in exclusive content that can be seen on www.fox.com/MasterChef, as well as Walmart's YouTube channel; official Facebook page, www.facebook.com/walmart; and Twitter page, www.twitter.com/walmart.

The competition heads to the beach next Monday, July 2 (9:00-10:00 PM ET/PT) as the judges split up the remaining contestants into three teams to compete in a food truck challenge. Each team will create a delicious menu for beachgoers. The team that earns the most money wins the challenge, while the losing team faces elimination in a pressure test. On Tuesday, July 3 (9:00-10:00 PM ET/PT), Graham Elliot joins the amateur cooks in the MASTERCHEF kitchen and whips up his own dish using the mystery box ingredients. But the intensity reaches a boiling point for the remaining contestants as they face a double elimination that will send not one, but two amateur cooks home.

MASTERCHEF is produced by Shine America and One Potato Two Potato and is based on the format created by Franc Roddham and Shine. Shine International handles distribution for the MASTERCHEF format. Elisabeth Murdoch, Eden Gaha, Robin Ashbrook, Gordon Ramsay, Adeline Ramage Rooney, Patricia Llewellyn and Ben Adler serve as executive producers.

"Like" MASTERCHEF on Facebook at www.facebook.com/MasterChef. Follow the series on Twitter @MASTERCHEFonFOX and join the discussion at #masterchef.

About Walmart:

Wal-Mart Stores, Inc. (NYSE: WMT) serves customers and members more than 200 million times per week at over 10,000 retail units under 69 different banners in 27 countries. With fiscal year 2012 sales of approximately $444 billion, Walmart employs more than two million associates worldwide. Walmart continues to be a leader in sustainability, corporate philanthropy and employment opportunity. Additional information about Walmart can be found by visiting http://walmartstores.com, and on Facebook at http://facebook.com/walmart and on Twitter at http://twitter.com/walmart. Online merchandise sales are available at http://www.walmart.com and http://www.samsclub.com.

About Shine America:

Shine America is a world leader in producing and distributing compelling scripted and unscripted television and digital content, building brands through the leveraging of its intellectual property and creating integrated marketing opportunities for advertisers. Shine America is known for popular and award-winning original series including "The Biggest Loser," "Tabatha Takes Over," "Shear Genius" and "The Buried Life"; adaptations of Shine Group formats MASTERCHEF, "One Born Every Minute" and "Parental Control"; long-running scripted hits "The Office," "Ugly Betty" and "The Tudors"; and more than 20 groundbreaking original online series on MSN, Yahoo!, YouTube premium channels and other platforms, many of these produced in partnership with global brands such as Toyota, Kraft Foods, Subway and Microsoft. Through its distribution arm, Shine International, Shine America distributes its extensive library of programming and formats to more than 150 countries.

About One Potato Two Potato:

One Potato Two Potato was co-founded by Gordon Ramsay and Optomen Television in 2008 to exclusively create and produce worldwide content for Ramsay ventures across all media, including television, digital and publishing. Renowned for award-winning original programming, the company produces high-quality TV shows on both sides of the Atlantic, including HOTEL HELL, making its debut late summer 2012 and the smash hit MASTERCHEF, both for FOX; as well as "Gordon Ramsay Behind Bars" and "Gordon's Great Escape" for Channel 4 in the U.K.; and "My Kitchen," for UKTV's Good Food Channel. Ramsay's groundbreaking and hugely popular Channel 4 series, "Cookalong Live," aired as a special on FOX and has since become a successful format around the world. OPTP is also currently in development on several exciting unscripted and scripted projects, within and beyond the food genre, for network, cable and digital platforms in the U.S., U.K. and Australia. OPTP distributes its hugely popular TV programming and formats to more than 200 territories via Optomen International. The company became part of the All3Media group in 2010. Find out more about One Potato Two Potato at www.onepotatotwopotato.tv.





  [june 2012]  
S
M
T
W
T
F
S
     


· MASTERCHEF (FOX)





[02/20/18 - 02:30 PM]
Disney Channel's Original Movie "Zombies" Reaches 10.3 Million Viewers Over the Holiday Weekend
Disney Channel further spins the numbers for Friday, February 16.

[02/20/18 - 02:10 PM]
Team USA Men's Hockey Win Over Slovakia Ranks as NBCSN's Most Watched Late-Night Hockey Game in 4 Years
NBC further spins the numbers for Monday, February 19.

[02/20/18 - 01:03 PM]
Bravo Media Closes the Deal in New Series "Sell It Like Serhant" Premiering Wednesday, April 11 at 10PM ET/PT
In this new series, Ryan Serhant answers the call of struggling salespeople across multiple industries who are on the brink of losing their jobs and are desperate for his expertise.

[02/20/18 - 12:44 PM]
Netflix Adds to Animation Slate with Series Order for "Tuca & Bertie"
The animated series is a comedy about the friendship between two 30-year-old bird women who live in the same apartment building: Tuca, a cocky, care-free toucan, and Bertie, an anxious, daydreaming songbird.

[02/20/18 - 12:37 PM]
Smithsonian Channel(TM) Reveals the Hidden World of America's Elusive Mountain Lion in "The Mountain Lion and Me"
Montana filmmaker Casey Anderson has formed a remarkable relationship with one of America's most powerful predators, a mountain lion named Mama Mo.

[02/20/18 - 10:45 AM]
Discovery Family Introduces the New Pet-Centric World of "Littlest Pet Shop: A World of Our Own" Premiering Saturday, April 14
Inspired by Discovery Family's 2012 hit series "Littlest Pet Shop," the series reveals a completely overhauled pet-centric world where even the littlest pet is treated like the greatest king!

[02/20/18 - 10:02 AM]
Video: New Trailer for Season Two of CBS All Access' "The Good Fight"
The series stars Christine Baranski, Cush Jumbo, Rose Leslie, Delroy Lindo, Audra McDonald, Sarah Steele, Justin Bartha, Michael Boatman and Nyambi Nyambi.

[02/20/18 - 10:01 AM]
Video: WGN America Reveals "100 Code" Premiere Date for Tuesday, May 29 and Unveils All-New Trailer
"100 Code" is a tense crime thriller, following the hunt for a serial killer who targets young, blonde and blue-eyed women, found dead in fields of flowers.

[02/20/18 - 10:01 AM]
Freeform Orders "Girls Code" Pilot from Emmy-Nominated Executive Producer and Director Paul Feig
The pilot sets up the odd couple partnership between a brazen, self-centered tech CEO and a community-building social entrepreneur who must overcome their many issues with each other in order to co-run a groundbreaking, all-female tech incubator.

[02/20/18 - 09:29 AM]
CBS Orders "TKO," A New Competition Series from Mark Burnett and MGM Television for Summer 2018
"TKO" features one player racing through daunting obstacles while the other contestants are manning battle stations along the course, firing over-the-top projectiles in an attempt to knock them off and slow them down.

[02/20/18 - 09:04 AM]
Amazon Prime Original Series "The Dangerous Book for Boys," from Bryan Cranston and Greg Mottola, To Debut Exclusively on Prime Video on Friday, March 30
The series is a family show inspired by the book of the same name written by Conn and Hal Iggulden, that will resonate with children and adults of all ages.

[02/20/18 - 09:03 AM]
"Saturday Night Live" Announces Slate of Hosts, Musical Guests for March 3, 10, 17 Shows
Sterling K. Brown (March 10) and Bill Hader (March 17) join the previously announced Charles Barkley (March 3) as hosts.

[02/20/18 - 09:00 AM]
History(R) Seeks to Uncover the Truth Behind One of the Greatest Mysteries of the 19th Century in "The Curse of Civil War Gold"
Marty Lagina of "The Curse of Oak Island" is back with a new six-episode non-fiction series.

[02/20/18 - 08:40 AM]
Video: Netflix Releases "Marvel's Jessica Jones" Franchise Trailer
With flashes back to the first season, the trailer explores Jessica's path to season two, while she shows everyone how to fight like a woman.

[02/20/18 - 08:34 AM]
Netflix Satisfies Cravings for More "Santa Clarita Diet" with Season 2, Launching March 23rd
Despite her hunger for human flesh, his undead wife's killer urges and her mom's new lust for life (and taking it), Sheila, Joel and Abby Hammond are fineeee.