or


[07/06/12 - 12:56 PM]
Syfy Announces San Diego Comic-Con 2012 Initiatives Including Promotional Blitz for Groundbreaking World of "Defiance"
Also look for panels for "Warehouse 13," "Being Human" and "Alphas."

[via press release from Syfy]

SYFY ANNOUNCES SAN DIEGO COMIC-CON 2012 INITIATIVES INCLUDING PROMOTIONAL BLITZ FOR GROUNDBREAKING WORLD OF "DEFIANCE"

Syfy Unleashes Defiance Barrage by Land, Sea and Air!

Show Panels Include Alphas, Being Human, Defiance and Warehouse 13

NEW YORK, NY - July 6, 2012 - From touchdown to takeoff, Syfy is planning an all-out assault in order to give fans their first introduction to the visionary transmedia experience Defiance at San Diego Comic-Con 2012. Defiance, a partnership between Syfy and Trion Worlds, unites, for the first time, a television series and a Massive Multiplayer Online (MMO) game, which will debut in April 2013. In addition to Defiance, Syfy will also showcase original series Alphas, Being Human and Warehouse 13 with star-studded panels. Convention-goers will get their first "taste" of Defiance as Syfy transforms Hard Rock Hotel San Diego restaurant, Maryjane's into Defiance Café where fans can "Watch. Play. Eat." and completely immerse themselves in the world of the show and game.

The following are Syfy's San Diego Comic-Con 2012 events and initiatives:

CONVENTION PANELS

Fans will have the opportunity to see their favorite Syfy stars at each of the following panels:

Friday, July 13

DEFIANCE 6:45PM - 7:45PM ROOM 6DE

Syfy and Trion unite television and gaming with Defiance, the biggest entertainment event of 2013 which defies everything we know about traditional storytelling. Panelists to include stars Grant Bowler (Nolan), Julie Benz (Amanda Rosewater), Stephanie Leonidas (Irisa), Tony Curran (Datak Tarr), Jaime Murray (Stahma Tarr), Mia Kirshner (Kenya), Executive Producer Kevin Murphy, Nick Beliaeff (SVP, Development, Trion Worlds), Rob Hill (Senior Producer, Trion Worlds) and Mark Stern (President, Syfy Original Content & Co-Head of Content, Universal Cable Productions). Moderated by Los Angeles Times/Hero Complex writer Geoff Boucher.

Saturday, July 14

WAREHOUSE 13 10:00AM - 10:45AM BALLROOM 20

America's top-secret, artifact-finding agents have landed at Comic Con. Join stars Eddie McClintock (Pete Lattimer), Joanne Kelly (Myka Bering), Saul Rubinek (Artie Nielsen), and Allison Scagliotti (Claudia Donovan) along with Executive Producer Jack Kenny for a look inside the new season of Syfy's blockbuster series Warehouse 13. Moderated by TV Guide magazine's Damian Holbrook.

ALPHAS 2:00PM - 3:00PM INDIGO BALLROOM, HILTON BAYFRONT HOTEL

Alphas are among us... especially at Comic Con. Join a panel featuring the stars of Syfy's Alphas as they discuss their super but human characters and the exciting new season premiering Monday, July 23rd. Scheduled to appear are David Strathairn (Dr. Lee Rosen), Malik Yoba (Bill Harken), Ryan Cartwright (Gary Bell), Warren Christie (Cameron Hicks), Azita Ghanizada (Rachel Pirzad) and Laura Mennell (Nina Theroux). Moderated by Los Angeles Times/Hero Complex writer Geoff Boucher.

BEING HUMAN 3:00PM - 4:00PM INDIGO BALLROOM, HILTON BAYFRONT HOTEL

This panel is a beast. Stars Sam Witwer (Aidan) Meaghan Rath (Sally), and Sam Huntington (Josh) join Executive Producer Anna Fricke to discuss the forthcoming third season of Syfy's hit series about a vampire, ghost and werewolf - all just trying to be human. Moderated by Drusilla Moorhouse of Zap2It.com.

SYFY MARKETING INITIATIVES

From arrival to departure, visitors to Comic-Con 2012 will have every opportunity to experience Defiance.

"Syfy has never launched a media campaign of this magnitude at Comic-Con and we defy fans to miss out on Defiance," said Michael Engleman, Executive Vice President, Marketing and Global Brand Strategy, Syfy. "Nearly four years in the making, Defiance is a groundbreaking weekly scripted television series and Massively Multiplayer Online game, converging to create a singular, interactive and epic story. Comic-Con is the largest gathering of savvy superfans and they comprise our audience of Igniters. It is the perfect platform to unleash the seismic, multi-pronged messaging behind this extraordinary program."

Highlights of Syfy's Defiance campaign include:

· San Diego Airport - Throughout the entire Airport, from arrivals and departures to baggage claim and security, Syfy will present special Defiance elements. This will include branded security bins, video units, spectaculars and wall wraps in Terminals 1 and 2, along with Defiance bags at all HMS retail locations.

· Rental Cars - Defiance messaging will be displayed on nearly 1,500 Hertz Never Lost navigation systems, reaching every consumer while the navigation device loads.

· Defiance Café - Hard Rock Hotel San Diego restaurant Maryjane's will be transformed into Defiance Café, the official hub for Defiance at Comic-Con inviting attendees to "Watch. Play. Eat." For the duration of the convention, hungry fans will enjoy all things Defiance - including the opportunity for exclusive gameplay - as they take in set pieces from the show and become immersed in the rich world that will come to life in both the game and show next April. Defiance Café will also be the site of an exclusive, star-studded press event.

· TV Guide Magazine's Yacht - The TV Guide Magazine yacht is a celebrity destination Thursday through Saturday of the convention and this year offers Defiance experiences from game play to co-branded gift bags.

· G4 - Syfy teams with G4 as a Comic-Con broadcast partner with on the ground Defiance coverage and shared interstitial content.

· WIRED Café - Syfy and Trion put Defiance directly into the hands of celebs and VIP's with a presence at WIRED's popular hangout.

· Mobile Billboards - Upper decker buses, to and from the airport as well as around San Diego, will serve as mobile billboards.

· Building Wrap - Syfy and Trion will partner on a massive Defiance building wrap on the Marriot Marquee hotel adjacent to the Convention Center.

· National Print Media - Syfy will have ads for Defiance in special Comic-Con issues of Entertainment Weekly and TV Guide.

· Social Media - The #DiscoverDefiance Sweepstakes will challenge Comic-Con attendees to find Defiance promotions, take a picture and upload it to Facebook or tweet it out via Twitter with #DiscoverDefiance. Participants will be entered for a chance to win a trip to the premier of Defiance in April 2013.

· Facebook - On Sunday, July 15th, Syfy will host its first ever Social Media viewing party on Facebook.com/Defiance and Facebook.com/Syfy. For four hours consumers can watch videos of Defiance panel from Comic-Con, the official Defiance television show trailer, exclusive one-on-one interviews with Defiance cast, crew and developers and Defiance coverage developed exclusively for Syfy by G4.

· The Will Eisner Comic Industry Awards - Syfy will sponsor of the 24th annual Will Eisner Comic Industry Awards - the "Oscars" of the comic book industry.

Defiance is in collaboration with Trion Worlds, with the Syfy series and Trion's multi-platform shooter MMO poised to debut simultaneously. Defiance stars Grant Bowler, Julie Benz, Stephanie Leonidas, Tony Curran, Jaime Murray, Fionnula Flanagan, Mia Kirshner and Oscar-nominee Graham Greene. Set in the near future, Defiance introduces a completely transformed planet Earth, inhabited by the survivors of a universal war. Forced to co-habitate, the disparate group struggles to build a new society among the devastation. The dramatic tapestry of the series and the intense action of the game will exist in a single universe where their respective narratives will inform one another and evolve together into one overall story. Defiance is executive produced by Kevin Murphy (Desperate Housewives, Caprica, Hellcats) and Michael Taylor (Battlestar Galactica). Kevin Murphy serves as showrunner. Defiance is produced by Universal Cable Productions.

About Trion Worlds

Trion Worlds is the leading publisher and developer of premium games for the connected era. Powered by a breakthrough development and publishing platform, Trion is revolutionizing the way games are developed, played and sold. Trion's world-class team delivers high-quality, dynamic and massively social games operated as live services across the biggest game genres and devices; including the critically acclaimed blockbuster, Rift(TM) and the highly-anticipated End of Nations(TM) and Defiance(TM). Trion is headquartered in Redwood City, Calif., with offices in San Diego, Calif., Austin, Texas, and at Trion Worlds Europe in London, UK.

Syfy is a media destination for imagination-based entertainment. With year round acclaimed original series, events, blockbuster movies, classic science fiction and fantasy programming, a dynamic Web site (www.Syfy.com), and a portfolio of adjacent business (Syfy Ventures), Syfy is a passport to limitless possibilities. Originally launched in 1992 as SCI FI Channel, and currently in more than 98 million homes, Syfy is a network of NBCUniversal, one of the world's leading media and entertainment companies. (Syfy. Imagine greater.)





  [july 2012]  
S
M
T
W
T
F
S


· ALPHAS (SYFY)
· BEING HUMAN (SYFY)
· DEFIANCE (SYFY)
· WAREHOUSE 13 (SYFY)





[11/14/18 - 01:59 PM]
Thanksgiving May Be a Week Away, But We're Very Thankful That "Bosch" Season 6 Is a Go!
The streaming service revealed the news on social media this afternoon.

[11/14/18 - 01:28 PM]
Amazon Studios Inks Production Deal with Blumhouse Television for a Series of Eight Thematically Connected Films
Amazon Studios and Blumhouse Television are committed to attaching diverse and underrepresented filmmakers to direct and bring these titles to life.

[11/14/18 - 01:04 PM]
"Say Her Name: The Life and Death of Sandra Bland," Exploring the Controversial Death of a Young Black Woman in Police Custody, Debuts Dec. 3 on HBO
The documentary made its world premiere at the 2018 Tribeca Film Festival.

[11/14/18 - 12:11 PM]
Oxygen to Debut Two-Hour Documentary "Dirty John, The Dirty Truth" in January
A companion to Bravo's scripted anthology, the special goes beyond the articles and podcasts made famous by Los Angeles Times reporter Christopher Goffard, and traces con-man John Meehan's trail of manipulation that started long before he met Debra Newell.

[11/14/18 - 12:02 PM]
Video: Netflix Debuts Trailer & Key Art for "Out of Many, One"
Directed and produced by John Hoffman and Nanfu Wang, the film launches globally on Netflix on December 12.

[11/14/18 - 11:00 AM]
Colton Underwood Gets a Chance for Love as the Star of ABC's Hit Romance Reality Series "The Bachelor," Premiering for Its 23rd Season on Jan. 7, 2019
During its 22nd season, "The Bachelor" dominated its 2-hour time period among Adults 18-49 and stood as Monday's No. 1 television series with Adults 18-34 and Women 18-34.

[11/14/18 - 10:32 AM]
Season Two of Lifetime's Beauty Competition Series "American Beauty Star" Premieres January 2
International superstar model Ashley Graham joins as the new host with celebrity makeup artist Sir John returning as mentor and a new panel of judges.

[11/14/18 - 10:28 AM]
Discovery to Broadcast Live from the Bottom of One of the Largest Submerged Sink Holes in the World
Located 46 miles off the coast of Belize, the Blue Hole is known around the world for its crystal-clear water and its abundance of sharks and sea life.

[11/14/18 - 10:11 AM]
NBC Brings Good Cheer to Year's End with Eclectic List of Holiday Specials
Programs debuting are "A Legendary Christmas with John and Chrissy" and a special episode of "Deal or No Deal" two days before its premiere on CNBC.

[11/14/18 - 08:16 AM]
A&E Network Announces New Docuseries "The First 48 Presents: Homicide Squad Atlanta" and the Return of Hit Non-Fiction Series "60 Days In"
An extension of one of A&E's most coveted brands, "The First 48 Presents: Homicide Squad Atlanta" follows homicide detectives from the Atlanta Police Department as they unravel the mysteries behind some of the city's most gruesome and highly visible crimes.

[11/14/18 - 08:14 AM]
Tuesday's Broadcast Ratings: NBC, "This Is Us" Continue Demo Reign
The Peacock takes home top honors among adults 18-49 while CBS is the most-watched network.

[11/14/18 - 08:01 AM]
Video: Netflix Debuts "F Is for Family" Season 3 Trailer
The new season rolls out Friday, November 30 on the streaming service.

[11/14/18 - 07:32 AM]
Video: "Frontier" Season 3 - Official Trailer - Netflix
The battle for profit and power spans continents as ferocious outlaw Declan Harp takes his fight against the Hudson's Bay Company across the Atlantic.

[11/14/18 - 07:01 AM]
Video: Jennifer Aniston and Danielle Macdonald Star in the Official Trailer for "Dumplin'"
The Netflix film is an adapted screenplay by Kristin Hahn based on Julie Murphy's #1 New York Times bestselling novel of the same name.

[11/14/18 - 06:31 AM]
"MTV Spring Break" to Return in 2019
The all-new "MTV Spring Break" will be held March 19-21 at the Grand Oasis Hotel in CancĂșn, Mexico.