[07/09/12 - 12:24 PM]
Oxygen Media Announces Partnership With Crunch Fitness to Offer Exclusive Dance Classes Created by the Cast of "All the Right Moves"
Travis Wall, Teddy Forance, Nick Lazzarini and Kyle Robinson star in the series, premiering Tuesday, July 31 at 9:00/8:00c.

[via press release from Oxygen]



New York, NY - July 9, 2012 -- Oxygen Media has formed an exciting new partnership with Crunch Fitness to offer an exclusive workout class choreographed by the dance experts from the new docu-series "All The Right Moves." Emmy(R)-nominated choreographer Travis Wall ("So You Think You Can Dance"), Teddy Forance (recently featured on "Dancing With the Stars" as dancer and choreographer), Nick Lazzarini (winner of "So You Think You Can Dance" season one), and Juilliard-trained Kyle Robinson (recently featured on "Dancing With the Stars") have created a class that allows members to flow through a variety of dance genres including lyrical, jazz and contemporary. Consumers in Los Angeles and New York can burn calories and have a blast in "Shaping Sound," the ultimate dance experience specially created by the stars and taught by Crunch instructors beginning the week of July 9.

The new Oxygen docu-series "All The Right Moves," which premieres Tuesday, July 31, at 9PM ET/PT, showcases Wall, Forance, Lazzarini and Robinson as they come together to launch the dance company SHAPING SOUND. These lifelong friends and roommates are determined to make this venture a success and give background dancers a chance to shine. Through blood, sweat and tears, they will take this art form to a whole new level.

"Oxygen is excited to continue our partnership with a brand that embodies the live out loud spirit," said Elissa Harman, Vice President, Consumer Marketing, Oxygen Media. "We love that this 360o partnership will take the on-screen experience watching the class develop to a real-world event that Crunch members can enjoy first-hand."

Attendees will work out in Oxygen-branded rooms at select gyms, receiving branded giveaways such as sweatbands, T-shirts, tank tops and beach balls while supplies last. In addition, "All the Right Moves" viewers will get an inside look at the creation of the class during an upcoming episode of the series.

"Crunch is all about fusing fitness with entertainment, so we're thrilled to once again partner with Oxygen and the highly talented cast of "All the Right Moves," said Christina DeGuardi, Senior Vice President of Marketing, Branding and Communication, Crunch. "We're excited to take the compelling choreography of Shaping Sound and make it available to our members within the four walls of Crunch."

The promotion will kick-off with classes offered at one Crunch gym location in Los Angeles and two in New York for eight weeks: Crunch Sunset (8000 Sunset Boulevard in L.A.), Thursday at 8PM; Crunch Lafayette (404 Lafayette Street in New York), Thursdays at 12:15PM; and Crunch on East 34th Street (222 East 34th Street in New York), Mondays at 7:30PM.

About Crunch

Crunch is a gym that believes in making serious exercise fun by fusing fitness and entertainment and pioneering a philosophy of No Judgments. Renowned for creating unique programming that caters to an exceedingly diverse membership, Crunch has raised the bar for the entire fitness industry. Headquartered in New York City, and owned by private-equity firm Angelo Gordon and New Evolution Ventures (NeV), Crunch serves over 150,000 members with 43 gyms worldwide. Go to www.crunch.com for more information.

About Oxygen Media

Oxygen Media is a multiplatform lifestyle brand that delivers relevant and engaging content to young women who like to "live out loud." Oxygen is rewriting the rulebook for women's media by changing how the world sees entertainment from a young woman's point of view. Through a vast array of unconventional and original content, including "The Glee Project," "Best Ink," "Bad Girls Club," and "Tori & Dean: Home Sweet Hollywood," the growing cable network is the premier destination for unique and groundbreaking unscripted programming. "The Glee Project" is a winner of a 2012 Gracie Award, which honors programming created for women, by women, and about women, for "Outstanding Reality Show." A social media trendsetter, Oxygen is a leading force in engaging modern young women, wherever they are, with popular, award-winning features online including www.OxygenLive.com, the real-time social viewing party that is also available as an app for the iPhone and iPad. Oxygen is available in 80 million homes and can be found online and on mobile.

  [july 2012]  


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